Discover Laos Today

What Discover Laos Today does

Discover Laos Today Co., LTD operates an online tourism marketplace aggregating travel inventory across Laos, headquartered in Luang Prabang with a regional office in Bangkok, Thailand. The platform lists 1,000+ tour products sourced from 300+ local partners, including tour operators, hotels, guides, restaurants, and rail ticketing, and is localized into six languages (English, Lao, Chinese, Thai, Korean, Vietnamese) to serve the dominant inbound tourist segments. The platform holds an official "Supported by Ministry of Information, Culture and Tourism of Laos, Tourism Marketing Department" designation, lending government legitimacy to its role as a national tourism gateway. Differentiated content features include 360-degree virtual tours of Lao destinations and curated editorial content in the "Get Inspired" section.

The company's product surface extends beyond a traditional tour marketplace. It operates a Foodie vertical for restaurant discovery, a Train Ticketing module, a Hotel Partnership Program for accommodation inventory, a Guides Platform, and an Agent Marketplace plus Influencer Program for B2B and social-media-driven distribution. Payments are processed via Visa, Mastercard, American Express, BCEL OnePay, Alipay, WeChat Pay, and UnionPay, with deliberate support for Chinese outbound tourists evidenced by the hiring of a dedicated Chinese translator and Chinese-language content.

The business model is a marketplace commission structure against booked tour and ancillary travel services, with no disclosed revenue, GMV, or external funding. The company runs lean at 8 employees and supports customer acquisition through social-media contests, influencer partnerships, and content marketing rather than paid acquisition at scale. Given the absence of disclosed financials and the modest scale of the Lao inbound tourism market, the company is best characterized as an early-stage regional travel marketplace executing a multi-product, multi-channel expansion strategy with government backing but limited capital intensity.

Name

Discover Laos Today

Legal name

Discover Laos Today Co.,LTD

Website

https://discoverlaos.today

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Discover Laos Today is a Luang Prabang-headquartered online tourism marketplace aggregating 1,000+ tour products from 300+ Lao partners across tours, hotels, guides, and rail, serving international inbound travelers in six languages under a government-supported brand.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace

NAICS

Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Online travel marketplace
• Tour booking platform
• Tour operator aggregation
• Accommodation booking
• Destination marketplace

Headquarters

HQ city

Luang Prabang

HQ country

Laos

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Tour and Activity Bookings: Platform facilitates booking of tours, activities, and experiences across Laos. Revenue is generated through transaction commissions on bookings made through the marketplace.
2. Accommodation Bookings: Commission-based revenue from hotel and accommodation partner bookings through the platform.
3. Agent Marketplace: Free platform for hotels to join and offer tours to customers; revenue derived from increased booking volume and marketplace activity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Discover Laos Today operates an online tourism marketplace that aggregates tours, accommodation, restaurants, and travel experiences from Lao operators across all 18 provinces of Laos. The platform supports direct booking with local Lao companies, offers 360-degree virtual tours, multi-language interfaces in six languages, and multi-currency payments including Chinese and Lao payment systems. It also runs an Agent Marketplace program enabling B2B distribution through partner travel agents and hotels.

Product overview

Discover Laos Today is a single integrated online tourism platform for Laos, combining tour booking, accommodation reservations, restaurant discovery, train ticketing, and 360-degree virtual tours. The platform serves as a marketplace connecting travelers with over 1000 Lao tour products, 300+ tour programmes, and numerous hotel partners. Key supporting products include Agent Marketplace for tour operator partnerships, Influencer Program for social media marketing, and Hotel Partnership for property management. The platform is available in 6 languages and supports multiple payment methods including local Lao and Chinese payment systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Discover Laos Today Platform Online tourism booking platform aggregating over 1,000 tours, accommodation listings, restaurants, and travel experiences across all 18 provinces of Laos; supports booking in six languages and multiple currencies.
• 360-Degree Virtual Tours

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hotel Partnership Program MemberscoreChannel Partner/ Reseller/ Distributor · 24 September 2019Hotels across Laos that partner with Discover Laos Today to offer tour booking services to their guests. Benefits include exposure to international audience, multi-language support, and sales tracking.
• Laos Tourism BoardcoreStrategic or Co-development PartnerOfficial support from Laos Tourism Board, providing credibility and alignment with national tourism promotion efforts. The platform is recognized as a licensed land tour operator supported by the government tourism body.
• Agent Marketplace Tour OperatorscoreChannel Partner/ Reseller/ DistributorNetwork of over 300 tour operators, hotels, and restaurants enrolled in the Agent Marketplace program, enabling the platform's inventory of 1000+ tour products across Laos.
• Social Media Influencers (Influencer Program)minorGTM or Marketing PartnerSocial media influencers invited to participate in all-expenses-paid fam trips to generate content about Laos destinations. Tagline: 'Be the Lead' with contests to engage their followers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Traveloka: Southeast Asia-headquartered OTA covering flights, hotels, and increasingly tours/activities. Comparable as a regional super-app travel platform serving Indonesian, Thai, Vietnamese, and other regional travelers who also visit Laos.
• Vietravel: Vietnam-headquartered tour operator and OTA with strong Indochina multi-country tour packages. Comparable as a regional player bundling Laos tours into regional itineraries for Asian outbound travelers.

Direct peers

• Klook: Asia-Pacific focused tours, activities, and experiences booking marketplace. Directly comparable in product category (in-destination experiences, multi-language, multi-payment) and serves many of the same international travelers visiting Laos, often listing the same Luang Prabang and Vang Vieng tours.
• Viator (Tripadvisor Experiences): Largest global marketplace for tours, activities, and attractions. Comparable as a tour/activity aggregator serving international visitors to Laos destinations with the same commission revenue model.
• Headout: Curated tours, attractions, and experiences marketplace. Comparable product category and target customer (international leisure travelers booking in-destination activities), with growing Asia coverage.
• GetYourGuide: Global tours and activities marketplace with strong presence in Southeast Asia. Directly competes for the same leisure-tour booking demand that Discover Laos Today targets, including attractions in Luang Prabang, and operates a similar commission-based marketplace model.
• TourRadar: Marketplace for multi-day guided tours and adventure experiences. Comparable as a B2C marketplace connecting international travelers with local operators on multi-day itineraries, including in Indochina.
• Pelago: Tours, activities, and experiences marketplace backed by Singapore Airlines. Comparable as an Asia-region activities aggregator with destination discovery and commission-based booking.

Broad incumbents

• Agoda: Asia-focused OTA owned by Booking Holdings with extensive hotel and tour inventory in Laos. Comparable as a broad incumbent offering overlapping accommodation and activity products for inbound travelers.

Others

• Lao Airlines: National carrier of Laos. Comparable only thematically as a state-linked tourism channel; potential partner rather than competitor, since inbound flights feed platform demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/discoverlaostoday
• Facebookfacebook.com/DiscoverLaosToday
• LinkedInlinkedin.com/company/discoverlaostoday

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Laos Today