DIVE MASTER INSURANCE CONSULTANTS LIMITED

What DIVE MASTER INSURANCE CONSULTANTS LIMITED does

Dive Master Insurance Consultants Limited is a UK-based specialist insurance intermediary and Lloyd's Approved Cover Holder focused exclusively on scuba diving risk. Founded in 1987 and headquartered in Leigh-on-Sea, Essex, the firm is authorised and regulated by the Financial Conduct Authority (reference 306316) and holds Lloyd's Cover Holder status since approximately 2007. Its product set centres on IDEC (International Diving Emergency Cover), a personal accident plan with no depth limits, alongside travel insurance bundled with dive cover, dive equipment insurance, and a suite of liability products for recreational divers, dive professionals, dive teams, and dive trade businesses (the INDIGO product). The combined ScubaPro bundle, life insurance via Sports-FS partnership, and Worldwide Diver Insurance for 6–12 month trips round out the catalogue.

The business operates a direct-to-consumer model through its website, supplemented by a B2B2C channel via dive associations and a 5% Trade Affiliate Scheme serving clubs, manufacturers, and instructors. Emergency medical assistance is delivered through Northcott Global Solutions, while equipment servicing referrals go to Cameras Underwater. Pricing is subscription-based across an annual cycle, with low-ticket entry products (Sport Diver Liability at £27.40) and higher-value commercial covers (Dive Team Liability at £500, INDIGO trade). The company self-describes as the largest independent provider of recreational dive-related insurance globally, with 7 employees and no disclosed funding, M&A, or outside ownership. Geographic coverage skews EU/UK with extensions to Red Sea, Australasia, Southeast Asia, and Mexico, while excluding USA and Canada.

Name

DIVE MASTER INSURANCE CONSULTANTS LIMITED

Legal name

Dive Master Insurance Consultants Limited

Website

https://divemasterinsurance.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Dive Master Insurance Consultants Limited is a UK FCA-regulated, Lloyd's Approved Cover Holder (since ~2007) specialising in scuba-diving insurance for recreational divers, professionals, and dive trade businesses, offering IDEC accident cover, travel, equipment, and liability policies via direct, affiliate, and association channels.

Ownership category

akta.pro rank

Product category

Specialty Diving Insurance

NAICS

Insurance Carriers and Related Activities (524), Insurance Carriers (5241), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399), Accident & Health Insurance (6321)

akta.pro primary industry

Accident Medical Expense Insurance (Supplemental Accident) (FSAIALAE)

akta.pro secondary industry

Marine Specialty (Hull/P&I/Cargo) (FSAJAGAJ)

Keywords

• Scuba diving insurance
• Diving accident cover
• Dive equipment insurance
• Professional liability insurance
• Dive trade insurance

Headquarters

HQ city

Leigh-on-Sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Annual Insurance Premiums: The primary revenue stream is annual insurance policy premiums covering various types of dive insurance including IDEC (diving accident cover), travel insurance, equipment insurance, and liability insurance for divers and dive professionals.
2. Trade Insurance Policies: Commercial liability insurance for dive schools, centres, and shops under the INDIGO brand, covering slip and trip, advice liability, compressor operation, and marine liability.
3. Dive Team Liability Insurance: Specialist insurance for dive teams of up to three instructors, covering public liability at £3,000,000 and employers liability at £5,000,000 for £500 premium.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dive Master Insurance Consultants Limited is a specialist insurance provider serving the scuba diving community with personal accident cover (IDEC), travel insurance combined with diving cover, annual equipment insurance, and professional/trade liability policies. The firm designs and distributes these products directly to recreational divers, instructors, dive schools, and conservation projects worldwide, operating as a Lloyd's Approved Cover Holder.

Product overview

Dive Master Insurance is a specialist insurance provider offering a comprehensive portfolio of diving-related insurance products. The core offerings include IDEC (International Diving Emergency Cover) as the foundational personal accident plan for divers, which combines with various travel insurance products including Trip Travel, Annual Multi Trip, and Worldwide Diver Insurance. The company provides equipment insurance, multiple liability products (Pro Diver, Sport Diver, Dive Team, and INDIGO Trade), and the combined ScubaPro product. Life insurance products are offered through a third-party broker partnership. All products are designed specifically for the scuba diving market including recreational divers, professional instructors, dive schools, and conservation projects.

Differentiator

Problem solved

Functional benefit

Brands

• IDEC (International Diving Emergency Cover): Personal accident insurance for divers covering emergency medical expenses, hyperbaric chamber treatment, air evacuation, and medical repatriation worldwide.
• ScubaPro
• INDIGO (Dive Trade Insurance)

Products and services

• IDEC (International Diving Emergency Cover) Personal accident insurance for scuba divers covering emergency medical expenses, hyperbaric chamber treatment, air evacuation, medical repatriation, search and rescue, and after-the-event medical expenses up to £20,000 worldwide with no depth limits.
• Trip Travel Insurance Single-trip travel insurance adapted for divers, combined with IDEC scuba diving cover, including baggage, personal accident, personal liability, medical expenses, cancellation, travel delay, and legal expenses.
• Annual Multi Trip Insurance Annual travel insurance covering multiple trips throughout the year, combined with IDEC dive accident cover, with trip limits of 31 or 60 days per trip.
• Worldwide Diver Insurance Extended-stay travel insurance designed for gap year students and divers travelling continuously for 6 to 12 months, including IDEC and winter sports cover. Available to UK residents only.
• Diving Equipment Cover Annual worldwide scuba diving equipment insurance covering accidental loss, damage, theft, and unexplained flooding of cameras and rebreathers, with new-for-old replacement.
• Pro Diver Liability Liability insurance for professional divers covering instructing, supervising and guiding across all recreational certifying associations training programs on an annual worldwide basis.
• Sport Diver Liability Public liability insurance providing £2 million cover for recreational divers of any certifying association on an annual worldwide basis. Premium including policy fee: £27.40.
• Dive Team Liability Specialist insurance protecting civil liability of a dive team of up to three instructors, including £3 million public liability and £5 million employers liability coverage. Premium: £500.
• INDIGO (Dive Trade Insurance) Trade liability and combined commercial insurance covering dive schools, centres and shops including advice and instruction, training, compressor operation, boat handling up to 15 metres, and marine liability.
• ScubaPro Combined personal accident and liability policy for Dive Masters, Dive Guides, Assistant Instructors and Instructors, bundling IDEC and Pro Diver Liability coverage with a 10% discount.
• Life Insurance Life insurance products for scuba divers delivered through a specialist broker partnership with Sports-FS, including mortgage protection, family protection, critical illness cover, and income protection.

Quantifiable outcome

• IDEC aggregate limit increased to £500,000
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Northcott Global Solutions LtdcoreStrategic or Co-development PartnerAppointed emergency assistance provider for Dive Master Insurance policies. Provides 24/7 emergency support worldwide including emergency contact numbers: +44 (0)207 183 8910 or backup mobile +44(0) 7785627433. Handles medical emergencies, evacuations, and repatriation for insured divers abroad.
• DDRC (Diving Diseases Research Centre)minorStrategic or Co-development PartnerBased in Devon, one of the most important hyperbaric centres in the UK. Dive Master has worked closely with DDRC and sponsored many of its projects. DDRC provides hyperbaric treatment and medical research for diving-related conditions.
• Coral Cay ConservationminorGTM or Marketing PartnerScientific organisation enabling divers to help with conserving coral reefs worldwide. Offers expeditions for marine conservation. Dive Master has worked with Coral Cay for years, providing insurance for their conservation expeditions.
• AquaphotminorGTM or Marketing PartnerDiving photographic equipment and repair company operating since 1992. Dive Master partner for photography equipment expertise.
• h2o images (Gavin Parsons)minorGTM or Marketing PartnerOperated by diving photojournalist Gavin Parsons, creates Dive Master's imagery and produces brochures, advertisements, and promotional materials.
• Cameras UnderwaterminorGTM or Marketing PartnerShops in Devon and London offering underwater camera equipment, service and repair facility. Dive Master's appointed Service Agents for underwater camera equipment.
• Gap Year DiverminorChannel Partner/ Reseller/ DistributorOffers scuba diving trips for gap year students and career breakers focusing on diver tuition, marine conservation, and special interest diving trips.
• Emperor DiversminorGTM or Marketing PartnerRed Sea specialists, one of Dive Master's main professional trade clients in the region. Long-standing business relationship.
• Stoney CoveminorGTM or Marketing PartnerOne of the best known dive centres in the UK, with flooded quarry, shop, pub, and training facility. National institution for divers.
• BDMLR (British Divers Marine Life Rescue)minorStrategic or Co-development PartnerInternationally renowned charity dedicated to rescue of marine animals including whales, dolphins, porpoises, seals, turtles and seabirds.
• Scuba TrustminorGTM or Marketing PartnerNon-profit charity promoting scuba diving for all abilities, founded in 1996, focusing on organising diving holidays abroad for people with disabilities.
• Simply ScubaminorChannel Partner/ Reseller/ DistributorUK's favourite diving equipment store with both online and physical store presence. Major retail partner for dive equipment.
• UKDMC (UK Diving Medical Committee)minorStrategic or Co-development PartnerDive Master is proud to support diving medical research. UKDMC provides fitness to dive examinations and medical advice. Dive Master recommends UKDMC for diving medical research information and fitness examinations.
• Sports-FSminorGTM or Marketing PartnerSpecialist broker partnership providing scuba divers with access to life insurance products including mortgage protection, family protection, critical illness cover, and income protection. Dive Master has teamed up with Sports-FS to provide competitive comprehensive insurance cover for divers.
• Money and Pensions Service (MaPS)minorGTM or Marketing PartnerDive Master recommends the Medical Cover Firm Directory launched by MaPS for people with serious pre-existing medical conditions who may have difficulty obtaining travel insurance.
• DTW1991minorOthersPrivacy policy partner referenced in Dive Master's privacy documentation. Has their own privacy policy and GDPR update leaflet.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Others

• Lloyd's of London: The Lloyd's market is Dive Master's underwriting partner through its Cover Holder status. Not a direct competitor but the structural foundation enabling Dive Master's specialty product offering; relevant context for understanding Dive Master's distribution and capacity.
• PADI (Professional Association of Diving Instructors): World's largest recreational diving certification agency. Ecosystem participant and indirect partner (dive association channel for Dive Master's products); not an insurer but its members are Dive Master's primary customer base and PADI-branded insurance products exist in some markets.

Broad incumbents

• Allianz Travel Insurance: Mainstream travel insurer offering optional adventure and dive cover add-ons. Lacks dive-specific depth handling, hyperbaric coverage and equipment insurance of Dive Master, but competes at the broader travel-insurance layer for casual divers.
• InsureandGo: UK travel insurance provider with optional adventure sports and diving add-ons. Competes with Dive Master's Annual Multi Trip and Worldwide Diver products but lacks dive-specific coverage like hyperbaric treatment and after-event PFO testing.
• Hiscox: Specialty Lloyd's-based insurer providing professional liability and niche commercial cover. Comparable to Dive Master's INDIGO trade product and Pro Diver Liability, but serves a broader small-business professional liability portfolio rather than specializing in dive.

Direct peers

• Sports Cover Direct: UK-based specialist broker offering personal accident and liability insurance for sports participants and instructors, including dive cover. Comparable business model of selling annual specialist policies directly to active sports participants and professionals.
• DiveAssure: DiveAssure provides dive-specific travel, accident, equipment and liability insurance worldwide. Closely mirrors Dive Master's product set (IDEC-equivalent personal accident + travel + equipment), making it a head-to-head competitor especially in EU and Mediterranean dive markets.
• Divers Alert Network (DAN): DAN is the world's largest dive safety organization, offering dive accident insurance, medical evacuation, and DAN membership products. Direct competitor to Dive Master's IDEC and equipment cover, particularly for technical and recreational divers globally.
• World Nomads: World Nomads is a global travel insurance provider popular with backpackers and adventure travellers, offering optional adventure sports riders that include scuba diving. Direct overlap on dive-inclusive travel insurance products like Trip Travel and Annual Multi Trip.
• Blue Insurance: Irish specialty insurer offering adventure sports and activity-based travel insurance including dive cover. Competes with Dive Master in the UK/Ireland market for recreational and professional dive cover, including policy products bundled with travel insurance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/divemasterins
• Facebookfacebook.com/divemasterinsurance
• Instagraminstagram.com/divemasterinsurance/?hl=en-gb
• LinkedInlinkedin.com/company/dive-master-insurance-consultants-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIVE MASTER INSURANCE CONSULTANTS LIMITED