Divine Connections Massage & Spa

What Divine Connections Massage & Spa does

Divine Connections Massage & Spa is a privately held, single-location therapeutic massage and wellness spa founded in 2015 by Mercy Terrill, a legally blind Certified Medical Massage Therapist, and operated from 6052 Van Dyke Road in Lutz, Florida. The company delivers a diversified service portfolio spanning standard massage therapy (Swedish, deep tissue, prenatal, hot massage), medical massage targeting chronic pain and post-surgical recovery, specialty therapies (Ashiatsu barefoot massage, Tandem two-therapist sessions, Active Stretching), enhancement add-ons (CBD/Hemp, FDA-approved Far Infrared BioMat, hot stones, cupping, aromatherapy, scrubs), and skincare services (facials, brows, lashes, waxing). Its service architecture is organized around a proprietary three-pillar session framework of Wellness Education, Corrective Results, and Proactive Maintenance.

The business operates a hybrid consumer-and-B2B go-to-market: direct-to-consumer bookings via the MindBody platform and website, supplemented by patient and professional healthcare practitioner referral programs, community-driven channels including the Tampa Wellness Network (which the company founded and organizes), Google reviews (4.9/5 stars), and Nextdoor community engagement. Revenue mechanics combine one-time session fees ($105-$440 depending on modality and duration), subscription wellness plans with monthly auto-pay (Signature and Premium tiers at $95-$195/session), Medical+ Treatment Plans structured as two-phase corrective programs (Intensive then Maintenance), CareCredit-financed 8- and 12-session medical packages ($920-$1,980), gift certificates, and HSA/FSA-accepted medical massage billing.

The company serves multiple customer segments — chronic pain and medical condition patients (primary), post-surgery and injury recovery patients, athletes and active individuals, general wellness consumers, skincare/beauty customers, and healthcare professionals who refer patients — with a small team of approximately 8 employees including certified Ashiatsu and dual-licensed esthetician practitioners.

Name

Divine Connections Massage & Spa

Legal name

Divine Connections Massage

Website

https://divineconnectionsmassage.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Divine Connections Massage & Spa is a privately held, single-location therapeutic massage and wellness spa in Lutz, Florida, founded in 2015 by Mercy Terrill, delivering medical massage, specialty therapies (Ashiatsu, CBD, BioMat FIR), skincare services, and subscription wellness plans to chronic pain patients, post-surgery recovery clients, athletes, and general wellness consumers across the Tampa Bay area.

Ownership category

akta.pro rank

Product category

Massage Therapy Services

NAICS

Other Personal Care Services (81219), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Sports Massage (HSALAEAC), Deep Tissue Massage (HSALAEAB)

Keywords

• Massage therapy services
• Medical massage therapy
• Wellness spa services
• Esthetician skin care
• Lymphatic drainage therapy

Headquarters

HQ city

Lutz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Massage and Spa Sessions: One-time session fees for massage therapy, medical massage, sports massage, facials, waxing, brow/lash services, and specialty therapies. Session rates vary by type and duration. Enhancements (CBD, hot stones, cupping, aromatherapy, far infrared, scrubs) are add-on charges per session. No additional charge for deep tissue or trigger point therapy.
2. Wellness Plan Subscriptions (Divine Wellness Plan): Month-to-month massage subscription plans (Signature and Premium tiers) with auto-pay. Signature Plan: 60-min $99, 90-min $150, 120-min $195. Premium Plan: 60-min $95, 90-min $145, 120-min $190 (two sessions auto-deducted monthly). Medical+ Treatment Plan follows a two-phase structure (Intensive bi-weekly and Maintenance monthly). No long-term contracts after 90-day initial period. Sessions roll over up to 6 months. Subscription freezing available for up to two months per 12-month period.
3. Medical Massage Packages (CareCredit): Bundled session packages purchased upfront with CareCredit financing: 60-min 8-session $920, 90-min 8-session $1,360, 60-min 12-session $1,320, 90-min 12-session $1,980. All sessions must be scheduled within 30 days of purchase per CareCredit requirements. CareCredit 6-month Deferred/No Interest if Paid in Full Promotion available.
4. Massage Enhancement Add-ons: Per-session add-on enhancements including CBD (50-100mg, $25-$45), Far Infrared Therapy upgrade ($30-$50), Hot Stones ($30), Cupping ($40), Aromatherapy ($25), and Exfoliating Scrubs ($25-$65). Also includes 30-min and 60-min stretch add-ons ($60 and $95).
5. Bundled Packages: Multi-session massage packages with per-session discounts: 4-session 60-min package ($20 off total), 4-session 90-min package ($40 off total), 4-session 120-min package ($60 off total). Rejuvenation Spa Day Package (60-min massage + 60-min facial + FIR detox upgrade) priced at $215 (value $255).
6. Gift Certificates: Gift certificates sold at monetary value (never expire; partial redemption allowed). After 1 year, balance applicable to services only (excluding gratuity and products). After 2 years, balance cannot be applied to discounted/promotional rates. Third-party gift cards (Spa Week, Spa Finder) accepted up to $100 per visit.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Divine Connections Massage & Spa is a single-location therapeutic massage and skin-care practice in Lutz, FL that delivers session-based massage therapy (including medical, sports, lymphatic, and specialty modalities such as Ashiatsu, Active Stretch, and Tandem), esthetician services (facials, brows, lashes, waxing), and Far Infrared BioMat therapy. Revenue is generated primarily through individual service sessions, tiered Wellness Plan memberships, retail enhancement add-ons, and gift certificates.

Product overview

Divine Connections Massage & Spa operates as a massage and wellness spa offering a comprehensive suite of therapeutic services organized around three pillars: Wellness Education, Corrective Results, and Proactive Maintenance. The core offering includes standard massage therapy (Swedish, deep tissue, prenatal, hot massage, couples massage) and medical massage focusing on corrective work for specific health conditions. Specialty services include Ashiatsu, Active Stretching, and Tandem Massage. Add-on enhancements include CBD/Cannabis massage and Far Infrared Detox using FDA-approved BioMat technology. The spa also offers skin care services (facials, microdermabrasion, chemical peels), brow/lash services, and waxing. Business is structured around subscription wellness plans (Signature, Premium, Medical+) and medical massage treatment packages with CareCredit financing options. Booking is handled through the MindBody platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Massage Therapy

Quantifiable outcome

• 4.9 out of 5 stars on Google reviews with 200+ testimonials
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core, minor and supporting.

• Tampa Wellness NetworkcoreStrategic or Co-development PartnerDivine Connections Massage & Spa is the founder and organizer of the Tampa Wellness Network, a rapidly growing referral network of high-quality practitioners in Tampa Bay built around the company's unique medical niche. This strategic partnership positions Divine Connections as a central hub for integrative healthcare referrals in the region and establishes the company as the #1 trusted and recommended source for medical massage therapy within the network.
• Spa Week and Spa FinderminorChannel Partner/ Reseller/ DistributorDivine Connections accepts Spa Week and Spa Finder third-party gift cards up to $100 per visit. These gift cards cannot be used in combination with any intro offers or other discounts. Third-party gift cards cannot be applied toward Wellness Plan subscription autopay deductions or locked-in plan pricing.
• Sunstate AcademysupportingStrategic or Co-development PartnerBoth founder Mercy Terrill and therapist Emily graduated from Sunstate Academy in Clearwater, Florida. The spa relies on Sunstate Academy as a talent pipeline for hiring Licensed Massage Therapists. Emily additionally received training by Mercy following academy graduation, ensuring quality assurance in treatment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Massage Envy: Largest U.S. massage and skincare franchise with subscription-based wellness plans. Competes with Divine Connections on membership model and therapeutic massage services, though operates as a high-volume chain rather than a specialist medical-massage practice.
• Burke Williams Spa: Established urban day spa with therapeutic massage, facials, and wellness programming. Comparable on full-service spa positioning and urban-affluent customer base, though larger footprint and more amenitized than Divine Connections.
• Woodhouse Spa: Full-service day spa chain offering massage, facials, and body treatments in a luxury environment. Comparable on day-spa service breadth and premium pricing, though broader and more amenity-driven than Divine Connections' medical-massage focus.

Direct peers

• The Now Massage: Boutique massage studio concept offering premium, design-forward therapeutic massage experiences. Comparable to Divine Connections on premium positioning, specialty technique menu, and small-format spa delivery model.
• Hand & Stone Massage and Facial Spa: Franchise combining massage therapy with facial and skincare services, operating on a membership/subscription model. Closely comparable to Divine Connections on service mix (massage + facials + enhancements), pricing tier, and recurring-revenue approach.
• Elements Massage: Franchise focused on therapeutic, customized massage with single-therapist studios. Closely comparable to Divine Connections' therapeutic, corrective positioning and the use of introductory offers to drive new-patient acquisition.
• Massage Heights: Membership-based therapeutic massage franchise with monthly wellness plans and integrated retail. Highly comparable on subscription mechanics, therapeutic-massage positioning, and the use of enhancement add-ons.

Emerging players

• Restore Hyper Wellness: Multi-modality wellness franchise combining cryotherapy, IV therapy, infrared sauna, and recovery services. Comparable as an adjacent wellness-services operator in Tampa Bay; competing for the same proactive-wellness and recovery-oriented customer segment.
• StretchLab: Assisted-stretching franchise offering one-on-one practitioner-led flexibility sessions. Comparable as a Tampa-area specialty wellness service competing for the same therapeutic, recovery-oriented consumer; overlaps with Divine Connections' Active Stretching offering.
• Spavia: Boutique spa franchise with massage, facials, and body treatments on a membership model. Comparable on subscription mechanics and small-format spa delivery; less differentiated on specialty medical-massage and proprietary device offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/divine-connections-massage

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divine Connections Massage & Spa