Spa Week Media Group,Ltd.

What Spa Week Media Group,Ltd. does

Spa Week Media Group, Ltd., founded in 2004 by Cheryl Reid and headquartered in New York, operates the largest spa and wellness marketing and gifting platform in North America. Its core product is the Spa & Wellness Gift Card — a multi-channel stored-value instrument accepted at 9,000+ spa, salon, medspa, fitness, and hotel wellness locations and distributed through 80,000+ retail doors (CVS, Walgreens, Walmart, Sam's Club, Rite Aid, Amazon). The gift card never expires and is offered in physical, digital, and co-branded formats. Underpinning the platform is a proprietary technology stack: an e-commerce front-end (spaweek.com), a merchant portal for redemption and listing management, a geo-recommendation engine surfaced through the 'Sofie' AI chatbot, and a public API with a stated 7-day implementation window for enterprise integration.

The company monetizes across five streams: (1) consumer gift card sales (face values $10-$500, with 82% of face value paid out to merchants on redemption), (2) corporate bulk gifting through a dedicated B2B portal (corporatecards.spaweek.com) with co-branded options, (3) AIMM Solutions — a monthly subscription marketing platform starting at $199/month combining website hosting, SEO, marketing content, and instant gift card issuance for spa partners, (4) merchant redemption fees and listing upgrades, and (5) Saybine, a hand-curated beauty/wellness e-commerce store that accepts the gift card and yields 25% merchant commissions. Customer segments span enterprise corporate buyers (Verizon, T-Mobile, Delta, Coca-Cola, Capital One, Aetna, Amazon), individual consumers, and the 9,000-merchant partner network across the U.S. and Canada.

Name

Spa Week Media Group,Ltd.

Legal name

Spa Week Media Group, Ltd.

Website

https://spaweek.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Spa Week Media Group operates the largest spa and wellness gift card network in North America, with cards accepted at 9,000+ partner locations and distributed through 80,000+ retail doors. The company serves consumers, corporate gifting clients, and spa merchants via its gift card, AIMM subscription platform, and Saybine e-commerce store.

Ownership category

akta.pro rank

Product category

Wellness Marketing & Gifting Services

NAICS

Health and Personal Care Retailers (4561), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Day Spas (HSALAFAA)

Keywords

• Spa gift cards
• Wellness marketing platform
• Corporate wellness rewards
• Merchant network services
• Digital gift card programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Gift Card Sales (Consumer): Direct sales of Spa & Wellness Gift Cards to consumers through spaweek.com. Cards range from $10-$500 and never expire for purchased cards. Revenue from the spread and processing fees.
2. Corporate Gifting Program: Bulk sales of digital and physical gift cards to corporate clients for employee rewards, client gifts, and wellness programs. Includes co-branded card options.
3. AIMM Subscription Services: Monthly subscription service (starting at $199/month) providing 12-component marketing platform for spa and wellness businesses including website hosting, SEO, marketing content, gift card processing, and e-commerce capabilities.
4. Merchant Redemption Fees: Spa partners pay a percentage of gift card redemptions to participate in the network. Redemption rate of 82% of face value paid to merchants.
5. Saybine E-commerce: Hand-curated beauty and wellness product store. Gift cards can be used to purchase products on Saybine.com.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Spa Week Media Group sells the Spa & Wellness Gift Card — a digital and physical gift card accepted at 9,000+ partner spa, salon, medspa, fitness and wellness locations across North America — and operates the AIMM Solutions B2B marketing platform that gives spa merchants a 12-component turnkey stack (e-commerce store, instant gift card, website hosting, SEO, marketing content, merchant portal). It also runs a Corporate Gifting platform (corporatecards.spaweek.com) for bulk/co-branded cards and the Saybine curated wellness e-commerce store.

Product overview

Spa Week Media Group operates a multi-product portfolio centered on the Spa & Wellness Gift Card ecosystem. The core product is the Spa & Wellness Gift Card—a reloadable gift card accepted at over 9,000 spa and wellness locations nationwide, available in physical, digital, and co-branded formats. The company offers a corporate gifting platform for bulk purchases and a comprehensive B2B marketing platform called AIMM Solutions, which combines 12 components including e-commerce, instant gift card, website hosting, SEO, marketing content, and premium directory listings. The portfolio also includes themed wellness benefit digital gift cards (Mental Wellness, Beating Burnout, Preventative Care, Life-Balance) and a wellness services directory. The company pioneered the Spa Week Event concept in 2004 and expanded into the national gift card market in 2012.

Differentiator

Problem solved

Functional benefit

Brands

• AIMM Solutions: All-Inclusive Membership Marketing program - a turn-key solution blending technology and marketing to generate uninterrupted revenue 24/7 for spa and wellness businesses. Provided by SWB Marketing Group Co. DBA AIMM Solutions.
• Saybine
• Spa Week Event

Products and services

• Spa & Wellness Gift Card Digital and physical gift card accepted at 9,000+ spa, salon, medspa, fitness, and wellness locations nationwide. Valid for massages, facials, manicures, pedicures, hair services and more. Cards range from $10–$500, never expire, and never lose value. Sold to individual consumers for personal use or gifting.
• Corporate Gifting Platform B2B platform (corporatecards.spaweek.com) enabling organizations to purchase bulk Spa & Wellness Gift Cards in physical, digital, and co-branded formats for employee rewards, client gifts, and wellness programs. Includes account dashboard, bulk ordering, scheduled delivery, contact list management, and shipment tracking.
• AIMM Solutions All-in-one B2B marketing platform for spa and wellness merchants, combining 12 components: E-Commerce Store, Instant Gift Card, Website Design & Hosting, SEO, Marketing Content, Merchant Portal, top listing placement, enhanced listings, dedicated marketing specialist, and the Spa Week Event. Monthly subscription starts at $199/month.
• Saybine.com E-commerce Store

Quantifiable outcome

• 73% of consumers state Health & Wellness is extremely important to them
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

19 partnerships are on record, tiered core, premier and strategic.

• CVS PharmacycoreChannel Partner/ Reseller/ DistributorMajor retail distribution partner selling physical Spa & Wellness Gift Cards in CVS stores nationwide. Part of the 80,000+ retail location network.
• WalgreenscoreChannel Partner/ Reseller/ DistributorMajor retail distribution partner selling physical Spa & Wellness Gift Cards in Walgreens and Duane Reade stores nationwide.
• WalmartcoreChannel Partner/ Reseller/ DistributorMajor retail distribution partner selling Spa & Wellness Gift Cards at Walmart and Sam's Club locations nationwide.
• Rite AidcoreChannel Partner/ Reseller/ DistributorRetail pharmacy partner distributing Spa & Wellness Gift Cards in Rite Aid stores nationwide.
• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace partnership through Quickgifts.com for gift card sales on Amazon.com platform.
• Four Seasons Hotels & ResortspremierStrategic or Co-development PartnerPremier location partner accepting Spa & Wellness Gift Cards at Four Seasons properties. One of the flagship luxury hotel spa partners.
• Marriott InternationalpremierStrategic or Co-development PartnerPremier location partner accepting Spa & Wellness Gift Cards at Marriott, Ritz-Carlton, and affiliated hotel spas.
• Hilton HotelspremierStrategic or Co-development PartnerPremier location partner accepting Spa & Wellness Gift Cards at Hilton, Waldorf Astoria, and Conrad properties.
• Hyatt HotelspremierStrategic or Co-development PartnerPremier location partner accepting Spa & Wellness Gift Cards at Hyatt properties.
• InterContinental Hotels GrouppremierStrategic or Co-development PartnerPremier location partner accepting Spa & Wellness Gift Cards at InterContinental, Kimpton, and related brand hotels.
• Loews HotelspremierStrategic or Co-development PartnerPremier location partner accepting Spa & Wellness Gift Cards at Loews properties.
• The Bar MethodpremierStrategic or Co-development PartnerPremier fitness partner accepting Spa & Wellness Gift Cards at Bar Method studio locations nationwide.
• Mandarin OrientalpremierStrategic or Co-development PartnerPremier luxury hotel spa partner accepting Spa & Wellness Gift Cards at Mandarin Oriental properties.
• Hard Rock HotelpremierStrategic or Co-development PartnerPremier hotel partner accepting Spa & Wellness Gift Cards at Hard Rock Hotel spas.
• Virgin PulsestrategicGTM or Marketing PartnerCorporate wellness partner using Spa & Wellness Gift Cards as rewards for their employee wellness platform.
• RymaxstrategicGTM or Marketing PartnerCorporate incentives partner distributing Spa & Wellness Gift Cards through their loyalty and incentives programs.
• Quickgifts (QGAC, Inc.)coreTechnology or IntegrationTechnology partnership for Amazon.com marketplace distribution and white-labeled gift card listings.
• SaybinecoreStrategic or Co-development PartnerHand-curated beauty and wellness product store created by Spa Week. Spa & Wellness Gift Cards can be used to shop Saybine.com for wellness products.
• Wellness Media Group, LLCcoreStrategic or Co-development PartnerWholly-owned subsidiary of Spa Week Media Group that issues Spa & Wellness Gift Cards.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mindbody: Broad incumbent SaaS platform providing business management software for spas, salons, fitness studios, and wellness centers — overlapping merchant base with Spa Week's AIMM platform and competing for the same spa operator wallet.
• Blackhawk Network: Large gift card network and payments company distributing branded and third-party gift cards through retailers and digital channels — direct threat as a generalist incumbent that could enter the spa/wellness vertical.
• InComm Payments: Major prepaid and gift card distributor with retailer relationships at CVS, Walgreens, and Walmart — competes for the same retail shelf space and could launch a competing spa/wellness gift card product.
• Virgin Pulse: Corporate wellness platform offering employee wellness programs and rewards — listed as both a Spa Week partner and adjacent competitor in the corporate wellness space where Spa Week is selling gift cards as rewards.

Direct peers

• Vagaro: Spa, salon, and fitness business management platform with built-in marketplace and gift card functionality — a direct competitor to Spa Week's AIMM platform targeting the same merchant segment.
• ClassPass: Wellness and fitness membership marketplace offering credits redeemable at partner studios and spas — directly competitive with the Spa & Wellness Gift Card as a consumer-facing access product to the same merchant pool.
• Tango Card: Corporate rewards and gift card platform enabling businesses to send digital rewards to employees and customers — direct competitor in the corporate wellness gifting and incentives market.
• GiftCards.com: Online gift card marketplace aggregating branded and third-party gift cards for consumers — competes for the same consumer digital gift card purchase intent and partners with similar retailers.

Emerging players

• Boulevard: Spa and salon client experience and business management platform with self-booking and checkout — emerging direct competitor to AIMM in the spa/salon operator software market.

Regional players

• Treatwell: European-based online marketplace and booking platform for hair, beauty, and spa treatments — comparable business model to Spa Week's consumer discovery and gift card flow, but primarily serves UK/European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spaweek
• YouTubeyoutube.com/user/SpaWeek
• Facebookfacebook.com/spaweek
• Instagraminstagram.com/spaweek
• Pinterestpinterest.com/spaweek
• LinkedInlinkedin.com/company/spa-week-media-group-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spa Week Media Group,Ltd.