Divine Fitness for Life

Name

Divine Fitness for Life

Legal name

Divine Fitness for Life

Website

https://divinefitnessforlife.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Weight Loss & Body Transformation Training (HSADAAAC), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Group fitness training
• Personal training services
• Corporate wellness programs
• Boot camp fitness
• Fitness apparel

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Boot Camp Programs: Six-week boot camp fitness program offered at $150 per session, with multiple class times throughout the week including early morning, mid-morning, and evening sessions.
2. Personal Training Services: One-on-one private training and semi-private training (2-4 individuals) offered at 3-5 sessions per week, with sessions prepaid and typically used within one month. Includes complimentary consultation, bi-weekly measurements, meal plans, and supplementation recommendations.
3. Fitness Products: Sale of fitness apparel including waist trainers/corsets ($45 each in various sizes from XSmall to 3XL) and Body Cleanse Advance Kit ($176.75). Products sold via the company website.
4. Corporate Wellness Programs: Customized corporate fitness and wellness programs for businesses including on-site boot camps, personal training, exercise classes, employee fitness challenges, nutrition seminars, and Lunch & Crunch sessions. Custom rates based on business needs and budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Divine Fitness for Life is a fitness and wellness studio that delivers in-person training services including a 6-week group boot camp, 1-on-1 and semi-private personal training, and customized on-site corporate wellness programs for businesses in the Central Savannah River Area. The company also retails fitness apparel (waist trainers/corsets) and a Body Cleanse supplement kit through its website. Services are anchored on a holistic "whole body" wellness concept that integrates mind, body, and soul, led by a founder with 20 years of military training experience and multiple fitness and nutrition certifications.

Product overview

Divine Fitness for Life is a fitness studio offering a combination of in-person training services and wellness products. The core service portfolio includes three main offerings: Boot Camp (a 6-week group fitness program), Personal Training (both 1-on-1 private and semi-private formats for 2-4 individuals), and a Corporate Program providing customized on-site wellness services for businesses. Supporting the training services, the company also sells fitness-related products including waist trainers/corsets and a Body Cleanse Advance Kit. The programs operate on a holistic 'whole body concept' incorporating mind, body, and soul wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• 6-Week Boot Camp A six-week team-focused fat-blasting exercise and nutrition challenge led by former military personnel and certified personal trainers, held Monday/Wednesday/Friday at 5am, 9am, and 5:30pm, plus Tuesday/Thursday at 7:00pm; priced at $150 for the full 6-week program. Aimed at adults of all fitness levels seeking guided group training and weight loss.
• 1-on-1 Private Training Hourly individualized personal training sessions offered 3–5 times per week, including a complimentary consultation, bi-weekly weight and body-fat measurements, daily trainer accountability via phone/email/text, a meal plan, and supplementation recommendations. Sessions are prepaid and must be used within one month. Targeted at individuals seeking personalized attention and busy schedules.
• Semi-Private Training (2-4 individuals) Group training for 2–4 individuals offering 3–5 hourly sessions per week with bi-weekly progress tracking, daily trainer accountability, and meal plan recommendations. Sessions must be prepaid by the entire group and used within one month. Designed for small friend or family groups wanting personal training benefits at lower cost.
• Corporate Wellness Program Customized on-site fitness and wellness programs for Central Savannah River Area businesses including on-site corporate boot camps, personal training, small group exercise classes, employee fitness challenges, nutrition and weight-loss seminars, and Lunch & Crunch sessions, delivered by certified fitness instructors or personal trainers. Pricing is custom and engagement-based, addressing employee preventive wellness and healthcare cost management.
• Waist Trainers (Corsets) Hook waist trainers/corsets available in sizes XSmall (waist 27-29) through 3XL (waist 39.5-41.5), priced at $45.00 USD each. The "All 3 Hook Waist Trainers" bundle is sold at $45 (a $75 value). Sold through the company website with PayPal checkout.
• Body Cleanse Advance Kit Supplement kit priced at $176.75 designed to support body cleansing as part of the fitness program. Sold through the company website with PayPal payment processing.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Noom: Digital weight-loss and behavior-change platform. Comparable to the weight-loss and nutrition components of Divine Fitness's boot camp and personal training programs, but delivered as a digital subscription rather than in-person service.
• Wellable: Corporate wellness platform that partners with fitness providers to deliver workplace wellness programs. Comparable to Divine Fitness's Corporate Program line, although Wellable is a software/aggregator rather than a direct service provider.

Broad incumbents

• Gold's Gym: Established national fitness chain offering personal training, group classes, and corporate wellness. Comparable to Divine Fitness across multiple service lines but serves a much broader, less faith-oriented customer base.
• Anytime Fitness: 24/7 franchise fitness center with personal training add-ons. Comparable to Divine Fitness in personal training and group class offerings, but operates as a facility-access membership model rather than a program-based model.
• TITLE Boxing Club: Boxing-themed group fitness franchise with personal training. Comparable in the group fitness and personal training services, though differentiated by the boxing modality that Divine Fitness does not emphasize.
• OrangeTheory Fitness: Large national fitness franchise offering group personal training with technology-driven heart-rate zones. Comparable to Divine Fitness's personal training and group fitness offerings, but at much larger scale and with proprietary tech platform that Divine Fitness lacks.

Direct peers

• Fit Body Boot Camp: Boot camp franchise specializing in group personal training and weight-loss-focused programs. Closely comparable to Divine Fitness's 6-week Boot Camp at $150, including the team-focused fat-loss and nutrition coaching positioning.
• Burn Boot Camp: National boot camp franchise offering group fitness programming with similar structure to Divine Fitness's team-focused boot camps. Comparable in target customer (general fitness seekers), pricing model (program-based), and use of certified personal trainers.
• Camp Gladiator: Outdoor and community-based group fitness/bootcamp franchise. Highly comparable to Divine Fitness's 6-week Boot Camp program ($150) in format, group fitness model, and trainer-led outdoor/curriculum-based sessions. Both target mass-market fitness seekers with fixed-duration programs.
• F45 Training: Functional training group fitness franchise with fixed-duration, programmed workouts. Directly comparable to Divine Fitness's Boot Camp and semi-private training offerings in format, group size, and trainer-led methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/divine-fitness-for-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divine Fitness for Life