UrbanGlide
UrbanGlide is a French electric mobility brand (owned by PACT Group S.A.S.) that designs and sells electric scooters, balance bikes, and a homologated cyclomobile to individual urban commuters and families across France via direct e-commerce and a broad retail network.
- Company typePrivate
- Founded2016
- HeadquartersNoisy-le-grand, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What UrbanGlide does
UrbanGlide is a French electric mobility company operating as a brand of PACT Group S.A.S., headquartered in Noisy-le-Grand, France, and founded in 2016. The company designs, manufactures, and distributes personal electric mobility vehicles including four categories of electric scooters (RIDE, CITY, ALL ROAD, E-CROSS), electric balance bikes (BIKE 140, BIKE 160, THUNDER 160, LINX 160, BIKIDS 120), and the L1e-B homologated NOMAD 140 cyclomobile. Product specifications span entry-level urban commuter models (e.g., FLASH at €149, 85 EVO at €249.99) up to high-performance dual-motor off-road scooters with 1,600W combined output and 80km range (ALL ROAD 6 2x2 at €849.99). Technical differentiation includes E-MARK certified headlights, IPX4/IPX5 water resistance ratings, Bluetooth app integration with remote anti-theft locking, dual-motor configurations, and dual disc brake systems.
UrbanGlide operates a dual-channel distribution model combining direct-to-consumer e-commerce through the multilingual urbanglide.com website (French, English, Spanish, Portuguese) with an extensive physical retail network spanning major French hypermarkets (Carrefour, Auchan, Leclerc, Casino, Intermarche, Systeme U), electronics chains (Boulanger, Darty, Fnac, Electro-Depot, BUT, Conforama), specialized mobility stores (Intersport, IPM, Mobility Urban), and online marketplaces (Amazon, Cdiscount, Vente-Privée, Groupon, Rue du Commerce). Revenue is generated through one-time hardware sales of scooters, balance bikes, cyclomobiles, accessories, spare parts, and the REBORN certified reconditioned program. Pricing is publicly disclosed in Euros with flexible consumer financing via FLOA (3x/4x interest-free, 10x at 14.05% TAEG for orders €50-€6,000) and PayPal checkout.
The company targets four primary customer segments: urban individual commuters seeking alternatives to cars and public transit, adventure/off-road enthusiasts using dual-motor models on trails, licensed vehicle alternative seekers who want road-legal mobility without a motorcycle license, and youth/family buyers purchasing children's electric mobility products. Online deliveries are restricted to Metropolitan France; Spain and Portugal are served via the multilingual storefront. The company maintains a 2-year warranty (versus the 1-year industry standard), an authorized repairer network, original spare parts availability, and a carbon-positive local warehouse initiative as key value propositions.
UrbanGlide firmographics
Firmographics- Name
- UrbanGlide
- Legal name
- PACT Group S.A.S.
- Website
- https://urbanglide.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UrbanGlide is a French electric mobility brand (owned by PACT Group S.A.S.) that designs and sells electric scooters, balance bikes, and a homologated cyclomobile to individual urban commuters and families across France via direct e-commerce and a broad retail network.
- Ownership category
- akta.pro rank
UrbanGlide industry classification
Industry- Product category
- Personal Electric Mobility
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)
Keywords
Where UrbanGlide is headquartered
LocationHeadquarters
- HQ city
- Noisy-le-grand
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
UrbanGlide business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Electric Scooter Sales: Primary revenue from direct sale of electric mobility products including scooters, balance bikes, and cyclomobiles. Products sold through owned e-commerce platform and authorized dealer network across France.
- Accessories Sales: Complementary sales of accessories including helmets, alarms, padlocks, phone mounts, transport kits, and anti-pollution masks. Sold alongside main products and as standalone items.
- Spare Parts: Original replacement parts available for purchase to extend product lifecycle and support repairs through authorized service network.
- Reborn Reconditioned Program: Certified pre-owned/refurbished products program offering second-life electric mobility vehicles at reduced prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level scooters (RIDE/CITY category) |
| One time/ perpetual license | Pay-as-you-go | Mid-range scooters (RIDE/CITY/ALL ROAD) |
| One time/ perpetual license | Pay-as-you-go | High-performance / Off-road (E-CROSS / ALL ROAD PRO) |
| One time/ perpetual license | Pay-as-you-go | Balance bikes / Cyclomobiles |
| Unit Pricing | Pay-as-you-go | Accessories |
| Subscription | Monthly | Flexible Financing (FLOA) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
UrbanGlide product offering
Product offeringCore offering
UrbanGlide designs, manufactures, and distributes a portfolio of personal electric mobility vehicles including electric scooters across City, Trail, and Power categories, electric balance bikes (draisiennes), and an L1e-B homologated cyclomobile. The company sells direct to consumers through its own e-commerce platform and through an extensive network of authorized resellers, complemented by accessories, original spare parts, and a REBORN certified-refurbished program.
Product overview
UrbanGlide is an electric mobility company owned by PACT Group S.A.S., offering a comprehensive portfolio of electric scooters, electric balance bikes (draisiennes), and cyclomobiles. The product lineup includes four electric scooter categories: RIDE (entry-level city), CITY (urban with comfort features), ALL ROAD (high-performance versatile), and E-CROSS (off-road), plus balance bikes for adults (BIKE series) and children (including THUNDER and RIDE 55 for kids), and the road-homologated NOMAD cyclomobile. The offering is complemented by a full range of accessories (helmets, alarms, locks, phone mounts, horns, bags), spare parts, certified repairer network, and a REBORN (reconditioned) sub-brand. Products are distributed through the direct website and an authorized retailer network including major French retailers (Amazon, Auchan, Boulanger, Carrefour, Leclerc, etc.).
Differentiator
Problem solved
Functional benefit
Products and services
- 85 EVO Electric Scooter Compact city electric scooter with 20km range, 300W max power, 8.5-inch tires, double suspension, and disc brake, targeted at urban commuters seeking an entry-level vehicle.
- RIDE 100S Electric Scooter Lightweight city electric scooter with 35km range, 600W max power, 10-inch puncture-proof honeycomb tires, and an LED display with four speed modes for urban commuters.
- 100 CITY Electric Scooter Cobalt-blue urban electric scooter with 700W max power, 10-inch tubeless wheels, four front-and-rear suspensions, and a combined disc/drum brake system for daily commuting safety.
- FLASH Electric Scooter Entry-level city electric scooter positioned as an affordable urban commuter option, featured as a new arrival on the homepage at 149.00€.
- RIDE 55 BLUE Kids Electric Scooter Children's electric scooter within the RIDE category, designed for younger riders as the entry point to electric mobility.
- ALL ROAD 5 PRO Electric Scooter All-road electric scooter with dual suspension, dual disc brakes, 40km range, 800W max power, and LED lighting with 360° visibility including turn signals for versatile mixed-terrain use.
- ALL ROAD 6 PRO Electric Scooter High-performance all-road electric scooter featured as a flagship product offering at 699.99€, positioned in the Power/All Road lineup.
- ALL ROAD 6 2x2 Electric Scooter Premium dual-motor all-road electric scooter with two 800W motors delivering 1600W combined, 80km range, 48V/18.2Ah battery, dual disc brakes, customizable RGB LED lighting, and key-ignition anti-theft system for high-performance use.
- GT PRO Electric Scooter High-performance scooter featured as a flagship product at 599€, positioned in the Power lineup.
- E-CROSS PRO Electric Scooter Off-road electric scooter with 800W max power, 50km range, four suspensions, 10-inch off-road tires, and full LED lighting with turn signals for trail and unpaved-surface riding.
- E-CROSS MAX 2X2 Electric Scooter Premium dual-motor off-road electric scooter with two 800W motors delivering 1600W combined, 60km range, 48V/17.5Ah battery, folding handles, and compact folding design for adventure riding.
- BIKE 160 Electric Balance Bike Electric balance bike with 400W max power, 20km range, 16-inch air-filled tires, and Bluetooth smartphone application for performance tracking and remote anti-theft locking.
- THUNDER 160 Electric Balance Bike Electric balance bike designed for urban commuting, positioned in the balance bike category and featured as a 499.99€ flagship of the kids/youth line on the homepage.
- LINX 160 Electric Balance Bike Electric balance bike featured as a homepage header banner, positioned within the UrbanGlide balance bike / draisienne lineup.
- BIKE 140 Electric Balance Bike Entry-level electric balance bike within the balance bike product line, priced at 549.99€ on the homepage.
- BIKIDS 120 Electric Balance Bike Children's electric balance bike addition to the kids balance bike line, listed as 'coming soon' on the homepage.
- NOMAD 140 Cyclomobile L1e-B road-homologated cyclomobile with 600W max power, 35km range, folding handlebars, adjustable saddle, retractable footrests, rear rack, 115dB horn, and E-MARK certified headlight for license-free road use.
- E-CROSS GO Electric Scooter Off-road / trail electric scooter featured on the homepage, positioned in the E-CROSS lineup.
- Casque LED + Visière (LED Helmet with Visor) Safety helmet with integrated rear LED lights and visor for enhanced visibility, recharged via USB port.
- KIT 3 Accessoires Bundle Three-accessory bundle including carrying handle, transport bag, and handlebar attachment for easier scooter transport.
- Klaxon Electric Horn 120dB electric horn with remote control operation and USB recharging.
- Support téléphone (Smartphone Mount) Adjustable smartphone mount allowing quick portrait/landscape adjustment for GPS navigation while riding.
- Alarme (Remote-Controlled Scooter Alarm) Remote-controlled alarm system that emits an audible alert upon detecting suspicious movement near the scooter.
- Cadenas (Flexible Padlock) Flexible physical padlock with secure key lock for theft prevention of parked scooters.
- Casque UrbanGlide (Standard Helmet) Classic UrbanGlide-branded helmet with an easy-adjust fastener for safe riding.
- Masque anti-pollution (Anti-pollution mask) Anti-pollution mask accessory for urban commuting protection against air pollution.
- Original Spare Parts Service (Pièces détachées) Catalog of original replacement parts enabling owners to maintain and repair their UrbanGlide vehicles and extend product lifecycle through the authorized repairer network.
- REBORN Certified Refurbished Program Sub-brand program offering certified pre-owned and refurbished UrbanGlide electric mobility products that have been tested and inspected for quality assurance, providing a lower-priced sustainability-focused purchase option.
- Authorized Repairer Network Service France-wide network of certified UrbanGlide repairer partners providing warranty service, repairs, and maintenance; users can locate the nearest authorized repairer or apply to become one.
Quantifiable outcome
- 2-year warranty (vs typical 1-year industry standard)
- +2 more outcomes
Companies that use UrbanGlide
Customer profileSegments4 records
Ideal customer profiles3 records
UrbanGlide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
UrbanGlide partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor, major and core.
- Amazon FranceminorMarketplace reseller listing products alongside main e-commerce channel for expanded reach.
- AuchanmajorMajor French hypermarket chain with extensive physical retail presence for mass-market distribution.
- CarrefourmajorLargest French retailer with hypermarket and supermarket network for broad physical accessibility.
- LeclercmajorMajor French retailer cooperative with widespread hypermarket presence for national coverage.
- FnacmajorElectronics and cultural products retailer with expert staff suitable for technology products like electric scooters.
- DartymajorFrench electronics retailer known for after-sales service and technical expertise, fitting for electric mobility products.
- BoulangermajorFrench appliance and electronics retailer with service-focused positioning for electric mobility products.
- IntersportminorSports retailer positioning electric scooters as active mobility/sports equipment category.
- CdiscountminorMajor French online marketplace for extended digital reach.
- BUTminorFrench furniture and appliance retailer with home-related product positioning.
- ConforamaminorFrench furniture and home goods retailer for consumer home/mobility products.
- Electro-DepotminorFrench electronics retailer focused on value pricing.
- Vente-PrivéeminorFlash sales platform for periodic promotional sales events.
- CasinominorFrench hypermarket and supermarket chain.
- IntermarchéminorFrench supermarket cooperative with rural and suburban presence.
- Systeme UminorFrench supermarket cooperative network.
- PayPalcorePayment processing integration enabling PayPal as checkout option for customer convenience.
- Moorice (Digital Agency)minorWebsite development and digital communication agency responsible for urbanglide.com design and maintenance.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
UrbanGlide competitors and assessment
Company assessmentDirect peers
- Segway-Ninebot: Global market leader in consumer electric scooters and personal mobility devices. Directly competes with UrbanGlide's core e-scooter lineup across price tiers, with much larger scale and international footprint.
- NIU Technologies: Manufacturer of electric two-wheelers including e-scooters and e-mopeds. Competes with UrbanGlide's scooter and NOMAD cyclomobile categories, with a much larger international footprint and listed-company scale.
- Razor USA: Established consumer electric scooter brand with broad retail distribution and a kids/youth focus. Competes with UrbanGlide's kids scooters (RIDE 55 BLUE) and entry-level models.
- Yadea: Global leader in electric two-wheelers, including electric scooters and e-bikes. Comparable to UrbanGlide across product categories with vastly greater manufacturing scale and capital base.
- Okai (Zhejiang Okai Vehicle): Manufacturer of electric scooters and shared mobility vehicles with a B2C e-scooter lineup. Comparable to UrbanGlide across product categories, with stronger OEM/shared mobility credentials.
- Xiaomi (Mi Electric Scooter): Mass-market e-scooter brand sold globally through Xiaomi's direct channels and retail partners. Competes directly with UrbanGlide on entry-level to mid-range urban commuter scooters at competitive price points.
- InMotion: Specialist in electric scooters and personal electric vehicles. Direct competitor in the mid-to-high performance consumer e-scooter segment, with similar product tiering and feature focus (range, power, app connectivity).
- GoTrax: Consumer electric scooter brand focused on value-tier urban commuters. Direct competitor to UrbanGlide's RIDE and CITY entry-level categories in Western European markets.
- Kugoo / KuKirin (Shenzhen JETSUN Technology): European-facing e-scooter brand with competitive pricing across entry-level to mid-range categories. Direct competitor to UrbanGlide in European online marketplaces.
Broad incumbents
- Decathlon (own-brand e-mobility): Own-brand electric scooters and e-bikes sold through Decathlon's massive retail footprint. Competes with UrbanGlide on price and in-store accessibility through its proprietary brand, particularly on entry-level and family segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UrbanGlide social profiles
Digital presenceUrbanGlide financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrbanGlide leadership team
Management profileNumber of profiles
Profiles2 records
UrbanGlide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrbanGlide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrbanGlide
What does UrbanGlide do?
UrbanGlide designs, manufactures, and distributes a portfolio of personal electric mobility vehicles including electric scooters across City, Trail, and Power categories, electric balance bikes (draisiennes), and an L1e-B homologated cyclomobile. The company sells direct to consumers through its own e-commerce platform and through an extensive network of authorized resellers, complemented by accessories, original spare parts, and a REBORN certified-refurbished program.
Is UrbanGlide a public or private company?
UrbanGlide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UrbanGlide founded?
UrbanGlide was founded in 2016. It employs 11 to 50 people.
Where is UrbanGlide based?
UrbanGlide is headquartered in Noisy-le-grand, France, in the Europe region.
How does UrbanGlide make money?
Four revenue lines are on record. Electric Scooter Sales are the primary driver. The others are accessories Sales, spare Parts and reborn Reconditioned Program.
Who are UrbanGlide's main competitors?
Direct peers on record are Segway-Ninebot, NIU Technologies, Razor USA, Yadea, Okai (Zhejiang Okai Vehicle), Xiaomi (Mi Electric Scooter), InMotion, GoTrax and Kugoo / KuKirin (Shenzhen JETSUN Technology). Decathlon (own-brand e-mobility) is listed as a broad incumbent.
Does UrbanGlide have an API?
No public API is recorded for UrbanGlide.
What industry is UrbanGlide in?
UrbanGlide's product category is Personal Electric Mobility. Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of IMACAOAA, E-bikes & E-cargo Bikes Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.