DO EAT! Restaurantes
DO EAT! is a Spanish Fast Good restaurant chain operating 30+ directly owned units inside corporate buildings, business parks, and university residences across Madrid, Barcelona, Málaga, Granada, and Sevilla, complemented by catering, vending, and a proprietary order-and-pay mobile app.
- Company typePrivate
- Founded2011
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What DO EAT! Restaurantes does
DO EAT! Restaurantes is a Spanish limited-service restaurant chain founded in 2011 in Madrid by Diego Pérez Crespo and Jaime Arteaga Maestre under the corporate entity DO EAT FOOD SL (CIF B86267879). The company pioneered the 'Fast Good' concept in Spain — combining fast service with fresh, healthy, low-priced food (average ticket ~€9) — and currently operates 30+ directly owned (non-franchised) restaurants across Madrid, Barcelona, Málaga, Granada, and Sevilla. From 2014 onward the business pivoted from a B2C street-level model to a B2B2C model, embedding restaurants inside corporate buildings, business parks, business schools, and university residences and operating under long-term concession contracts won via competitive tenders.
The company's product offer centers on customizable protein salads, poke bowls, and a rotating daily-menu of fresh-prepared dishes supported by show-cooking formats, with catering and vending services as B2B add-ons. Underlying technology consists of (i) a proprietary mobile application (Android; integrated with the Waitry platform) providing 'order & pay' functionality and a digital wallet usable in both student residences and corporate centers, (ii) PICK UP POINT in-restaurant order-collection points, and (iii) HONEST POINT unattended self-service corners inside corporate venues that allow 24/7 purchase via the app. The company also deploys a food-traceability system for ingredient provenance, and uses sustainable compostable materials (PET/PLA).
GO-TO-MARKET is primarily enterprise field sales directed at corporate real-estate owners, REITs, and student-residence operators, complemented by participation in open tenders (e.g., Google for Startups Campus Madrid, BBVA Innovation Center). Anchor B2B customers include Mutua Madrileña (Torre Cristal), Gmp (OXXEO building), MERLIN Properties (Torre Glòries, Eucalipto, ADEQUA business parks, plus the 'DO EAT! by LOOM' sub-brand for coworking), and major student-housing operators (Xior, Livensa Living, RESA, Bravo Students, Student Experience), serving 4,000+ students on meal plans. Revenue mix combines direct food-and-beverage sales, catering contracts, and vending-machine transactions; disclosed facturación was €13M in 2023 with a projection of ~€15M for 2024, against a workforce of 200+ growing toward a stated 400 in 2024.
DO EAT! Restaurantes firmographics
Firmographics- Name
- DO EAT! Restaurantes
- Legal name
- DO EAT FOOD SL
- Website
- https://doeat.es
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DO EAT! is a Spanish Fast Good restaurant chain operating 30+ directly owned units inside corporate buildings, business parks, and university residences across Madrid, Barcelona, Málaga, Granada, and Sevilla, complemented by catering, vending, and a proprietary order-and-pay mobile app.
- Ownership category
- akta.pro rank
DO EAT! Restaurantes industry classification
Industry- Product category
- Corporate Restaurant Services (Fast Good)
- NAICS
- Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where DO EAT! Restaurantes is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices11 records
Markets served
DO EAT! Restaurantes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Operations: DO EAT! operates company-owned restaurants in corporate environments, business parks, student residences, and street-level locations. Revenue is generated through food and beverage sales directly to consumers, with varying ticket prices depending on location and menu selection.
- Catering Services: Full-service catering for corporate events, meetings, and occasions. Provides support for events where building tenants require restaurant services in their own offices.
- Vending Services: Vending machines offering coffee, cold drinks, snacks, and eco-products in corporate settings.
- 2023 Revenue: DO EAT! closed 2023 with revenue of 13 million euros, with projections to reach 15 million euros in 2024.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Average ticket price approximately 9 euros |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
DO EAT! Restaurantes product offering
Product offeringCore offering
DO EAT! is a Spanish restaurant chain operating under the "Fast Good" concept, offering fresh, healthy, and affordable meals in corporate buildings, business parks, student residences, and street-level locations. The company complements its in-person restaurants with a proprietary order & pay mobile app, PICK UP POINT order collection, HONEST POINT unattended self-service corners, catering, and vending for corporate clients. Operations span 30+ restaurants across Madrid, Barcelona, Málaga, Granada, and Sevilla, with an average ticket of approximately €9.
Product overview
DO EAT! is a Spanish restaurant chain operating under the Fast Good concept, pioneered by the company in Spain since 2011. The core offering consists of their restaurant chain providing fresh, healthy, and affordable food in corporate environments, student residences, and street locations. The product portfolio is supported by a proprietary mobile app enabling order & pay functionality with digital wallet features, complemented by PICK UP POINT and HONEST POINT unattended service modules. Additional services include catering for events and vending machines. The company operates 30+ restaurants across Madrid, Barcelona, Málaga, Granada, and Sevilla, serving more than 200 employees and over 4,000 university students.
Differentiator
Problem solved
Functional benefit
Brands
- DO EAT! by LOOM: A sub-brand created through the partnership with Merlin Properties to provide hospitality and catering services in Loom coworking spaces and Merlin Properties business parks.
Products and services
- DO EAT! Restaurant Chain (Fast Good) A Spanish restaurant chain operating under the Fast Good concept, offering fresh, healthy, and varied meals (salads, poke bowls, homemade dishes) in corporate buildings, business parks, student residences, and street-level locations across Spain. Targeted at employees, students, foodies, and health-conscious consumers.
- DO EAT! Mobile App (Order & Pay) A proprietary "order & pay" mobile application enabling customers to place orders without queuing, make payments without going to the cashier, and use a digital wallet to manage and deduct consumption costs. Applicable in student residences and corporate centers. Available on Google Play.
- Catering Service Full catering service for corporate events, meetings, and occasions, supporting events where building tenants require restaurant services in their own offices. Targeted at corporate clients in office buildings and business parks.
- Vending Service Vending machines offering coffee, cold drinks, snacks, and eco-products deployed in corporate settings. Targeted at corporate buildings and their employees.
- DO EAT! by LOOM Sub-brand providing restaurant, catering, and vending services in LOOM coworking spaces integrated within MERLIN Properties' business parks across Spain. Initial locations in Torre Glòries (Barcelona), Eucalipto Business Park (Madrid), and ADEQUA Business Park (Madrid).
- Student Residence Meal Plans Full-board and half-board meal plan services for university students living in student residences across Madrid, Sevilla, Málaga, and Granada, via agreements with operators including Xior, Livensa Living, RESA, Bravo Students, and Student Experience. Serves more than 4,000 students across approximately nine university residences.
Quantifiable outcome
- Companies with healthy nutrition see 20% productivity improvement (WHO study cited)
- +1 more outcomes
Companies that use DO EAT! Restaurantes
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
DO EAT! Restaurantes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DO EAT! Restaurantes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MERLIN PropertiescoreStrategic alliance with MERLIN Properties to dynamize hospitality services in their business parks and LOOM flexible workspace locations. The partnership created the DO EAT! by LOOM brand. Three initial locations were planned: Torre Glòries in Barcelona, Eucalipto Business Park in Madrid, and ADEQUA Business Park in Madrid. DO EAT! provides restaurant, catering, and vending services under this partnership.
- LOOM (MERLIN Properties)coreLOOM is MERLIN Properties' flexible workspace brand. DO EAT! by LOOM provides food services in LOOM coworking spaces integrated within MERLIN's business parks, serving entrepreneurs, startups, SMEs, and corporations.
- Too Good to GominorCollaboration to minimize food waste through efficient food practices. DO EAT! works with Too Good to Go to reduce food waste and provide surplus food to consumers at discounted prices.
- Escuela NomadminorDO EAT! appears as a collaborator with Escuela Nomad, a coworking and educational space. Collaboration is shown in logo display as collaborators.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
DO EAT! Restaurantes competitors and assessment
Company assessmentBroad incumbents
- Sodexo España: Global facilities and foodservice services giant with significant Spanish corporate cafeteria and vending presence — a direct competitor for DO EAT!'s corporate tenders and a benchmark for contract food service scale.
- Aramark: Global food, facilities, and uniform services provider with operations in Spain across corporate, education, and healthcare segments — competes with DO EAT! particularly in the corporate and university residence channels.
- ISS Facility Services España: Multinational facility services provider operating in Spain, including corporate cafeteria and vending services — competes for the same integrated workplace food service contracts as DO EAT! at large corporate sites.
- Eurest (Compass Group): Global corporate foodservice division of Compass Group operating in Spain; competes for the same corporate cafeteria tenders as DO EAT! but at much larger scale and with broader service portfolio.
Direct peers
- Serunion (Elior Group): Spanish subsidiary of Elior Group operating corporate cafeterias, school meals, and vending across Spain, with comparable B2B2C corporate restaurant offerings in office buildings and education segments.
- Mediterránea de Catering: Leading Spanish corporate and institutional foodservice operator providing cafeteria, vending, and catering services to corporations, schools, and universities — directly competing with DO EAT! in the same B2B2C tender market in Spain.
- Areas (Areas España): International travel hospitality and foodservice operator with Spanish operations providing F&B in airports, highways, and corporate venues — competes with DO EAT! for institutional and corporate food service contracts.
Regional players
- Goiko Grill: Spain-headquartered fast-casual burger chain with strong digital and delivery infrastructure — comparable scale and digital-first DNA to DO EAT!, though operating in a different fast-casual category.
- Pans & Company: Spanish fast-casual sandwich and salad chain operating across Iberia — comparable fast-casual, healthy-leaning concept with street-level locations, though primarily consumer rather than corporate-led.
- Salad & Co: Spanish healthy fast-casual salad and bowl concept with comparable menu positioning to DO EAT!'s protein salads and poke bowls, targeting urban office workers and consumers in Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DO EAT! Restaurantes social profiles
Digital presenceDO EAT! Restaurantes financial estimates
Financial estimateRevenue estimate
Valuation estimate
DO EAT! Restaurantes leadership team
Management profileNumber of profiles
DO EAT! Restaurantes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DO EAT! Restaurantes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DO EAT! Restaurantes
What does DO EAT! Restaurantes do?
DO EAT! is a Spanish restaurant chain operating under the "Fast Good" concept, offering fresh, healthy, and affordable meals in corporate buildings, business parks, student residences, and street-level locations. The company complements its in-person restaurants with a proprietary order & pay mobile app, PICK UP POINT order collection, HONEST POINT unattended self-service corners, catering, and vending for corporate clients. Operations span 30+ restaurants across Madrid, Barcelona, Málaga, Granada, and Sevilla, with an average ticket of approximately €9.
Is DO EAT! Restaurantes a public or private company?
DO EAT! Restaurantes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DO EAT! Restaurantes founded?
DO EAT! Restaurantes was founded in 2011. It employs 51 to 100 people.
Where is DO EAT! Restaurantes based?
DO EAT! Restaurantes is headquartered in Madrid, Spain, in the Europe region.
How does DO EAT! Restaurantes make money?
Four revenue lines are on record. Restaurant Operations are the primary driver. The others are catering Services, vending Services and 2023 Revenue.
Who are DO EAT! Restaurantes's main competitors?
Broad incumbents on record are Sodexo España, Aramark, ISS Facility Services España and Eurest (Compass Group). Direct peers are Serunion (Elior Group), Mediterránea de Catering and Areas (Areas España). Regional players are Goiko Grill, Pans & Company and Salad & Co.
Does DO EAT! Restaurantes have an API?
No public API is recorded for DO EAT! Restaurantes.
What industry is DO EAT! Restaurantes in?
DO EAT! Restaurantes's product category is Corporate Restaurant Services (Fast Good). Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 72251 and its SIC code is 5810.