Colégio Salesiano Dom Bosco Americana

What Colégio Salesiano Dom Bosco Americana does

Colégio Salesiano Dom Bosco Americana is a private Catholic K-12 and technical education institution founded on October 16, 1949, operating from a single campus at R. Dom Bosco, 100, Vila Santa Catarina, in Americana, São Paulo, Brazil. Under the legal entity Instituto Salesiano, the school is affiliated with Rede Salesiana Brasil (RSB), the largest Catholic education network in the Americas, and operates under the Salesian Preventive System (Razão, Religião, Amorevolezza). The institution serves students from Educação Infantil through Ensino Médio and offers a Técnico em Mecatrônica program in evening hours, supported by ancillary services such as Dom Bosco+ extended care, extracurricular activities, a 10,000+ title library, and a Salesian pastoral formation program.

The school delivers instruction through a mix of in-person classroom teaching and integrated digital platforms: Edebê for Infantil and Anos Iniciais, SAS Educação for Anos Finais and Ensino Médio, Jovens Gênios (AI-powered adaptive learning with gamification) for Anos Finais, Sua Redação for writing practice, and Agenda Edu for family-school communication. The competitive offering is centered on integral education that combines academic preparation for ENEM and vestibular exams with moral, spiritual, and pastoral formation, supported by purpose-built infrastructure including labs, multimedia rooms, sports courts, and a heated pool.

Revenue is generated primarily through recurring monthly tuition across all educational levels, supplemented by extended care fees, extracurricular activity fees, and scholarship-funded seats. The school holds CEBAS certification, enabling it to grant 37 partial (50%) and 60 full (100%) scholarships per year, and offers sibling discounts, commercial discounts, and corporate partnership discounts with regional employers (Suzano, Goodyear, Hyundai, Romi, Ober, UNISAL, CP Placas). Enrollment is acquired through a direct-to-consumer funnel driven by WhatsApp, Instagram, Facebook, YouTube, the dombosco.br website, and on-campus school visits. Pricing is quote-based and not publicly disclosed.

Name

Colégio Salesiano Dom Bosco Americana

Legal name

Instituto Salesiano - Colégio Dom Bosco Americana

Website

https://dombosco.br

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Colégio Salesiano Dom Bosco Americana is a Catholic K-12 and technical Mechatronics school in Americana, São Paulo, serving families from Infantil through Ensino Médio under the Salesian Preventive System and affiliated with Rede Salesiana Brasil.

Ownership category

akta.pro rank

Product category

K-12 Private Catholic Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Boarding Schools (EDAJABAB)

Keywords

• K-12 private education
• Catholic school services
• Technical mechatronics training
• Early childhood education
• Salesian educational philosophy

Headquarters

HQ city

Americana, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition Fees: Monthly tuition payments from enrolled students across Education Infantile, Fundamental (Initial and Final years), High School, and Technical Education programs.
2. Social Service and Scholarships: CEBAS-certified entity providing partial (50%) and full (100%) scholarships to families meeting income criteria per Lei Complementar nº 187/2021.
3. Extended Care Services (Dom Bosco+): After-school program for children during parents' work hours, providing meals, activities, pedagogical support and supervised rest.
4. Extracurricular Activities: Additional fee-based programs including sports, arts (ballet, jazz, theater), and language courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Colégio Salesiano Dom Bosco Americana is a private Catholic K-12 educational institution that delivers formal schooling from Educação Infantil (Early Childhood) through Ensino Médio (High School), including a Technical Mechatronics program. It complements core academics with extended care (Dom Bosco+), extracurricular activities (arts, sports, languages), a 10,000+ title library, and a Salesian integral formation pastoral program grounded in Dom Bosco's Preventive System.

Product overview

Colégio Salesiano Dom Bosco Americana is a Catholic educational institution offering a comprehensive K-12 education system plus technical training. The school provides a unified portfolio spanning Early Childhood Education (Educação Infantil), Elementary School (Ensino Fundamental Anos Iniciais and Anos Finais), High School (Ensino Médio), and Technical Education (Técnico em Mecatrônica). Supporting programs include Dom Bosco+ extended care, extracurricular activities (arts, sports, languages), a library with 10,000+ titles, and Salesian integral formation through the Pastoral program. The school integrates digital learning platforms including Edebê (for early childhood and elementary), SAS Educação (for middle school and high school), Jovens Gênios (AI-powered adaptive learning), and Sua Redação (writing practice). The institution follows the Preventive System of Dom Bosco, emphasizing reason, religion, and loving kindness (amorevolezza).

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil

Quantifiable outcome

• University admission success - students achieve strong results in ENEM and vestibulares
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Rede Salesiana Brasil (RSB)coreStrategic or Co-development PartnerThe school is part of Rede Salesiana Brasil, the largest Catholic education network in the Americas, created in 2002. RSB brings together institutions maintained by Salesians of Dom Bosco, Daughters of Maria Auxiliadora, and partner schools sharing the same salesian educational-pastoral proposal. The network invests in innovation, produces own teaching materials, digital platforms, contemporary methodologies, and provides continuous professional development for managers and educators.
• SuzanominorChannel Partner/ Reseller/ DistributorCompany partnership offering exclusive discounts to employees. Children of employees or employees of partner companies receive discounts starting from the second installment during regular period.
• GoodyearminorChannel Partner/ Reseller/ DistributorCompany partnership offering exclusive discounts to employees. Children of employees or employees of partner companies receive discounts starting from the second installment during regular period.
• UNISALminorChannel Partner/ Reseller/ DistributorCompany partnership offering exclusive discounts to employees. Children of employees or employees of partner companies receive discounts starting from the second installment during regular period.
• OberminorChannel Partner/ Reseller/ DistributorCompany partnership offering exclusive discounts to employees. Children of employees or employees of partner companies receive discounts starting from the second installment during regular period.
• RomiminorChannel Partner/ Reseller/ DistributorCompany partnership offering exclusive discounts to employees. Children of employees or employees of partner companies receive discounts starting from the second installment during regular period.
• HyundaiminorChannel Partner/ Reseller/ DistributorCompany partnership offering exclusive discounts to employees. Children of employees or employees of partner companies receive discounts starting from the second installment during regular period.
• CP PlacasminorChannel Partner/ Reseller/ DistributorCompany partnership offering exclusive discounts to employees. Children of employees or employees of partner companies receive discounts starting from the second installment during regular period.
• Editora EdebêcoreTechnology or IntegrationPublisher providing educational materials including Girolhar (Infantil), Nautas (Anos Iniciais), and teaching materials for religious education. Also provides the digital platform with interactive resources connecting school, students, and families.
• SAS EducaçãocoreTechnology or IntegrationEducational publisher providing complete learning materials for Anos Finais and Ensino Médio, integrating current events, technology, and English language instruction. Also provides digital platform for content, activities, video lessons, and exams.
• Jovens GênioscoreTechnology or IntegrationAI-powered adaptive learning platform combining artificial intelligence and gamification to personalize learning, reinforce skills, and track student evolution.
• Sua RedaçãocoreTechnology or IntegrationWriting practice and specialized correction platform for 8th and 9th grade, developing writing, argumentation, and confidence. Used for high school entrance exam preparation.
• Agenda EducoreTechnology or IntegrationDigital communication platform connecting school with families, combining announcements, routine information, activities and other resources in one place. Available for iOS and Android.
• SESC AmericanaminorChannel Partner/ Reseller/ DistributorPartnership for sports programs and extracurricular activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colégio Bandeirantes: Elite secular private K-12 school in São Paulo recognized for academic excellence and university entrance results. Comparable on premium private K-12 positioning and the same target family in greater São Paulo.
• Colégio Rio Branco: Traditional premium private K-12 school in São Paulo with strong ENEM/vestibular outcomes and full Infantil-to-Médio offering. Comparable on premium private K-12 positioning competing for similar São Paulo state families.
• Colégio Salesiano Santa Terezinha: Salesian K-12 school within the same Rede Salesiana Brasil network, sharing the Preventive System pedagogy, RSB digital platforms, and corporate-discount model. Most directly comparable peer given identical network affiliation and Catholic educational mission.
• Colégio Salesiano São José: Another Salesian K-12 institution under RSB, operating across Infantil, Fundamental, Médio and Técnico levels with the same Salesian Preventive System. Directly comparable on pedagogy, governance, and revenue model.
• Colégio São Luís: Jesuit K-12 school in São Paulo combining Catholic formation with rigorous academics and ENEM preparation. Comparable to Dom Bosco Americana on confessional identity, premium pricing tier, and university-prep focus.
• Colégio Santo Agostinho: Premium private Catholic K-12 school in São Paulo offering Infantil through Ensino Médio with strong ENEM/vestibular preparation. Comparable on religious orientation, premium positioning, and similar target family demographic.
• Colégio Marista: National Catholic K-12 network with parallel religious-congregation governance and Preventive-style pedagogy. Comparable as another large, values-driven private Catholic K-12 platform competing in the same Brazilian private education market.
• Colégio Salesiano Nóbrega: Salesian K-12 school in São Paulo within RSB, sharing the Sistema Preventivo and network-level resources. Comparable on pedagogy, Catholic identity, and corporate-discount distribution model.

Broad incumbents

• Colégio Positivo: Large multi-state private K-12 network with own content/tech stack (Positivo On). Comparable as a scaled private K-12 operator leveraging proprietary digital platforms and standardized curriculum across many campuses.

Others

• UNISAL: Salesian-affiliated higher-education institution and corporate partner of Dom Bosco Americana (discount channel). Relevant as an upstream/downstream ecosystem partner and as a Salesian family comparator rather than a direct K-12 competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CSDomBosco/videos
• Facebookfacebook.com/domamericana/?locale=pt_BR
• Instagraminstagram.com/domboscoamericana
• LinkedInlinkedin.com/company/dom-bosco-americana

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Salesiano Dom Bosco Americana