Dominator Garage Doors WBOP

What Dominator Garage Doors WBOP does

Dominator Garage Doors WBOP, trading as Dominator Tauranga, is a regional garage door dealership and installation business operating as part of the Dominator NZ dealer network and headquartered at 15 Koromiko Street, Judea, Tauranga. Founded in 2005 and operating with 11 staff, the company supplies, installs, services, and repairs sectional, roller, and custom/designer garage doors and automatic openers for residential homeowners, residential builders, and commercial/industrial property owners across the Wider Bay of Plenty region of New Zealand.

The core product portfolio spans eight sectional door models (Futura, Valero, Milano, Montana, Nevada, Sierra, Cedar, and Designer) and the Series A residential roller door plus heavy-duty industrial roller and steel curtain doors, complemented by the DSO-1 through DSO-4 automatic openers, the RDO-1 Excel roller door opener, and accessories including Tri-Tran 128-bit rolling code remotes, safety beams, external keypads, and a Wi-Fi-enabled smartphone kit integrated with Amazon Alexa and Google Assistant. All roller doors are custom-manufactured in Zincalume or pre-painted steel in 5mm width increments. Underlying proprietary technology from the parent brand includes Tri-Tran+ 128-bit rolling code security (over 4.29 billion random access codes), soft-start/soft-stop DC motor control, and an ultra-compact side-profile roller door opener.

Revenue is generated through three primary streams bundled together: one-time sale and professional installation of new garage doors and openers; recurring servicing and maintenance (recommended after the first year, then biennially); and usage-based emergency/24-7 repair callouts. The go-to-market is direct sales via free on-site measure and quote, with two distinct segments: a consumer channel serving individual homeowners, and a builder/contractor channel anchored by 21+ named long-tenured residential construction partners (including Venture Developments, Stonewood Homes, Stewart Construction, Classic Builders, Platinum Homes, and Versatile) and a broader trade network of 50+ Tauranga trades. Pricing is quote-based rather than publicly listed, with standard steel doors starting around NZD 1,500 and custom/designer doors exceeding NZD 4,000, supported by optional 50% deposits at seller discretion.

Name

Dominator Garage Doors WBOP

Legal name

Dominator Garage Doors Centre

Website

https://dominatortauranga.co.nz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Dominator Tauranga is a regional garage door dealer and installer in New Zealand's Bay of Plenty, selling, installing, servicing, and repairing Dominator-branded sectional, roller, and custom garage doors and openers for residential homeowners, builders, and commercial/industrial customers.

Ownership category

akta.pro rank

Product category

Garage Door Installation Services

NAICS

Personal and Household Goods Repair and Maintenance (8114), Building Equipment Contractors (2382)

SIC

Services-Miscellaneous Repair Services (7600), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Garage Door Opener Repair & Replacement (HSAGAMAA)

akta.pro secondary industries

Garage Door Off-Track Reset & Emergency Service (HSAGAMAF), Garage Door Cable, Roller & Hinge Repair (HSAGAMAC), Garage Door Hardware & Safety Component Replacement (Brackets, Bearings, Pulleys) (HSAGAMAJ), Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF), Garage Doors & Rolling Shutters (IMADAIAE), Gate Automation, Access Control & Operator Repair (HSAIAJAD)

Keywords

• Garage door installation
• Sectional garage doors
• Roller garage doors
• Automatic door openers
• Garage door repairs

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Garage door product sales (new installation): Dominator Tauranga sells new garage doors — sectional, roller, and custom/designer doors — to residential homeowners, commercial property owners, and industrial clients. Doors are sold as finished products with installation included in the project quote. The company also sells the Dominator range of garage door openers as part of new installations.
2. Installation services: Professional garage door installation services are provided to buyers of Dominator products and to builders sourcing doors for new construction projects. Installation is offered as part of a bundled quote alongside the product.
3. Servicing, maintenance and repair services: The company provides ongoing garage door servicing (recommended after first year, then every two years), emergency and same-day repair services (including spring replacement, opener repair, track realignment), and 24/7 emergency callout services. These generate recurring revenue from existing customer base.
4. Remotes and accessories: Replacement and additional remote controls (PTX-6 and compatible models for various brands including Dominator, Merlin, ATA, CAME, and others) and accessories (keypads, safety beams, smartphone kits) are sold separately to existing door/opener owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Dominator Garage Doors WBOP sells, installs, services, and repairs Dominator-branded sectional, roller, and custom designer garage doors along with automatic openers and remotes/accessories for residential, commercial, and industrial customers in the Wider Bay of Plenty region of New Zealand. The company also provides 24/7 emergency repair callouts, scheduled servicing, and maintenance, with all door sales bundled with professional installation and supported by a 50+ trade builder referral network.

Product overview

Dominator Tauranga is a garage door dealership offering a comprehensive portfolio of products across three main categories: sectional garage doors (including Futura, Valero, Milano, Montana, Nevada, Sierra, Cedar, and Designer models), roller garage doors (domestic Series A and industrial models), and automatic openers (DSO-1 Select, DSO-2 Secure, DSO-3 Smart, DSO-4 Smart Pro, and RDO-1 Excel). The product ecosystem is complemented by remotes, accessories including Tri-Tran smartphone kits, safety beams, and external keypads. The company provides full installation, maintenance, and repair services for residential, commercial, and industrial applications throughout the Wider Bay of Plenty region.

Differentiator

Problem solved

Functional benefit

Products and services

• Futura Sectional Garage Door A cost-effective steel sectional garage door with deep horizontal ribs providing strength and rigidity, designed for price-sensitive situations such as investment properties.
• Valero Sectional Garage Door A modern minimalist steel sectional garage door with a smooth flat finish that complements modern monolithic cladding trends as well as horizontal lines of weatherboard and brick.
• Milano Sectional Garage Door A contemporary steel sectional garage door roll-formed from medium gauge steel with fine horizontal ribs that complement weatherboards and brick while contrasting with modern flat cladding.
• Montana Sectional Garage Door A new profile steel sectional garage door with fine horizontal rib producing a modern visual aspect that complements horizontal nature of weatherboards and brick.
• Nevada Sectional Garage Door A modern minimalist steel sectional garage door with negative detailing between each panel to produce bold horizontal lines ideal for contemporary house designs.
• Sierra Sectional Garage Door A premium modern minimalist steel sectional garage door folded from heavy gauge steel producing a strikingly flat entry point with superior flat folded design.
• Cedar Sectional Garage Door Cedar-clad garage doors combining natural Western Red Cedar with robust steel or aluminum cores for durability, available in horizontal or vertical tongue-and-groove patterns.
• Designer Sectional Garage Door Custom-designed garage doors including glass garage doors, coreflute, fire station doors, and flush mount designs created in collaboration with architects and builders.
• Series A Roller Door Custom-made residential roller door available in Zincalume or Pre-painted steel, sizes from 1300mm to 3200mm height and 1250mm to 3200mm width, with a fine ribbed pattern.
• Industrial Roller Doors Heavy-duty roller doors designed for commercial and industrial settings, including Steel Curtain doors and Roller Shutter Doors with removable individual slats for cost-effective maintenance.
• DSO-1 Select Automatic Opener Entry-level sectional/tilt door opener with 700N DC motor, soft start soft stop, Tri-Tran+ 128 technology, safety reversing systems, and super quiet Belt C-Rail with anti-tamper technology. For doors up to 15m2. 5-year, 10,000-cycle warranty.
• DSO-2 Secure Automatic Opener Sectional/tilt door opener with essential features including two premium Tri-Tran 128 remote controls and wireless wall mounted remote control. For doors up to 18m2. 7-year, 20,000-cycle warranty.
• DSO-3 Smart Automatic Opener Fastest, smartest and most secure Dominator opener with unrivalled safety and security features plus Smart Phone Control as standard. For doors up to 18m2. 7-year, 20,000-cycle warranty.
• DSO-4 Smart Pro Automatic Opener Premium opener with power to lift heavy and custom-designed residential doors, featuring top-of-range safety and security features, safety beams, smartphone control, battery backup, and optional Auto-Lock. 7-year, 30,000-cycle warranty.
• RDO-1 Excel Roller Door Opener Ultra compact side profile roller garage door opener with soft start/soft stop, generating over 4.29 billion random access codes. 7-year, 20,000-cycle warranty.
• Industrial Door Openers Heavy duty openers designed for heavy duty industrial doors, super-reliable with tailored technical and onsite solutions.
• Garage Door Remotes Replacement remote controls compatible with various opener brands including Dominator, Merlin, ATA, Elsema, and CAME. Includes PTX-6 and PTX-5 models with CR2032 battery.
• Tri-Tran Smartphone Kit Smart device kit allowing garage door control via smartphone app using Wi-Fi, offering remote operation, real-time notifications, and access logs with secure encryption.
• Safety Beams Infrared sensors installed near garage door base that detect obstacles and automatically reverse door, meeting NZ safety regulations for automatic garage doors.
• External Keypads Wall-mounted devices allowing keyless entry via programmable PIN codes with rolling code technology for enhanced security, battery-operated and wireless.
• Garage Door Installation Services Professional garage door installation services provided to buyers of Dominator products and to builders sourcing doors for new construction projects, offered as part of a bundled quote alongside the product.
• Garage Door Servicing and Maintenance Scheduled garage door servicing recommended after the first year then every two years, including inspection, lubrication, spring/cable checks, track adjustments, motor tuning, and safety sensor testing.
• Emergency Garage Door Repairs Same-day and 24/7 emergency garage door repair services including spring replacement, opener repair, and track realignment, with upfront pricing quoted before repair begins.

Quantifiable outcome

• Same-day emergency service available for garage door failures, including after-hours callouts (e.g., new opener installed late evening following a Sunday failure)
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

21 partnerships are on record, tiered minor and core.

• ArchiProminorGTM or Marketing PartnerArchiPro is an online architecture and design platform. Dominator Tauranga maintains a partner profile on ArchiPro as a supplier for garage doors in the Bay of Plenty region, reaching architects and designers who specify building products.
• Design BuildersminorChannel Partner/ Reseller/ DistributorResidential builder receiving garage door supply and installation services from Dominator Tauranga for design-build projects in the Bay of Plenty.
• Classic BuilderscoreChannel Partner/ Reseller/ DistributorClassic Builders has used Dominator garage doors exclusively for over 7 years. The testimonial notes professional service, exceptional doors and equipment, sharp pricing, and quality doors for all styles and budgets.
• Landmark HomesminorChannel Partner/ Reseller/ DistributorResidential builder partner receiving garage door supply from Dominator Tauranga.
• GJ GardnerminorChannel Partner/ Reseller/ DistributorResidential builder partner receiving garage door supply from Dominator Tauranga.
• Reside ConstructionminorChannel Partner/ Reseller/ DistributorResidential builder receiving garage door supply from Dominator Tauranga. Testimonial notes 'efficient and reliable service every time'.
• Todd Grey BuilderminorChannel Partner/ Reseller/ DistributorResidential builder partner receiving garage door supply from Dominator Tauranga.
• Calley HomesminorChannel Partner/ Reseller/ DistributorResidential builder partner receiving garage door supply from Dominator Tauranga.
• Cooper YoungcoreChannel Partner/ Reseller/ DistributorCooper Young is a residential construction company that trusts Dominator as its garage door supplier. The testimonial notes a great combination of competitive pricing and reliable performance.
• First HomescoreChannel Partner/ Reseller/ DistributorFirst Homes enjoys working with Dominator Tauranga as a reliable supplier for consistent product quality and support. Dominator's garage doors add value to their construction projects.
• Flowerday HomescoreChannel Partner/ Reseller/ DistributorFlowerday Homes has been working with Dominator Doors since 2014, praising great doors and great service.
• Golden HomescoreChannel Partner/ Reseller/ DistributorGolden Homes describes Dominator Tauranga as a great team to work with and a consistent supplier of quality doors and fittings.
• KiwiSpancoreChannel Partner/ Reseller/ DistributorKiwiSpan Tauranga is a long-term partner with excellent communication, timely service, and responsive support from Dominator Tauranga.
• Platinum HomescoreChannel Partner/ Reseller/ DistributorPlatinum Homes has an excellent working relationship with Dominator Tauranga. Dale and the team supply and install all garage doors, are prompt with quoting, offer great advice, stick to timeframes, and are experienced with bespoke architectural and cedar-clad garage doors.
• Rise HomesminorChannel Partner/ Reseller/ DistributorRise Homes receives efficient and reliable service every time from Dominator Tauranga.
• Sabre ConstructionminorChannel Partner/ Reseller/ DistributorSabre Construction is impressed by exceptional service and quality of product from Dominator Tauranga.
• Stewart ConstructioncoreChannel Partner/ Reseller/ DistributorStewart Construction has worked with Dominator Tauranga for 17 years and would not go anywhere else. They praise the service, after-service, and the whole team. Brent Stewart notes Dominator Tauranga provides exceptional service and quality.
• Stonewood HomescoreChannel Partner/ Reseller/ DistributorStonewood Homes has worked with Dominator Tauranga for 17 years, praising fantastic service and after-service and the whole team.
• Venture DevelopmentscoreChannel Partner/ Reseller/ DistributorVenture Developments has been a build partner with Dominator Tauranga for over 15 years and has received over 1,000 garage door installations. They note Dominator has never let them down and quality and service is exceptional.
• VersatilecoreChannel Partner/ Reseller/ DistributorVersatile has a long-standing partnership with Dominator Tauranga and appreciates the high standard of service provided to them and their customers.
• Coast NZ ConstructionminorChannel Partner/ Reseller/ DistributorCoast NZ Construction is a residential builder partner of Dominator Tauranga.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Automatic Technology (ATA): ATA is an Australian/NZ opener and access automation manufacturer whose products compete directly with Dominator's DSO and RDO opener lines. Dominator even stocks replacement remotes compatible with ATA, indicating direct product overlap in the field.
• Steel-Line Garage Doors: Steel-Line is a leading Australasian garage door manufacturer and dealer with comparable product lines (sectional, roller, custom) and a builder-focused distribution model. Overlaps with Dominator Tauranga on residential builder supply and bespoke architectural door projects.
• Merlin (Chamberlain Group New Zealand): Merlin is the principal competing garage door and opener brand in New Zealand, also distributed through regional dealers and installer networks serving residential builders and homeowners. Dominator Tauranga and Merlin dealers compete head-to-head for builder contracts and consumer sales in overlapping regions.
• Gliderol Garage Doors: Gliderol manufactures and distributes roller doors and openers across Australia and New Zealand, with a comparable dealer-led go-to-market and similar residential/commercial segmentation. Competes with Dominator Tauranga on roller door and opener specifications.
• B&D Doors New Zealand: B&D is a major garage door manufacturer and dealer brand across Australasia, competing with Dominator on sectional and roller doors for residential and commercial applications. Their NZ dealer footprint and builder relationships place them in direct competition with Dominator's network.

Broad incumbents

• Chamberlain Group (LiftMaster): Chamberlain Group owns Merlin (the principal NZ competitor) and LiftMaster (the dominant US opener brand), and develops connected/smart garage access products. Chamberlain's investment in smart-home and access control technology represents the strategic direction that Dominator's dealer network is responding to.
• Overhead Door Corporation: Overhead Door is a long-established US manufacturer of residential and commercial garage doors, including industrial rolling/sectional doors. Comparable to Dominator in industrial and commercial product depth and in operating dealer-distribution models.
• Amarr Garage Doors: Amarr is one of North America's largest garage door manufacturers with global distribution, supplying residential and commercial sectional and rolling steel doors. While not directly competing in NZ, Amarr represents the broader incumbent category of large-scale garage door manufacturers that Dominator competes against in product features and warranty terms.
• Clopay Corporation: Clopay is the largest US garage door manufacturer, offering a broad residential and commercial portfolio comparable to Dominator's range. Serves as a comparable benchmark for product breadth, customisation capability, and brand-led distribution models.
• Dominator NZ (Parent Network): Dominator NZ is the parent manufacturer and brand owner behind Dominator Tauranga, operating the largest garage door dealer network in New Zealand. While Dominator Tauranga is a member of the network, the broader network of regional dealers competes for national builder contracts and brand-driven demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dominatorgaragedoorstauranga
• Instagraminstagram.com/dominatorgaragedoorstga
• LinkedInlinkedin.com/company/dominator-garage-doors-wbop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dominator Garage Doors WBOP