Digital-Out-Of-Home Philippines
Digital-Out-Of-Home Philippines is a private outdoor advertising operator running 3,700+ digital and traditional ad platforms across Metro Manila expressways, major Philippine cities, and provincial locations, serving enterprise brand advertisers and advertising agencies.
- Company typePrivate
- Founded2021
- HeadquartersTaguig City, Philippines
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Digital-Out-Of-Home Philippines does
Digital-Out-Of-Home Philippines (DOOH Philippines) is a private outdoor advertising operator headquartered in Bonifacio Global City, Taguig, running a network of 3,700+ advertising platforms across the Philippines. The company organizes its inventory into five product categories: LED Wall & LED Standee for dynamic digital indoor/outdoor displays, LED Billboards for large-format digital outdoor advertising, traditional Billboards for static photographic poster placements on expressways and major roads, Lamppost panels for street-level visibility, and Lightbox displays for illuminated transit-area advertising. Its flagship property is the 'Mother of All Billboards' at EDSA Guadalupe, designated as the largest billboard display area in the country, with daily traffic reaching up to 300,000 vehicles at premium locations such as Shaw Flyover and Ortigas Flyover.
The network spans Metro Manila's primary corridors (EDSA, C5, Ortigas, Shaw) and the country's major expressways (NLEX, SLEX), with extensions to provincial markets including Bacolod in the Visayas and Tarlac. DOOH Philippines operates a sales-led go-to-market motion, with all advertising sales routed through direct inquiry via the company website and a sales email. Pricing is not publicly disclosed and is negotiated on a campaign-by-campaign basis. The customer base is anchored by large enterprise brand advertisers and advertising agencies across food and beverage (McDonald's, Jollibee, Coca-Cola, Pepsi, Food Panda), telecommunications (Smart, Globe, DITO, Cignal, Converge), automotive (Toyota), technology (GoDaddy), logistics (Lalamove), fashion (Bench), financial services (RCBC, Contis), and real estate (Century Properties, Rockwell Land).
Founded with a 2021 copyright notice and operating with approximately 19 employees, DOOH Philippines functions as a focused, sub-scale private operator in the Philippine OOH advertising market. The company is privately held with no disclosed external funding, no parent company, and no M&A activity on record. Its business model is subscription/recurring space rental across its digital and traditional display inventory, monetized through direct sales to brand advertisers and media agencies.
Digital-Out-Of-Home Philippines firmographics
Firmographics- Name
- Digital-Out-Of-Home Philippines
- Legal name
- DOOH Philippines
- Website
- https://dooh.ph
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digital-Out-Of-Home Philippines is a private outdoor advertising operator running 3,700+ digital and traditional ad platforms across Metro Manila expressways, major Philippine cities, and provincial locations, serving enterprise brand advertisers and advertising agencies.
- Ownership category
- akta.pro rank
Digital-Out-Of-Home Philippines industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
Keywords
Where Digital-Out-Of-Home Philippines is headquartered
LocationHeadquarters
- HQ city
- Taguig City
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Digital-Out-Of-Home Philippines business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Outdoor Advertising Space Rental: DOOH Philippines generates revenue by renting out advertising space on their network of digital and traditional outdoor advertising platforms. This includes LED walls, LED billboards, standard billboards, lamppost displays, and lightbox installations across high-traffic locations throughout the Philippines. The company offers various ad formats with different durations (e.g., 10-second spots) and operational hours.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Digital-Out-Of-Home Philippines product offering
Product offeringCore offering
Digital-Out-Of-Home Philippines (DOOH) operates an outdoor advertising media network of 3,700+ ad platforms across the Philippines. The company rents advertising space on LED walls and standees, LED billboards, traditional billboards, lamppost panels, and illuminated lightboxes positioned at high-traffic metropolitan corridors (EDSA, C5), expressways (SLEX, NLEX), and provincial areas, reaching up to 300,000 vehicles per day at flagship locations such as the EDSA Guadalupe 'Mother of All Billboards'.
Product overview
DOOH Philippines operates a digital out-of-home (DOOH) advertising network comprising 3,700+ ad platforms across the Philippines. The company offers five core product categories: LED Wall & LED Standee for dynamic digital indoor/outdoor displays; LED Billboards for large-format digital outdoor advertising; Billboards for traditional photographic poster advertising on expressways and major roads; Lamppost for street-level advertising panels; and Lightbox for illuminated transit advertising. The flagship offering is the 'Mother of All Billboards' at EDSA Guadalupe, tagged as the largest billboard display in the country. The network spans key metropolitan corridors (EDSA, C5, Ortigas), expressways (SLEX, NLEX), and provincial locations, reaching high-traffic areas with advertiser messaging.
Differentiator
Problem solved
Functional benefit
Products and services
- LED Wall & LED Standee
Quantifiable outcome
- Up to 300,000 vehicles reached daily at premium locations
- +1 more outcomes
Companies that use Digital-Out-Of-Home Philippines
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Digital-Out-Of-Home Philippines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Digital-Out-Of-Home Philippines partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Digital-Out-Of-Home Philippines competitors and assessment
Company assessmentBroad incumbents
- Clear Channel Outdoor Holdings: Major US-headquartered OOH media owner operating billboards, transit, and street-furniture displays globally. Comparable as a multi-format outdoor advertising media owner selling impressions to enterprise brand advertisers and agencies.
- JCDecaux: World's largest outdoor advertising company operating billboards, street furniture, and transit advertising across more than 80 countries. Directly comparable as a global OOH media owner with both static and digital formats serving brand advertisers in high-traffic locations.
- OUTFRONT Media: Leading US-based outdoor media company operating billboards, transit, and digital displays in top US markets. Comparable as a multi-format outdoor media owner with a digital-conversion strategy across a large static-billboard base.
- Lamar Advertising Company: One of the largest outdoor advertising companies in the world, operating billboards and logo signs across the US and Canada. Comparable as a billboard media owner focused on high-traffic roadside inventory and brand-advertiser relationships.
Emerging players
- Hivestack: Programmatic DOOH ad-exchange platform connecting media owners with agency-held digital ad budgets globally. Comparable as the programmatic layer DOOH Philippines would need to access agency and demand-side programmatic budgets.
- Broadsign: DOOH content-management and programmatic software platform powering digital signage networks for media owners globally. Comparable as the operating-system layer behind enterprise DOOH networks that DOOH Philippines would need at its claimed asset scale.
- Place Exchange: Programmatic OOH supply-side platform enabling digital out-of-home inventory to be transacted through DSPs. Comparable as an alternative programmatic monetization channel competing for the same brand-advertiser digital-OOH budgets.
- Vistar Media: Programmatic DOOH SSP and ad-tech platform that enables media owners to monetize digital screens via DSP integrations. Comparable as a DOOH monetization technology partner that competes for the same brand-advertiser budget pool.
Direct peers
- Moving Walls Group: Malaysia-based DOOH technology and media company operating across Southeast Asia, including the Philippines. Most directly comparable as a regional DOOH operator in the same geography with similar enterprise brand-advertiser customers and expressway-location focus.
Regional players
- Ströer SE & Co. KGaA: Major German-headquartered outdoor and digital out-of-home advertising operator across Europe. Comparable as a large OOH media owner with a strong digital billboard footprint and direct brand-advertiser sales model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Digital-Out-Of-Home Philippines social profiles
Digital presenceDigital-Out-Of-Home Philippines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital-Out-Of-Home Philippines leadership team
Management profileNumber of profiles
Digital-Out-Of-Home Philippines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital-Out-Of-Home Philippines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital-Out-Of-Home Philippines
What does Digital-Out-Of-Home Philippines do?
Digital-Out-Of-Home Philippines (DOOH) operates an outdoor advertising media network of 3,700+ ad platforms across the Philippines. The company rents advertising space on LED walls and standees, LED billboards, traditional billboards, lamppost panels, and illuminated lightboxes positioned at high-traffic metropolitan corridors (EDSA, C5), expressways (SLEX, NLEX), and provincial areas, reaching up to 300,000 vehicles per day at flagship locations such as the EDSA Guadalupe 'Mother of All Billboards'.
Is Digital-Out-Of-Home Philippines a public or private company?
Digital-Out-Of-Home Philippines is a private company. It is classified as unknown and is currently operating.
When was Digital-Out-Of-Home Philippines founded?
Digital-Out-Of-Home Philippines was founded in 2021. It employs 11 to 50 people.
Where is Digital-Out-Of-Home Philippines based?
Digital-Out-Of-Home Philippines is headquartered in Taguig City, Philippines, in the Asia region.
How does Digital-Out-Of-Home Philippines make money?
One revenue line is on record: outdoor Advertising Space Rental.
Who are Digital-Out-Of-Home Philippines's main competitors?
Broad incumbents on record are Clear Channel Outdoor Holdings, JCDecaux, OUTFRONT Media and Lamar Advertising Company. Emerging players are Hivestack, Broadsign, Place Exchange and Vistar Media. Moving Walls Group is listed as a direct peer. Ströer SE & Co. KGaA is listed as a regional player.
Does Digital-Out-Of-Home Philippines have an API?
No public API is recorded for Digital-Out-Of-Home Philippines.
What industry is Digital-Out-Of-Home Philippines in?
Digital-Out-Of-Home Philippines's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 54185 and its SIC code is 7310.