Draaijer Group
Draaijer Group (Draaijer Heyday) is a Dutch holding operating 11 specialist labels that deliver full-lifecycle workplace environment services — from strategic housing consulting and facility management to maintenance, hospitality, real estate exploitation, and care technology — to Dutch enterprises and government clients as part of ADG dienstengroep.
- Company typePrivate
- Founded-
- Headquarters's-Hertogenbosch, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Draaijer Group does
Draaijer Group (operating as Draaijer Heyday) is a Netherlands-based holding that aggregates 11 wholly-owned specialist labels covering the full lifecycle of organizational work environments. Its portfolio spans strategic housing consulting (Draaijer, LSA, HEYDAY Consultancy), facility management and chain orchestration (HEYDAY, Bonder), service and maintenance (Reparaad), hospitality and reception (Beleevd Hospitality, Antwoord Service Nederland), real estate exploitation (Exploitatie Partners), specialist communication services for funeral and monitoring industries (Infinea), and personal alarm/care technology (Reliant Care). The company is a subsidiary of ADG dienstengroep, a diversified Dutch services group, and serves primarily Dutch enterprise and government clients — including the named municipal client Gemeentehuis Peel en Maas — through direct sales engagement.
The business model combines managed services (facility management, maintenance, 24/7 reception, care) with professional services (strategic consulting, real estate exploitation management). Pricing is not publicly disclosed and is customized per client. The go-to-market is sales-led and direct, supported by a corporate website, LinkedIn presence, and direct phone/email contact channels. The subsidiary headcount disclosed is 9 (likely the coordinating holding entity), while the operational workforce sits within the individual labels. No technology stack, proprietary AI/ML capabilities, patents, certifications, or funding history are disclosed.
Geographic reach is confined to the Netherlands. No M&A activity, funding rounds, leadership hires, or restructuring events are documented in the available data. The company provides no app, no public API, and has no disclosed integrations, indicating a traditional services-led operating model rather than a technology platform play.
Draaijer Group firmographics
Firmographics- Name
- Draaijer Group
- Legal name
- Draaijer Heyday
- Website
- https://draaijergroup.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Draaijer Group (Draaijer Heyday) is a Dutch holding operating 11 specialist labels that deliver full-lifecycle workplace environment services — from strategic housing consulting and facility management to maintenance, hospitality, real estate exploitation, and care technology — to Dutch enterprises and government clients as part of ADG dienstengroep.
- Ownership category
- akta.pro rank
Draaijer Group industry classification
Industry- Product category
- Facility Management Services
- NAICS
- Facilities Support Services (561210), Management Consulting Services (54161), Corporate, Subsidiary, and Regional Managing Offices (551114)
- SIC
- Services-Facilities Support Management Services (8744), Services-Management Services (8741), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Workplace & Office Support Services (Reception/Mailroom/Porterage/Helpdesk) (IMAIAAAD)
- akta.pro secondary industry
- Home Services Coordination & Vendor Management (HSACAIAI)
Keywords
Where Draaijer Group is headquartered
LocationHeadquarters
- HQ city
- 's-Hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Draaijer Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Facility Management Services: Comprehensive facility management and operational services through labels including HEYDAY, Bonder, and Reparaad. Services cover maintenance, repairs, reception, hospitality, and daily facility operations.
- Strategic Consulting: Strategic advisory services for housing, facilities, and organizational environments through Draaijer, LSA, and HEYDAY Consultancy. Includes sustainability and digitization consulting.
- Real Estate Exploitation: Property exploitation and management services through Exploitatie Partners, making real estate more sustainable and demonstrably valuable.
- Specialized Communication Services: 24/7 telephone accessibility and reception services through ASN and Infinea for funeral and monitoring industries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Draaijer Group product offering
Product offeringCore offering
Draaijer Group operates an ecosystem of 11 independent specialist labels delivering integrated solutions across the full lifecycle of workplaces and built environments. Services span strategic housing consulting, facility management, installation and maintenance, reception and hospitality, real estate exploitation, and 24/7 telephone accessibility, all coordinated to provide organizations with end-to-end 'ontzorging' (complete care).
Product overview
Draaijer Heyday is an ecosystem of independent specialist labels offering integrated solutions across the full lifecycle of built environments — from strategic advice and design through to exploitation and daily facility services. The portfolio consists of 11 sub-brands: Draaijer (strategic housing consulting), Reparaad (maintenance and installation services), Infinea (accessibility for funeral/monitoring sectors), Beleevd Hospitality (reception and guest experience), Bonder (facility management facilitation), HEYDAY (facility chain management), Exploitatie Partners (real estate exploitation management), Antwoord Service Nederland (24/7 reception and telephone services), LSA (organization-oriented housing consulting), HEYDAY Consultancy (facility consulting), and Reliant Care (personal alarm and care technology). The labels operate both independently and collaboratively within the ecosystem to deliver tailored solutions at every stage.
Differentiator
Problem solved
Functional benefit
Products and services
- Draaijer Strategic Housing Consulting Strategic consulting label that realizes smart and healthy housing environments for organizations.
- Reparaad Service and Maintenance Service and maintenance professionals providing installation, repair, and total outsourcing of real estate.
- Infinea Accessibility Services Specialist in accessibility for the funeral and monitoring center industry, delivering empathic, accurate, and continuous services.
- Beleevd Hospitality Specialist in reception, reception services, and guest experience for organizations.
- Bonder Facility Management Facilitation Steps in where movement is needed; connects, strengthens, and facilitates to create space for facility management.
- HEYDAY Facility Chain Management Brings direction in the facility chain; connects, clarifies, and provides direction so organizations can optimize facility management.
- Exploitatie Partners Real Estate Exploitation Specialist in real estate exploitation and exploitation management, making property more transparent, sustainable, and demonstrably valuable.
- Antwoord Service Nederland (ASN) Telephone Reception Provides 24/7 telephone accessibility and external reception for organizations.
- LSA Organization-Oriented Housing Consulting Strategic partner in organization-oriented housing: consultants who connect hard and soft components to deliver results.
- HEYDAY Consultancy Expert consultants who make housing and facility services into impactful solutions.
- Reliant Care Personal Alarm and Care Center Personal alarm and care center enabling safe home living through smart technology and human-centered support.
Companies that use Draaijer Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Draaijer Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Draaijer Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- ADG dienstengroepcoreDraaijer Heyday is part of ADG dienstengroep, a larger service group providing strategic backing and synergies across service offerings. This parent company relationship provides institutional support and potential cross-selling opportunities within the group.
- DraaijercoreStrategic consulting label specializing in smart and healthy housing environments. Part of the Draaijer Heyday ecosystem.
- ReparaadcoreService and maintenance professionals: installation, repair and complete outsourcing of real estate. Key operational label within the ecosystem.
- InfineasecondarySpecialist in accessibility for funeral and monitoring center industries: empathic, accurate and continuous services.
- Beleevd HospitalitysecondarySpecialist in reception, reception services and guest experience. Provides hospitality dimension to the ecosystem.
- BondersecondaryFacility management label that steps in where movement is needed. Connects, strengthens and facilitates to create space for facility services.
- HEYDAYcoreBrings direction to the facility chain. Connects, clarifies and gives direction so organizations can optimize facility processes.
- Exploitatie PartnerssecondarySpecialist in real estate exploitation and exploitation management. Makes real estate more overviewable, sustainable and demonstrably valuable.
- Antwoord Service Nederland (ASN)secondaryProvides 24/7 telephone accessibility and external reception for organizations.
- LSAsecondaryStrategic partner in organization-oriented housing: consultants connecting hard and soft components for results.
- HEYDAY ConsultancysecondaryExpert consultants making housing and facility services into impactful solutions.
- Reliant CaresecondaryPersonal alarm and care center: safe living at home with smart technology and human-centered support.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Draaijer Group competitors and assessment
Company assessmentBroad incumbents
- ISS A/S: Global integrated facility services leader with substantial operations in the Netherlands. Directly comparable in offering facility management, workplace services, and property management to enterprise and public-sector clients across the full lifecycle.
- Compass Group: Global contract foodservice and support services provider with Dutch operations. Comparable at the broad level as a multi-vertical B2B services group addressing workplace, hospitality, and facility needs for enterprise and institutional clients.
- Sodexo: Global FM and food services major with significant Dutch presence. Comparable as a multi-vertical facilities services provider serving enterprise and government clients with bundled consulting, FM, and hospitality offerings.
- Heijmans: Major Dutch construction and real estate developer with adjacent facility management and exploitation services. Comparable in Dutch market exposure and the integration of real estate, construction, and ongoing facility operations.
- BAM Bouw en Vastgoed: Royal BAM Group's Dutch construction and FM arm offering integrated building services, real estate exploitation, and facility management. Comparable at the level of full-lifecycle built environment services in the Netherlands.
Direct peers
- Facilicom Group: Large Dutch family-owned facility services group offering cleaning, security, reception, and integrated facility management. Highly comparable as a Dutch-based, multi-label services ecosystem serving both public and private sector clients.
- Multi Engineering: Netherlands-based provider of integrated facility management, maintenance, and building services. Comparable as a Dutch FM specialist delivering combined hard and soft services to enterprise and public-sector clients.
- Asito: Dutch cleaning, reception, and facility services provider. Comparable in the overlap of reception/hospitality services and broader integrated FM offerings for Dutch enterprise clients.
- Strago: Dutch facility management and real estate services provider offering integrated FM, consultancy, and exploitation management. Closely comparable to Draaijer Heyday's consulting-plus-FM-plus-real-estate proposition within the same Dutch market.
Emerging players
- Dynapart Facility Management: Smaller Dutch facility management player offering integrated workplace services. Comparable as a regionally focused FM provider competing in the same Dutch mid-market segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Draaijer Group social profiles
Digital presenceDraaijer Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Draaijer Group leadership team
Management profileNumber of profiles
Draaijer Group subsidiaries and ownership
Company hierarchySubsidiaries11 records
Draaijer Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Draaijer Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Draaijer Group
What does Draaijer Group do?
Draaijer Group operates an ecosystem of 11 independent specialist labels delivering integrated solutions across the full lifecycle of workplaces and built environments. Services span strategic housing consulting, facility management, installation and maintenance, reception and hospitality, real estate exploitation, and 24/7 telephone accessibility, all coordinated to provide organizations with end-to-end 'ontzorging' (complete care).
Is Draaijer Group a public or private company?
Draaijer Group is a private company. It is classified as corporate owned and is currently operating.
When was Draaijer Group founded?
Draaijer Group was founded in -1. It employs 1 to 10 people.
Where is Draaijer Group based?
Draaijer Group is headquartered in 's-Hertogenbosch, Netherlands, in the Europe region.
How does Draaijer Group make money?
Four revenue lines are on record. Facility Management Services are the primary driver. The others are strategic Consulting, real Estate Exploitation and specialized Communication Services.
Who are Draaijer Group's main competitors?
Broad incumbents on record are ISS A/S, Compass Group, Sodexo, Heijmans and BAM Bouw en Vastgoed. Direct peers are Facilicom Group, Multi Engineering, Asito and Strago. Dynapart Facility Management is listed as an emerging player.
Does Draaijer Group have an API?
No public API is recorded for Draaijer Group.
What industry is Draaijer Group in?
Draaijer Group's product category is Facility Management Services. Its primary akta.pro industry code is IMAIAAAD, Workplace & Office Support Services (Reception/Mailroom/Porterage/Helpdesk), with a secondary code of HSACAIAI, Home Services Coordination & Vendor Management. Its NAICS code is 561210 and its SIC code is 8744.