Franchise Dr. Auto & Casa

What Franchise Dr. Auto & Casa does

Dr. Auto & Casa is a Mexican-founded franchise organization established in 2010 in Aguascalientes, operating under a low-cost HomeOffice model that sells franchise rights to independent entrepreneurs providing residential, commercial, industrial, and automotive maintenance and repair services. The franchisor supplies the brand, operating system, training (4 days in the franchisee's city), marketing, and the DAC 3.2 Cotizador— a professional quoting tool with localized pricing in multiple Latin American and European currencies—plus a Preventive Maintenance Program (PMP) for recurring monthly client engagements. The corporate entity operates with approximately 10 employees and has scaled to 60+ franchise locations across Mexico, Colombia, Chile, the United States, Guatemala, and Costa Rica, with master franchise structures enabling sub-franchising in Central America and Colombia.

Revenue is generated through three streams: one-time initial franchise fees, ongoing royalties from franchisees, and end-customer service revenue generated at the franchise level. Services span electrical, plumbing, masonry, painting, drywall, HVAC, carpentry, gardening, cleaning, waterproofing, and remodeling for residential, commercial, and industrial clients, plus 24/7 roadside automotive assistance. End-customer logos referenced include Home Depot, CFE (Comisión Federal de Electricidad), Comex, Bonafont, Holiday Inn, and Exedy. Distribution is channel-partner based: each franchise is independently owned and operates, with direct customer contact via WhatsApp, phone, and email. The company is a member of the Asociación Mexicana de Franquicias and the Programa Hecho en México, and lists partnerships with the US Hispanic Chamber of Commerce, US-Mexico Chamber of Commerce, AmCham Mexico, and the SBA.

Name

Franchise Dr. Auto & Casa

Legal name

Dr. Auto & Casa

Website

https://dr-auto-casa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Dr. Auto & Casa is a Mexican-founded franchise organization operating 60+ HomeOffice franchise locations across Mexico, Colombia, Chile, the US, Guatemala, and Costa Rica, delivering residential, commercial, industrial, and automotive maintenance and repair services to property owners and businesses.

Ownership category

akta.pro rank

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

Keywords

• Handyman maintenance services
• Franchise system
• Property maintenance repair
• Automotive roadside assistance
• Preventive maintenance programs

Headquarters

HQ city

Aguascalientes

HQ country

Mexico

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees: Initial franchise fees charged to new franchisees for brand rights, training, manuals, and startup support. Regional variations in fees based on territory.
2. Franchise Royalties: Ongoing royalties from franchisees for continued use of brand, system, and support services. Fees and royalties vary by region.
3. Service Revenue: Revenue generated by individual franchisees performing residential, commercial, industrial maintenance and repair services, and automotive assistance. Services provided per contract or per event.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dr. Auto & Casa is a franchise company that sells and supports a HomeOffice, low-cost franchise model for residential, commercial, industrial, and automotive maintenance, repair, and remodeling services. The company provides franchisees with training, the DAC 3.2 proprietary quote generator, operational know-how, supplier selection, marketing materials, and brand rights, while franchisees deliver handyman services (electrical, plumbing, masonry, painting, HVAC, carpentry, waterproofing, cleaning, fumigation, interior design) and roadside assistance (fuel delivery, tire changes, locksmith, towing, GPS) to end customers under contract or per event.

Product overview

Dr. Auto & Casa is a franchise company offering professional handyman and maintenance services under a HomeOffice, low-cost franchise model. The core product is the franchise system providing complete operational know-how, the Cotizador DAC 3.2 professional quoting tool, and access to a comprehensive portfolio of service offerings including residential/commercial repair and maintenance, industrial services, and automotive roadside assistance. The company operates across Mexico, Colombia, Chile, Guatemala, Costa Rica, and the United States, with expansion planned to Panama, Spain, Argentina, and other countries.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 7%+ annual market growth rate in maintenance services sector
• +2 more outcomes

Named customers9 records

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, moderate and minor.

• US Hispanic Chamber of CommercecoreGTM or Marketing PartnerStrategic partnership supporting US Hispanic market expansion and franchise development among Hispanic entrepreneurs in the United States
• US-Mexico Chamber of CommercecoreGTM or Marketing PartnerPartnership facilitating cross-border business development and trade between US and Mexico franchise operations
• American Chamber of Commerce (Mexico)coreGTM or Marketing PartnerPartnership with AmCham Mexico supporting business development and international trade connections
• Small Business Administration (SBA)coreGTM or Marketing PartnerPartnership with SBA supporting small business franchise development and entrepreneurship
• BNI (Business Network International)moderateChannel Partner/ Reseller/ DistributorBusiness networking organization for referral-based lead generation and franchise marketing
• World Networking AssociationminorChannel Partner/ Reseller/ DistributorInternational networking association for business connections and franchise opportunities
• Latino Leaders MagazinemoderateGTM or Marketing PartnerMedia partnership for brand visibility among Latino business leaders and entrepreneurs
• Asociación Mexicana de FranquiciascoreStrategic or Co-development PartnerMember of Mexican Franchise Association providing industry recognition, best practices, and franchisee networking opportunities

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Thumbtack: Online marketplace for local professional services including home maintenance, repair, and remodeling. Represents the platform-based competition to traditional franchise handyman models like Dr. Auto & Casa.
• Angi (formerly Angie's List / Handy): Digital marketplace and platform connecting homeowners to local service professionals, including handyman work. Comparable as a competing go-to-market for home repair services, though via platform model rather than franchised local operators.

Direct peers

• Handyman Connection: North American handyman franchise providing multi-trade residential and commercial repair services. Directly comparable franchise-based, multi-trade handyman business model to Dr. Auto & Casa.
• Molly Maid: Neighborly-owned residential cleaning franchise. Comparable franchise model serving the same residential customer base with recurring service contracts — overlapping with Dr. Auto & Casa's cleaning and maintenance offerings.
• The Grounds Guys: Neighborly-owned franchise specializing in lawn care and landscaping maintenance. Comparable as a franchised residential maintenance service with similar target customer (homeowners) and recurring service model.
• Mr. Handyman: US-based franchised handyman services brand owned by Neighborly, offering residential repair and maintenance across multiple trades. Closest direct peer to Dr. Auto & Casa's residential handyman franchise model, though operating at much larger scale in the US.
• Ace Handyman Services: Franchise extension of Ace Hardware offering residential handyman and home repair services. Directly comparable franchise model targeting homeowners with multi-trade maintenance offerings.

Broad incumbents

• 1-800-GOT-JUNK?: Large North American franchise system in junk removal and hauling. Comparable as a successful multi-country franchise in a residential/commercial property services category with similar entrepreneurial franchisee model.
• Neighborly (parent of Mr. Handyman, The Grounds Guys, etc.): Large US franchisor of home services brands (Mr. Handyman, The Grounds Guys, Molly Maid, etc.). Comparable as an incumbent multi-brand home services franchisor with overlapping categories and significantly greater scale.
• Servpro: Large US franchise system for cleanup and restoration services with insurance-industry ties. Comparable as a large-scale franchise in property-related services, with overlapping insurance claims work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/franquicia-dr-auto-casa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise Dr. Auto & Casa