Dr Fitness USA

What Dr Fitness USA does

Dr Fitness USA, legally operating as Dr Fitness International LLC, is a privately held fitness coaching and education company headquartered in Rancho Palos Verdes, California. The company is built around the proprietary Body Design Formula, an ergonomic strength training methodology that emphasizes designing exercise programs so the body fits equipment correctly, combined with a Priority Training Principle (training weak body parts first and hard) and a weight-ratio system that dictates rep ranges and sets. Founded by Stephen Hercy and co-founded by Batista Gremaud, the company claims 70 years of collective practitioner experience and markets itself around healing physical ailments through prescribed strength training rather than purely aesthetic fitness outcomes. Its intellectual property includes the Body Design Formula and New Earth Codex trademarks, both registered under the parent LLC.

The company operates a hybrid service and digital model. Core products include personalized fitness consultations (with a free initial entry point), online mentoring memberships billed monthly, customized Body Design Formula programs sold as non-refundable one-time packages, private coaching, and online courses. Distribution is sales-led through a website consultation form, supplemented by content marketing across YouTube, Instagram (@femininebodydesign), Facebook, Twitter, LinkedIn, Pinterest, and THE SHOW podcast on Spotify, plus PR in outlets such as Heart of Hollywood Magazine and Authority Magazine. Revenue is generated through subscription recurring fees, one-time customized program licenses, professional coaching services, and online course access, with third-party E-Financing Solutions enabling installment payments. Target segments are individual consumers — busy professionals, individuals with chronic pain or injuries, people navigating hormonal changes, teens and young adults, and former athletes — rather than enterprise buyers, although a strategic partnership with Nuvita has opened a corporate wellness vertical.

The operating geography is claimed as global, with services delivered digitally to international customers, though the company is physically based in the United States with no disclosed international offices. Dr Fitness USA has no external institutional funding, no subsidiaries, and no public listing. Payments are processed through Stripe, Square, PayPal, and Venmo, and analytics relies on Meta Pixel. There is no evidence of AI/ML capabilities, API offerings, or proprietary algorithms — the moat is human expertise and method rather than software.

Name

Dr Fitness USA

Legal name

Dr Fitness International LLC

Website

https://drfitnessusa.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Dr Fitness USA (Dr Fitness International LLC) is a privately held US fitness coaching company that sells the proprietary Body Design Formula strength training system through consultations, online memberships, customized programs, and private coaching, serving individual consumers and corporate wellness clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles, CA

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Recurring monthly membership billing for online mentoring and access to member area. Members pay monthly fees with non-refundable terms. Cancellation stops future billing but does not retroactively refund past payments.
2. Customized Programs: Customized Body Design Formula programs involving individualized analysis, design, and consultation. Programs are non-refundable due to intellectual property nature and backend customization work.
3. Coaching Services: Private coaching and in-person sessions offered as part of service portfolio, including breathwork, embodiment practices, and movement practices.
4. Online Courses: Online courses and digital materials delivered through membership or standalone access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels13 records

Core offering

Dr Fitness USA sells a proprietary strength training methodology called the Body Design Formula, delivered through customized fitness programs, private one-on-one coaching, online mentoring memberships, and online courses. The company also produces THE SHOW, a podcast/media platform bridging fitness with medical professionals, and supports its offerings with a free initial fitness consultation.

Product overview

Dr Fitness USA operates as a single unified brand offering the Body Design Formula as its core proprietary strength training system, supported by complementary services including online courses, private coaching, and online mentoring. The company also produces THE SHOW, a podcast/media platform. The company emphasizes its 70 years of combined experience, holistic approach to fitness combining education, synthesis (mind-body integration), and healing, and its ergonomic approach to strength training designed to prevent injuries and optimize results.

Differentiator

Problem solved

Functional benefit

Brands

• Body Design Formula: Proprietary strength training system and methodology developed by Dr Fitness USA for holistic body transformation.
• New Earth Codex

Products and services

• Body Design Formula Program Customized strength training program built on the proprietary Body Design Formula methodology, involving individualized analysis, ergonomic exercise design, and consultation for individual consumers seeking body transformation or pain remediation.
• Fitness Consultation Custom consultation service providing personalized fitness guidance and program recommendations, offered as a free entry point on the website to qualify prospects into the Body Design Formula and coaching services.
• Private Coaching One-on-one private coaching sessions delivering personalized fitness instruction, breathwork, embodiment practices, and movement practices for individual clients.
• Online Mentoring Membership Recurring monthly online mentoring membership providing ongoing fitness guidance, member-area access, and digital program support to individual subscribers.
• Online Courses Digital educational courses and materials covering strength training, wellness, and related topics, delivered online to individual learners.
• THE SHOW Podcast and Media Platform Podcast and media platform featuring speakers and sponsors, designed to expand reach and inspire healthier lifestyles by interfacing fitness with medicine.

Quantifiable outcome

• Clients report 20% to 50% increase in physical strength in 20 minutes
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• The EMB/C NetworkminorGTM or Marketing PartnerFeatured as a sponsor partner on the Dr Fitness USA sponsors page. The EMB/C Network appears as a branding partner with logo placement on the sponsors page.
• NuvitacoreStrategic or Co-development PartnerGroundbreaking partnership to revolutionize corporate wellness. Nuvita press release mentioned on Dr Fitness USA articles page. Strategic partnership announced for immediate release on drfitnessusa-nuvita page.
• LifeWaveminorGTM or Marketing PartnerTop Picks sponsor featured on sponsors page. LifeWave product/lifesaver link associated with Batista Gremaud.
• Lori HartminorGTM or Marketing PartnerFeatured as a sponsor/top pick on sponsors page. Author featured on Heart of Hollywood Magazine about beauty without harm.
• Elite SportsminorGTM or Marketing PartnerSponsor featured on sponsors page offering BJJ and No-Gi shorts. Represents influencer marketing partnership for broad audience reach.
• E-Financing SolutionsminorChannel Partner/ Reseller/ DistributorMedical financing partner providing financing solutions for all medical procedures including Dr Fitness USA programs. Contact page links to loan application through their platform.
• SpotifyminorChannel Partner/ Reseller/ DistributorPodcast distribution platform for THE SHOW. Available on Spotify podcasters platform for show distribution.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Apple Fitness+: Apple Fitness+ is a subscription fitness service offering structured strength, mobility, and wellness classes, competing for the same consumer subscription dollars as Dr Fitness USA's online mentoring membership.
• Equinox: Equinox is a premium fitness operator offering in-person personal training, group classes, and digital content — overlapping with Dr Fitness USA's premium strength training and coaching offering but at significantly larger scale.
• Peloton: Peloton operates a large digital fitness platform with strength, cardio, and wellness content plus subscription access — a much larger incumbent competing for the same online personal training wallet share as Dr Fitness USA.
• Gold's Gym: Gold's Gym is a large fitness chain that sells personal training memberships and customized programs globally, comparable to Dr Fitness USA's in-person coaching and Body Design Formula customization model.

Direct peers

• Openfit: Openfit delivers live and on-demand personal training, nutrition, and wellness programs via subscription; comparable to Dr Fitness USA's online mentoring membership and customized program delivery model.
• Future: Future is a subscription-based online personal training app that pairs users with a dedicated coach for strength, conditioning, and habit coaching — directly comparable to Dr Fitness USA's online mentoring membership and customized strength training model.
• Working Against Gravity: Working Against Gravity sells online coaching subscriptions focused on habit change and body transformation, comparable to Dr Fitness USA's online mentoring subscription and body transformation use cases.
• GMB Fitness: GMB Fitness sells structured online strength, mobility, and bodyweight training programs with a strong method-driven curriculum, mirroring Dr Fitness USA's emphasis on a proprietary methodology (Body Design Formula) taught through digital programs.
• Fitness Together: Fitness Together operates a franchise network of one-on-one personal training studios offering customized strength programs — comparable to Dr Fitness USA's in-person private coaching and customized program model.
• Kickoff: Kickoff is a remote personal training platform connecting users with certified coaches for customized strength and conditioning plans — highly comparable in service model to Dr Fitness USA's Body Design Formula programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/drfitnessusa
• Facebookfacebook.com/drfitnessusa
• LinkedInlinkedin.com/company/dr-fitness-usa
• Instagraminstagram.com/femininebodydesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr Fitness USA