DRINK IT cocktails

What DRINK IT cocktails does

DRINK IT SRL, trading as DRINK IT cocktails, is an Italian artisanal producer of ready-to-drink (RTD) cocktails founded in Rome around 2015-2016 by bartender Emanuele Broccatelli and co-founder Valeria Bassetti. The company operates from a 250 square-meter production laboratory outside Rome and runs a dual business model: a direct-to-consumer e-commerce storefront selling 100ML (€6) and 500ML (€25) bottled cocktails with free shipping above €60, and a B2B sales motion targeting hotels, restaurants, bars, enotecas and event venues. The B2B channel was materially expanded in 2024 with the introduction of a 16-liter PET keg line compatible with standard beer draft systems, designed for zero-waste, high-volume service at venues including JW Marriott, W Rome, The Hoxton, QC Terme and Alpina Dolomites.

The core product technology centers on extended stainless-steel aging (7-60 days depending on recipe), the use of fresh fruit from certified supply chains (claimed unique in Europe for the RTD format) and hand-packaging with state-mandated seals, yielding 12-month shelf life without synthetic preservatives. The catalogue spans a Classics line (Negroni, Daiquiri, Cocktail Martini, Milano-Torino, Aperitivo, Manhattan, P*rnstar Martini, Hemingway, Tangerine seasonal), the Ethical Liquors sub-brand of low-sugar/low-alcohol phytotherapy-based amari (Bloem, Hay Ya!, The Unfiltered, Raizes, Rudolph), a Discover Kit 5-bottle sampler (€27), and a forthcoming non-alcoholic line (Negroni, Americano).

Commercially, the company is privately held, bootstrapped (Danilo Cipollini, who joined as partner in 2021, stated profits are reinvested into R&D), and operates with a core team of approximately five people including founders, a research/production lead, and two administrative staff. Its geographic footprint covers Italy plus exports to Belgium, France, Greece, Germany, Cyprus, Denmark, Switzerland and Israel, with the United States identified as the next target market. Brand reputation is supported by a 2022 Concours Mondial de Bruxelles Spirits Selection Silver Medal for Raizes.

Name

DRINK IT cocktails

Legal name

DRINK IT SRL

Website

https://drinkitcocktails.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

DRINK IT cocktails is an Italian artisanal ready-to-drink cocktail producer founded in Rome, selling 100ML and 500ML bottled cocktails, a 16L B2B keg system, and a phytotherapy-based Ethical Liquors line to consumers and premium hospitality venues across Europe.

Ownership category

akta.pro rank

Product category

Ready-to-drink cocktails

NAICS

Beverage Manufacturing (3121), Distilleries (312140)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Ready-to-drink cocktails
• Artisanal cocktail production
• Pre-mixed bottled cocktails
• Craft liqueurs amari
• B2B keg systems

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail (B2C): Direct-to-consumer sales through own e-commerce platform. Products sold in 100ml and 500ml formats with free shipping over €60. Bulk discounts available for larger orders.
2. B2B Keg/Cask Sales: 16L kegs targeting hospitality venues (bars, hotels, restaurants, events). Zero waste proposition with 100-160 cocktails per keg at €60+ price points.
3. B2B Bottle Sales: Pre-bottled cocktails sold to hospitality businesses including hotel minibars, restaurants, and specialty bars.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

DRINK IT SRL manufactures and sells artisanal ready-to-drink cocktails and liqueurs under its own DRINK IT brand, offered in 100ML and 500ML glass bottles, a curated 5-bottle Discover Kit sampler, an Ethical Liquors (amari and liqueurs) collection, and a 16L PET keg/cask format for hospitality operators. Cocktails are crafted with fresh ingredients, aged in stainless steel for 7–60 days, and hand-packaged with state seals. The company serves both end consumers through its own e-commerce site and B2B hospitality clients (hotels, bars, restaurants, events) via field sales and the keg format.

Product overview

DRINK IT is an Italian artisanal ready-to-drink cocktail company founded in Rome in 2015/2016. The product portfolio centers on pre-mixed cocktails in glass bottles across two primary formats: 100ML portable single-serve and 500ML sharing bottles. Core offerings include the Classics line (Negroni, Daiquiri, Aperitivo, Milano Torino, Cocktail Martini, Manhattan, P*rnstar Martini, Hemingway, Tangerine) and the Ethical Liquors collection (Bloem, Hay Ya!, The Unfiltered, Raizes, Rudolph). The Discover Kit provides a 5-cocktail sampler for new customers. For B2B clients, the company offers a 16-liter keg line compatible with standard beer tap systems. Cocktails are crafted using fresh fruit, artisanal ingredients, and aged in steel barrels for 7-60 days. The company is expanding into non-alcoholic cocktails.

Differentiator

Problem solved

Functional benefit

Brands

• Ethical Liquors: A collection of ethical liqueurs and amari created with herbs for both taste and wellness properties, following phytotherapy principles with avant-garde processes, low sugar, low alcohol content, and large fragrances. Includes products such as Bloem, Hay Ya!, The Unfiltered, Raizes, and Rudolph.

Products and services

• Cocktail 100ML Ready-to-drink artisanal cocktails in 100ML portable single-serve bottles for personal consumption, gifting, and on-the-go use. Range includes Negroni, Daiquiri, Aperitivo, Milano Torino, Cocktail Martini, Manhattan, P*rnstar Martini, Hemingway, and Tangerine. Priced at €6 per bottle with bulk discount to €5.50 for 10+ units.
• Cocktail 500ML Ready-to-drink artisanal cocktails in 500ML sharing bottles for home entertaining and group occasions. Same cocktail varieties as the 100ML line, priced at €25 per bottle with bulk discount to €22 for 10+ units.
• Discover Kit Sampler box of 5x 100ML cocktails (Aperitivo, Cocktail Martini, Daiquiri, Milano Torino, Negroni) designed for beginners to discover the DRINK IT range. Priced at €27 (discounted from €30 list).
• Ethical Liquors (Amari e Liquori) Specialty liqueurs and amari crafted with herbs, botanicals, and fermentation processes using phytotherapy principles. Range includes Bloem (Karkadè, red berries, mint), Hay Ya! (hay, chamomile, thyme, lemongrass), The Unfiltered (18 herbs and spices macerated in grain alcohol), Raizes (Melissa, Liquorice, Fennel, Menta), and Rudolph 2024 (red fruit, citrus, cinnamon). 500ML bottles priced €15–18.
• Cocktail Keg Line (B2B) 16-liter PET casks with bayonet S-type connection compatible with standard beer draft systems, targeted at high-volume bars, hotels, restaurants, and event venues. Yields 100–160 cocktails per keg with 12-month shelf life closed and 4–6 weeks after opening, offering a zero-waste professional cocktail solution.

Quantifiable outcome

• Zero bartender required - single staff member can serve cocktails
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• Nonsolococktails MilanocoreOthersMilan-based cocktail bar serving Drink IT products as part of their cocktail program.
• QC TermecoreOthersSpa and wellness company featuring Drink IT cocktails at their thermal facilities.
• The Hoxton HotelcoreOthersBoutique hotel chain featuring Drink IT cocktails in their bar programs.
• W Rome HotelcoreOthersLuxury hotel in Rome serving Drink IT cocktails to guests.
• JW Marriott RomecoreOthersMarriott luxury brand hotel using Drink IT products for cocktail service.
• Marriott InternationalcoreOthersGlobal hotel chain incorporating Drink IT cocktails across properties.
• Villa Agrippina RomacoreOthersRoman hotel serving Drink IT cocktails to guests.
• Une Restaurant FolignocoreOthersRestaurant in Foligno featuring Drink IT cocktails in their beverage program.
• Alpina DolomitescoreOthersMountain resort in the Dolomites serving Drink IT cocktails.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cut Above Spirits: Small-batch, bartender-developed bottled cocktails (Negroni, Old Fashioned, Espresso Martini) positioned in the same premium RTD niche. Comparable founder-led craft narrative and hospitality channel focus.
• Funkin Cocktails: UK-based maker of pre-mixed cocktail mixers and ready-to-serve cocktails sold to both on-trade venues and consumers. Comparable product format (bottled RTD cocktails/mixers) and similar dual B2B/B2C go-to-market.
• Mr Fitzpatrick's: Australian-origin premium bottled cocktail mix brand founded by a working bartender. Comparable craft, bartender-led brand story and similar single-serve format aimed at hospitality and at-home consumers.
• Tip Top Cocktails: Premium craft pre-batched cocktail brand positioning around bartender-quality serves in bottled format. Comparable artisan narrative, premium pricing tier, and dual on-trade/off-trade distribution.
• Tails Cocktails: Premium pre-batched cocktail brand selling bar-quality Negroni, Espresso Martini and Margarita in bottles and cans. Closest direct competitor in the premium RTD craft cocktail category with overlapping customer type (hospitality and at-home consumers).
• The Cocktail Club: Pre-mixed canned cocktail brand offering classic serves (Margarita, Negroni, Espresso Martini) targeting both retail and on-trade. Closely matches DRINK IT's dual B2C/B2B go-to-market in the RTD craft category.

Broad incumbents

• Stock Spirits Group: Established Central European branded spirits group with broad aperitivo and liqueur portfolio including RTD and cocktail-adjacent SKUs. Overlaps with DRINK IT on aperitivo/liqueurs and European on-trade distribution.
• Campari Group: Global Italian-headquartered spirits giant (Aperol, Campari, Crodino, Appleton). Most relevant adjacent incumbent given the aperitivo positioning of DRINK IT's Aperitivo and Milano-Torino SKUs and overlapping Italian hospitality distribution.
• On The Rocks Cocktails (E. & J. Gallo Winery): Premium RTD cocktail line (Espresso Martini, Negroni, Old Fashioned) owned by major US wine/spirits group E. & J. Gallo. Same product category and trade-channel focus but with significantly larger distribution and marketing resources.

Emerging players

• Caleño Drinks: Non-alcoholic tropical 'spirit' brand targeting the same premium, lifestyle-oriented consumer, with overlap in the no/low occasion DRINK IT is entering. Comparable size and emerging international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DRINKITCOCKTAILS
• Instagraminstagram.com/drink_it.it
• LinkedInlinkedin.com/company/drink-it-cocktails

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DRINK IT cocktails