oHy

What oHy does

oHy is a consumer packaged goods brand operating under Water Barons, LLC, headquartered in Grand Rapids, Michigan. The company markets a single product platform — hydrogen-infused sparkling water — built around a patented dosing system that dispenses elemental magnesium into purified water, generating hydrogen gas bubbles that the brand claims deliver smoother carbonation and antioxidant-related functional benefits. The line is offered in six USDA Certified Organic flavors (Cherry Lime, Lemon Lime, Raspberry, Strawberry Lemon, Blackberry, and Pineapple) and is targeted at health-conscious consumers, athletes, and wellness-focused individuals seeking functional beverages with cleaner ingredient profiles.

The company's go-to-market is a three-legged distribution model: a Shopify-powered direct-to-consumer storefront at drinkohy.com, an Amazon marketplace presence with direct ASIN links for multiple flavors, and an actively solicited wholesale channel managed through [email protected]. An in-store retail locator and 'Where to Buy' page indicate some physical retail penetration, and the company uses Instagram for top-of-funnel lifestyle content and Havas Formula as an external PR agency for earned media. All marketing, scientific, and product copy emphasizes the hydrogen and magnesium differentiation, organic certification, and clinical-study references for hydrogen-rich water.

The company is privately held with an 8-person team, no disclosed funding rounds, and no public revenue figures. Management team, founding year, and ownership structure are not disclosed in the available sources. Pricing is not displayed on the brand website; customers are directed to in-store retailers or Amazon for point-of-sale pricing. Given the headcount, absence of disclosed capital, and early-stage distribution footprint, oHy currently functions as a bootstrapped, pre-scale functional beverage startup.

Name

oHy

Legal name

Water Barons, LLC

Website

https://drinkohy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

oHy, the consumer brand of Water Barons, LLC, sells USDA Certified Organic hydrogen-infused sparkling water in six flavors using a patented magnesium dosing system, targeting health-conscious consumers via DTC e-commerce, Amazon, and wholesale channels.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Functional Hydration & Electrolyte Water Production (AFAFAFAH), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Hydrogen sparkling water
• Functional beverage
• Magnesium infused drinks
• Organic flavored water
• Antioxidant hydration

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: oHy sells its hydrogen sparkling water products directly to consumers through its Shopify-powered e-commerce website at drinkohy.com. Customers can browse all six flavors, add to cart, and purchase for home delivery.
2. Amazon Marketplace Sales: Products are available for purchase on Amazon with direct product links, allowing third-party marketplace distribution alongside direct sales.
3. Wholesale Distribution: oHy offers wholesale opportunities for retailers and distributors interested in carrying the product. A dedicated sales email ([email protected]) is provided for wholesale inquiries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

oHy manufactures and sells hydrogen-infused sparkling water beverages using a patented elemental magnesium dosing system that creates hydrogen gas bubbles when magnesium meets purified water. The brand offers a single product line — oHy Hydrogen Sparkling Water — in six USDA Certified Organic flavors (Cherry Lime, Lemon Lime, Raspberry, Strawberry Lemon, Blackberry, Pineapple), positioned as a functional beverage supporting hydration, antioxidant intake, energy, focus, and recovery.

Product overview

oHy is a hydrogen-infused sparkling water beverage brand powered by elemental magnesium infusion technology. The product portfolio consists of a single core product line—oHy Hydrogen Sparkling Water—offered in six distinct USDA Certified Organic flavors: Cherry Lime, Lemon Lime, Raspberry, Strawberry Lemon, Blackberry, and Pineapple. All variants share the same functional positioning around hydrogen-powered smooth hydration with magnesium and antioxidant support.

Differentiator

Problem solved

Functional benefit

Products and services

• oHy Hydrogen Sparkling Water Hydrogen-infused sparkling water beverage infused with elemental magnesium to create tiny hydrogen bubbles, providing smooth hydration with antioxidant support. Available in six USDA Certified Organic flavors. Targeted at health-conscious consumers, athletes, and wellness-focused individuals seeking functional beverage benefits beyond basic hydration.
• oHy Cherry Lime Hydrogen Sparkling Water Cherry Lime flavor variant of oHy Hydrogen Sparkling Water featuring a cherry and lime combination, described as a refreshing flavor twist. USDA Certified Organic.
• oHy Lemon Lime Hydrogen Sparkling Water Classic lemon and lime flavor combination of oHy Hydrogen Sparkling Water, characterized as bold and citrusy. USDA Certified Organic.
• oHy Raspberry Hydrogen Sparkling Water Raspberry flavor variant of oHy Hydrogen Sparkling Water, described as sweet, tart, and bursting with fruity goodness. USDA Certified Organic.
• oHy Strawberry Lemon Hydrogen Sparkling Water Strawberry lemon flavor variant of oHy Hydrogen Sparkling Water combining sweet strawberries with citrusy lemons. USDA Certified Organic.
• oHy Blackberry Hydrogen Sparkling Water Blackberry flavor variant of oHy Hydrogen Sparkling Water, described as refreshing, clean, and remarkably smooth with functional refreshment supporting clarity, balance, and recovery. USDA Certified Organic.
• oHy Pineapple Hydrogen Sparkling Water Pineapple flavor variant of oHy Hydrogen Sparkling Water, delivering refreshing and smooth hydrogen-powered hydration. USDA Certified Organic.

Quantifiable outcome

• Over 1,500 clinical studies support the benefits of hydrogen-rich water

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Havas FormulaminorGTM or Marketing PartnerHavas Formula handles public relations and media inquiries for oHy. Media contact email is [email protected]. This is a PR/marketing partnership for press relations and story development.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Olipop: Olipop is a well-funded functional sparkling beverage brand competing for the same health-conscious consumer wallet, with comparable DTC-plus-retail distribution and a science-led positioning strategy.
• AHA Sparkling Water: AHA is a major national sparkling water brand with deep retail penetration, competing for the same shelf space and consumer occasions as oHy, though positioned on flavor innovation rather than functional ingredients.
• Bubly: Bubly is PepsiCo's mainstream sparkling water brand, dominating retail shelf space that oHy must compete for, though without the functional/hydrogen positioning.
• Liquid Death: Liquid Death is a venture-backed sparkling water brand with massive distribution and marketing scale, competing with oHy for the same health/lifestyle-conscious shelf space and online attention, though without the hydrogen-infused differentiator.
• LaCroix: LaCroix is the legacy category-leading sparkling water brand and a default reference point for any new entrant like oHy in the flavored sparkling water aisle.
• Spindrift Sparkling Water: Spindrift is a leading real-fruit sparkling water brand with strong DTC and grocery presence, competing with oHy for health-conscious sparkling water shoppers.

Emerging players

• Liquid IV: Liquid IV is a leading functional hydration brand (now under Unilever) targeting the same health-conscious consumers oHy appeals to, though focused on powdered electrolyte mixes rather than sparkling water.
• Cure Hydration: Cure is a venture-backed functional hydration brand competing in the same 'better-for-you hydration' narrative as oHy, though positioned on electrolyte benefits rather than hydrogen.

Direct peers

• HFactor: HFactor sells hydrogen-infused packaged water, directly competing with oHy on the hydrogen hydration claim and targeting similar functional-beverage consumers.
• HyVIDA Hydrogen Sparkling Water: HyVIDA produces hydrogen-infused sparkling beverages, the same core functional positioning as oHy, with a similar DTC and retail playbook in the U.S. health-conscious consumer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/drinkohy
• LinkedInlinkedin.com/company/drinkohy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oHy