What Drive Safe Assistance does

Drive Safe Assistance B.V. (DSA) is a Netherlands-based white-label telematics provider founded in September 2024 as a 100% subsidiary of ANWB B.V., headquartered in Den Haag with operational offices in Hoogeveen. The company commercializes the driving-behavior monitoring technology originally developed for ANWB Veilig Rijden (launched 2016), offering insurers, leasing companies and mobility partners a measurement-and-coaching stack comprising a white-label smartphone app, an OBD2 dongle and a Bluetooth beacon, plus Preventive Driving Coaching (PRC) services and anonymized road-safety analytics shared with 200+ Dutch municipalities and provinces.

The platform evaluates driving across five dimensions — speed, braking, acceleration, cornering and smartphone use — and produces a uniform driving score from 0 to 100, intended to detect behavioral trends rather than single incidents. Validated outcomes cited include a 15% claims reduction across the ANWB Veilig Rijden book (12 billion km, 500,000+ historical consumers) and a 3.8% accident-cost reduction through PRC interventions. Underlying telematics infrastructure is delivered through an exclusive platform partnership with Howden Driving Data (formerly Ingenie).

DSA operates a B2B go-to-market combining direct enterprise sales to private and SME insurers with embedded white-label licensing exemplified by the July 2025 renewal of the ANWB Kilometerverzekering with Unigarant. Revenue is generated through service agreements and technology licensing with corporate clients; pricing is not publicly disclosed and the company offers a Try Before You Buy program. The customer base is highly concentrated in the ANWB/Unigarant axis, with third-party insurer wins not yet disclosed. A small team of approximately 8 employees supports the platform, alongside ecosystem positioning through the IT Hub innovation community and the MONO-Zakelijk road-safety initiative.

Name

Drive Safe Assistance

Legal name

Drive Safe Assistance B.V.

Website

https://drivesafeassistance.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Drive Safe Assistance B.V. is a Dutch white-label telematics platform, spun out of ANWB in 2024, that scores driving behavior (0–100) via app, OBD2 dongle and Bluetooth beacon for insurers, leasing companies and mobility partners.

Ownership category

akta.pro rank

Product category

Telematics & Usage-Based Insurance Technology

NAICS

Support Activities for Road Transportation (4884)

SIC

Measuring & Controlling Devices, Nec (3829), Transportation Services (4700)

akta.pro primary industry

Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

akta.pro secondary industries

Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB), Driver Safety Monitoring (Distraction, Drowsiness, Fatigue) (TLAEANAC)

Keywords

• Driving behavior telematics
• Usage-based insurance
• White-label telematics
• Driving score analytics
• Fleet behavior monitoring

Headquarters

HQ city

Den Haag (The Hague)

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Telematics Service Provision: DSA provides complete driving behavior monitoring and assessment services to insurance companies and other B2B clients. The service includes hardware (dongle/beacon), white-label app, data analytics, and optional coaching services. Revenue is generated through service agreements with corporate clients who embed the technology into their insurance or mobility products.
2. Technology Licensing: DSA licenses its technology platform (app, measurement instruments, analytics) to partners like Unigarant for the ANWB Kilometerverzekering product. Partners pay for access to the technology infrastructure and ongoing service delivery.
3. Data Monetization (Traffic Safety): Anonymized and aggregated driving behavior data is shared with ANWB Verkeersveiligheidsdata for use by road managers. While not directly monetized, this data sharing enables partnerships and market access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Drive Safe Assistance operates a white-label telematics platform that measures and scores driving behavior for insurance companies, leasing firms, and mobility partners. The platform combines a customizable smartphone app, an OBD2 dongle, and a Bluetooth beacon to capture speed, braking, acceleration, cornering, and smartphone use, producing a uniform 0-100 driving score. Services include periodic feedback reports, preventive driving coaching, and anonymized road safety data shared with Dutch road authorities.

Product overview

Drive Safe Assistance (DSA) operates as a white-label telematics platform for driving behavior monitoring and insurance products. The core offering consists of the Drive Safe Assistance white-label smartphone app, combined with hardware options — an OBD2 dongle (inserted into the car's diagnostic port) and a Bluetooth beacon (for trip detection). Driving behavior is measured across five dimensions: speed, braking, acceleration, cornering, and smartphone use, producing a uniform driving score (0-100). Services include periodic quarterly feedback reports, Preventieve Rijgedrag Coaching (PRC) for high-risk behavior, and data analysis for road safety. The platform is used to power ANWB's own insurance products (ANWB Veilig Rijden and ANWB Kilometerverzekering) as well as third-party insurers and fleet managers. Data is shared with ANWB Verkeersveiligheidsdata for road infrastructure improvements across Dutch road authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Drive Safe Assistance White-Label App A customizable white-label smartphone application that delivers driving score development, quarterly reports, personalized improvement tips, and maps indicating locations of unsafe driving. Designed for insurance and mobility partners to deploy under their own brand.
• OBD2 Dongle A hardware device inserted into a vehicle's OBD-II diagnostic port that captures location, timestamps, and g-force data for high-accuracy driving behavior measurement. Powers directly from the diagnostic port and does not read other vehicle data or affect vehicle operation.
• Bluetooth Beacon A small in-vehicle Bluetooth device that signals the app when a trip begins or ends, enabling automatic trip detection without GPS and without requiring the user to manually start tracking. Designed for users prioritizing privacy.
• Rijgedrag Beoordeling (Driving Behavior Assessment) Behavioral assessment service that measures five dimensions — speed, braking, acceleration, cornering, and smartphone use — and converts the data into a uniform 0-100 driving score per category, with traffic-light color ratings from green (safe) to black (very dangerous). Emphasizes trend analysis over individual incidents.
• Preventieve Rijgedrag Coaching (PRC) Proactive coaching service where end users receive short follow-up phone calls after unsafe driving events ('Zwarte Berichten' / Black Messages) to create awareness and provide tips for safer driving behavior. Delivered as an add-on to the assessment service.

Quantifiable outcome

• 15% reduction in claims costs through ANWB Veilig Rijden based on 12 billion kilometers and 500,000+ consumers
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• IT HubminorStrategic or Co-development Partner · 29 July 2025Innovative regional collaboration platform in Drenthe, Netherlands connecting entrepreneurs, educational institutions, and governments for digital innovation with societal impact. DSA joined to access fresh perspectives, technical creativity, and collaboration with future IT talent.
• MONO-ZakelijkminorGTM or Marketing Partner · 4 April 2025Initiative by the Dutch Ministry of Infrastructure and Water Management (IenW) in collaboration with Allianz, ANWB, Bouwend Nederland, Interpolis, provinces, STL, TeamAlert, VNA, Verbond van Verzekeraars, and VVN. DSA signed the MONO covenant as an ambassador to promote distraction-free driving and traffic safety.
• Howden Driving DatacoreTechnology or IntegrationHowden Driving Data (formerly Ingenie) provides the telematics platform that powers DSA's services. This is an exclusive partnership combining Howden's telematics experience with ANWB's role in Dutch traffic safety. The company previously focused on young driver insurance in the UK and has grown into a major telematics solutions provider.
• Data B. Mailservice B.V.minorOthersThird-party processor handling print, packaging, and shipping logistics for DSA's hardware (dongles and beacons) sent to end users.
• ANWB VerkeersveiligheidsdatacoreStrategic or Co-development PartnerANWB Verkeersveiligheidsdata aggregates and anonymizes driving behavior data collected by DSA to share with road managers across the Netherlands, enabling data-driven approaches to improving road infrastructure safety.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Vodafone Automotive: Telematics service provider combining connected-car hardware with usage-based insurance and fleet management for European insurers and OEMs. Comparable as an end-to-end insurer telematics provider with stronger geographic and channel reach than DSA.
• Verizon Connect: Fleet telematics and connected-vehicle platform offering driver behavior scoring and coaching for commercial fleets. Comparable on the driver-behavior scoring/coaching capability, especially for DSA's SME insurer and fleet-adjacent use cases, though primarily fleet-focused rather than personal auto.
• Generali (with its telematics programs): Large European insurer group running its own telematics-based motor products and historically partnered with Octo Telematics. Representative incumbent customer/competitor for the same Dutch/European personal auto UBI market DSA addresses.

Direct peers

• The Floow: UK-based telematics specialist focused on usage-based insurance and connected mobility, serving insurers and mobility operators with smartphone scoring and behavioral analytics. Direct competitor for European UBI mandates and an obvious alternative to DSA for ANWB-tier insurers.
• Arity: Telematics and mobility analytics platform spun out of Allstate, providing driving behavior data, scoring, and insurer solutions at scale. Comparable offering for UBI and behavioral insurance programs, with deeper enterprise data assets than DSA.
• Octo Telematics (now LexisNexis Risk Solutions): Major UBI telematics provider serving insurers globally with dongle- and app-based driving behavior scoring, claims analytics, and crash reconstruction. Highly comparable technology stack and insurer go-to-market; acquired into LexisNexis to scale European insurance data products.
• Cambridge Mobile Telematics (CMT): Global leader in mobile telematics and UBI analytics, powering dozens of insurer programs with smartphone-based driving behavior scoring and crash detection. Comparable in offering (driving score, behavior insights, insurer integration) and competes for the same European insurer RFPs DSA is targeting.
• Howden Driving Data (formerly Ingenie): Underlying telematics platform provider for DSA and a direct peer in the usage-based insurance telematics space. Both serve insurers with driving behavior scoring, hardware (dongle) plus app, and risk-modeling analytics; DSA is essentially a Dutch-localized distribution layer over Howden's stack.

Emerging players

• INRIX: Road traffic analytics provider selling aggregated, anonymized driving and infrastructure data to road authorities and mobility operators. Comparable to DSA's road-safety data vertical serving 200+ municipalities and provinces, though focused on traffic-flow analytics rather than individual driving behavior scoring.
• Zendrive: Mobile driving behavior analytics provider focused on smartphone-based risk scoring, including distraction detection. Comparable on the smartphone-use-during-driving measurement dimension and overlaps on insurer-facing risk scores, though without DSA's dongle-based measurement option.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/drive-safe-assistance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drive Safe Assistance