Dubois Agrinovation

What Dubois Agrinovation does

Dubois Agrinovation is a Canadian specialty distributor of irrigation and horticultural equipment, founded in 1959 as Dubois & Fils Limitée and restructured under its current name in 2005 following an acquisition. The company operates from its headquarters and distribution center in Saint-Rémi, Québec, with a secondary warehouse in Simcoe, Ontario serving US customers and a physical retail showroom at 496 Notre-Dame in Saint-Rémi. It distributes over 50 international and domestic brands, including Netafim, Toro, Rain Bird, Amiad, Felco, Philips, Jain Irrigation, and Bootstrap Farmer, alongside proprietary sub-brands Bio Plus®, Bio360, Proteknet, and TunnelFlex, covering irrigation systems, water treatment and distribution components, pumps, filters, horticultural protection products, trellising equipment, seeding and transplanting tools, containers, agricultural tools and machinery, and grow lighting.

The company serves a dual customer base through three distribution channels: a direct-to-consumer e-commerce storefront on duboisag.com with separate Canadian and US versions, a physical retail showroom for walk-in customers, and a B2B business account program offering volume pricing, multi-user management, and purchase order tracking for commercial growers. Customer segments span field market gardeners, professional farmers, greenhouse and nursery operators, orchard and vineyard managers, vertical farming and indoor growing operations, organic certified growers, berry producers, and home gardeners, with primary emphasis on professional B2B segments. The company also offers tailor-made custom irrigation and horticultural solutions, irrigation automation with connected sensors, and facilitates customer access to government subsidy programs including Hydro-Québec LED lighting incentives and Quebec's Prime-Vert agricultural infrastructure funding.

Dubois Agrinovation is a privately held, family-owned corporation led by Ginette Guinois with the first and second generations working side by side, employing over 90 people as of 2025. Revenue is generated through one-time product sales across both consumer and business channels, with pricing ranging from under $5 to over $5,000 CAD, free shipping thresholds, volume discounts for B2B accounts, and seasonal promotional campaigns. The company has maintained organic growth without external funding rounds and is not publicly listed.

Name

Dubois Agrinovation

Legal name

Dubois Agrinovation inc.

Website

https://duboisag.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Dubois Agrinovation is a Canadian specialty distributor of irrigation systems, horticultural protection products, and agricultural equipment, serving professional growers and home gardeners across North America through e-commerce, retail, and B2B business accounts from its Saint-Rémi, Québec headquarters.

Ownership category

akta.pro rank

Product category

Agricultural Irrigation & Horticultural Equipment

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm Supplies Merchant Wholesalers (42491), Support Activities for Crop Production (11511)

SIC

Wholesale-Farm Product Raw Materials (5150), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

akta.pro secondary industries

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Irrigation systems
• Horticultural equipment
• Agricultural supplies
• Greenhouse solutions
• Crop protection products

Headquarters

HQ city

Saint-Rémi, Québec

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce product sales: Online retail sales of horticultural and irrigation equipment through duboisag.com website serving both individual consumers and business customers
2. Retail store sales: Physical retail sales at their Saint-Rémi, Quebec location for walk-in customers
3. B2B/Enterprise sales: Business accounts with volume pricing, multiple user management, and order tracking capabilities for professional growers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dubois Agrinovation is a North American agricultural equipment distributor that sells irrigation systems, horticultural protection products, growing containers, tools, machinery, and lighting solutions to professional growers and home gardeners across Canada and the United States. The company curates products from over 50 international and domestic brands, complemented by its own sub-brands (Bio Plus®, Bio360, Proteknet, TunnelFlex) and offers tailor-made custom solutions for specific agricultural operations.

Product overview

Dubois Agrinovation is a Canadian agricultural equipment distributor offering a comprehensive portfolio of irrigation systems and horticultural products. The core offering includes complete irrigation solutions (drip irrigation, micro-sprinklers, pumps, filters, automation), horticultural protection (mulch films, nets, tunnels, ground covers), trellising equipment, seeding/transplanting tools, agricultural machinery, and lighting systems. The company serves both professional growers and home gardeners with products organized into Irrigation, Horticulture, and Home Gardening categories. Key product lines include water treatment and distribution systems, filtration equipment from brands like Amiad and Netafim, and featured sub-brands Bio Plus®, Bio360, Proteknet, and TunnelFlex. The company also provides tailor-made custom solutions for specific agricultural operations.

Differentiator

Problem solved

Functional benefit

Brands

• Bio Plus®: Featured brand offering products such as spiral tree tubes, polyethylene tarps, and irrigation equipment.
• Bio360
• Proteknet
• TunnelFlex

Products and services

• Irrigation Systems
• Water and Air Treatment Systems
• Water Distribution Components
• Irrigation Filters
• Irrigation Pumps
• Irrigation Automation
• Horticultural Protection Products
• Trellising and Staking Equipment
• Seeding and Transplanting Equipment
• Containers and Growing Bins
• Agricultural Tools
• Agricultural Machinery
• Agricultural Lighting
• Home Gardening Products
• Automatic Filtomat Piston Filter (Amiad)
• WST Water Meter (Netafim)
• Neversink 'The GOAT' Broadfork with Steel Lower Handle

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• AmiadcoreTechnology or IntegrationAmiad is a key technology partner providing filtration solutions including automatic filters, plastic filters, and steel filters for irrigation systems. Products include Filtomat automatic filters, Scanaway semi-automatic cleaning systems, and Mini Sigma polymer filters.
• NetafimcoreTechnology or IntegrationNetafim provides irrigation solutions including drip irrigation systems, plastic filters, and WST water meters. Key partner for water distribution and filtration products.
• NeversinkcoreTechnology or IntegrationNeversink provides specialized products including The GOAT broadforks with steel handles and drilling plates for propagation trays, positioned as premium garden tools.
• Bootstrap FarmermajorTechnology or IntegrationBootstrap Farmer supplies propagation trays, seeding trays, and propagation equipment including 1.3-inch trays and 1010/1020 trays for both professional and home gardening markets.
• BeekenkampmajorTechnology or IntegrationBeekenkamp provides cultivation containers including 8-liter black growing bins for professional horticulture operations.
• RivulismajorTechnology or IntegrationRivulis provides micro tubing and irrigation solutions as part of the water distribution product lineup.
• FelcomajorTechnology or IntegrationFelco provides professional pruning shears and cutting tools. Regular promotional partnerships offering 10% discount on $100+ Felco purchases.
• Hydro-QuébecminorOthersGovernment program partner offering LED lighting subsidies for agricultural operations through Hydro-Québec programs. Helps customers access energy-efficient lighting solutions.
• Prime-VertminorOthersGovernment agricultural subsidy program helping Quebec farmers access funding for equipment and infrastructure improvements.
• Jain Irrigation / Naan Dan JainmajorTechnology or IntegrationJain Irrigation provides irrigation systems and solutions including drip irrigation and related water management equipment.
• Philips (LED lighting)majorTechnology or IntegrationPhilips provides LED grow lights for greenhouse and indoor growing applications.
• Rain BirdmajorTechnology or IntegrationRain Bird provides irrigation equipment including sprinklers and irrigation system components.
• DosatronmajorTechnology or IntegrationDosatron provides fertilizer injectors and proportional dosing systems for irrigation nutrient delivery.
• Franklin ElectricmajorTechnology or IntegrationFranklin Electric provides pumps and pumping equipment for irrigation applications.
• ToromajorTechnology or IntegrationToro provides irrigation equipment and water management solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dubois-agrinovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dubois Agrinovation