Dupag Group

Name

Dupag Group

Legal name

Dupag Group B.V.

Website

https://dupag.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wijchen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Product Sales - Automotive Chemicals and Fluids: B2B sales of additives, cleaners, motor oils, lubricants, greases, and automotive fluids to workshops, dealers, and industrial customers through direct sales team and dealer network.
2. E-commerce Webshop Sales: Direct-to-customer online sales through proprietary webshop platform for products ranging from small quantities (1L) to bulk (1000L) volumes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dupag Group is a Dutch B2B distributor and total supplier of workshop fluids, supplying automotive additives, cleaners, aerosols, motor oils, lubricants, and greases. The company is the exclusive Dutch importer of premium brands MécaTech, Fuchs, and Rowe, and exclusive supplier of Cobra Clean, serving automotive workshops, transport companies, and industrial customers through a direct field sales team, nationwide dealer network, and e-commerce webshop.

Product overview

Dupag Group is a total supplier of workshop fluids with specialization in cleaning motor and fuel systems. The company offers an exclusive range of premium brands including MécaTech (additives and cleaners), Cobra Clean (professional cleaning products), Fuchs Oil, Rowe Oil, Wolf Oil, and Prolan (natural lanolin products). The core product portfolio includes fuel additives, oil system cleaners, intake system cleaners, engine cleaners, AdBlue solutions, air conditioning cleaners, motor oils, transmission fluids, hydraulic oils, coolants, and industrial oils. Dupag Group also offers the proprietary DUPAG 6/99 Concept—a simplified oil selection system using 6 oil types to cover 99% of vehicle fleets—and DAVE, a workshop filling unit. The company positions itself as a technical specialist providing total solutions for workshops, industry, and transport companies, with their own technical specialists and nationwide dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• MécaTech Premium quality additives and cleaners for engines, transmissions, and fuel systems, including TC1 Petrol Clean, TC1H diesel additive, NCH Oil Flush, and VASM particulate filter kit for professional workshops.
• Cobra Clean Effective professional cleaning products including diesel intake cleaners, diesel filter fill, air intake cleaners, and workshop adhesive products for maintenance applications.
• Fuchs Oil High-quality lubricants for automotive and industry applications including motor oils, transmission fluids, and coolants, featuring German precision technology.
• Rowe Oil Premium motor oils and coolants developed for top performance under all loads, available in various viscosities and specifications.
• Wolf Oil Innovative motor oils meeting the latest OEM specifications, offered in a very wide product range.
• Prolan Natural lanolin products for protection, lubrication, and maintenance, positioned as safe, effective, and sustainable.
• DUPAG 6/99 Concept Proprietary simplified oil selection system using 6 oil types to cover 99% of vehicle fleets, reducing inventory costs and service errors while ensuring the right oil is always available.
• DAVE (afvulunit) Filling unit designed for efficient dispensing and measurement of automotive fluids in workshop environments.

Quantifiable outcome

• Transmissions running 15 degrees cooler through optimized oil composition with Bremotion
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bremotion MotorsportcoreTechnology or Integration · 23 September 2025Racing technology partnership where Dupag provides lubricants and technical support. Joint development of optimized oil composition reduced transmission temperatures by 15 degrees. Products tested in NASCAR Europe series with Lamborghini, Ferrari, McLaren vehicles.
• UNICEFminorOthers · 1 August 2025Social partnership supporting the Plastic Bouwstenen (Plastic Building Blocks) project in Ivory Coast. Initiative addresses plastic waste (288,000 kg daily in Abidjan), provides entrepreneurship opportunities for women, and builds schools from recycled plastic. Dupag serves as Business Buddy supporting the program financially.
• Bleekemolens Race PlanetcoreStrategic or Co-development PartnerProduct testing partnership at Zandvoort circuit. Products tested under extreme conditions with exotic race cars (Lamborghini, Ferrari, McLaren) and NASCAR vehicles. Testing data analyzed for continuous product improvement.
• Point OminorStrategic or Co-development PartnerSocial enterprise partnership supporting addiction recovery. People in recovery assist with product labeling and pallet production, reducing Dupag's pallet stream by 75%. Combines circular and social entrepreneurship.
• DDW RallyteamminorStrategic or Co-development PartnerRally racing team partnership testing products under extreme desert conditions. Products must perform under pressure and heat stress, proving reliability.
• AutotrustminorChannel Partner/ Reseller/ DistributorAutomotive business network partnership for product distribution and mutual business support.
• VASS NederlandminorChannel Partner/ Reseller/ DistributorAutomotive distribution partnership for Netherlands market coverage.
• KraakmanminorChannel Partner/ Reseller/ DistributorAutomotive parts distribution partnership for market reach.
• Race PlanetcoreStrategic or Co-development PartnerRace circuit testing partner for product validation and development.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liqui Moly: German manufacturer and distributor of motor oils, additives, and automotive chemicals sold primarily through workshops. Closely matches Dupag's product portfolio (oils, additives, cleaners) and route-to-market, though Liqui Moly owns its brands rather than distributing third parties.
• Brezan: Dutch automotive aftermarket parts and fluids distributor serving workshops across the Netherlands. Most direct geographic and channel comparison to Dupag — same country, same customer type, overlapping SKU categories including lubricants and workshop chemicals.
• Würth: Germany-headquartered global automotive and workshop supplies distributor selling consumables, chemicals, and tools to professional workshops. Highly comparable multi-channel B2B model serving the same automotive aftermarket customer base across Europe, but at vastly greater scale.
• ADDINOL: German manufacturer of high-performance motor oils, industrial lubricants, and additives. Comparable premium-positioning strategy and product overlap with Dupag's Fuchs and Rowe offerings, particularly in industrial and automotive segments.
• Bardahl: International lubricants and fuel/oil additives manufacturer with strong presence in Europe. Sells directly to workshops and through distributors — overlapping product categories (additives, motor oils, cleaners) with Dupag's MécaTech and Cobra Clean lines.
• Kroon Oil: Dutch manufacturer and supplier of motor oils, lubricants, and automotive chemicals headquartered in the Netherlands. Comparable product mix, geography, and workshop customer base, with the difference that Kroon Oil manufactures while Dupag distributes third-party brands.

Broad incumbents

• Motul: French global lubricants brand with strong motorsport heritage. Overlaps with Dupag's premium positioning and racing-validated narrative, but operates at a much larger scale and sells across more than 100 countries versus Dupag's Netherlands-only footprint.
• ROWE Mineralölwerk: German premium mineral oil and coolant manufacturer whose products Dupag distributes exclusively in the Netherlands. Direct principal relationship with overlapping SKU category (motor oils, coolants) and comparable premium positioning built partly on motorsport partnerships.
• Wolf Oil Corporation: Belgian motor oil and lubricant manufacturer distributed by Dupag in the Netherlands. Overlapping product portfolio and target customers, but Wolf Oil is the principal/manufacturer while Dupag is the Dutch channel partner.
• Fuchs Petrolux SE: One of the world's largest independent lubricants manufacturers and the parent brand behind the Fuchs product line Dupag distributes in the Netherlands. Direct principal relationship and product overlap, but operates at a fundamentally larger scale globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/DupagGroup
• LinkedInlinkedin.com/company/dupag-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dupag Group