DURF Company | Helpt MKB met HR bij groei en professionalisering

What DURF Company | Helpt MKB met HR bij groei en professionalisering does

DURF Company is a Dutch HR consulting firm founded in 2020 and headquartered in Dordrecht, Netherlands. It serves small and medium-sized enterprises (MKB) that lack full internal HR departments, providing both day-to-day HR support and strategic HR advisory. The firm operates through two service pillars: HR Support (HR outsourcing, helpdesk, absenteeism and employability management, legal disputes, and HR scans) and HR Strategy (HR strategy and organization design, transformation and implementation, training and coaching, HR data and analytics, and interim HR). It also offers a free diagnostic tool called the DURF HR Indicator, a questionnaire that visualizes HR maturity across six domains as a radar chart and feeds clients into the paid HR-Scan service. The portfolio is delivered via a flexible 'mix & match' subscription model with monthly billing and a 'strippenkaart' (pay-per-use) option for the helpdesk service, alongside hybrid remote and on-location delivery.

The firm is privately held and founder-led, with Managing Partner Harry de Groot and Partner Operations Robert-Jan Jonker leading a team of nine HR specialists, recruitment staff, and back-office support. It has no proprietary technology platform; its core 'technology' is a partner relationship with BuddeeHR for digital personnel file management and an HR portal providing clients 24/7 access to personnel data and documents. Go-to-market is sales-led and consultative, anchored by free initial consultations, an extensive SEO-optimized FAQ (80+ questions), a content blog (27+ articles on Dutch SMB HR topics), and LinkedIn presence. Named clients span roughly 25 organizations across healthcare, construction, logistics, retail, IT services, insurance, and NGOs, indicating horizontal diversification within the SMB segment rather than vertical specialization. No funding rounds, parent company, or external investors are disclosed.

Name

DURF Company | Helpt MKB met HR bij groei en professionalisering

Legal name

DURF Company

Website

https://durfcompany.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

DURF Company is a Dutch HR consulting firm founded in 2020 in Dordrecht that helps small and medium-sized businesses (MKB) with HR professionalization. It delivers a mix-and-match portfolio of HR support and strategy services through a nine-person specialist team serving 25+ named clients across diverse SMB verticals.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

Keywords

• HR consulting services
• HR outsourcing
• HR strategy advisory
• Absenteeism management
• Labor law support

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. HR Consulting Services: DURF Company generates revenue through various HR consulting and advisory services, including HR Support (outsourcing, helpdesk, absenteeism management, legal disputes, HR scans) and HR Strategy (strategy & organization design, transformation & implementation, training & coaching, data & analytics, interim HR). The company operates a 'mix & match' model where clients can combine services as needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DURF Company is a Dutch HR consulting firm that helps small and medium-sized enterprises (MKB) professionalize their HR function. The offering is organized into two pillars: HR Support (outsourcing, helpdesk, absenteeism management, legal disputes, HR scans) and HR Strategy (strategy and organization design, transformation, training and coaching, data and analytics, interim HR). Services are delivered through a flexible mix-and-match subscription model with remote and on-location consulting.

Product overview

DURF Company is an HR consulting firm for SMB organizations in the Netherlands, offering a portfolio of advisory and managed services organized under two main pillars: HR Support and HR Strategy. The HR Support pillar includes HR-Uitbesteden (full HR outsourcing), HR-Helpdesk (on-demand advisory), Verzuim & Inzetbaarheid (absenteeism management), Juridische geschillen (labor law support), and HR-Scan (diagnostic assessment). The HR Strategy pillar includes HR Strategie & Inrichting (strategy and organization design), HR Transformatie & Implementatie (HR transformation), HR Training & Coaching (development programs), HR Data & Analytics (data-driven insights), and Interim HR (temporary HR professionals). The DURF mix & match model allows clients to combine services flexibly. The DURF HR Indicator serves as a standalone free diagnostic tool that feeds into the HR-Scan service.

Differentiator

Problem solved

Functional benefit

Products and services

• HR-Uitbesteden Full outsourcing of HR administration, personnel files, employment contracts, onboarding and offboarding, and HR process management for SMB organizations.
• HR-Helpdesk A flexible advisory service using a strippenkaart (pay-per-use) model for specific HR questions on employment law, absenteeism, performance, and employee conversations.
• Verzuim & Inzetbaarheid Professional absenteeism management and sustainable employability support, including reintegration, arbodienst coordination, and compliance with the Wet verbetering poortwachter.
• Juridische Geschillen Legal support for labor disputes, including performance issues, disturbed employment relationships, dismissal procedures, and settlement agreements, with an in-house jurist.
• HR-Scan A practical analysis of HR quality, organization, and maturity covering processes, policies, documentation, and daily operations to identify strengths, risks, and development opportunities.
• HR Strategie & Inrichting Strategic HR consulting that connects HR to organizational strategy and development, including designing HR strategy and structuring roles, leadership, and processes.
• HR Transformatie & Implementatie Fundamental transformation of the HR function to better align with organizational strategy and development, covering structure, processes, role distribution, digitalization, and HR positioning.
• HR Training & Coaching Customized training and coaching for HR professionals, managers, and teams to develop skills in communication, conversations, collaboration, ownership, and HR advisory capabilities.
• HR Data & Analytics Data-driven HR services that collect, analyze, and translate HR data into strategic insights for better decision-making on themes like absenteeism, turnover, talent development, and organizational performance.
• Interim HR Temporary placement of experienced HR professionals to ensure capacity, expertise, or continuity during growth, change, projects, absences, or restructuring.
• DURF HR Indicator A free diagnostic questionnaire tool that provides quick, structured insight into HR quality across six key HR domains, visualized as a radar chart.

Named customers26 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tentoo: Netherlands-based HR services provider offering payroll, HR administration, and employer-of-record solutions for SMBs and the flex/ZZP market — directly comparable consulting-plus-services model.
• Loket: Dutch HR and payroll platform purpose-built for SMBs (MKB), combining software with advisory support. Closely mirrors DURF Company's HR-Uitbesteden and HR-Helpdesk offerings and target segment.
• Hellorider: Netherlands-based HR advisory boutique serving SMBs and scale-ups with flexible HR support and interim HR services — closely comparable to DURF Company's mix & match SME-focused advisory model.

Emerging players

• Personio: European HR software platform focused on SMBs and mid-market, increasingly offering HR advisory and partner ecosystem services — emerging competitive threat to traditional SMB HR consultancies like DURF Company.
• BambooHR: SMB-focused HR software platform with partner-led advisory services; competes with DURF Company's HR outsourcing proposition by offering tech-enabled HR administration at SMB-friendly price points.

Broad incumbents

• Workday: Enterprise HR and finance cloud platform with a growing SMB and mid-market push via partners; competes indirectly with DURF Company on HR transformation and HR data analytics services for larger SMB clients.
• ADP Nederland: Global HR, payroll, and compliance outsourcer with a Dutch presence serving SMBs through its RUN Powered by ADP product, plus advisory services — a broad incumbent competing in the same Dutch SMB HR services market.
• AFAS Software: Leading Dutch HR, payroll, and ERP software vendor that increasingly bundles advisory and consultancy services for Dutch SMBs, competing directly with DURF Company's HR outsourcing and HR strategy lines.
• Visma Raet: Major Dutch HR and payroll SaaS provider (part of Visma) serving SMBs and mid-market, with bundled implementation and advisory services that compete directly with DURF Company's HR support and strategy offerings.
• SD Worx: European HR and payroll services provider operating in the Netherlands and Belgium, offering both HR software and outsourced advisory services to SMBs and mid-market — directly comparable service mix to DURF Company but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/durfcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DURF Company | Helpt MKB met HR bij groei en professionalisering