E3: Education, Excellence & Equity

What E3: Education, Excellence & Equity does

E3: Education, Excellence & Equity is a Bay Area-based nonprofit founded in 2008 by Dr. JuanCarlos Arauz that sells a portfolio of proprietary K-12 and higher-education assessment instruments alongside professional development services. Its three flagship tools — the Educational Strengths Assessment Tool (ESAT), Equity Empowerment Tool (EET), and Engagement Identification Tool (EIT) — are licensed to schools and districts under tiered packages: ESAT pricing starts at $9.50 per student for a Level 1 license plus facilitation guide and webinar, while EET Level 1 sells for $25 per person including an EET notebook. Level 2 tiers bundle multi-day on-site trainings and longer-term contracts for ESAT/EIT or, for EET, enrollment in a 2.5-day Art of Master Educator Institute held in Fall and Spring sessions. Volume discounts are available for bulk purchases.

Beyond tool licensing, E3 monetizes professional development through Leadership Journeys — 5-10 day immersive experiences covering the U.S. Civil Rights Museum, LGBTQ+, Border Migrant & Indigenous, and Brasil tracks — plus three-hour keynote and training sessions, and one-on-one coaching for individuals and organizations. Distribution is principally direct-to-school via a Tool Request Form, supplemented by conference keynotes delivered by Dr. Arauz. The Liberation Collective, a two-day annual event hosted at Novato High School in partnership with The Wisdom Trust, operates under a gift-economy model with donation-based access.

E3 also serves as the anchor of the Ecosystem Collective, a coalition partnership of 16+ nonprofits (including A-AMA Dula, BigShots, Conectando Territórios, Ear Hustle, Ever Forward, Horizon Community School, Indigenous Roots, and the Recycled Orchestra de Cateura) governed by reciprocal trust, gratitude, and gift-economy principles. The organization serves K-12 districts (Novato HS, San Marin HS, JCPS, Boston Public Schools, Carlthorp, St. Raphael, Making Waves), higher education institutions (Boston College, CSUEB, De Anza), and aligned education nonprofits, operating from a 7-person core team supported by a 20-30 person extended "E3 Warriors" contributor base across the Bay Area, Midwest, South, and East regions.

Name

E3: Education, Excellence & Equity

Legal name

E3: Education, Excellence & Equity

Website

https://e3educate.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

E3: Education, Excellence & Equity is a Bay Area-based nonprofit that licenses proprietary K-12 and higher-education assessment tools (ESAT, EET, EIT) and delivers Leadership Journeys, coaching, and keynote services to schools, districts, and aligned education organizations under an asset-based educational philosophy.

Ownership category

akta.pro rank

Product category

Educational Professional Development

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

akta.pro secondary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

Keywords

• Educational professional development
• Student strengths assessment
• Educational equity training
• Leadership development programs
• Educator coaching services

Headquarters

HQ city

Novato

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Tool Licensing: E3 licenses its proprietary educational assessment tools (ESAT, EET, EIT) to schools and educational institutions. Pricing varies by tool level and volume, with per-student and per-person licensing models.
2. Professional Development Services: Provides 5-10 day leadership journeys for students, families, and educators, as well as three-hour introductory training sessions and on-site trainings bundled with tool packages.
3. Keynote and Speaking Engagements: Dr. JuanCarlos Arauz provides keynote presentations and speaking engagements to educational institutions and conferences on topics of educational excellence, equity, and student brilliance.
4. One-on-One Coaching: Provides individuals and organizations with coaching support for professional and personal growth using an asset-based nonviolent approach.
5. Gift Economy Model: E3 operates under a gift economy model where services may be provided based on alignment with values rather than traditional contracts. The Liberations Collective event offers donation options for access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

E3: Education, Excellence & Equity licenses proprietary educational assessment tools (Educational Strengths Assessment Tool, Equity Empowerment Tool, and Engagement Identification Tool) to K-12 schools, districts, and higher education institutions. The organization complements these tools with multi-day Leadership Journeys, keynote presentations, training sessions, and one-on-one coaching that help educators adopt an asset-based, equity-centered approach to identifying student brilliance.

Product overview

E3: Education, Excellence & Equity operates as a multi-product educational services organization offering a suite of proprietary assessment and engagement tools alongside professional development programs. The core product portfolio consists of three diagnostic instruments—the Educational Strengths Assessment Tool (ESAT), the Equity Empowerment Tool (EET), and the Engagement Identification Tool (EIT)—which are offered at multiple licensing tiers. These tools are complemented by Leadership Journeys (immersive 5-10 day professional development experiences) and the Ecosystem Collective (a coalition partnership model). The company also provides keynote presentations, training sessions, and coaching services. The entire offering is grounded in an asset-based approach to education that reframes excellence and seeks to identify and catalyze student brilliance rather than focusing on deficits.

Differentiator

Problem solved

Functional benefit

Products and services

• Educational Strengths Assessment Tool (ESAT) A qualitative assessment that determines a student's extra-academic strengths based on life skills and translates those skills into academic and workplace success. Offered at Level 1 (license, facilitation guide, webinar at $9.50 per student) and Level 2 (adds three on-site trainings).
• Equity Empowerment Tool (EET) A tool that empowers individuals to develop a critically reflective practice cognizant of their socially constructed environment. Level 1 includes license and EET notebook at $25 per person; Level 2 includes participation in the 2.5-day Art of Master Educator Institute.
• Engagement Identification Tool (EIT) Analyzes objective student data points to identify optimal learning styles and relationship-building methods, helping teachers create individualized engagement strategies for each student. Offered in two licensing levels with increasing levels of training support.
• Leadership Journeys A 5-10 day professional development experience for students, families, and educators that increases capacity for empathy and critical reflection while acknowledging brilliance and cultural resilience. Includes U.S. Civil Rights Museum Journey, LGBTQ+ Leadership Journey, Border Migrant & Indigenous Leadership Journey, and Brasil Leadership Journey.
• Ecosystem Collective A coalition partnership of 16+ nonprofits built on three design principles—Circle Leadership, Restorative Practice, and Gift Economy—that brings together educators, social entrepreneurs, and community leaders for the annual Liberation Collective event and ongoing reciprocal collaboration.
• Professional Development Training & Keynote Presentations Three-hour introductory training sessions, on-site trainings bundled with tool packages, keynote awareness presentations, and one-on-one coaching support for individuals and organizations using an asset-based, nonviolent approach to education.

Quantifiable outcome

• Over 100 tools provided to students and educators
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and flagship.

• A-AMA DulacoreStrategic or Co-development Partner · 1 January 2025A-AMA Dula (Reyna Toledo) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the collaboration of guiding mothers through the childbirth process.
• BigShotscoreStrategic or Co-development Partner · 1 January 2025BigShots (Corrie Wallace) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the adaptability by providing funds for youth to participate in sports.
• Conectando TerritórioscoreStrategic or Co-development Partner · 1 January 2025Conectando Territórios (Thais Pinheiro) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the adaptability of Brazilian Quilombo communities.
• Ear HustlecoreStrategic or Co-development Partner · 1 January 2025Ear Hustle (Antwan 'Banks' Williams) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the cross-cultural communication of utilizing multiple forms of art to build bridges between two worlds.
• Ever ForwardcoreStrategic or Co-development Partner · 1 January 2025Ever Forward (Ashanti Branch) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the innovation of Million Mask Movement for youth.
• Heart Workers UnioncoreStrategic or Co-development Partner · 1 January 2025Heart Workers Union (Laxman, Alex & Ayesa) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the cross-cultural communication of music and youth empowerment.
• Horizon Community SchoolcoreStrategic or Co-development Partner · 1 January 2025Horizon Community School (Stevie Lee) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the innovation of early childhood education.
• The Learner SpacecoreStrategic or Co-development Partner · 1 January 2025The Learner Space (Gabriel Rshaid) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the critical analysis of the community of educators.
• Indigenous RootscoreStrategic or Co-development Partner · 1 January 2025Indigenous Roots (Mary Anne Ligeraida Quiroz & Sergio Quiroz) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the innovation of cultivating Black, Brown & Indigenous communities through abundance, cultural arts and activism.
• Kumbé Healing & WellnesscoreStrategic or Co-development Partner · 1 January 2025Kumbé Healing & Wellness (Aiyana Machado) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the adaptability through movement for collective healing.
• nINA CollectivecoreStrategic or Co-development Partner · 1 January 2025nINA Collective (ananda mirili) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the cross-cultural communication of organizing.
• Play MarincoreStrategic or Co-development Partner · 1 January 2025Play Marin (Paul Austin) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the critical analysis by providing access to playing sports for youth.
• Recycled Orchestra de CateuraflagshipStrategic or Co-development Partner · 1 January 2025Recycled Orchestra de Cateura (Favio Chavez) is part of the Ecosystem Collective coalition partnership. Focus: Innovation of musical instruments made from garbage. Featured at Liberation Collective 2026 event.
• Sacred SeasonscoreStrategic or Co-development Partner · 1 January 2025Sacred Seasons (Maria Romero) is part of the Ecosystem Collective coalition partnership. Focus: Brilliance to share the critical analysis of acknowledging our relationship to the land.
• The Wisdom TrustflagshipStrategic or Co-development Partner · 1 January 2025The Wisdom Trust (Ethel Seiderman) is the visionary foundation behind the Ecosystem Collective. Challenged individual leaders to cultivate a shared space in solidarity to realize their respective missions.
• Novato High SchoolcoreStrategic or Co-development Partner · 1 January 2025E3 partnered with Novato High School during the 2024-2025 school year for Ethnic Studies Programs, bringing students and educators out of the classroom to connect with Bay Area community members.
• San Marin High SchoolcoreStrategic or Co-development Partner · 1 January 2025E3 partnered with San Marin High School during the 2024-2025 school year for Ethnic Studies Programs.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 7 Mindsets: 7 Mindsets delivers a research-based SEL and mindset curriculum with school licensing and PD training. Its content-plus-PD go-to-market mirrors E3's combination of licensed tools (ESAT/EET/EIT) and Leadership Journey PD programs.
• Panorama Education: Panorama provides a student success platform with SEL surveys, equity dashboards, and student strength/engagement assessments sold to K-12 districts. It is the most direct commercial comparator to E3's ESAT/EIT offerings, but at much larger scale and with broader product surface.
• Aperture Education: Aperture offers the DESSA suite of SEL and strengths-based assessments for K-12 students, sold on per-student licensing. It overlaps closely with E3's ESAT (strengths assessment) and EIT (engagement identification) products.
• BASE Education: BASE Education provides an SEL curriculum and assessment platform focused on high school students, with equity and trauma-informed themes similar to E3's mission. It competes for the same high-school and district PD budgets.
• RethinkEd: RethinkEd offers SEL, mental health, and equity solutions for K-12, including assessments and PD. Its comprehensive district platform competes head-on with E3's combined assessment and PD approach, with deeper SEL depth than E3's three tools.

Broad incumbents

• Nearpod: Nearpod is an established K-12 instructional platform with assessment, equity content, and PD offerings. It is a broad incumbent competing for the same district dollars that E3 targets with its more niche strengths-based tools.
• ClassDojo: ClassDojo is a widely adopted K-12 classroom engagement and SEL platform used in most U.S. elementary schools. While broader than E3, its free-tier plus enterprise model and engagement features overlap with E3's engagement-identification mission.

Emerging players

• Learning for Justice (Southern Poverty Law Center): Learning for Justice provides free equity-focused curriculum frameworks, PD resources, and anti-bias tools to educators. It addresses a similar mission space as E3 and competes for equity-related PD and curriculum budget allocations in K-12.
• CASEL (Collaborative for Academic, Social, and Emotional Learning): CASEL defines the leading SEL framework used by districts nationwide and influences which tools get procured. While not a direct vendor, its framework indirectly shapes demand for E3's tools and competes for educator PD time and budget.
• International Institute for Restorative Practices (IIRP): IIRP provides restorative practices training and certification for educators, directly aligned with E3's equity and restorative practice themes. It competes for the same professional development and Leadership Journey budgets in districts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/e3-education-excellence-equity

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E3: Education, Excellence & Equity