Earth Essentials

What Earth Essentials does

Earth Essentials, operating under the registered entity M/s Abhinandan Aroma & Farms, is a Dehradun, Uttarakhand-based natural personal and home care products company founded in 2022 by Pankaj and Yashica. The founders, who came from organic farming and environmental studies, built the line around Ayurvedic formulations, essential oils, and botanical extracts sourced from the Himalayan foothills, with products positioned as free from parabens, sulfates, and synthetic fragrances. The portfolio spans 60+ SKUs across six categories: perfumes and attars/roll-ons, personal care (shampoos, serums, moisturizers, shower gels), aromatherapy blends and roll-ons, home essentials (air fresheners, floor and surface cleaners), gift sets, and a dedicated B2B hotel amenity line.

The company runs a direct-to-consumer Shopify storefront at earthessentials.store, complemented by social channels (Facebook, Instagram, YouTube) and email marketing. A second revenue stream serves the hospitality sector — supplying toiletry kits, room sprays, shower gels, shampoos, body lotions, glycerine soaps, and hand washes to India's leading hotel chains, luxury tour trains, international airport lounges, and specialty hospitals, with branding customization and multi-size packaging including 5-litre bulk. A third stream offers white-labeling and cosmetic raw material supply to other brands and DIY businesses. Pricing ranges from Rs. 99 for floor cleaner concentrate to Rs. 5,499 for Arabic Oud EDP, with B2B hotel kits priced at Rs. 18-28 per set.

Operationally, the business is bootstrapped and small (7 employees), with fulfillment handled through Delhivery, FedEx India, and Xpressbees across India. The technology stack is a standard Shopify e-commerce front-end with no disclosed AI/ML capability, no mobile app, no API surface, and no patents or certifications on file. The strategic emphasis is on transparent ingredient disclosure, founder-led formulation expertise, and a dual D2C/B2B GTM rather than on proprietary technology platforms.

Name

Earth Essentials

Legal name

Earth Essentials

Website

https://earthessentials.store

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Earth Essentials is a bootstrapped, Dehradun-based natural personal and home care brand selling 60+ Ayurvedic and essential-oil-based products (perfumes, skincare, hair care, aromatherapy, home cleaners) direct-to-consumer via Shopify and B2B to hotels, trains, airport lounges, and hospitals across India.

Ownership category

akta.pro rank

Product category

Natural Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

akta.pro secondary industries

Eco-Friendly Air Care & Odor Control (CRAJAOAI), Natural/Eco All-Purpose Cleaners (CRAJAMAM), Eco-Friendly Bathroom & Toilet Cleaners (CRAJAOAE), Car & Small-Space Air Care (Automotive/Closet/Travel) (CRAJAEAH)

Keywords

• Natural personal care products
• Aromatherapy essential oils
• Ayurvedic cosmetics
• Hotel amenity supplies
• Herbal skincare products

Headquarters

HQ city

Dehradun

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of natural personal care, aromatherapy, and home care products through their Shopify e-commerce platform. Products include perfumes/attars, essential oils, hair serums, facial care, body care, and home fresheners sold at various price points ranging from Rs. 99 to Rs. 5,499.
2. B2B Hotel/Hospitality Amenity Supply: Bulk supply of hotel toiletries and amenities to India's leading hotel chains, luxury tour trains, international airport lounges, and specialty hospitals. Products include toiletry kits, room sprays, shower gels, shampoos, body lotions, soaps, and hand washes in various sizes with customizable branding options.
3. White Labeling Services: Private label/white labeling services for cosmetic raw materials and product manufacturing for other brands. They offer DIY and cosmetic raw material requirements for businesses in Uttarakhand and surrounding regions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Earth Essentials manufactures and sells natural personal care, wellness, and home care products — including Eau de Parfum perfumes, traditional attars, herbal shampoos, skin and hair serums, aromatherapy essential oils, and home cleaners — through its Shopify e-commerce storefront to individual consumers. It also supplies bulk hotel amenities (toiletry kits, room sprays, shower gels, shampoos, soaps, hand washes) and white-labeling services to business customers in the hospitality and cosmetics sectors.

Product overview

Earth Essentials is a natural personal and home care products company based in Dehradun, India, offering a diversified portfolio of 60+ products across five main categories: (1) Perfumes & Attar/Itra - Eau de Parfum fragrances, traditional attars, and roll-on perfumes for men and women; (2) Personal Care - Hair care (shampoos, serums), skincare (face creams, toners, moisturizers), and body care (shower gels, body lotions); (3) Wellness & Aromatherapy - Essential oils, roll-on blends for sleep, energy, stress relief, and pain management; (4) Home Essentials - Air fresheners, floor cleaners, surface cleaners; (5) B2B Hotel Supplies - Toiletry kits, room sprays, amenity products for hotels and hospitality. The company also offers white labeling and premium ingredients for cosmetic manufacturers. The product line emphasizes natural, Ayurvedic formulations free from parabens, sulfates, and harmful chemicals.

Differentiator

Problem solved

Functional benefit

Brands

• Etra: Natural perfumes brand mentioned in site title 'Perfumes For Men & Women | Etra - Natural Perfumes'. Referenced in product descriptions as 'Etra/Attar/Scent'.

Products and services

• Eau de Parfum perfumes (men's and women's fragrances) A line of Eau de Parfum fragrances for men and women — including NARGIS (floral, 30ml/50ml), Midnight Scent (evening wear), Mogra Desivibe (Indian Jasmine), Musk (men's), Majestic (men's), Ethereal, Rose Perfume (60ml), Arabic Oud, Emphasis, Paraiso (unisex), Sandalwood, and Wedding Day — priced from Rs. 499 to Rs. 5,499 and built around pure essential oil rather than synthetic fragrance.
• Traditional Attars / Itra (roll-on fragrances) Non-alcoholic roll-on attars including Oudh/Agarwood Attar, Sandalwood Attar (8ml), Rajnighandha/Tuberose Attar, White Oud Attar Mukhallat, Perfumed Rollon Playtime (Jasmine), Musk Safi (Kasturi) Attar, and 4ml Attar/Itra — marketed as natural, non-alcoholic fragrance options.
• Herbal Shampoos (Sulfate-free / SLS-free) Two sulfate/SLS-free shampoos — Herbal Shampoo with Moringa (fortifying, with Shikakai, Aloe Vera; 200ml) and Herbal Shampoo with Bhringraj — designed to cleanse scalp without stripping natural oils, control dandruff, and support hair growth.
• Hair Care Serums (anti-dandruff, anti-hair fall, hair shine) Targeted hair serums including Anti-Dandruff Serum (with Ashwagandha, Neem, Salicylic acid; 30ml/100ml), Anti Hair Fall Serum for Hair Growth (blocks DHT, stimulates follicles; alcohol-free; 100ml), and Hair Shine & De-Fizz Serum (30ml/100ml).
• Facial Skin Care Serums (Hyaluronic Acid, Anti-Acne, Brightening) Treatments including Everyday Toner Hydrating Serum with Hyaluronic Acid (24-hour moisture lock, 30ml/100ml), Anti-Acne Serum with 2% Salicylic Acid, and Skin Brightening Serum with Arbutin — formulated with botanical extracts and free from harsh chemicals.
• Face Creams & Moisturizers (with Kumkumadi Oil) Facial skincare including Kumkumadi Tailam (Ayurvedic herbal facial oil with saffron), Shea Butter Lotion Moisturizer with Jasmine Oil and Vitamin E (50g), Light Face Cream (0% oil, Hyaluronic Gel, Lotus and Jasmine, 50ml), and Facial Spray with Aloe, Herbs and Rosewater (60ml).
• Body Care (shower gel, body lotion, after shave) Body and grooming products including Shower Gel with Nibu (lemon, 200ml/500ml), After Shave with Wheat Protein Plus Aloe Vera (100ml, pure grain alcohol), After Shave with Cooling Peppermint (100ml), and Aftershave Balm 0% Alcohol (100ml).
• Aromatherapy Roll-Ons (energy, sleep, stress, pain relief, relaxation) Portable aromatherapy roll-ons covering Energy Uplifting (bronchodilator, mental clarity), Sleep Aid (Cedrol + Lavender), StressAway (discreet office/travel use), Hot & Cold Roll-On for Pain Relief (menthol for migraines, nausea, sore muscles; 95 reviews), and Lavender Roll-On for Relaxation.
• Essential Oils & Diffuser Blends Pure essential oils and themed blends (15ml) including Stress Away Blend, Sleep Time Blend, Seduction Blend (Clary Sage, Ylang Ylang, Palmarosa), Happy Blend for uplifting mood, Immunity Blend (Eucalyptus, Orange, Lemon, Clove), Abhinandan Welcome Blend, and Energy & Motivation Blend; plus curated Essential Oil Sets of 5 and 7 (Mint, Jasmine, Lemongrass, Vetiver, Cedarwood, Rosemary, Orange, etc.).
• Fragrance Gift Sets Curated fragrance gift sets including Attar Gift Box (Harsingar and Nargis), Men's Fragrance Discovery Set of 5, Women's Fragrance Gift Set of 6, Perfume Gift Sets (Rs. 699+), Attar Gift Set (Sandal, Harsingar, Oud), Mini Perfume Set (Rs. 2,500), and Aromatherapeutic Magic Mood Enhancing Essential Oils Set of 7 (Rs. 3,999).
• Home Fresheners & Cleaners Natural home care products including Adjustable Air Freshener Gel (Nargis, Sukoon, Shararat, Jasmine; 30-day freshness; 110g), Air Freshener Infused with Natural Oils (Jasmine, Lavender, Lemon Grass; 100ml/500ml), Car Perfume Natural Fragrance (Rs. 299), Floor Cleaner Concentrate with lime and lemongrass (Rs. 99), All Purpose Cleaner with camphor, and Hard Surface Cleaner & Descaler for hard water stains.
• Hotel Toiletry Kits & Guest Amenities (B2B) Bulk guest amenity supplies for hotels, luxury tour trains, airport lounges, and specialty hospitals — including Premium Series toiletry kits (Rs. 28/set) and Standard Series toiletry kits (Rs. 18/set) with mostly organic ingredients and custom branding options.
• Hotel Room Sprays, Shower Gel, Shampoo, Soap & Hand Wash (B2B) B2B hospitality bathroom products — Earth Essentials Room Spray (500ml and 5-litre; alcohol-free, essential-oil based), Earth Essentials Room Gel (Jasmine, Lavender, Sandalwood, Blends, Lemon Grass), Shower Gel with Nibu/Lemon (20ml/30ml/5-litre), Ayurvedic Shampoo with Reetha and Aloe Vera (20ml/30ml/5-litre), Body Lotion with rose and Aloe Vera, Glycerine Soap (20g/30g, custom branding), and Hand Wash Liquid with pearl finish.
• White-Labeling & Premium Cosmetic Ingredients service (B2B) Private-label manufacturing and bulk cosmetic ingredient supply for other brands and DIY product creators, primarily in Uttarakhand and surrounding regions. Engagements are initiated via email to [email protected] for cosmetic raw material requirements and white-label production.

Quantifiable outcome

• Multiple products with 50+ customer reviews indicating strong product-market fit and customer satisfaction

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered operational and core.

• DelhiveryoperationalTechnology or IntegrationPrimary logistics partner for order fulfillment and delivery services across India. Enables e-commerce order delivery to customer addresses within their serviceable pin code coverage areas.
• FedEx IndiaoperationalTechnology or IntegrationSecondary logistics partner for order fulfillment and delivery services. Provides backup delivery capability and expanded coverage for faster delivery to metro and non-metro areas.
• XpressbeesoperationalTechnology or IntegrationTertiary logistics partner for order fulfillment. Compliments Delhivery and FedEx for comprehensive delivery network coverage across India.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the earthessentials.store online store. Provides the online store infrastructure, payment processing, and order management capabilities for direct-to-consumer sales.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Juicy Chemistry: Certified organic, plant-based skincare and haircare brand in India. Comparable clean-beauty positioning with focus on transparency in ingredients and small-batch production.
• Forest Essentials: Indian luxury Ayurvedic personal care brand offering skin, hair, body care, and attars with natural ingredients. Closest direct peer to Earth Essentials given overlapping Ayurvedic formulation philosophy, attar/perfume range, and premium positioning.
• Biotique: Herbal wellness and personal care brand in India with botanicals-based skincare, haircare, and body care sold through mass and online channels. Comparable breadth of natural personal care catalog and Ayurveda-rooted formulations.
• Mamaearth: India's largest toxin-free natural personal care D2C brand spanning baby, skin, hair, and body care. Closely comparable e-commerce-first natural personal care model, though significantly larger and venture-funded.
• Soulflower: India-based aromatherapy and natural personal care company selling essential oils, soaps, and hair/skin care. Comparable emphasis on essential oils and natural ingredients with both B2C and B2B hospitality supply.
• Kama Ayurveda: Pure Ayurveda-inspired beauty and wellness brand retailing oils, serums, cleansers, and haircare. Direct competitor in the natural Ayurvedic personal care category with comparable ingredient-led positioning.
• Plum (Plum Naturals): India D2C brand offering vegan, cruelty-free skincare, haircare, body care, and fragrances. Overlaps on natural ingredient narrative and broad online distribution model.
• WOW Skin Science: India-based natural beauty and wellness brand offering skin, hair, body, and essential oil products. Directly comparable natural ingredient positioning and broad online retail presence.

Broad incumbents

• Nykaa (Natural/Beauty Retail): India's largest beauty and personal care multi-brand retailer, including natural and Ayurvedic brands. Comparable as a distribution channel for Earth Essentials' products and as a benchmark of scale in the same category.

Emerging players

• Aroma Magic: India aromatherapy and natural beauty brand offering essential oils, skin, and hair care. Comparable on the aromatherapy and natural product overlap, particularly for the Wellness & Aromatherapy collection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCy7xfLLwx3kMzmyUAlhyv5A
• Facebookfacebook.com/EarthEssentials.store
• Instagraminstagram.com/earth.essentials.store
• LinkedInlinkedin.com/company/earthessesntials

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth Essentials