East Coast Pool and Spa

What East Coast Pool and Spa does

East Coast Pool and Spa is a family-owned, veteran-operated swimming pool and spa retail and service company headquartered at 174 Airport Rd., Sanford, Maine. The company sells and installs in-ground and above-ground pools and hot tubs, performs maintenance and repair services (openings, closings, water analysis, leak detection), replaces pool liners, and retails pool and hot tub chemicals and supplies under a one-stop-shop model. It serves residential homeowners as the primary segment and commercial properties as a secondary segment across southern Maine (Portland, Sanford, Wells, Kennebunk, York, Scarborough, Saco) and into New Hampshire.

The company operates as an authorized dealer and installer for branded pool and spa lines including Legacy Edition Pools, Saratoga Spas, Radiant Pools, and Latham Pools, and stocks chemical brands such as Clearview, Baquacil/BaquaSpa, Frog, New Water, and Omni & Spa Essentials. Its core technology is operational rather than digital: a physical retail showroom, a field service crew, a delivery service for supplies, a Constant Contact-based Loyalty Club for retention, and a website with location-specific service-area pages supporting local SEO. The water-testing team is CPO certified.

The business generates revenue from four streams: one-time pool and spa installation (in-ground and above-ground), recurring maintenance and repair services, replacement liner installations, and retail sale of chemicals and supplies. Pricing is quote-based and not publicly disclosed. Go-to-market is direct-to-consumer, driven by phone inquiries, showroom visits, website contact requests, and local SEO. Founded around 2004 and operated by the Fagan family (Joanne and Patrick Fagan and family members), the company has roughly 8 employees and no external investors or parent company.

Name

East Coast Pool and Spa

Legal name

East Coast Pool & Spa

Website

https://eastcoastpoolandspas.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

East Coast Pool and Spa is a family-owned, veteran-operated pool and spa retailer and service company in Sanford, Maine, selling, installing, and servicing in-ground and above-ground pools and hot tubs for residential and commercial customers across southern Maine and New Hampshire.

Ownership category

akta.pro rank

Product category

Swimming Pool and Spa Services

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Opening & Seasonal Startup (HSAIALAD), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH)

Keywords

• Swimming pool installation
• Pool maintenance services
• Hot tub sales
• Pool supplies retail
• Pool liner replacement

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Pool and Spa Installation: One-time installation services for in-ground and above-ground swimming pools and hot tubs. Includes both product sales (pools from brands like Legacy Edition Pools, Radiant Pools) and installation labor.
2. Pool Maintenance Services: Recurring maintenance services including pool openings, closings, repairs, water analysis, vacuuming, and chemical balancing. Can be pre-scheduled on an annual basis.
3. Pool Supplies: Sales of pool and hot tub chemicals, cleaning supplies, pool liners, filters, pumps, and equipment. Includes products from brands like Clearview, Baquacil/BaquaSpa, Frog, New Water, and Omni & Spa Essentials. Delivery service available.
4. Pool Liners: Replacement and installation of pool liners to improve durability and appearance of swimming pools.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

East Coast Pool & Spa is a family-owned, veteran-owned one-stop swimming pool and spa retailer and service provider offering in-ground and above-ground pool installation, hot tub/spa installation, ongoing pool maintenance (openings, closings, repairs, water analysis), pool liner replacement, and pool chemical/cleaning supply retail. The company serves residential and commercial customers across Maine and New Hampshire from its Sanford, ME showroom and delivers pool supplies to customer locations.

Product overview

East Coast Pool & Spa is a family-owned, veteran-operated swimming pool and spa retail and service company offering a one-stop shop for residential and commercial pool needs. The company operates as a unified full-service offering combining installation (in-ground and above-ground pools), maintenance services (openings, closings, repairs, water analysis), pool liners, and pool supplies. The product portfolio includes branded pool and spa lines from Legacy Edition Pools, Saratoga Spas, Radiant Pools, and Latham Pools, complemented by pool chemical products from Clearview, Baquacil/BaquaSpa, Frog, New Water, and Omni & Spa Essentials. The company serves the Maine and New Hampshire regions including Portland, Sanford, Wells, Kennebunk, Scarborough, Saco, and York.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Ground Swimming Pool Installation Full-service installation of in-ground swimming pools, including custom shapes, materials, and optional features such as waterfalls, slides, and diving boards. The company manages the entire project from breaking ground to final finishing for residential and commercial customers in Maine and New Hampshire.
• Above-Ground Swimming Pool Installation Installation of portable, affordable above-ground swimming pools that are easy to install and maintain, offering portability, safety, and the option for seasonal yard reuse. Targeted at homeowners seeking a lower-cost alternative to in-ground pools.
• Hot Tub and Spa Installation (Saratoga Spas) Sale and installation of Saratoga Spas hot tubs and spas as an authorized dealer, offering one of the company's featured premium spa brands to residential and commercial customers.
• Pool Maintenance Services Comprehensive recurring pool maintenance including seasonal openings, closings, repairs, vacuuming, chemical balancing, and water sample analysis, with free water testing by CPO certified technicians.
• Pool Repairs Minor and major repair services for in-ground pools, above-ground pools, and spas/hot tubs, including leak detection and repair.
• Pool Liner Replacement Replacement and installation of pool liners in various styles and patterns for in-ground pools to improve durability and appearance.
• Pool and Hot Tub Supplies Retail sales of pool and hot tub chemicals, cleaning supplies, filters, pumps, and equipment from brands including Clearview, Baquacil/BaquaSpa, Frog, New Water, and Omni & Spa Essentials, with delivery service available.

Quantifiable outcome

• Free water analysis available for swimming pools to ensure safe water chemistry

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Legacy Edition PoolscoreOEM/ Whitelabel/ Licensing PartnerEast Coast Pool & Spa installs swimming pools from Legacy Edition Pools, one of the major brands they offer. The company serves as an authorized installer of Legacy Edition pool products in their service territory.
• Saratoga SpascoreOEM/ Whitelabel/ Licensing PartnerEast Coast Pool & Spa offers Saratoga Spas hot tubs and spas. The company is an authorized dealer and installer for Saratoga Spa products.
• Radiant PoolscoreOEM/ Whitelabel/ Licensing PartnerEast Coast Pool & Spa installs Radiant Pools as one of their featured in-ground pool brands. The company serves as an authorized installer of Radiant Pool products.
• Latham PoolminorOEM/ Whitelabel/ Licensing PartnerLatham Pool products are featured and sold through East Coast Pool & Spa. The company offers Latham Pool products in addition to their other major brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Leslie's: Largest U.S. pool and spa supplies retailer, operating hundreds of stores plus service across most states. Comparable to East Coast Pool and Spa in pool chemicals, equipment, and recurring maintenance, but at vastly greater scale and with a national footprint.
• Pool Corporation: Largest wholesale distributor of swimming pool supplies, equipment, and related products in North America. Comparable as the upstream supplier network that East Coast Pool and Spa draws from for its Legacy Edition, Radiant, Saratoga, and chemical lines.

Regional players

• California Pools & Landscape: Regional pool builder and outdoor living contractor serving Southern California and surrounding markets. Comparable in in-ground pool construction and complementary outdoor amenities, but operates in a different climate and geography.
• Pool Troopers: Residential pool service and maintenance company operating across Texas and other Sun Belt states. Comparable in recurring pool care, openings/closings, and chemical service, but concentrated in a warmer, larger-population region.
• SwimJim Pool Company: Pool service, maintenance, and renovation company based in the New York / New Jersey metro area. Directly comparable in pool openings, closings, repairs, and weekly service, but operates in a different Northeast region.

Direct peers

• American Pool Enterprises: Commercial and residential pool management, maintenance, and service company operating on the U.S. East Coast. Comparable to East Coast Pool and Spa in recurring pool service, openings/closings, and water-chemistry work, with stronger commercial exposure.
• Premier Pools & Spas: Largest residential pool builder in the United States with a franchise network across multiple states. Directly comparable to East Coast Pool and Spa in in-ground pool design, installation, and related service offerings, but at national scale.
• Anthony & Sylvan Pools: Long-established residential pool builder and remodeler serving the Mid-Atlantic and other U.S. regions. Comparable to East Coast Pool and Spa in in-ground gunite pool construction, design services, and complementary renovation/maintenance work.

Others

• Hayward Holdings: Leading manufacturer of residential pool equipment including pumps, filters, heaters, and automation. Comparable as upstream OEM whose equipment East Coast Pool and Spa sells, installs, and services for its residential customers.
• Pentair: Global manufacturer of pool and spa equipment, pumps, filters, and automation systems. Comparable as a key OEM supplier whose products East Coast Pool and Spa installs and services in its maintenance and repair work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/east-coast-pool-and-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Coast Pool and Spa