Easter Seals New Brunswick

What Easter Seals New Brunswick does

Easter Seals New Brunswick is a bilingual (English/French) registered charitable non-profit organization headquartered at 65 Brunswick Street, Fredericton, that has served people with disabilities across the province of New Brunswick continuously since 1966. The organization operates a portfolio of programs built around assistive technology and equipment access, including the Assistive Technology Program (short- and long-term loans of devices such as wheelchairs, communication aids, and computer accessibility hardware), the PETL AT Loan Program run jointly with the New Brunswick Department of Post-Secondary Education, Training and Labour, the Adapted Toy Library (three-month loans of adapted toys delivered province-wide), the Preview Centre (one of four official Clicker evaluation centers in Canada), and the Social Development Equipment Recycle Program operated with the New Brunswick Department of Social Development. Complementary services include Camp Rotary (a fully accessible summer camp on Grand Lake run with the Rotary Club of Fredericton), the Abilities Program (recreation activities such as sledge hockey, boccia and para-ski), the Personal Services Program (financial assistance and medical transportation funding), the Disability Travel Card (reduced-fare VIA Rail travel with a support person), and the Access2Card national program administered under Easter Seals Canada.

The organization is staffed by 14 people led by CEO & Executive Director Mike Mazerolle, with a board chaired by President Glen Hughes, and is the sole licensed Easter Seals franchise holder in New Brunswick. Revenue is generated through individual donations, the annual #UnstoppABLE Paper Egg Campaign sold at retail partners (Lawtons Drugs, Giant Tiger, Booster Juice), direct mail campaigns, corporate sponsorships (CIBC, Rogers, Telus, Century 21), community fundraising events (Snowarama, King of the Airstrip, martial arts tournaments, car shows), and joint provincial government program funding. Most direct services to clients with disabilities are delivered free of charge or on a donation basis; the only structured monetary award is the $1,000 annual Doug Bridgman Scholarship for students with physical disabilities pursuing post-secondary education. Marketing and outreach are conducted through a multi-channel mix including active social media accounts, an accessible W3C-compliant website, annual mail campaigns, and a youth ambassador program.

Name

Easter Seals New Brunswick

Legal name

Easter Seals New Brunswick

Website

https://easterseals.nb.ca

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Easter Seals New Brunswick is a bilingual non-profit organization serving people with disabilities across New Brunswick since 1966, delivering assistive technology loans, equipment recycling, accessible camping, recreation programs, and scholarships funded through donations, fundraising events, and provincial government partnerships.

Ownership category

akta.pro rank

Product category

Disability Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

Keywords

• Assistive technology services
• Disability support programs
• Equipment lending services
• Accessible recreation programs
• Disability rehabilitation services

Headquarters

HQ city

Fredericton, New Brunswick

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Charitable donations from individuals supporting people with disabilities in New Brunswick. The organization is a registered charity (10686-6411-RR0001).
2. Annual Campaigns: Annual fundraising campaigns including the Paper Egg Campaign and mail campaigns generate funds for programs and services.
3. Corporate Partnerships: Support from corporate partners including CIBC, Rogers, Telus, Lawtons Drugs, Booster Juice, and others.
4. Special Events: Revenue from events including car shows, martial arts tournaments, Snowarama snowmobile poker runs, and other community fundraising events.
5. Government Partnerships: Joint programs with New Brunswick Department of Social Development and Department of Post-Secondary Education, Training and Labour.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Easter Seals New Brunswick is a bilingual non-profit organization that lends assistive technologies and rehabilitation equipment to people with disabilities, operates an accessible summer camp (Camp Rotary), delivers recreational and youth programs, administers scholarships and grants, and partners with provincial government departments on equipment recycling and travel card programs. Services are provided either free of charge or on a donation basis to eligible individuals across New Brunswick.

Product overview

Easter Seals New Brunswick is a bilingual non-profit organization that has operated in New Brunswick since 1966, working in partnership with people with disabilities to help them attain independence and equality of opportunity. The organization offers a portfolio of programs and services centered on assistive technology, equipment, and recreational support. Core programs include the Assistive Technology Program (loan and evaluation of assistive devices), the PETL AT Loan Program (technology loans for post-secondary students and employment), the Adapted Toy Library (loan of adapted toys), and the Social Development Equipment Recycle Program (rehabilitation equipment recycling). Additional services include the Personal Services Program (financial assistance for equipment and medical transport), the Disability Travel Card (VIA Rail partnership), the Abilities Program (recreational activities), Camp Rotary (accessible summer camp), and the Preview Centre (technology evaluation). The organization also administers scholarships and grants including the Doug Bridgman Scholarship and ScotiaRISE/CIBC grants, and runs the annual #UnstoppABLE® Paper Egg Campaign fundraising initiative. All programs and services are delivered in both official languages throughout the province.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Rotary: A fully accessible summer camp located on the shores of Grand Lake, operated by Easter Seals New Brunswick for children and adults with disabilities.

Products and services

• Disability Travel Card
• PETL AT Loan Program
• Camp Rotary

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• WeCarecoreStrategic or Co-development PartnerHealthcare partner supporting Easter Seals New Brunswick's mission to serve people with disabilities in New Brunswick.
• Lawtons DrugscoreGTM or Marketing PartnerRetail pharmacy partner participating in Paper Egg Campaign and other fundraising initiatives.
• Booster JuiceminorGTM or Marketing PartnerPartner supporting Easter Seals New Brunswick fundraising campaigns.
• Giant TigercoreGTM or Marketing PartnerRetail partner participating in fundraising campaigns and community events.
• Porter's DinerminorGTM or Marketing PartnerLocal restaurant partner supporting Easter Seals New Brunswick events and fundraising.
• SunpokeminorGTM or Marketing PartnerCommunity partner supporting Easter Seals New Brunswick.
• Capitol TheatreminorGTM or Marketing PartnerArts partner supporting Easter Seals New Brunswick events.
• CIBCcoreGTM or Marketing PartnerMajor corporate partner providing funding support and grants for assistive technology.
• RogerscoreGTM or Marketing PartnerCorporate partner supporting Easter Seals New Brunswick through donations and marketing support.
• TeluscoreGTM or Marketing PartnerCorporate partner supporting Easter Seals New Brunswick through donations and marketing support.
• Century 21minorGTM or Marketing PartnerReal estate partner supporting Easter Seals New Brunswick.
• Easter Seals CanadacoreStrategic or Co-development PartnerNational governing body of Easter Seals organizations across Canada. Easter Seals New Brunswick is the only licensed Easter Seals holder in New Brunswick province. Administers national programs including Access2Card.
• New Brunswick Department of Social DevelopmentcoreStrategic or Co-development PartnerGovernment partner coordinating the Social Development Equipment Recycle Program for rehabilitation equipment recycling.
• New Brunswick Department of Post-Secondary Education, Training and LabourcoreStrategic or Co-development PartnerGovernment partner supporting the PETL (Post-Secondary Education, Training and Labour) Assistive Technology Loan Program for clients of WorkNB.
• Rotary Club of FrederictoncoreStrategic or Co-development PartnerOwns Camp Rotary property; partners with Easter Seals New Brunswick to operate the accessible summer camp on the shores of Grand Lake.
• ALPA Equipment Ltd.coreGTM or Marketing PartnerPresenting sponsor of King of the Airstrip snowmobile drag racing event.
• Torque MotorsportscoreGTM or Marketing PartnerSnowmobile demonstration sponsor for Snowarama event; recognized for fundraising support.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rick Hansen Foundation: Canadian disability charity focused on accessibility, inclusion and spinal cord injury; comparable in mission and a likely source of overlapping grant funding and partnership opportunities.
• Neil Squire Society: Canadian nonprofit using technology to support people with disabilities, including assistive technology and employment programs; ESNB has formally recognized Neil Squire with a 2022 Leadership Award, confirming operational overlap.
• Easter Seals Canada: National governing body of Easter Seals provincial organizations and ESNB's parent affiliate. Directly comparable as the umbrella organization administering national programs (e.g., Access2) that ESNB delivers locally.
• Spinal Cord Injury Canada: Canadian nonprofit serving people with mobility disabilities through peer support, equipment programs and advocacy; directly comparable in serving the physical-disability population that ESNB targets.
• Muscular Dystrophy Canada: Canadian neuromuscular disorder charity funding equipment, research and advocacy; competes for the same donor base and serves a partially overlapping disability population in New Brunswick.
• March of Dimes Canada: National Canadian disability nonprofit providing assistive devices, employment services and recreation programs; directly comparable to ESNB in mission, programs and donor-funded model.
• CNIB (Canadian National Institute for the Blind): Major Canadian disability charity providing rehabilitation, assistive technology and advocacy for people who are blind or partially sighted; comparable as a large disability-focused nonprofit competing for similar donor and volunteer support.
• Multiple Sclerosis Society of Canada: Large Canadian health nonprofit providing equipment funding, recreation grants and support services; comparable to ESNB as a donor-funded charity serving people with disabilities in New Brunswick.

Others

• WorkNB: Provincial employment service through which ESNB delivers its PETL Assistive Technology Loan Program; included as an ecosystem/funder partner rather than a competitor, but tightly coupled to ESNB's assistive-tech loan volumes.

Regional players

• Ability New Brunswick: New Brunswick-based disability advocacy and services nonprofit serving the same provincial geography with overlapping programs (advocacy, peer support, information); strongest local direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/EasterSealsNB
• YouTubeyoutube.com/@eastersealsnb
• Facebookfacebook.com/EasterSealsNB
• LinkedInlinkedin.com/company/eastersealsnb
• Instagraminstagram.com/easterseals_nb
• TikToktiktok.com/@eastersealsnb

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easter Seals New Brunswick