E. Bourassa & Sons
E. Bourassa & Sons is a fourth-generation family-owned agricultural equipment dealership operating four locations across Southern Saskatchewan, selling and servicing New Holland, MacDon, Bourgault, Versatile, and Vermeer equipment for regional farmers, with an attached parts, service, NAPA Auto Parts, and Powersports business.
- Company typePrivate
- Founded1924
- HeadquartersWeyburn, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What E. Bourassa & Sons does
E. Bourassa & Sons is a fourth-generation, family-owned agricultural equipment dealership headquartered in Weyburn, Saskatchewan, operating four retail locations (Assiniboia, Carlyle, Radville, and Weyburn) and serving more than 40 communities across Southern Saskatchewan. The business was founded in 1924 by Emile Bourassa as a coal and wood store in Radville, has remained continuously under Bourassa family ownership, and now operates as "E. Bourassa & Sons Equipment Ltd., A Redhead Equipment Company" within a 14-location Saskatchewan dealer group. The company represents New Holland Agriculture as its primary OEM brand alongside MacDon, Bourgault, Versatile, Vermeer, and approximately 30 additional equipment brands spanning seeding, spraying, haying, grain handling, harvesting, and tillage categories.
The dealership runs a full-stack ag retail operation: equipment sales (new and pre-owned), a parts department maintaining over $10 million in inventory with e-commerce ordering, certified factory-trained service technicians with 24/7 on-call mobile capability, and a precision agriculture technology department supporting GPS guidance, auto-steer, and autoboom systems from third-party vendors Raven, Trimble, and Outback Guidance. The company has extended beyond agriculture into a NAPA Auto Parts retail operation at two locations and a Powersports recreation-vehicle line. Revenue mechanics combine one-time equipment and parts sales with recurring service contracts, financed in part through CNH Capital and promotional 0% financing on select pre-owned combines.
Distribution is multi-channel: four physical showrooms, an e-commerce parts web store, phone-based inside sales, and on-site mobile service delivery. The business also runs community sponsorships, a $1,000 annual scholarship targeting agricultural technician students, and an active social media presence (Facebook, Instagram, Twitter/X, TikTok, LinkedIn). Customers are Southern Saskatchewan farmers requiring reliable equipment, parts availability, and timely in-field service to minimize downtime during critical seeding and harvesting windows.
E. Bourassa & Sons firmographics
Firmographics- Name
- E. Bourassa & Sons
- Legal name
- E. Bourassa & Sons Equipment Ltd., A Redhead Equipment Company
- Website
- https://ebourassa.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- E. Bourassa & Sons is a fourth-generation family-owned agricultural equipment dealership operating four locations across Southern Saskatchewan, selling and servicing New Holland, MacDon, Bourgault, Versatile, and Vermeer equipment for regional farmers, with an attached parts, service, NAPA Auto Parts, and Powersports business.
- Ownership category
- akta.pro rank
Where E. Bourassa & Sons is headquartered
LocationHeadquarters
- HQ city
- Weyburn
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
E. Bourassa & Sons business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Agriculture Equipment Sales: Sales of new and pre-owned agricultural equipment including tractors, combines, sprayers, headers, air drills, and implements. Carries major brands including New Holland, MacDon, Bourgault, Versatile, and Vermeer.
- Parts Sales: Sales of replacement parts and accessories for all equipment brands. Extensive parts inventory with over $10 million in parts inventory across locations. E-commerce online ordering available.
- Service and Repair: Full-service repair and maintenance for agricultural equipment both in-shop and in-field. Certified factory-trained technicians, 24/7 on-call service, and warranty work.
- NAPA Auto Parts Retail: Retail auto parts sales at Assiniboia and Weyburn locations. Thousands of parts, tools, oils, filters, garage accessories, and outdoor accessories in stock. Both in-store and online shopping available.
- Powersports: Powersports business offering a variety of recreation vehicles.
- Equipment Financing: Financing options for equipment purchases including promotional 0% financing on used combines. CNH Capital Card accepted for parts purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Equipment Sales |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Equipment |
| Unit Pricing | Pay-as-you-go | Parts and Accessories |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
E. Bourassa & Sons product offering
Product offeringCore offering
E. Bourassa & Sons is a multi-location agricultural equipment dealership that sells new and pre-owned farm equipment from more than 36 brands (with New Holland as the primary line, alongside MacDon, Bourgault, Versatile, Vermeer, and others). The company operates a parts department with over $10 million in inventory, a certified service department offering 24/7 on-call support and mobile field service, and precision agriculture technology support for Raven, Trimble, and Outback guidance systems. It also runs NAPA Auto Parts retail at two locations and a Powersports recreational vehicle line.
Product overview
E. Bourassa & Sons is a multi-location agricultural equipment dealer offering a unified portfolio centered on New Holland as the primary brand, complemented by 35+ additional equipment brands. The portfolio encompasses the full agricultural cycle: seeding (Bourgault, Morris Industries air drills and carts), spraying (New Holland sprayers), haying (Vermeer, New Holland haytools), grain handling (AGI, Meridian, Wheatheart augers and conveyors), and harvesting (New Holland combines, MacDon headers). The company operates as a full-service dealership providing parts, service, and precision agriculture technology (Raven, Trimble, Outback Guidance) alongside equipment sales. A secondary NAPA Auto Parts retail operation extends the business into general automotive parts and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- New Holland Agriculture Equipment Full line of New Holland tractors, combines, sprayers, haytools, and implements sold as the dealership's primary brand, including equipment with integrated precision agriculture technology for GPS guidance and autonomous steering.
- MacDon Equipment Authorized dealer offering MacDon combine headers, windrowers and headers, tractor attachments, and trailers for harvesting operations.
- Bourgault Equipment Authorized dealer offering Bourgault air carts, air drills, ParaLink hoe drills, coulter drills, frame mounted seeders, tillage equipment, field harrows, and wing type packers for seeding operations.
- Versatile Tractors and Tillage Equipment Authorized dealer offering Versatile heavy-duty tractors and tillage equipment for farming operations.
- Vermeer Equipment Authorized dealer offering Vermeer bale processors, bale wrappers, disc mowers, feed wagons, mower conditioners, rakes, round hay balers, self-propelled balers, tedders, trailed mowers, and vertical mixers for hay and livestock operations.
- Additional Agricultural Equipment Brands Dealership offerings covering more than 30 additional agricultural equipment brands including AGI, Akron, Batco, Concept Bins, Degelman, Elmer's Manufacturing, Erskine Attachments, Farm King, Haybuster, HLA Attachments, Honey Bee, Horst Wagons, Husqvarna, Johnson, Landoll, Mandako, Meridian, Morris Industries, Outback Guidance, Raven, REM, Riteway, Salford, Schulte, Toro, Trimble, Unverferth, Wallenstein, Wheatheart, and Woods, spanning seeding, spraying, haying, grain handling, harvesting, tillage, and material handling categories.
- Parts Department Parts sales operation with more than $10 million in parts inventory supporting all equipment brands, online parts lookup, interactive parts diagrams, e-commerce ordering, and credit card or CNH Capital Card payment options.
- Service Department Full-service maintenance and repair for all makes and models of farm machinery, with certified factory-trained technicians, 24/7 on-call support, in-shop service, and fully equipped mobile service trucks delivering on-site repair at customer farms.
- Precision Agriculture Technology Support Technical support, calibration, and diagnostics for precision agriculture systems including Raven, Trimble, and Outback GPS guidance, auto-steer, autoboom controls, terrain compensation, and satellite GPS changeover services.
- NAPA Auto Parts Retail Authorized NAPA Auto Parts dealer at Assiniboia and Weyburn offering thousands of auto parts, tools, oils, filters, garage accessories, and outdoor accessories for vehicle repair and maintenance, with both in-store and online shopping options.
- Powersports Recreational Vehicles Powersports business offering a variety of recreational vehicles sold through the Weyburn dealership location.
- Pre-Owned Equipment Sales Sales of pre-owned agricultural equipment with prices ranging from approximately $89,000 to $699,000 depending on equipment type and condition, with promotional 0% financing available on used combines.
- Equipment Financing Financing options for equipment purchases, including CNH Capital financing for new equipment and promotional 0% financing on select pre-owned combines.
Quantifiable outcome
- Over $10 million in parts inventory ensures high likelihood of parts availability
- +1 more outcomes
Companies that use E. Bourassa & Sons
Customer profileSegments2 records
Ideal customer profiles2 records
E. Bourassa & Sons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
E. Bourassa & Sons partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered primary, core and flagship.
- New Holland AgricultureprimaryNew Holland is the primary brand represented by E. Bourassa & Sons. As an authorized New Holland dealer, they sell tractors, combines, sprayers, haytools, and precision technology equipment. The relationship has been established for many years as a core component of the dealership's business.
- MacDoncoreAuthorized dealer for MacDon equipment including combine headers, windrowers, headers, tractor attachments, and trailers. MacDon is a leading manufacturer of harvesting equipment.
- BourgaultcoreAuthorized dealer for Bourgault agricultural equipment including air carts, air drills, ParaLink hoe drills, tillage equipment, and field harrows.
- VersatilecoreAuthorized dealer for Versatile tractors and tillage equipment.
- VermeercoreAuthorized dealer for Vermeer agriculture equipment including bale processors, disc mowers, round hay balers, vertical mixers, and other hay and forage equipment.
- NAPA Auto PartscoreE. Bourassa & Sons is an authorized NAPA Auto Parts dealer with locations in Assiniboia and Weyburn. Offers thousands of auto parts, tools, oils, filters, and accessories with both in-store and online shopping options.
- Redhead EquipmentflagshipE. Bourassa & Sons is a Redhead Equipment Company. Redhead Equipment operates 14 locations in Saskatchewan as a heavy equipment dealer for multiple manufacturers including Case IH Agriculture, Case Construction, New Holland, Volvo Construction, Mack Trucks, Tigercat Forestry, and Bombardier Recreational Products.
- TrimblecoreProvides precision agriculture technology including GPS guidance, displays, correction services, machine steering, implement steering, and flow/application control systems. Supported through precision agriculture department.
- RavencoreProvides precision agriculture technology including autonomous farming, connectivity, guidance and steering, application and boom controls, and displays. Supported through precision agriculture department.
- Outback GuidancecoreProvides precision agriculture guidance systems including terminals, autosteer, application control, and precision technology solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
E. Bourassa & Sons competitors and assessment
Company assessmentDirect peers
- Jamesway Farm Equipment: Western Canada-based agricultural equipment dealer representing multiple brands across Saskatchewan and Alberta. Operates comparable multi-location dealership model serving crop producers with equipment, parts, and service.
- Rocky Mountain Equipment: Publicly traded Canadian Case IH and agriculture equipment dealer with locations across Western Canada (Alberta, Saskatchewan, Manitoba). Directly comparable multi-location dealership model with similar OEM relationships, parts/service operations, and geographic exposure.
- Mazergroup: Manitoba-based agricultural and construction equipment dealer representing New Holland and other major brands across multiple Manitoba and Saskatchewan locations. Closely comparable multi-store dealership model serving Prairie farmers with parts, service, and equipment sales.
- Enns Brothers: Manitoba-based multi-location agricultural equipment dealer representing John Deere, Case IH, and other major brands. Operates a similar full-line dealership model with parts, service, and precision agriculture capabilities for Prairie farmers.
- Brandt Tractor: Canada's largest John Deere dealer network with 50+ locations across Western Canada. Operates the same multi-brand equipment dealership model with full sales, parts, and service capabilities serving agricultural producers in overlapping Prairie geographies.
- Maple Farm Equipment: Western Canadian agricultural equipment dealer group representing Case IH and complementary brands across multiple Saskatchewan and Alberta locations. Comparable multi-store, multi-brand dealership model serving grain and livestock producers.
- RDO Equipment Co. Large North American John Deere construction and agriculture equipment dealer with locations across Western Canada including Saskatchewan. Operates the same multi-location dealership model with full sales, parts, service, and precision agriculture capabilities.
- Agri-Service: Western Canadian agricultural equipment dealer with multiple locations in Saskatchewan representing AGCO brands (Massey Ferguson, Fendt, Challenger). Comparable full-line dealership model with parts, service, and equipment sales for crop and livestock producers.
Broad incumbents
- NAPA Auto Parts (Canada): National automotive parts retail network of which E. Bourassa operates two franchise locations (Assiniboia and Weyburn). Comparable retail parts business model with extensive SKU range, online ordering, and similar customer segments for automotive tools and supplies.
- Redhead Equipment: Parent organization of E. Bourassa & Sons, operating 14 locations across Saskatchewan as a multi-brand heavy equipment dealer (Case IH, New Holland, Volvo Construction, Mack Trucks, Tigercat Forestry). Same business model at larger scale with broader construction and forestry verticals beyond agriculture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
E. Bourassa & Sons social profiles
Digital presenceE. Bourassa & Sons financial estimates
Financial estimateRevenue estimate
Valuation estimate
E. Bourassa & Sons leadership team
Management profileNumber of profiles
E. Bourassa & Sons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E. Bourassa & Sons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E. Bourassa & Sons
What does E. Bourassa & Sons do?
E. Bourassa & Sons is a multi-location agricultural equipment dealership that sells new and pre-owned farm equipment from more than 36 brands (with New Holland as the primary line, alongside MacDon, Bourgault, Versatile, Vermeer, and others). The company operates a parts department with over $10 million in inventory, a certified service department offering 24/7 on-call support and mobile field service, and precision agriculture technology support for Raven, Trimble, and Outback guidance systems. It also runs NAPA Auto Parts retail at two locations and a Powersports recreational vehicle line.
Is E. Bourassa & Sons a public or private company?
E. Bourassa & Sons is a private company. It is classified as family owned and is currently operating.
When was E. Bourassa & Sons founded?
E. Bourassa & Sons was founded in 1924. It employs 11 to 50 people.
Where is E. Bourassa & Sons based?
E. Bourassa & Sons is headquartered in Weyburn, Canada, in the North America region.
How does E. Bourassa & Sons make money?
Six revenue lines are on record. Agriculture Equipment Sales are the primary driver. The others are parts Sales, service and Repair, NAPA Auto Parts Retail, powersports and equipment Financing.
Who are E. Bourassa & Sons's main competitors?
Direct peers on record are Jamesway Farm Equipment, Rocky Mountain Equipment, Mazergroup, Enns Brothers, Brandt Tractor, Maple Farm Equipment, RDO Equipment Co. and Agri-Service. Broad incumbents are NAPA Auto Parts (Canada) and Redhead Equipment.
Does E. Bourassa & Sons have an API?
No public API is recorded for E. Bourassa & Sons.