What eCoexist Enterprises does

eCoexist Enterprises is a Pune-based social enterprise, founded in 2006 by Manisha Gutman, that designs, manufactures, and sells handmade eco-friendly products for the Indian festival and sustainable-lifestyle market. The portfolio is built around five core product lines: Nisargarya biodegradable Ganesh idols (offered in miniature, hand-sculpted, paper mache, cow dung, red earth, and renewed-clay variants); Use Me Again reusable cotton and canvas bags; Rang Dulaar natural Holi colors made from turmeric, indigo, and rice flour; Gold Dust fabrics and wearables dyed or stamped with waste marigold flowers and other agri-waste; and Eco Accessories including torans, diyas, and natural kumkum. The company also runs structured environmental campaigns, most notably Punaravartan (clay collection and recycling after visarjan, with 13,000 kg of clay sludge recovered in 2022) and Gold Dust (marigold upcycling), and offers a small Experiences line of curated nature and artisan-immersion programs.

The business operates as a partnership jointly owned by three founders — Manisha Gutman, Lolita Gupta, and Natalie Leek (with Matteo Bosco also listed as partner) — supported by a board of advisors and a 5-person core team. A separate non-profit, eCoexist Foundation, was established in 2017 to house the environmental and educational mission and to enable grant and donor participation independent of the commercial entity. Underlying technology is craft-based rather than proprietary-software-based: natural clay, cow dung, paper mache, dried marigold flowers, and natural dyes processed through artisan networks, with no patents, no app, and no disclosed digital platform layer.

Revenue is generated through three channels: direct-to-consumer e-commerce at www.e-coexist.com, a physical retail footprint of seven showrooms in Pune and Mumbai (a mix of company-owned and partner retail including Oikos, Either or Delightenment, Earthing Store, reCharkha EcoSocial, and Happy Hands Studio), and direct B2B bulk sales of customized cloth bags to corporates, educational institutions, and SMBs (minimum 50 bags). A distributor program paying 20% commission on MRP extends reach for Ganesh idols and Holi colors, and in 2026 the company has begun transitioning Ganesh idol customers to purchase directly from named artisans — a structural shift that effectively ends its intermediation in its original product category. Pricing is unit-based across a wide range (₹100–₹1,000 per item), with seasonal discount coupons. The company is privately held with no disclosed external funding.

Name

eCoexist Enterprises

Legal name

eCoexist Enterprises

Website

https://e-coexist.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

eCoexist Enterprises is a Pune-based social enterprise, founded in 2006, that designs, manufactures, and sells handmade eco-friendly products — biodegradable Ganesh idols, reusable cloth bags, natural Holi colors, and agri-waste dyed fabrics — through e-commerce, partner retail stores in Pune and Mumbai, and bulk corporate orders.

Ownership category

akta.pro rank

Product category

Eco-friendly Handicrafts

NAICS

Textile Bag and Canvas Mills (314910)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Eco-friendly handicrafts
• Biodegradable festival idols
• Reusable cloth bags
• Natural dye fabrics
• Natural Holi colors

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. E-commerce Product Sales: Direct sales of eco-friendly products through their e-commerce website. Products include eco Ganesh idols (miniature, hand sculpted, paper mache, cow dung, red earth, renewed clay), cloth bags, natural Holi colors (Rang Dulaar), Gold Dust fabric products, and eco accessories.
2. Bulk/Wholesale Orders: Customized cloth bags sold in bulk to corporate clients, educational institutions, and organizations. Minimum order of 50 bags with customization options for branding.
3. Distributor Model: Distribution partnerships for Ganesh idols and Holi colors with 20% commission on MRP for distributors ordering minimum quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

eCoexist Enterprises designs, produces, and sells handmade eco-friendly products including biodegradable Ganesh idols (made from natural clay, paper mache, cow dung, red earth, and renewed clay), reusable cotton and canvas bags, natural Holi colors made from turmeric, indigo, and rice flour, and fabrics dyed with waste marigold flowers. The company operates a direct-to-consumer e-commerce storefront, company-owned and partner retail stores in Pune and Mumbai, and bulk/wholesale customized bag orders for corporate clients. The company also offers curated nature experiences.

Product overview

eCoexist Enterprises is a social enterprise offering eco-friendly, handmade products that promote sustainable living and provide livelihoods to underprivileged artisans. The product portfolio centers on five core offerings: (1) Nisargarya Eco Ganesh Idols available in multiple materials (miniature, hand-sculpted, paper mache, cow dung, red earth, and renewed clay), all biodegradable and designed for home or community immersion; (2) Use Me Again Reusable Cloth Bags including cotton totes, drawstring bags, sling bags, and custom bulk orders; (3) Gold Dust Products featuring fabrics and accessories dyed with waste marigold flowers; (4) Rang Dulaar Natural Holi Colors made from turmeric, indigo, and rice flour; and (5) Eco Accessories including torans, diyas, and natural kumkum. The company also offers Experiences—nature immersion programs combining wilderness exploration, farming, and artisan interactions—and runs environmental campaigns like Punaravartan (clay recycling) and Gold Dust (agro-waste upcycling).

Differentiator

Problem solved

Functional benefit

Brands

• Vanastree: A women's group that developed natural Holi colours alongside eCoexist.
• Nisargarya
• Use Me Again
• Gold Dust Products
• Rang Dulaar
• Punaravartan

Products and services

• Nisargarya Eco Ganesh Idols Biodegradable Ganesh idols made from natural clay, paper mache, cow dung, red earth, and recycled clay, hand-crafted by traditional artisans. Variants include miniature idols (sun-baked terracotta for home bowl immersion), hand-sculpted idols (unique artisan designs), paper mache idols (recycled paper and natural glue, lightweight), cow dung idols (enriches soil on immersion), red earth idols (sun-baked terracotta), and renewed clay idols (recycled via the Punaravartan campaign). Sold to environmentally conscious festival celebrants.
• Use Me Again Reusable Cloth Bags Handmade cotton and canvas bags in multiple styles (totes, drawstring bags, sling bags, grocery bags, gift bags, fabric envelopes) designed to replace plastic bags. Available for individual consumers and as customized bulk orders (minimum 50 bags) for corporate clients, educational institutions, and organizations for branded merchandise and events.
• Gold Dust Products Textile wearables and home items (silk stoles, cotton bags, dupattas, handloom dupattas, dinner napkins, cotton yardage, dried marigold petals) made from natural fibres dyed or stamped using waste marigold flowers, onion peels, pomegranate peels, and cosmos flowers. Includes dried marigold petals for rangoli, decorations, confetti, and fabric dyeing. Marketed to sustainable lifestyle consumers.
• Rang Dulaar Natural Holi Colors Natural Holi colors made from ingredients such as turmeric, indigo, and rice flour. Safe for skin and provide income to underprivileged groups including farmers, prisoners, and self-help groups. Developed as part of the Safe Festivals campaign in 2006.
• Eco Accessories Handmade home decor accessories including torans (door hangings), terracotta diyas, natural kumkum, magic diyas, and decorative bunting, all made from natural and recycled materials. Marketed as a complement to the eco Ganesh idols.
• Experiences Curated virtual and physical nature experiences covering wilderness exploration, gardening and farming, healing with animals, interactions with village women artisans, DIY activities, and art in nature workshops. Provided as a service offering alongside the company's physical product lines.

Quantifiable outcome

• 13000 kg of clay sludge collected for reuse in 2022
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Swinburne UniversitycoreStrategic or Co-development PartnerInternational educational partnership for virtual internship programs. Students from Swinburne University, Melbourne, Australia participate in cross-cultural environmental studies with eCoexist.
• University of BirminghamcoreStrategic or Co-development PartnerInternational educational partnership for virtual internship programs. UK university students work on global environmental issues and comparative studies with Indian context.
• Franklin UniversityminorStrategic or Co-development PartnerInternational educational partnership for virtual internship programs. Students from Lugano, Switzerland have participated in the program.
• Bombay Natural History Society (BNHS)coreStrategic or Co-development PartnerEnvironmental organization partnership for conservation and nature-related initiatives.
• Centre for Environment Education (CEE)coreStrategic or Co-development PartnerPartnership for environmental education initiatives and programs.
• Teach For IndiaminorStrategic or Co-development PartnerEducational nonprofit partnership for social impact and environmental education programs.
• Forbes MarshallminorOthersCorporate partnership for environmental initiatives and sustainability programs.
• MahindraminorOthersCorporate partnership for sustainability and environmental programs.
• ThermaxminorOthersCorporate sustainability partnership for environmental initiatives.
• EmcureminorOthersCorporate partnership for CSR and environmental programs.
• OikoscoreChannel Partner/ Reseller/ DistributorRetail partner with physical store location in Pune Kothrud where eCoexist products are sold.
• Andaman Nicobar Environment Team (ANET)minorStrategic or Co-development PartnerEnvironmental NGO partnership for conservation work in the Andaman and Nicobar Islands.
• Toxics LinkminorStrategic or Co-development PartnerEnvironmental NGO partnership focusing on toxic waste and pollution issues.
• A Hundred HandsminorStrategic or Co-development PartnerSocial enterprise partnership for handicrafts and artisan development.
• WellpaperminorStrategic or Co-development PartnerWellness-focused organization partnership.
• Green Tara FoundationminorStrategic or Co-development PartnerEnvironmental foundation partnership for sustainability initiatives.
• SrishtiminorStrategic or Co-development PartnerEducational institution partnership for design and environment education.
• Maher AshramminorStrategic or Co-development PartnerSocial welfare organization partnership for livelihood programs.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Clay Craft India: India-based manufacturer of ceramic and clay tableware and home products; comparable to eCoexist on clay-based eco-friendly consumer products manufactured by artisan/semi-industrial processes.
• EcoSoul Life: India-based sustainable tableware and consumer goods brand selling compostable alternatives to single-use plastics; comparable to eCoexist on Indian eco-CPG D2C model and focus on replacing disposable plastic/synthetic items.
• BagIt India: India-based cloth-bag initiative and brand selling reusable cotton bags to reduce plastic consumption; comparable to eCoexist on the reusable cloth/canvas bag product line and anti-plastic mission.
• Mitticool: India-based manufacturer of clay and terracotta kitchenware, home, and lifestyle products; comparable to eCoexist on use of natural clay materials and traditional artisan production for eco-friendly consumer goods.
• Beco: India-based eco-friendly consumer products company offering bamboo tissues and sustainable household alternatives; comparable to eCoexist on positioning as a mission-led Indian eco-CPG brand with retail and e-commerce distribution.
• Brown Living: India-based sustainable consumer goods brand selling eco-friendly home, kitchen, and personal-care products direct-to-consumer; comparable to eCoexist on mission-driven D2C eco-goods model and Indian market focus.
• EcoRight: India-based eco-friendly consumer products brand offering sustainable alternatives across multiple household categories; comparable to eCoexist on Indian eco-CPG D2C positioning and multi-category eco-goods portfolio.

Broad incumbents

• Chumbak: India-based lifestyle and home decor brand selling design-led products across categories; comparable to eCoexist on Indian D2C home decor and lifestyle positioning, though broader and design-led rather than eco-mission focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ecoexistindia
• LinkedInlinkedin.com/company/ecoexist-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eCoexist Enterprises