Ecotel
Ecotel is an independent Australian telecommunications company offering a cloud-based PBX, AI voice agents in 34 languages, omnichannel messaging, business mobile, IoT SIMs, and internet, serving 200+ mid-market and SMB customers across eight verticals including hospitality, healthcare, education, retail, and financial services.
- Company typePrivate
- Founded2019
- HeadquartersGold Coast, QLD, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ecotel does
Ecotel is an independent, family-owned Australian telecommunications company headquartered in Varsity Lakes, Gold Coast, founded in 2007. The company operates a cloud-based unified communications platform built around its Cloud PBX (hosted VoIP phone system) and Linkus unified communications clients, supporting desktop, mobile, browser, and Microsoft Teams endpoints, auto-provisioning 500+ IP phone models and connecting to 210+ SIP trunk providers. Its platform is differentiated by industry-specific modules covering eight verticals — hotels and hospitality (with PMS integration via FIAS to Oracle Opera, Micros-Fidelio, Mews, Cloudbeds, RMS), healthcare (with PHI-safe recording, roster-aware routing, and clinical software integrations), education (with SIP paging, lockdown alerts, and SIS integration), retail, financial services, trades, government, and transport — each delivered through dedicated landing pages and tailored integrations.
The product surface extends beyond voice into AI Voice Agents providing 24/7 receptionist capabilities in 34 languages with live transcription, AI call summaries, and neural text-to-speech; an omnichannel messaging inbox unifying WhatsApp, SMS, web chat, Facebook Messenger, and Instagram DM; a built-in call centre with ACD, wallboards, and queue callback; a drag-and-drop call flow builder; native CRM connectors (HubSpot, Zoho, Salesforce, Dynamics 365, Odoo, Bitrix24); business mobile plans and IoT SIMs managed through the Edge Connect portal with Telstra/Optus auto-failover; business internet (NBN, fibre, satellite, 4G/5G failover); and certified refurbished devices sold directly to businesses. Certifications include ISO 27001, ISO 9001, ISO 14001, GDPR, PCI-DSS, and IRAP-aligned controls for regulated procurement.
Ecotel serves 200+ Australian businesses across the eight verticals, pricing on a quote-based, month-to-month per-user subscription model positioned at approximately 35% below the big three Australian telcos, with no lock-in contracts. Distribution is direct via phone sales (1800 046 464) and web quote requests, supported by Australian-based engineers with a 7.9-second average answer time and free bill-review service. The company is privately held with no institutional investors, subsidiaries, or geographic expansion outside Australia disclosed, and headcount is reported at 1-10 employees.
Ecotel firmographics
Firmographics- Name
- Ecotel
- Legal name
- Ecotel
- Website
- https://ecotel.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ecotel is an independent Australian telecommunications company offering a cloud-based PBX, AI voice agents in 34 languages, omnichannel messaging, business mobile, IoT SIMs, and internet, serving 200+ mid-market and SMB customers across eight verticals including hospitality, healthcare, education, retail, and financial services.
- Ownership category
- akta.pro rank
Ecotel industry classification
Industry- Product category
- Cloud Communications & Business Telephony
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151)
- SIC
- Services-Telephone Interconnect Systems (7385), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Voice Assistants & Voice UI (VUI) (HDAAAFAD), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Voice Calling (VoIP) Apps (BPAMACAC)
Keywords
Where Ecotel is headquartered
LocationHeadquarters
- HQ city
- Gold Coast, QLD
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ecotel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Cloud PBX / Phone System Subscriptions: Monthly per-user subscription for cloud phone system with AI voice agents included. Pay per user, no lock-in, month-to-month. Revenue based on number of users/extensions.
- Business Internet Services: Internet connectivity services including NBN, business fibre, and failover solutions bundled with phone systems.
- Mobile Plans & IoT SIMs: Business mobile plans with pooled data, unlimited talk/text, auto-failover between Telstra and Optus. IoT SIMs for M2M connectivity.
- Refurbished Device Sales: One-time sales of certified refurbished iPhones, Samsung devices, and iPads with 12-month warranty. Ex-corporate devices inspected on 72-point checklist.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ultimate Plan with AI Voice Agents included |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ecotel product offering
Product offeringCore offering
Ecotel provides a cloud-based business phone system (Cloud PBX) with built-in AI voice agents that act as a 24/7 receptionist across 34 languages, supported by omnichannel messaging, video, and CRM integrations. The platform replaces on-premise PBX hardware and bundles call centre, IVR, paging, and unified communications for Australian businesses. Ecotel also sells business mobile plans, IoT SIMs, NBN/business fibre internet, and certified refurbished handsets under a single Australian telco bill.
Product overview
Ecotel offers a unified cloud communications platform combining Cloud PBX, AI Voice Agents, Linkus UC Clients, and Omnichannel Messaging in a modular architecture. The core offering is a cloud-based business phone system that replaces traditional on-premises PBX hardware, supplemented by AI-powered voice agents for 24/7 receptionist services in 34 languages. Additional products include business mobile plans and IoT SIMs with Edge Connect portal management, refurbished devices with warranty, and business internet with failover capabilities. Industry-specific modules are available for hospitality (Hotel PBX), healthcare, education, retail, financial services, trades, government, and transport sectors. The platform supports deployment in fully managed cloud, on-premises appliance, or self-hosted software configurations.
Differentiator
Problem solved
Functional benefit
Brands
- Edge Connect: SIM management portal for activating SIMs, swapping carriers, pooling data, setting alerts, and running usage reports.
Products and services
- Cloud PBX Hosted cloud-based VoIP phone system (Cloud PBX) that replaces on-premises PBX hardware for Australian organisations, supporting IP desk phones, desktop softphones, and mobile apps with call routing, IVR, queues, auto-provisioning of 500+ IP phone models, and number porting across 210+ SIP trunk providers.
- AI Voice Agents (Ultimate Plan) 24/7 natural-voice AI receptionist product built into the Ultimate plan that handles FAQs, appointment booking, lead qualification, and intelligent call routing in 34 languages, with real-time transcription, AI call summaries, voicemail-to-text, and neural text-to-speech, integrated with CRM records.
- Linkus UC Clients
Quantifiable outcome
- 35% cost savings compared to big three telcos on average
- +4 more outcomes
Companies that use Ecotel
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles8 records
Ecotel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration55 records
AI capability8 records
Feature10 records
Ecotel partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Oracle (Opera PMS)coreNative integration with Oracle Hospitality Opera property management system via FIAS protocol. Supports check-in/checkout sync, guest caller-name display, wake-up calls, call accounting, mini-bar charges, room/housekeeping/DND status.
- Micros-FideliocoreNative integration with Micros-Fidelio PMS via FIAS protocol for hotel property management synchronization.
- HubSpotcoreNative CRM connector with click-to-call, screen-pop, and auto-call logging. AI call summaries land directly in HubSpot contact records.
- ZohocoreNative Zoho CRM integration with click-to-call, screen-pop, and auto-call logging.
- SalesforcecoreNative Salesforce CRM connector with click-to-call, screen-pop, and auto-call logging.
- Microsoft TeamscoreNative Teams integration via direct routing or Teams-embedded calling app. No extra Teams Phone licence required. Microsoft Entra ID SSO supported.
- WhatsApp BusinesscoreOfficial WhatsApp Business API integration for omnichannel messaging with SMS, web chat, and voice in unified inbox.
- YealinkcoreIP phone hardware partner. 500+ Yealink models auto-provisioned on the platform.
- CiscocoreIP phone hardware partner. Cisco desk phones and hospitality endpoints supported.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Ecotel competitors and assessment
Company assessmentBroad incumbents
- Cisco (Webex Calling): Cisco Webex Calling and BroadWorks deliver hosted PBX and UCaaS to enterprise and mid-market customers, often paired with Cisco IP hardware (which Ecotel also supports). Overlapping capability set at significantly larger scale.
- Zoom (Zoom Phone): Zoom Phone offers cloud PBX as an extension of Zoom's broader meetings/collaboration suite, bundling voice with video, chat and webinars. Comparable product category with much broader scale and a global brand.
- Microsoft (Teams Phone): Microsoft Teams Phone is a cloud telephony layer inside the Microsoft 365 ecosystem and is increasingly the default UCaaS option for SMBs already on Microsoft. Ecotel directly competes by offering a Teams-integrated alternative for buyers who want richer PBX features.
- Telstra (T-Suite / Cloud PBX): Australia's incumbent telco offering hosted PBX, business mobile and NBN/fibre to SMB and enterprise. Competes with Ecotel across the entire stack (PBX, mobile, internet) but at vastly larger scale and as the dominant carrier partner.
Direct peers
- 8x8: Cloud communications platform providing cloud PBX, contact centre, and UCaaS for SMB and mid-market businesses. Closely comparable in product scope (PBX + AI + omnichannel) and in its vertical-targeted go-to-market approach.
- Vonage (Ericsson): Vonage Communications Platform offers cloud PBX, AI virtual assistants, omnichannel messaging and SIP trunking, comparable to Ecotel's stack. Now part of Ericsson with global reach but a similar SMB/mid-market focus.
- Sangoma Technologies: Sangoma (including Star2Star) provides hosted PBX, UCaaS and SIP trunking with vertical solutions including hospitality and healthcare — directly comparable vertical depth and SMB focus to Ecotel.
- RingCentral: Global cloud PBX/UCaaS leader offering cloud phone systems, AI assistants, omnichannel messaging and contact centre features as a subscription service. Most directly comparable to Ecotel's Cloud PBX + AI Voice Agents + omnichannel + built-in call centre bundle, though at vastly larger scale.
- GoTo (formerly LogMeIn): GoTo Connect delivers cloud PBX, contact centre and remote-work communications to SMBs, with AI features and per-seat pricing. Closely comparable business model and customer profile to Ecotel.
Regional players
- Macquarie Telecom: Australian independent telco providing cloud PBX (Macquarie Hosted PBX), business internet and mobile to Australian SMBs and government. Same Australian market and similar independent positioning versus the big three.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ecotel social profiles
Digital presenceEcotel compliance and trust
Trust signalCompliance14 records
Ecotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ecotel leadership team
Management profileNumber of profiles
Ecotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ecotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ecotel
What does Ecotel do?
Ecotel provides a cloud-based business phone system (Cloud PBX) with built-in AI voice agents that act as a 24/7 receptionist across 34 languages, supported by omnichannel messaging, video, and CRM integrations. The platform replaces on-premise PBX hardware and bundles call centre, IVR, paging, and unified communications for Australian businesses. Ecotel also sells business mobile plans, IoT SIMs, NBN/business fibre internet, and certified refurbished handsets under a single Australian telco bill.
Is Ecotel a public or private company?
Ecotel is a private company. It is classified as family owned and is currently operating.
When was Ecotel founded?
Ecotel was founded in 2019. It employs 1 to 10 people.
Where is Ecotel based?
Ecotel is headquartered in Gold Coast, QLD, Australia, in the Oceania region.
How does Ecotel make money?
Four revenue lines are on record. Cloud PBX / Phone System Subscriptions are the primary driver. The others are business Internet Services, mobile Plans & IoT SIMs and refurbished Device Sales.
Who are Ecotel's main competitors?
Broad incumbents on record are Cisco (Webex Calling), Zoom (Zoom Phone), Microsoft (Teams Phone) and Telstra (T-Suite / Cloud PBX). Direct peers are 8x8, Vonage (Ericsson), Sangoma Technologies, RingCentral and GoTo (formerly LogMeIn). Macquarie Telecom is listed as a regional player.
Does Ecotel have an API?
Yes. Open REST API and webhooks for custom integrations. Linkus client SDK available for custom integration development. Supports Zapier for no-code automation. The API enables integration with systems such as LEAP, ServiceM8, simPRO, AroFlo, Tradify, Cliniko, Best Practice, Compass, Sentral, Cin7, and Shopify. Edge Connect portal provides REST API + webhooks for SIM management including bulk SIM activation, per-SIM usage alerts, carrier failover toggles, and static IP allocation. Developer documentation is at ecp.ecotel.au.
What industry is Ecotel in?
Ecotel's product category is Cloud Communications & Business Telephony. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 518 and its SIC code is 7385.