Eden Floral + Events

What Eden Floral + Events does

Eden Floral + Events is a privately held, woman-owned local florist and event design studio headquartered at 5216 West 166th Street in Overland Park, Kansas. The company sells handcrafted floral arrangements and provides wedding and event floral design services to individual consumers, wedding parties, corporate clients, and funeral homes across 17 cities in the Kansas City metro area. Its catalog operates on a Designer's Choice model organized by color collections (Delicate Color Story, Vibrant Color Story, Seasonal, Summer Garden), where customers select a color palette, container, and arrangement size and the florist builds a bespoke design. Pricing ranges from $65 to $250 per arrangement with local delivery at $15 and extended delivery at $22, and same-day delivery is available with a noon cutoff.

The business runs on a standard Shopify e-commerce storefront with a physical retail showroom for walk-in and curbside pickup, complemented by direct hand-delivery within the KC metro. Specialized service lines include wedding floral and full-service wedding styling (including rentals of props, linens, and furniture), corsages and boutonnieres, corporate recurring arrangements, and sympathy and funeral floral design. A specialty Dutch Masters Series collection is positioned as a signature artistic offering, and a flower subscription service is listed on the site as a planned offering. Revenue streams are transactional (one-time arrangement sales), recurring (corporate subscriptions, Porter Funeral Home partnership), and service-based (event design). The company was founded in 2015 when the current owner acquired and rebranded the prior Forget-Me-Not Flowers business, relocated in 2019 to pivot from mail-order arrangements to a bespoke artistic model, and operates with approximately 6 employees and no disclosed external funding.

Name

Eden Floral + Events

Legal name

Eden Floral and Events

Website

https://edenfloralandevents.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Eden Floral + Events is a woman-owned, bespoke floral design studio in Overland Park, Kansas, selling handcrafted arrangements, wedding floral, and event styling services to individual consumers, weddings, corporate clients, and funeral homes across the Kansas City metro area.

Ownership category

akta.pro rank

Product category

Floral Design Services

NAICS

Florists (4593)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Bespoke floral design
• Wedding floral services
• Sympathy flower arrangements
• Local flower delivery
• Event floral styling

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Floral Arrangement Sales: One-time sales of handcrafted floral arrangements. Customers select from color collections and container types at various price points. Custom orders for weddings, events, and special occasions.
2. Delivery Services: Local delivery at $15 per address, extended local delivery at $22 for farther zip codes, providing additional revenue stream alongside product sales.
3. Corporate Recurring Delivery: Recurring arrangement deliveries to businesses through 'Request Custom Floral' option, providing recurring revenue opportunity.
4. Event Floral Services: Custom floral design services for events both large and small, including corporate events, weddings, and special occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Eden Floral + Events is a woman-owned, handcrafted floral design studio in Overland Park, Kansas, operating under an exclusive Designer's Choice model in which the florist creates custom arrangements based on each customer's chosen color palette, arrangement size, and container. The studio serves retail customers, weddings, corporate and large-scale events, corsage/boutonniere needs, and sympathy/funeral occasions, with hand delivery across 17 cities in the Kansas City metro area.

Product overview

Eden Floral and Events operates as a bespoke floral design studio offering handcrafted flower arrangements through a Designer's Choice model. The core product portfolio centers on color-themed collections including Delicate Color Story (soft pastels: plum, burgundy, peach, blush, cream, sage), Vibrant Color Story (bright tones: oranges, pinks, greens, purples), Seasonal Collections, and Summer Garden arrangements. Products are priced by container type and size, ranging from $65 to $250. Beyond retail arrangements, the company provides specialized services including wedding floral design and styling, corsages and boutonnieres, corporate and event floral installations, and sympathy and funeral floral arrangements. The company also offers a specialty Dutch Masters Series collection inspired by classical painting styles. A subscription service is under development.

Differentiator

Problem solved

Functional benefit

Products and services

• Delicate Color Story Collection Designer's Choice floral arrangements in soft, muted color palettes featuring plum, burgundy, peach, blush, cream, and sage with greenery, herb, and accent textures. Targeted at consumers seeking elegant everyday, gifting, and occasion arrangements.
• Vibrant Color Story Collection Designer's Choice floral arrangements in bright, cheerful palettes (oranges, pinks, greens, purples) with fresh greenery, aimed at consumers and businesses seeking vibrant gifts and occasion flowers.
• Summer Garden Arrangement Seasonal bespoke arrangement inspired by a summer garden, available in glass or novelty containers across multiple price points for individual retail buyers.
• Delicate Color Story Lavish Premium-tier bespoke arrangement in the delicate color palette using the freshest flowers available, priced from $85. Aimed at consumers seeking high-end floral gifts.
• Vibrant Color Story Lavish Premium-tier bespoke arrangement in the vibrant color palette using the freshest flowers available, priced from $65. Aimed at consumers seeking high-end floral gifts.
• Wedding Floral Design Custom floral design for weddings including bridal and bridesmaid bouquets, ceremony decorations, reception flowers, cake florals, boutonnieres, and corsages, with detailed design proposals following a complimentary consultation. Targeted at couples planning weddings.
• Wedding Styling Full-service wedding planning and styling including color scheme definition, element selection, lighting and decor design, with props, linens, accessories, and furniture/setting pieces available for rental. Targeted at couples needing end-to-end wedding design support.
• Corsages and Boutonnieres Modern, contemporary wearable floral designs (corsages and boutonnieres) for proms, weddings, homecoming, father/daughter and mother/son dances, anniversaries, and special events, with designs tailored to the wearer's outfit.
• Sympathy and Funeral Floral Sympathy and funeral floral arrangements including casket pieces, cremation urn wreaths, standing wreaths, sprays, and one-of-a-kind tribute designs, delivered in partnership with Porter Funeral Home. Targeted at grieving families and funeral homes.
• Corporate and Event Floral Recurring and one-time floral arrangements and dish garden plants for offices and commercial spaces, plus large-scale corporate event installations, ordered through the 'Request Custom Floral' option.
• Dutch Masters Series Specialty floral art collection inspired by the loose, sprawling designs painted by the Great Dutch masters of old, reflecting the owner Jenifer's passion project and artistic design sensibility.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Porter Funeral HomecoreStrategic or Co-development PartnerEden Floral works closely with Porter Funeral Home to design and deliver funeral and sympathy flowers. This is a key partnership for their sympathy and funeral floral service line, providing regular arrangement deliveries to the funeral home and families in grief.

Scale indicators2 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Teleflora: National floral wire-service brand aggregating independent florists. Comparable as an incumbent competitor for sympathy, occasion, and event orders in Eden's market.
• 1-800-Flowers.com: National floral and gifting incumbent operating a wide portfolio of brands including flower delivery, plants, and gift baskets. Comparable as the dominant broad-market competitor Eden is positioned against for everyday and occasion gifting.
• FTD (Florists' Transworld Delivery): Legacy floral delivery network aggregating local florists for national order fulfillment. Comparable as the broader incumbent network Eden competes with for non-local delivery requests.

Direct peers

• Farmgirl Flowers: Woman-founded DTC florist selling handcrafted, designer's choice bouquets with a strong brand aesthetic. Directly comparable on bespoke model, female-founder positioning, and curated color-story merchandising.
• Ode à la Rose: DTC florist focused on French-inspired designer arrangements with same-day delivery in select metros. Comparable on bespoke design positioning and curated floral aesthetic targeting the same gifting customer.
• BloomNation: Online marketplace connecting customers to local florists for delivery and events. Comparable as a competing DTC/local-florist discovery channel that funnels demand away from independent shops like Eden.
• The Bouqs Co. Farm-to-doorstep DTC floral brand with curated collections and same-day/local delivery. Directly competes with Eden's Shopify-based Designer's Choice DTC model for everyday and gifting occasions.
• UrbanStems: DTC floral brand offering designer's choice-style arrangements, subscriptions, and same-day delivery in major US metros. Closely comparable on business model, custom-arrangement positioning, and recurring delivery offering.

Emerging players

• H.Bloom: Subscription-based corporate and residential floral design service. Comparable on Eden's 'Request Custom Floral' recurring corporate delivery line and on subscription-style revenue model.

Regional players

• McKay's Flowers & Gifts: Established Kansas City-area florist offering retail, wedding, and sympathy arrangements. Direct regional competitor for the same KC metro customer base Eden serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eden-floral-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eden Floral + Events