EducaSports - Intercâmbio Esportivo Estudantil

What EducaSports - Intercâmbio Esportivo Estudantil does

EducaSports - Intercâmbio Esportivo Estudantil is a privately-held Brazilian sports and academic exchange intermediary founded in 2012 and headquartered in São Paulo (Rua Maestro Cardim, 1251, Bela Vista). The company connects Brazilian student-athletes — primarily aged up to 22 — with athletic scholarship opportunities at American universities across NCAA, NAIA, and NJCAA divisions, alongside a complementary academic scholarship program for non-athlete high-achieving students. The service portfolio includes individualized athlete assessment, English test preparation partnerships (TOEFL, SAT via Virginia School Center since 2007), documentation and sworn translation, NCAA/NAIA registration, visa processing, and ongoing support throughout the athlete's US collegiate stay, with the engagement cycle typically spanning 8-12 months from initial contact through departure.

The operating model is sales-led and human-capital-driven rather than technology-driven. Distribution relies on a free dual-sided portal system (separate athlete and coach registration portals), earned media across Brazilian outlets (Estadão, Torcedores/UOL, InfoMoney), content marketing through a corporate blog, and direct consultative sales with families. The platform supports soccer, basketball, swimming, tennis, volleyball, baseball, American football, and e-sports, with documented placements across more than 2,000 partner universities. The product set is augmented by add-on services such as Filmed Games Events (Jogos Filmados) and Football Tryouts (Seleativas de Futebol) that produce evaluation video assets for US coaches.

Revenue is generated through professional service fees for the intermediary program, multi-year contracts covering the collegiate journey, and ancillary charges for test preparation, sworn translations (~R$250), document processing (~R$150), NCAA/NAIA registration (US$120), health insurance coordination, and travel logistics. The company has cumulatively placed more than 58 student-athletes in US programs and reports scholarship achievement ranging from 50% to 100% (average ~70%) of US university costs. No proprietary technology platform, mobile application, or AI/ML capabilities are disclosed; the underlying matching infrastructure is a relationship-driven portal rather than an algorithmic system. Ownership is founder-led by Rodrigo K. de Mattos, with his father Walter de Mattos as Institutional Director, and the leadership team includes former professional footballers Jorge Luiz Silva (Jorginho) and Ricardo GelascoV Vieira, lending football-pedigree credibility to the brand.

Name

EducaSports - Intercâmbio Esportivo Estudantil

Legal name

EducaSports

Website

https://educasports.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

EducaSports is a Brazilian sports and academic exchange intermediary founded in 2012 in São Paulo that connects Brazilian student-athletes with athletic and academic scholarships at more than 2,000 American universities across NCAA, NAIA, and NJCAA divisions.

Ownership category

akta.pro rank

Product category

International Student-Athlete Exchange Services

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAEAL

College Recruiting & Scholarship Advisory / Athlete Placement

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYEDANAEAM

Athletic Recruitment & NCAA/NAIA Eligibility Counseling

Education/Tutoring & Test Preparation/College Admissions Counseling & Application Support

SECONDARYEDAIACAB

Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review)

Education/International Education & Study Abroad/International Student Recruitment & Admissions Services

SECONDARYMPAKAMAJ

Athlete International Transfer & Immigration/Visa Services

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

Keywords

• Student athlete exchange
• Sports scholarship placement
• International student recruitment
• Collegiate athletics advising
• Study abroad services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Sports Scholarship Program Management: EducaSports charges for intermediary services connecting Brazilian student-athletes with American universities. The service includes evaluation, university matching, coach interface, scholarship negotiation, documentation support, visa assistance, and pre-departure preparation. The company manages the entire process from preparation through the athlete's stay in the USA.
2. Test Preparation and Documentation Services: Additional revenue from test preparation classes, sworn translations of documents, NCAA/NAIA registration, university applications, and health insurance coordination services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EducaSports operates as an intermediary service that evaluates Brazilian student-athletes, matches them with American universities, negotiates sports scholarships (50-100%, 70% average), and manages the entire journey from English test preparation (TOEFL, SAT) and documentation through visa processing to ongoing support during the athlete's US university stay. The company also brokers academic scholarships for strong students and connects American university coaches with Brazilian talent via registration portals across NCAA, NAIA, and NJCAA divisions.

Product overview

EducaSports is a Brazilian sports and academic exchange platform that connects student-athletes with US universities. The core offerings include Sports Scholarship (for athletes seeking sports scholarships to play at US universities) and the Academic Program (for students seeking merit-based academic scholarships). Supporting products include coach and athlete registration portals, filmed game events for evaluation, a four-stage process guidance system (Como Funciona), and the Vivência experience program. The platform covers sports such as soccer, basketball, swimming, tennis, volleyball, baseball, American football, and e-sports, working with NCAA, NAIA, and NJCAA leagues across over 2,000 US universities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Scholarship (Bolsa Esportiva) Program that secures sports scholarships for Brazilian student-athletes (up to 22 years old) to study and compete at American universities across multiple sports (soccer, basketball, swimming, tennis, volleyball, baseball, American football, e-sports). Service covers athlete evaluation, university matching, coach interface, scholarship negotiation, English test prep coordination, documentation, visa assistance, and pre-departure preparation.
• Academic Program (Programa Acadêmico)

Quantifiable outcome

• Scholarships ranging from 50% to 100% (average 70%) covering tuition, housing, food, sports equipment, and competition travel
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• PandaminorOthersPartner organization shown in the partnerships section of the EducaSports website
• Head to CanadaminorOthersInternational education partner shown in the partnerships section
• EducatletaminorOthersAthletic education partner shown in the partnerships section
• Dordt UniversitycoreStrategic or Co-development PartnerAmerican university partner in the EducaSports network, accepting Brazilian student-athletes through the scholarship program
• Mooca DestroyerscoreStrategic or Co-development PartnerSão Paulo American football team partnership for talent identification and the first Combine EducaSports Brasil/Estados Unidos event, providing pathway for Brazilian football players to earn scholarships at American universities
• Virginia School CenterminorOthersTest preparation partner working with EducaSports since 2007 to prepare student-athletes for TOEFL and SAT exams. Offers classes in-person and via Skype.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ISM (International Sports Management): International sports placement agency that places student-athletes at US universities on athletic scholarships. Most direct international-to-US comparable to EducaSports, focused on a similar niche of cross-border athletic recruiting.
• Athletes in Action / CSPSA: International student-athlete placement services connecting overseas talent with US collegiate programs. Operates in the same international-to-US athletic scholarship niche as EducaSports with comparable end-to-end process.

Broad incumbents

• FieldLevel: Athletic recruiting network focused on connecting athletes with college coaches through profile and video sharing. Operates the same two-sided marketplace model as EducaSports' athlete and coach portals, scaled to the US market.
• CIEE (Council on International Educational Exchange): Major nonprofit international education exchange organization with US university placement programs. Broader portfolio than EducaSports, but overlapping in international student recruitment, admissions support and pre-departure preparation.
• EF Education First: Global education company offering language training, academic programs, and exchange experiences. Comparable to EducaSports on the international education-exchange axis but with vastly broader product portfolio and geographic reach.
• SportsRecruits: College athletic recruiting platform with athlete profiles, video highlight sharing, and coach messaging. Comparable technology-mediated matching workflow to EducaSports' portals, though again focused on the US domestic pipeline.
• CaptainU: College sports recruiting platform serving high-school athletes and college coaches. Competes in the same matching/workflow category as EducaSports' athlete-coach portal, with similar self-serve registration model.
• NCSA (Next College Student Athlete): The largest US-based college athletic recruiting platform, connecting high-school athletes with college coaches across NCAA divisions. Closest scaled analogue to EducaSports' athlete-coach matching model, but US-domestic rather than international-student focused.
• Kaplan International: International education provider offering university pathway, language and test-preparation programs. Overlaps with EducaSports on the test prep (TOEFL/SAT) and US university admissions support components.

Emerging players

• Study in the USA: International student recruitment and US university placement platform with country-specific content including Brazil. Direct overlap with EducaSports' international student recruitment and admissions support function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/educasports-intercambio-esportivo-estudantil

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EducaSports - Intercâmbio Esportivo Estudantil