The Education Showroom

What The Education Showroom does

The Education Showroom is a UK-based private limited company, founded in 2022 and headquartered in Snettisham, King's Lynn, that operates an online B2B marketplace connecting schools and Multi-Academy Trusts (MATs) with vetted education solution providers. Its platform hosts free, themed daily events in three formats—online school improvement events, 30-minute personalised Quick-Meets, and extended 75-minute Spotlight Events—delivering 1-to-1 and small-group meetings between school/MAT decision-makers and accredited suppliers across categories including literacy, numeracy, SEND, wellbeing, administration, curriculum, wraparound care and infrastructure. The underlying technology is a virtual meeting platform that combines event scheduling, themed supplier matching, and curated supplier onboarding, supported by free webinars, podcasts and a Teacher and Senior Leader Awards programme.

The company's revenue model is a marketplace commission structure: schools and MAT leaders attend free of charge, while education suppliers pay to participate in events and gain qualified access to decision-makers. To drive attendance and conversion, the platform layers financial incentives on the buyer side, including £50–£100 donations per event attended and a 20% purchase contribution up to £400 on purchases made with met suppliers, plus tiered referral fees (£50 for school leaders, £200 for MAT leaders). Reach indicators include 200+ school and MAT leaders attending events monthly, approximately 90 suppliers exhibiting monthly, and named endorsements from MAT CEOs (The LEARNERs' Trust, Tudor Grange Academies Trust, The YES Trust, Cidari Multi-Academy Trust) and individual school leaders. The Education Showroom does not disclose revenue, funding, or external investors and operates with a five-person team.

Name

The Education Showroom

Legal name

The Education Showroom

Website

https://educationshowroom.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Education Showroom is a UK online marketplace connecting schools and Multi-Academy Trusts with vetted education suppliers via free daily themed events, 1-to-1 Quick-Meets, and supplier participation fees.

Ownership category

akta.pro rank

Product category

Education Marketplace (B2B EdTech Procurement)

NAICS

Educational Services (611), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

Keywords

• Online education marketplace
• School supplier events
• Multi-academy trust services
• Education procurement platform
• Edtech vendor matching

Headquarters

HQ city

Snettisham, Kings Lynn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Supplier Partnership Fees: Education suppliers pay to participate in online events and quick-meets, gaining access to school and MAT decision-makers. The company facilitates connections and earns revenue from supplier participation fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

The Education Showroom operates a free online B2B marketplace that connects UK schools and Multi-Academy Trusts (MATs) with pre-vetted education solution providers through themed online events, Quick-Meets, and Spotlight Events. Schools and MAT leaders attend for free while education suppliers pay to participate and gain access to decision-makers. The platform adds value through rigorous supplier due diligence, personalised matching, financial incentives (20% purchase contributions up to £400 and £50-£100 donations per event), and a referral programme.

Product overview

The Education Showroom is a free online B2B platform connecting UK schools and Multi-Academy Trusts (MATs) with vetted education solution providers. The core offering comprises three event formats: Free Online School Improvement Events (daily themed events), Quick-Meets (30-minute personalised sessions), and Spotlight Events (extended 75-minute deep-dives). The platform acts as an intermediary, conducting due diligence on all suppliers and facilitating 1-to-1 or small group meetings between school/MAT leaders and education providers. Revenue is generated through supplier participation fees while offering financial incentives to schools (£50-£100 donations per event, 20% purchase contributions up to £400). The platform also features Teacher and Senior Leader Awards, free webinars/podcasts, and maintains a network of 90+ accredited education suppliers across categories including SEN tracking (iTRACK Education, TrackAble), AI tutoring (Lexia, Whizz Education/Maths-Whizz, Evolytes, Robyn Robot), administration (Admicity, Data Protection Education), curriculum (SMART Curriculum, Mozaik), wellbeing (Leadership Edge, Artis Foundation, Pursuit Wellbeing), wraparound care (Good Shepherd Clubs), tutoring (Manning's Tutors), and operational services (Konica Minolta). The company differentiates through rigorous supplier vetting, financial benefits to attending schools, and time savings in procurement processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Online School Improvement Events Daily themed online events that connect UK school and MAT leaders with vetted education solution providers through 1-to-1 and small group meetings, free of charge for attendees.
• Quick-Meets Short 30-minute personalised online presentations in a low-pressure environment, with dates and times chosen by attendees.
• Spotlight Events Extended themed online events (typically 75 minutes) featuring multiple education solution providers with deeper exploration of topics for school and MAT leaders.
• Free Webinars and Podcasts Thought-leadership content featuring education experts discussing relevant topics for school and MAT leaders, hosted by CEO Matt Stringer with industry guests.

Quantifiable outcome

• 200+ school/MAT leaders attend events monthly, saving 180 hours on procurement processes per month across the community
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature2 records

Partnerships

23 partnerships are on record, tiered core and supporting.

• iTRACK EducationcoreStrategic or Co-development PartneriTRACK Education provides SEND Progress Tracking Tools for Primary Schools, Special Schools and MATs. Partnered with The Education Showroom for Quick-Meets showcasing their EHCP applications and management solutions.
• Good Shepherd ClubscoreStrategic or Co-development PartnerGood Shepherd Clubs offers fully managed Breakfast and After-School Clubs for schools across the UK. Partnered for Quick-Meets on wraparound care solutions.
• Manning's TutorscoreStrategic or Co-development PartnerManning's Tutors provides personalised tutoring for Primary and Secondary schools, including students awaiting EHCP or SEN diagnosis. 15 years of expertise in academic growth and pupil progress.
• LessonUpcoreStrategic or Co-development PartnerLessonUp is an all-in-one platform for creating, delivering, and reviewing interactive lessons. Converts existing PowerPoints into engaging content with built-in analytics.
• MBI Visuals LtdsupportingStrategic or Co-development PartnerVideo production company supporting schools with high-quality visual storytelling, promotional films, and digital marketing content. Registered supplier to Cheshire West and Chester Council.
• Leadership EdgecoreStrategic or Co-development PartnerLeadership Edge delivers professional development and personal wellbeing services to school and MAT leadership teams. Offers team coaching, colour personality profiling, and 3-tier coaching accreditation.
• EvolytescoreStrategic or Co-development PartnerEvolytes is a game-based maths learning platform integrating educational books with interactive gameplay. Pupils learn and retain maths concepts 4x faster than traditional methods.
• Whizz EducationcoreStrategic or Co-development PartnerWhizz Education provides Maths-Whizz, an award-winning AI-powered virtual maths tutor. Efficacy studies show pupils make average learning gain of 18 months in one year.
• SchudiocoreStrategic or Co-development PartnerSchudio is a leading marketing agency dedicated exclusively to schools and MATs. Trusted by over 400 MATs for website design, parental communications, and admissions solutions.
• MozaiksupportingStrategic or Co-development PartnerMozaik offers nearly 1,500 interactive 3D scenes across History, Geography, and Science, curriculum-aligned for UK schools. Includes multimedia resources, quizzes, and presentation software.
• AdmicitysupportingStrategic or Co-development PartnerAdmicity is a school administration platform automating admissions, bursary applications, and parent communications. Seamlessly integrates with SIMS and cuts admin workload by 75%.
• Data Protection EducationsupportingStrategic or Co-development PartnerData Protection Education provides outsourced DPO services for schools and MATs. Offers comprehensive compliance platform with policy templates, training, and GDPR support.
• LexiacoreStrategic or Co-development PartnerLexia provides AI-powered literacy intervention programmes trusted by 3,500+ UK schools and 300,000 pupils. EEF-endorsed with 20+ published research studies.
• SMART curriculum LtdsupportingStrategic or Co-development PartnerSMART curriculum helps schools and MATs with curriculum design, financial planning, and analytics. Led by Chris Jones with 40+ years of experience; track record of saving schools £100k-£1M.
• Pioneer InterventionsupportingStrategic or Co-development PartnerPioneer Intervention delivers the Pioneer Cadet Awards programme for Primary schools. Multi-award winning programme developing problem-solving, teamwork, and resilience in students.
• Chalkd.AIsupportingStrategic or Co-development PartnerChalkd.AI is an AI-powered teaching assistant for reducing teacher workload and improving mental health. Podcast guest appearance on Education Showroom.
• TG EscapessupportingStrategic or Co-development PartnerTG Escapes provides modular eco buildings for schools and MATs. Supports inclusion, SEND, and alternative provision with sustainable building solutions.
• Peili VisioncoreStrategic or Co-development PartnerPeili Vision provides EFSim, an online ADHD screening tool for children aged 8-13. Validated in 100+ Finnish schools with 10,000 children; endorsed by global experts.
• Konica MinoltasupportingStrategic or Co-development PartnerKonica Minolta provides Managed Print Services helping schools save 25-30% on print costs annually. Offers secure printing, GDPR compliance, and workflow automation.
• Aspire Behaviour ManagementcoreStrategic or Co-development PartnerAspire BM delivers specialist Outreach, Training, Specialist Supply, and Educational Psychology services. Award-winning organisation helping schools build positive, inclusive learning environments.
• Robyn RobotcoreStrategic or Co-development PartnerRobyn Robot is the world's first AI-powered teaching assistant for secondary schools. Live in 100+ classrooms, providing spoken responses and lesson capture for pupil support.
• ClickViewsupportingStrategic or Co-development PartnerClickView provides video content management for classrooms, addressing harmful video content concerns. Podcast collaboration on education safety topics.
• Artis FoundationcoreStrategic or Co-development PartnerArtis Foundation is a creative learning charity trusted by 900+ primary schools. Delivers measurable outcomes in oracy, wellbeing, and inclusion through specialist-led video episodes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schools Week: UK education news, events, and content platform targeting school and MAT leaders. Comparable to TES in serving the same buyer personas and monetising adjacent audiences (events, awards, supplier sponsorships).
• EdSurge: EdTech product discovery and community platform serving schools and districts with a curated catalogue of education solutions and editorial content. Operates the same two-sided marketplace logic as TES (school demand + EdTech supply) but at greater scale in the US.
• The Key Support: B2B support services and guidance platform for school leaders in England. Comparable to TES as a subscription/content platform helping school leaders with operational decisions; an adjacent supplier-distribution surface to the same audience.
• T4 Education: Global events, awards, and content platform for school leaders and educators. Closest direct peer — like TES, T4 curates high-trust experiences (World Teacher Prize, summits) that bring educator communities and education suppliers/partners together around shared content.
• Schools & Academies Show: UK-based in-person events organiser bringing together schools, MATs, and education suppliers. The closest physical-event equivalent to TES's online event format — same audience, same supplier monetisation logic.

Broad incumbents

• Texthelp: Established UK/Nordic EdTech vendor (Read&Write, EquatIO) selling accessibility and literacy tools to schools. Comparable to TES's featured suppliers — a meaningful EdTech brand operating in the same buyer segment.
• Oak National Academy: Government-backed free online classroom resource platform for UK teachers and schools. Indirect competitor to TES's curated supplier-discovery model, occupying adjacent school-leader mindshare with free, high-trust content.
• Twinkl: Large UK-based digital marketplace/publisher for teaching resources, worksheets, and lesson plans. Adjacent competitor in the school procurement journey; broader scope than TES but serves the same UK school-buyer audience.

Emerging players

• EdTech Impact: Independent EdTech review and discovery platform helping schools compare products via verified reviews. Functionally overlapping with TES as a curated EdTech distribution layer, though reviews-led rather than events-led.
• EdPlace: UK-targeted online learning platform for schools and parents. Comparable B2B/B2C education platform serving UK schools, though product-led rather than marketplace-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/edushowroom
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/the-education-showroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Education Showroom