Edulift
Edulift is a Jaipur-based online education counseling marketplace that aggregates online MBA and Executive MBA programs from 12+ UGC-approved Indian universities, connecting working professionals and graduates to partner institutions via free counseling and earning referral commissions on enrollments.
- Company typePrivate
- Founded2012
- HeadquartersJaipur, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Edulift does
Edulift is an India-based online education counseling and lead-generation intermediary founded in 2012 (with predecessor activity from 2009) and headquartered in Jaipur, Rajasthan. The company operates a website-based marketplace that aggregates online MBA and Executive MBA programs from 12+ UGC-approved Indian partner universities — including Amity, NMIMS, Manipal, DY Patil, Jain, MIT SDE, Chandigarh, Uttaranchal, GLA, OP Jindal, VGU, and Galgotia — and routes prospective students through a comparison, inquiry, and free counseling funnel. The platform is built on standard web technology with university comparison tools, an inquiry management system supporting Online MBA, Executive MBA, 1-Year MBA, and MBA/PGDM program selection, and a comprehensive UGC-approved university directory. Delivery is human-led: a network of 500+ career counselors engages inbound leads by phone and email, supplemented by an active SEO and blog content engine targeting organic search traffic for online MBA queries.
The business model is B2C-style on the demand side and B2B on the revenue side. Services are free for students; Edulift earns affiliate/referral commissions from partner universities for each enrolled student. GTM is sales-led and direct-to-consumer via the website, using inquiry forms, downloadable brochures, organic SEO content, and direct counselor engagement to convert working professionals and recent graduates into enrolled students. Customer segments are primarily working professionals seeking upskilling, graduates seeking affordable accredited online degrees, and career changers pursuing management credentials. The company reports it has helped 50,000–100,000+ students since inception, holds a 4.8/5 Google rating across 2,000 reviews, and operates with a 15-person core team. Edulift is privately held and bootstrapped, with no disclosed funding, acquisitions, or executive leadership publicly identified in the source data.
Edulift firmographics
Firmographics- Name
- Edulift
- Legal name
- Edulift
- Website
- https://edulift.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Edulift is a Jaipur-based online education counseling marketplace that aggregates online MBA and Executive MBA programs from 12+ UGC-approved Indian universities, connecting working professionals and graduates to partner institutions via free counseling and earning referral commissions on enrollments.
- Ownership category
- akta.pro rank
Edulift industry classification
Industry- Product category
- Education Counseling Services
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Essay, Resume & Portfolio Coaching Platforms (EDAFAMAD)
- akta.pro secondary industry
- Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)
Keywords
Where Edulift is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Edulift business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Referral/Commission Revenue: Edulift appears to generate revenue through referral arrangements with partner universities. The service is free for students, suggesting the company earns commissions from universities for each student enrolled through their platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free student counseling and guidance |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Edulift product offering
Product offeringCore offering
Edulift is an online education counseling platform that aggregates online MBA and Executive MBA programs from 12+ UGC-approved Indian universities. It provides prospective students with free career counseling, program comparison tools, and admission support to help them select and enroll in partner university programs. The company earns referral commissions from partner universities for each student enrolled through its platform.
Product overview
Edulift is an online learning consultancy platform that aggregates online MBA and Executive MBA programs from multiple Indian universities into a unified discovery and enrollment service. The core offering is a counseling-driven marketplace where prospective students can search, compare, and apply to programs from partner institutions including Amity University, NMIMS, Manipal University Jaipur, Chandigarh University, and others. The platform provides university comparison tools, admission guidance, and career counseling services to connect students with appropriate programs. The product functions as an intermediary layer rather than an education provider itself, offering program discovery, comparison, and enrollment support across a portfolio of 12+ partner universities.
Differentiator
Problem solved
Functional benefit
Products and services
- Online MBA Counseling Services Free expert guidance and admission support for professionals seeking 2-year online MBA programs from partner universities including Amity, NMIMS, Manipal, DY Patil, Jain, and others.
- Executive MBA Counseling Services Career counseling and admission assistance for Executive MBA programs at partner institutions such as Amity University and NMIMS.
- University Comparison Platform Search and comparison tools allowing prospective students to evaluate different online MBA and Executive MBA programs based on specialization, fees, university rankings, and accreditation.
- Career Counseling and Admission Guidance Free career counseling service staffed by 500+ counselors who provide personalized guidance on program selection, application process, and career path planning for online MBA aspirants.
Quantifiable outcome
- Successfully helped 100,000+ students achieve their career goals
- +2 more outcomes
Companies that use Edulift
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Edulift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Edulift partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Amity University OnlinecoreEdulift partners with Amity University Online offering 18 industry-demanded specializations in online MBA. Amity is NAAC Grade A++ accredited and recognized by UGC and AICTE.
- NMIMS OnlinecoreNMIMS Centre for Online and Distance Education offers 2-year online MBA programs. NAAC Grade A++ accredited and ranked among top 100 by NIRF 2024.
- Manipal University Jaipur (Online Manipal)coreOffers 13 industry-relevant specializations in online MBA. NAAC Grade A++ accredited with UGC and AICTE recognition.
- DY Patil University, Navi MumbaicoreOffers 11 industry-relevant specializations. NIRF ranked #44 with NAAC A++ accreditation.
- Jain University OnlinecoreOffers 15+ specializations with NAAC Grade A++ accreditation. NIRF ranked 65th position. Partnered with 2000+ hiring partners.
- MIT School of Distance Education (SDE)core21-month online MBA program with specializations in Infrastructure Development, Material Management, Financial Services. NAAC Grade A accredited.
- Chandigarh University OnlinecoreOffers 20+ dual specialization programs. NAAC Grade A+ accredited with 300+ hiring partners providing 500+ job opportunities.
- Uttaranchal University OnlinecoreOffers specializations in Information Technology, Logistics & Supply Chain, Digital Marketing. Recognized by UGC, AICTE, AIU, ASSOCHAM.
- GLA University OnlinecoreOffers 9 industry-relevant specializations. NAAC Grade A++ accredited with UGC-DEB and AICTE recognition.
- OP Jindal Global Universitycore1-year online MBA for working professionals with 7 specializations. NAAC Grade A accredited and QS I-Gauge Diamond ranking.
- VGU (Vivekananda Global University)coreUGC approved and AICTE-recognized online MBA in 8 industry-relevant specializations. NAAC Grade A++ accredited.
- Galgotia University OnlinecoreNAAC Grade A+ accredited with UGC DEB standards. 300+ hiring partners with 500+ employment partners for placement assistance.
- FounditcoreJain University has partnered with Foundit to provide career services including interview preparation, resume building, and profile highlighting for online MBA students.
Scale indicators8 records
Recent moves1 record
Expansion highlights4 records
Edulift competitors and assessment
Company assessmentDirect peers
- GetMyUni: Indian college discovery and admissions platform providing comparison tools and lead-generation for universities, directly comparable in target audience and affiliate revenue model.
- Leverage Edu: India-based admissions and career counseling platform with a focus on higher education, providing personalized counselor support and university partnerships similar to Edulift.
- CollegeDunia: India-focused college search, comparison, and admissions platform with similar lead-generation economics to Edulift, serving students evaluating online and offline degree programs.
- Careers360: Large Indian education media and counseling platform offering college comparisons, rankings, and admissions guidance; overlaps with Edulift's counseling and discovery layer.
- CollegeDekho: India-based admissions counseling and college comparison platform that connects prospective students with universities, very similar in business model to Edulift's affiliate-driven, counselor-supported marketplace.
Broad incumbents
- Shiksha (Infoedge): Established Naukri/Infoedge-owned education portal offering college search, course discovery, and admissions information across India; broader scale but overlapping audience and affiliate dynamics.
Regional players
- CollegeSearch: Indian college search and comparison platform with a similar discovery-plus-leads model, primarily serving domestic students evaluating online and offline programs.
Emerging players
- iDreamCareer: Indian career guidance and college admissions platform serving students with counseling and psychometric assessments; partial overlap with Edulift's career guidance layer.
- Yocket: India-based study abroad admissions and counseling platform; adjacent in the admissions-counseling category, though focused on international programs rather than online domestic MBAs.
- Mindler: Career guidance and college admissions platform operating in India with counselor-led discovery; comparable to Edulift's persona of career-counselor-driven admissions support.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Edulift social profiles
Digital presenceEdulift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edulift leadership team
Management profileNumber of profiles
Edulift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edulift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edulift
What does Edulift do?
Edulift is an online education counseling platform that aggregates online MBA and Executive MBA programs from 12+ UGC-approved Indian universities. It provides prospective students with free career counseling, program comparison tools, and admission support to help them select and enroll in partner university programs. The company earns referral commissions from partner universities for each student enrolled through its platform.
Is Edulift a public or private company?
Edulift is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Edulift founded?
Edulift was founded in 2012. It employs 11 to 50 people.
Where is Edulift based?
Edulift is headquartered in Jaipur, India, in the Asia region.
How does Edulift make money?
One revenue line is on record: referral/Commission Revenue.
Who are Edulift's main competitors?
Direct peers on record are GetMyUni, Leverage Edu, CollegeDunia, Careers360 and CollegeDekho. Shiksha (Infoedge) is listed as a broad incumbent. CollegeSearch is listed as a regional player. Emerging players are iDreamCareer, Yocket and Mindler.
Does Edulift have an API?
No public API is recorded for Edulift.
What industry is Edulift in?
Edulift's product category is Education Counseling Services. Its primary akta.pro industry code is EDAFAMAD, Essay, Resume & Portfolio Coaching Platforms, with a secondary code of EDAFAMAL, Internship/Apprenticeship Matching & Work-Based Learning Platforms. Its NAICS code is 611710 and its SIC code is 8200.