EduMais

What EduMais does

EduMais is a non-profit educational organization founded in 2016 by Diana Nijboer in Rio de Janeiro, Brazil. It provides free educational programs to approximately 350 underprivileged children and teenagers aged 6–18 in the Pavão-Pavãozinho, Cantagalo, and Tabajaras favelas. The organization operates through a dual-entity structure: the Dutch Stichting EduMais Foundation (established March 2018, ANBI status) provides a tax-advantaged European fundraising channel, while the Brazilian Associação EduMais Brasil (registered March 2025, CNPJ 49.273.077/0001-96) serves as the local implementing entity. EduMais is part of the parent Associação de Ex-conselheiros e Conselheiros da Infância.

Programmatically, EduMais operates nine free programs spanning English language instruction (delivered on-site at partner school Solar Meninos de Luz), Serious Game Design (using the GDevelop platform for programming and game development), Entrepreneurship, "Enter the Labor Market" career preparation, Summer Camp, an Exchange Program with YMCA Camp Hazen, Academic Support (Homework Assistance and Pre-Vestibular), Technology & Digital Skills, and Career & Life Skills. All programs integrate Positive Discipline methodology, a licensed social-emotional learning framework, to address trauma experienced by students in drug- and violence-affected communities. The core technology stack is light: GDevelop for game design education and Microsoft Outlook training, with no proprietary platform or AI layer.

The revenue model is entirely donation-driven, with three streams: individual donations (monthly or annual), corporate and foundation partnerships, and periodic crowdfunding campaigns (e.g., GoFundMe). Revenue figures are not publicly disclosed. Programs are delivered free to beneficiaries (no fees), and the organization is staffed by 16 team members and volunteers combined. Senior leadership includes founder Diana Nijboer (Director and President of the Brazilian entity), with operational coordination performed by former EduMais students who have transitioned into teaching and coordinator roles, creating an alumni-to-staff pipeline. The board of the Dutch foundation comprises Chairwoman Tanja Jungen, Treasurers Christiaan Lageweg and Claudio Fontão, and Secretary Thie Watse Brouwer, all unpaid. EduMais received a Frost & Sullivan Institute Visionary Leadership Best Practices Recognition in 2026.

Name

EduMais

Legal name

Stichting EduMais Foundation

Website

https://edumais.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

EduMais is a non-profit NGO founded in 2016 in Rio de Janeiro that provides free English, technology, entrepreneurship, and career-skills programs to approximately 350 underprivileged children and teenagers aged 6–18 in the Pavão-Pavãozinho, Cantagalo, and Tabajaras favelas, funded entirely through donations.

Ownership category

akta.pro rank

Product category

Youth Education Services

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Social Services (8300), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYEDADALAG

Refugee, Crisis & Humanitarian Education Partnerships (EiE)

Education/Education Administration, Accreditation & Policy/Education Partnerships, Intergovernmental & NGO Programs

SECONDARYEDAGALAK

Children’s & Youth Educational Entertainment (Edutainment)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYEDAFAKAG

Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines)

Education/Education Technology (EdTech) & Digital Learning/Accessibility, Assistive Technology & Special Needs EdTech

SECONDARYEDAFACAC

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAFAHAD

Simulation & Scenario-Based Learning Authoring

Education/Education Technology (EdTech) & Digital Learning/Content Authoring, Instructional Design & eLearning Development Tools

Keywords

• Free education programs
• Youth education services
• Community education NGO
• English language training
• Digital literacy programs

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Donations: Monthly or annual donations from individual supporters who contribute to fund educational programs. EduMais offers transparency with financial reports published annually.
2. Corporate and Foundation Partnerships: Partnerships with organizations and foundations that provide funding and support for specific programs or general operations.
3. Crowdfunding Campaigns: Periodic crowdfunding campaigns through platforms like GoFundMe to fund specific projects and program development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

EduMais is a non-profit educational organization that provides free extracurricular education programs to underprivileged children and teenagers aged 6-18 in Rio de Janeiro's favelas (Pavão-Pavãozinho, Cantagalo, and Tabajaras). Its offerings include English language instruction, programming and game design (using GDevelop), entrepreneurship training, career preparation, academic support, and a U.S. exchange program, all integrated with the Positive Discipline social-emotional learning methodology.

Product overview

EduMais is a non-profit educational organization providing a portfolio of free educational programs to underprivileged children and teenagers in Rio de Janeiro's favelas (Pavão-Pavãozinho, Cantagalo, and Tabajaras). The organization operates as a single unified educational offering rather than a platform-plus-modules architecture. Its programs include: English language classes, Serious Game Design (teaching programming and game development), Entrepreneurship, Enter the Labor Market, Summer Camp, Exchange Program, Academic Support (Homework Assistance and Pre-Vestibular), Technology & Digital Skills (GDevelop, Microsoft Outlook), and Career & Life Skills. All programs are provided free of charge and focus on 21st-century skills including digital literacy, social-emotional learning, and career preparation. The organization serves approximately 350 students across 9 programs.

Differentiator

Problem solved

Functional benefit

Products and services

• English Program Fast-paced and dynamic English-language classes focusing on speaking skills, delivered as part of the curriculum for students of Solar Meninos de Luz school in the Pavão-Pavãozinho favela. Free for underprivileged youth aged 6-18 in Rio de Janeiro.
• Serious Game Design Program Program that empowers students to develop programming, creativity, and digital skills by designing their first board and digital games, exploring marketing and art along the way. Free for underprivileged youth in Rio's favelas.
• Entrepreneurship Program Program in which final-year high-school students propose a project to address a need in the community and then develop and present their business plans in English during the school year. Free for underprivileged youth in Rio's favelas.
• Enter the Labor Market Program Program that prepares final-year students for their next steps with courses on skills development, CV building, LinkedIn, mock interviews, and company visits. Free for underprivileged youth in Rio's favelas.
• Summer Camp January summer camp combining Serious Game Design and English with games, animation, coding, arts, crafts, sports, and music for children and teenagers in Rio's favelas. Free for participants.
• Exchange Program Selected students attend YMCA Camp Hazen in the United States, with home stays that rapidly develop their English and life skills. Free for selected underprivileged students from Rio's favelas.
• Academic Support (Homework Assistance and Pre-Vestibular) Includes Homework Assistance and Pre-Vestibular (Brazilian university entrance exam preparation) programs to support students' academic development. Free for underprivileged youth in Rio's favelas.
• Technology & Digital Skills Program Offers GDevelop programming, Microsoft Outlook training, and Serious Game Design to build digital literacy among underprivileged children and teenagers in Rio's favelas. Free for participants.

Quantifiable outcome

• 350 students currently enrolled across 9 programs
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Solar Meninos de LuzcoreStrategic or Co-development PartnerPrimary educational partner school where EduMais delivers English lessons and other programs to students in the Pavão-Pavãozinho favela. Students from this school receive fast-paced, dynamic English classes focusing on speaking skills.
• YMCA Camp HazencoreStrategic or Co-development PartnerUS-based partner that hosts EduMais exchange students for life-changing experiences including home stays with local families, rapidly developing students' English and life skills.
• Leadgate EuropeminorGTM or Marketing PartnerEuropean organization that supports EduMais's work and helps raise awareness and funds in Europe.
• Hope for TomorrowminorStrategic or Co-development PartnerPartner organization supporting EduMais's mission to provide education to underprivileged children in Rio's favelas.
• Books Hostel - Rio de JaneirominorStrategic or Co-development PartnerLocal Rio de Janeiro hostel that supports EduMais through donations and raising awareness among travelers.
• BRAYCE - Brazilian and American Youth Cultural ExchangeminorStrategic or Co-development PartnerCultural exchange organization facilitating youth exchanges between Brazil and the United States.
• VoysminorGTM or Marketing PartnerTechnology company that supports EduMais and helps raise visibility for the organization.
• MaiscaminhosminorStrategic or Co-development PartnerPartner organization working with EduMais to support educational programs for vulnerable children.
• Positive Discipline AssociationcoreStrategic or Co-development PartnerLicensed methodology provider whose Positive Discipline approach EduMais uses across all programs to help students work through trauma and develop social-emotional skills.
• Global DutchiesminorGTM or Marketing PartnerDutch organization supporting EduMais's visibility and fundraising efforts in the Netherlands.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• British Council: Global organization providing English language education and cultural exchange, including programs for underserved youth. Comparable to EduMais's English Program and Exchange Program (YMCA Camp Hazen), though at vastly larger scale and broader geographic reach.
• Associação Nova Escola: Major Brazilian K-12 education nonprofit focused on teacher support, curriculum, and instructional quality across underserved public schools. Comparable as a larger-scale nonprofit improving educational outcomes for low-income Brazilian children, but with a national rather than favela-specific scope.
• Fundação Roberto Marinho: Large Brazilian education and culture foundation producing free educational content and digital learning platforms (e.g., 'Escola Digital'). Comparable in mission (free 21st-century skills for underserved learners) but vastly larger in scope and budget.
• Fundação Lemann: Prominent Brazilian philanthropy focused on education and social impact, including youth leadership and basic education initiatives. Comparable as a high-credibility Brazilian nonprofit operating in the same beneficiary segment.
• Instituto Unibanco: Established Brazilian education nonprofit working with state public schools on youth education and management innovation. Comparable as a donor-funded, mission-driven education organization targeting Brazilian youth from low-income backgrounds, though at significantly larger scale.

Direct peers

• Maiscaminhos: Brazilian nonprofit supporting educational pathways for vulnerable children and youth. Explicitly listed as a partner of EduMais, with overlapping mission around digital literacy, English instruction, and employability training for at-risk youth in Brazil.
• Solar Meninos de Luz: Direct operational peer and current partner: a favela-based school in Pavão-Pavãozinho offering free education to underprivileged children in Rio. Directly comparable as both a co-delivery partner and a standalone provider of free supplemental education to the same target population.
• Afroreggae: Long-running Brazilian nonprofit operating in Rio's favelas, combining cultural programming, professional training, and education for at-risk youth. Comparable in serving the favela youth segment in Rio de Janeiro with a blend of education, arts, and social-emotional support.

Emerging players

• Teach For Brazil (Ensina Brasil): Brazilian nonprofit placing talented recent graduates as teachers in underserved public schools. Comparable in mission around educational equity for low-income Brazilian youth, though using a fellowship model rather than community-coordinator delivery.
• Room to Read: International nonprofit delivering literacy and girls' education programs in low-income communities. Comparable as a donation-funded nonprofit providing free quality education and life skills to underprivileged children, though operating across multiple countries rather than a single city.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClbmo2QCD_6JH5iGGEoadag
• Facebookfacebook.com/edumais.org
• LinkedInlinkedin.com/company/edumais.org
• Instagraminstagram.com/edumaisrio

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EduMais