Effion Creator School (a part of PT. EFFION GRUP INDONESIA)

What Effion Creator School (a part of PT. EFFION GRUP INDONESIA) does

Effion Creator School, a division of PT. EFFION GRUP INDONESIA, is an Indonesian content creator education institution founded in 2018 that trains individuals and corporate teams in video production, digital marketing, and personal branding. The school operates a tiered program portfolio segmented into four core categories: Creator Workshop (short-format including Creator Secrets 3-day webinar at Rp 250K and Creator Camp 2-day residential at Rp 3.5M), Creator Academy (3-month intensive programs including BNSP-certified For Influencer and For Job Connector tracks at Rp 10.8M), Creator Coaching (1-on-1 High-Speed Content Creator at Rp 15M), and Creator Corporate (The Ultimate Creator Levels 1-3 for enterprise teams at Rp 20M for Level 3). Delivery is hybrid via Zoom/Google Meet for online and three Jakarta-area physical sites (Citi Square Business Park, Mall PIK Avenue, Lemo Hotel Gading Serpong), with an 80% practice-based curriculum and a proprietary Content Creator Framework Strategy taught by named Indonesian creator mentors.

The business operates a community-led GTM motion with WhatsApp and Facebook Messenger as primary conversion channels, supplemented by school outreach (Effion Goes to School), free lead-magnet e-books, and significant earned media across 12+ Indonesian outlets. Revenue streams include one-time B2C tuition fees, B2B corporate training contracts (notably multi-year engagements with BASARNAS and ongoing KOMINFO/KOMDIGI Digital Talent Scholarship participation), and BNSP certification fees. The customer base spans individual aspiring creators (10,000+ cumulative graduates), corporations (Nobu Bank, Wincoss, Pelindo), government institutions, and schools. Underlying technology is operationally light: standard SaaS tools (Zoom, Google Meet, Adobe Premiere Pro, CapCut) with no proprietary platform, AI/ML capabilities are limited to third-party tools (ChatGPT, CapCut AI) taught within the curriculum, and there are no patents, API products, or mobile applications. Effion is bootstrapped with no external funding rounds disclosed.

Name

Effion Creator School (a part of PT. EFFION GRUP INDONESIA)

Legal name

PT. EFFION GRUP INDONESIA

Website

https://effioncreatorschool.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Effion Creator School is an Indonesian content creator education institution (founded 2018, 10,000+ graduates) that delivers video production, digital marketing, and personal branding training to individuals, corporations, and government clients through online, offline, and corporate programs.

Ownership category

akta.pro rank

Product category

Digital Skills Training / Content Creator Education

NAICS

All Other Schools and Instruction (61169), Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Standalone Creator Course Platforms (Branded Schools) (MPACALAB)

akta.pro secondary industries

Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC), Workshops, Webinars & Live Masterclasses (MPACALAD), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Content creator training
• Digital skills education
• Video production courses
• Corporate training programs
• Influencer academy

Headquarters

HQ city

Jakarta Barat

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Individual Training Programs: Tuition fees from individual students enrolling in workshop, academy, and coaching programs. Programs are priced at one-time fees with optional installment payment plans via bank transfer, credit card, or in-house installments. Revenue is one-time per program enrollment, with upsell potential through add-on bonuses and subsequent programs.
2. Corporate Training Contracts: B2B corporate training engagements ('The Ultimate Creator' Level 1, 2, 3) where companies pay to upskill their internal teams as content creators. Pricing ranges from Rp 20 million per program (Level 3) with group sizes up to 50 participants. Multiple engagement years with the same corporate clients (e.g., BASARNAS trained for two consecutive years).
3. BNSP Certification Fees: National competency certification exam (BNSP - Badan Nasional Sertifikasi Profesi) administered as part of the Creator Academy program, generating revenue through certification examination and credentialing fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Effion Creator School is an Indonesian education institution that delivers structured content creator training programs covering video production, digital marketing, and personal branding for individuals and corporate teams. Its offerings span short workshops (Creator Secrets, Creator Camp), 3-month academies with BNSP certification (Creator Academy for Influencer and Job Connector), private coaching (High-Speed Content Creator), and corporate training (The Ultimate Creator Levels 1–3), delivered online and offline at Jakarta-area campuses.

Product overview

Effion Creator School is an Indonesian content creator education platform organized as a portfolio of programs spanning multiple formats: short-format workshops (Creator Workshop category, including Creator Secrets and Creator Camp), academy programs (Creator Academy category covering the 3-month Creator Academy For Influencer and Creator Academy For Job Connector tracks with BNSP national certification), private coaching (High-Speed Content Creator), and corporate training (The Ultimate Creator Levels 1-3 for enterprise teams). Additional program categories include Creator E-Learning, Creator Club, and Creator Box. The platform's core teaching philosophy emphasizes 80% hands-on practice and project-based learning across video production, social media strategy, digital marketing, and personal branding, delivered via online (Zoom) and offline (Jakarta campuses at Citywalk Gajah Mada and PIK Avenue) modes.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator Secrets (3-Day Online Workshop) A 3-day live online webinar providing foundational content creator strategy for beginners, covering content ideation, first 100 content creation, and subscriber growth tactics. Conducted via Zoom. Priced at Rp 250,000 per person (single creator) with group packages available.
• Creator Camp (2 Days 1 Night) A 2-day, 1-night semi-workshop residential camp where participants learn content creator skills from guest stars, produce collaborative video projects, and build networking connections in a live setting. Priced at Rp 3,500,000 per person with group rate of Rp 6,400,000 for two people.
• Video Production Mastery (6-Hour Online Course) A 6-hour live online class teaching foundational video production skills including concept planning, camera operation, and Adobe Premiere Pro editing. Priced at Rp 500,000 (discounted from Rp 1,500,000). Includes full insights, 2x3 hours online-interactive learning, digital module, and e-certificate.
• Creator Academy For Influencer A 3-month offline/online program (72 hours, 24 sessions) designed to build digital careers as content creators and influencers, focusing on video production and personal branding. Conducted at Mall PIK Avenue, Jakarta Utara.
• Creator Academy For Job Connector A 3-month program (72 hours, 24 sessions, max 12 students) preparing individuals for employment as in-house content creators at companies, covering video production, digital marketing, CV building, and soft skills. Priced at Rp 10,800,000. Includes 1-on-1 mentorship, multimedia equipment, goodie bag, speed dating with guest mentors, and BNSP certification opportunity.
• High-Speed Content Creator (72-Hour Private Coaching) An intensive private 1-on-1 coaching program (72 hours across 24 sessions of 3 hours each) offering personalized content creator mentorship including content frameworks, production mastery, digital marketing, and career support. Available online via Zoom or offline at the Jakarta campus. Priced at Rp 15,000,000.
• The Ultimate Creator Level 1 (Corporate Beginner Training) Level 1 of a 3-level corporate training series (beginner level, 12 hours, max 50 students) teaching foundational content creator skills including mindset, ideation, engagement strategy, basic video production, and copywriting for company teams.
• The Ultimate Creator Level 2 (Corporate Intermediate Training) Level 2 of a 3-level corporate training series (intermediate level) teaching intermediate content ideation, engagement strategy, video production, copywriting, basic digital marketing, and creative project management for company teams.
• The Ultimate Creator Level 3 (Corporate Expert Training) Level 3 of a 3-level corporate training series (expert level, 12 hours, max 50 students) teaching advanced video production, advanced copywriting, digital marketing mastery (SEO, Google Ads, YouTube Ads, Social Media, Affiliate, Email), brand elevation, and company-specific case coaching. Priced at Rp 20,000,000 with payment plans available.

Quantifiable outcome

• 10,000+ students trained
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Nobu BankcoreStrategic or Co-development Partner · 1 January 2026Exclusive content creator training engagement for Nobu Bank employees, tailored specifically for the bank's internal content capabilities. Described as an 'exclusive' training program focused on practical skill building for bank staff.
• Wincoss IndonesiamajorStrategic or Co-development Partner · 1 January 2026Digital branding and content training partnership to strengthen Wincoss Indonesia's digital communication and branding strategy. Effion implemented its 'Creator Canvas' methodology for the brand.
• MCN SirclominorStrategic or Co-development Partner · 1 January 2026Collaboration with MCN Sirclo to deliver a free content class on 'From Storytelling To Personal Branding' for Sirclo's member community. This joint community event helped expose Effion to Sirclo's merchant and creator ecosystem.
• Pelindo (Pelabuhan Indonesia)minorStrategic or Co-development Partner · 1 January 2026Content creator training program specifically designed for retired Pelindo employees as part of post-retirement digital upskilling and reskilling initiatives.
• SMK Telkom JakartaminorStrategic or Co-development Partner · 1 January 2026Effion Goes to School program launched at SMK Telkom Jakarta, introducing students to positive content creation through an extracurricular (ekskul) program. Part of school outreach and youth engagement initiative.
• Bunda Mulia SchoolminorStrategic or Co-development Partner · 1 January 2026School branding transformation partnership where Effion trained educators and staff at Bunda Mulia School to strengthen the school's digital presence and 'Education With Empathy' messaging through strategic content.
• House Of CuffminorStrategic or Co-development Partner · 1 January 2026Creative workshop partnership at the Trade In Shoes event, where Effion delivered content creator training with sustainability messaging. Collaboration also involved Zalora, Donasi Barang, and WŌRK-UNUSUAL.
• KOMINFO / KOMDIGI (Kementerian Komunikasi dan Informatika Republik Indonesia)coreStrategic or Co-development Partner · 1 January 2021Partnership for Digital Talent Scholarship program where KOMINFO/KOMDIGI partners with Effion Creator School to provide content creator training to scholarship recipients. Multiple cohorts delivered across 2021, 2022, and continuing in 2026. This is a flagship government digital literacy initiative in Indonesia.
• BASARNAS (Badan Nasional Pencarian dan Pertolongan)coreStrategic or Co-development Partner · 1 January 2021BASARNAS partnered with Effion Creator School for two consecutive years (2021 and 2022) to train their public relations and communication teams as internal content creators for humanitarian messaging and emergency communication. The partnership demonstrates government trust in Effion's corporate training capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skill Academy: Indonesian online course marketplace owned by Ruangguru, offering professional and creative skills courses including content creation. Directly competes with Effion's Creator Workshop and Creator Academy offerings for Indonesian learners seeking paid upskilling.
• MauBelajarApa: Indonesian professional development course platform offering short courses and workshops across business, technology, and creative fields. Comparable to Effion in targeting Indonesian adult learners with practical, paid upskilling programs.
• Buildwith.id: Indonesian digital skills school offering courses in design, coding, and content creation with cohort-based and mentorship-led formats. Closely comparable to Effion in target audience, methodology, and Indonesian market focus.
• Sekolah.mu: Indonesian online learning platform offering cohort-based courses across business, tech, and creative disciplines. Directly comparable to Effion in Indonesian cohort-based course delivery and professional upskilling focus.
• Hacktiv8: Indonesian technology and digital skills bootcamp offering programs in coding, data, and digital marketing. Comparable to Effion in its cohort-based, intensive, project-led training format targeting career-switchers in Indonesia's digital economy.
• Kelas.com: Indonesian online course marketplace offering professional development and creative skills courses to Indonesian learners. Comparable to Effion as a paid Indonesian course platform offering structured, expert-led training programs.

Broad incumbents

• Zenius: Established Indonesian edtech platform offering K-12, test prep, and professional development courses. Comparable to Effion as a domestic Indonesian education provider with multi-format delivery, though its focus skews academic rather than creator-economy.
• Ruangguru: Indonesia's largest edtech platform offering K-12 tutoring, professional skills courses, and corporate training. Comparable to Effion as a domestic Indonesian education provider targeting mass-market learners, but with a much broader curriculum and far greater scale.
• Cakap: Indonesian edtech providing language learning and vocational skills training for individuals and corporate clients. Comparable to Effion in serving B2C Indonesian learners and B2B corporate contracts, though focused on language rather than creator skills.

Regional players

• Video Creators: Australia-based training platform teaching YouTube content creation and creator business skills. Comparable to Effion as a dedicated creator-economy education provider, though focused on YouTube growth and serving an English-speaking global audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/effioncreatorschool
• Instagraminstagram.com/effioncreatorschool
• LinkedInlinkedin.com/company/effioncreatorschool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effion Creator School (a part of PT. EFFION GRUP INDONESIA)