El Día de Valladolid

What El Día de Valladolid does

El Día de Valladolid is a regional Spanish newspaper founded in 2003 and headquartered in Valladolid, Castilla y León, operating under the legal entity SUMANDO TV Y WEB, S.A.U. as part of the Grupo Promecal media group. It serves the local Valladolid metropolitan audience and the broader Castilla y León region with coverage of regional politics, society, culture, and economy, distributed through a free-to-reader digital site at eldiadevalladolid.com and a paid print edition sold via Kiosko.

The company's product surface extends beyond the core newsroom into a set of dedicated vertical sub-brands — Grana y Toro (bullfighting), Cultum (agriculture), and Valladolid Sostenible (sustainability) — as well as add-on content modules such as Cartelera de Cine (cinema listings) and Agenda Cultural (cultural agenda). The publication operates in compliance with GDPR, indicating standard data-handling practices for its digital audience. It employs 16 staff and relies primarily on advertising and sponsorship revenue, with named commercial relationships including Cajamar, a rural savings bank, and Fecosva, the Valladolid commerce federation.

El Día de Valladolid monetizes through local and regional advertising sold to SMEs, cultural institutions, and institutional sponsors. Its go-to-market is anchored by dual digital and print distribution, allowing it to capture both online programmatic and traditional print advertising budgets. Strategic positioning within Grupo Promecal's multi-title network provides shared back-office and cross-publication advertising sales infrastructure, but the business remains narrowly exposed to the economic cycle of the Valladolid local advertising market.

Name

El Día de Valladolid

Legal name

SUMANDO TV Y WEB, S.A.U.

Website

https://eldiadevalladolid.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

El Día de Valladolid is a regional Spanish newspaper (founded 2003) operating under Grupo Promecal, serving Valladolid and Castilla y León with free digital access and a paid print edition, monetized through local advertising across core news and vertical sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Valladolid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Advertising: The newspaper operates as a free service supported by advertising revenue. The website uses cookie-based advertising with personalized ads that fund the free information service.
2. Kiosko (Print Edition): Physical newspaper sales through kiosks and newsstands. The website links to promecal.es/kiosko for print edition purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

El Día de Valladolid is a free regional digital news platform serving Valladolid and its province, providing local, regional, national, and international news across politics, sports, culture, economy, and society. The outlet is operated by SUMANDO TV Y WEB, S.A.U. as part of the Grupo Promecal media group, and it also distributes a physical print edition through the Kiosko channel. Revenue is generated primarily through advertising (digital cookie-based personalized ads) and physical newspaper sales at newsstands.

Product overview

El Día de Valladolid operates as a regional digital news platform with a modular structure consisting of a core news portal (eldiadevalladolid.com) delivering local, provincial, national, and international news across multiple thematic sections. The offering includes specialized sub-brands such as Grana y Oro for bullfighting coverage, Cultum for agricultural news, and Valladolid Sostenible for environmental content. Additional modules include the Kiosko digital archive for paper editions, a movie theater listings section, and a cultural events agenda. The platform also publishes thematic supplements on tourism, environment, Semana Santa, and maintains sports coverage including a sports scoreboard (Tablero Deportivo) and World Cup coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• eldiadevalladolid.com Digital News Portal Free digital news portal providing local, regional, national, and international news coverage for Valladolid and its province, with sections on Valladolid city, province, region, Spain, world, sports, opinion, cultural events, and weather. Targeted at general readers in the Valladolid area.
• Kiosko Digital Newspaper Archive Digital newspaper archive and kiosk service that provides access to the paper edition and special publications of El Día de Valladolid. Links to promecal.es/kiosko for print edition purchases through newsstands and kiosks.
• Physical Print Newspaper Edition Physical print edition of El Día de Valladolid available for purchase through newsstands and kiosks (Kiosko channel) in the Valladolid market.

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• FecosvaminorGTM or Marketing PartnerFecosva and Cajamar partnered to reinforce local commerce in Valladolid. This partnership aims to support and strengthen local businesses and commerce in the region.
• CajamarminorGTM or Marketing PartnerFecosva and Cajamar partnered to reinforce local commerce in Valladolid. This partnership aims to support and strengthen local businesses and commerce in the region.
• Grupo PromecalcoreOthersEl Día de Valladolid is part of Grupo Promecal media group, which operates multiple regional newspapers including Diario de Ávila, Diario de Burgos, Diario Palentino, El Día de Segovia, El Día de Soria, El Día de la Rioja, La Tribuna newspapers, CyLTV, and Navarra Televisión.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• OKDiario: Spanish digital-native news outlet offering free, ad-supported coverage with regional sections. Competes directly for digital advertising budgets and online readers in the same ad-supported news category as El Día de Valladolid.
• 20minutos: Free, ad-supported Spanish digital news outlet with regional editions including Castilla y León. Closely comparable free digital news model serving overlapping audience and advertiser needs as El Día de Valladolid.
• Diario de Ávila: Another Grupo Promecal regional newspaper serving Ávila with a digital-first local news portal. Operates with the same business model, design patterns, and group-level monetization as El Día de Valladolid.
• El Español: Spanish digital news platform with regional coverage including Castilla y León. Closely comparable free, ad-supported digital news model targeting the same advertisers and reader segments as El Día de Valladolid.
• El Norte de Castilla: Long-established regional newspaper covering Castilla y León with a digital news portal. Operates in the same regional market segment as El Día de Valladolid and competes for Valladolid readers and advertisers, with both print and digital editions.
• Diario de Burgos: Sister regional newspaper under Grupo Promecal covering Burgos. Shares parent-company infrastructure and advertising strategy with El Día de Valladolid and offers a directly comparable regional digital news model.

Regional players

• La Vanguardia: Major Spanish regional digital newspaper based in Barcelona with national reach. Operates a similar regional-rooted digital news and advertising model, although its primary geography is Catalonia rather than Castilla y León.

Broad incumbents

• El País: Spain's flagship national newspaper with a substantial digital subscription business. Competes for premium digital-news attention and brand advertising that could otherwise flow to regional titles like El Día de Valladolid.
• El Mundo: National Spanish newspaper with a strong digital news presence. Competes for the same digital news-reading audience and ad budgets in Valladolid, though it serves a broader national rather than hyper-local remit.
• ABC: National Spanish newspaper with regional editions and a major digital platform. Competes with El Día de Valladolid for Valladolid readers and local/national advertisers in the same digital-news category, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/el-d%C3%ADa-de-valladolid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Día de Valladolid