Eldon Homes

What Eldon Homes does

Eldon Homes LLC is a privately held, family-owned residential home builder headquartered in Stoughton, Wisconsin, founded in 1920. The company designs, constructs, and sells new single-family homes within a 40-mile service radius covering Dane, Green, and Rock Counties in southern Wisconsin, operating across eight active planned neighborhoods in municipalities including Albany, Cottage Grove, Edgerton, Evansville, Milton, Mount Horeb, and Stoughton. Eldon Homes employs 13 people and offers three product paths—Quick Move-In (completed or near-completion homes), Semi-Custom (proven floor plans with customer-selected finishes and elevations), and Fully Custom (ground-up design with wall and layout modifications)—plus a 'Build on Your Lot' service for landowners. Pricing is project-quoted within a $350K-$600K+ range depending on home style and customization level, and all homes are sold directly to individual consumers through an in-house Design Studio, the Stoughton headquarters, website lead capture, and home-tour visits.

The business model is one-time unit-sale revenue recognized on home closing, with no recurring or subscription component. Eldon Homes supports its product with structured quality programs (the FTQ-360 phase-by-phase inspection checklist and a 1-2-10 warranty covering 1-year general, 2-year mechanicals, and 10-year structural coverage) and holds Energy Star builder certification and BBB accreditation. The company is a member of the National Association of Home Builders (NAHB), the Madison Area Builders Association (MABA), the Wisconsin Builder Association, and multiple local chambers of commerce across its service area. Marketing is locally focused, relying on direct consultation, community involvement, testimonials, and awards such as the 2025 Madison.com People's Choice for Best Residential Builder and 2026 finalist status. No AI/ML, proprietary software platform, or technology product beyond conventional construction tools and standard web properties was disclosed.

Name

Eldon Homes

Legal name

Eldon Homes LLC

Website

https://eldonhomes.net

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Eldon Homes is a family-owned residential home builder in Stoughton, Wisconsin, constructing single-family homes across three product tiers (Quick Move-In, Semi-Custom, Fully Custom) in eight southern Wisconsin neighborhoods. The company serves individual homebuyers in Dane, Green, and Rock Counties with quoted prices from $350K to $600K+.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Building Construction (23611)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential home construction
• Custom home building
• New home builders
• Semi-custom homes
• Neighborhood development

Headquarters

HQ city

Stoughton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Home Sales - Quick Move-In: Sale of completed or near-completion homes that are move-in ready within weeks. Features designer-selected finishes and represents immediate revenue from finished inventory.
2. Home Sales - Semi-Custom: Home construction services using proven floor plans with customer-selected elevation styles, finishes, and optional upgrades. Revenue recognized upon home completion and closing.
3. Home Sales - Fully Custom: Fully custom home building with design collaboration, including wall modifications and unique layouts. Highest price point tier with longest sales cycle.
4. Build on Your Lot: Construction services for customers who already own land. Assists in home plan selection and builds to same quality standards as community homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Eldon Homes is a residential home builder that designs and constructs new single-family homes in southern Wisconsin, offering three engagement paths: Quick Move-In (completed or near-completion homes), Semi-Custom (proven floor plans with finish and upgrade customization), and Fully Custom (design from scratch). The company also provides a Build on Your Lot service for landowners, an in-house Design Studio for finish selection, and supports home purchases with a 1-2-10 Warranty and FTQ-360 quality inspection program across 8 neighborhood developments.

Product overview

Eldon Homes is a residential home builder offering three home building paths: Quick Move-In (move-in ready homes), Semi-Custom (proven floor plans with customization), and Fully Custom (design from the ground up). The company provides architectural design services with ranch-style and 2-story floor plans, neighborhood development across 8 Wisconsin communities, a Design Studio for finish selections, and quality programs including the 1-2-10 Warranty and FTQ-360 inspection system.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick Move-In Homes Move-in ready or near-completion homes with designer-selected finishes, available immediately or within weeks. Targeted at buyers with time-sensitive moving needs or those who want a finished home without the customization wait. Available across 8 neighborhood communities in southern Wisconsin.
• Semi-Custom Homes Homes built from proven Eldon Homes floor plans with customization options including elevation style, finish selections, and optional upgrades. Balances value and personalization for buyers who want both reliability and customization.
• Fully Custom Homes Complete custom home design service where clients work with the Eldon Homes team to design from the ground up, including moving walls and creating unique layouts. Highest price point tier with longest sales cycle.
• Build on Your Lot Home building service for clients who already own land, providing the same construction quality and standards as community homes. Buyers can select from home plans and tour completed homes of similar plans for reference.
• Design Studio In-house design center located at 135 W Main Street, Suite 100, Stoughton, WI where customers select finishes, countertops, curb appeal details, and other high-end design options to personalize their new home.
• Neighborhood Development Development and construction of residential communities including Hawks View (Edgerton), Magnolia Springs (Stoughton), Nordic Ridge (Stoughton), Quarry Ridge (Cottage Grove), Settler's Grove (Evansville), Shamrock Estates (Albany), Sienna Hills (Mount Horeb), and Stone Barn Estates (Milton).

Quantifiable outcome

• On-time and within-budget delivery track record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Madison Area Builders Association (MABA)coreOthersMembership in regional home builder association providing industry resources, networking, and credibility. Association represents builders in the Madison metropolitan area.
• National Association of Home Builders (NAHB)coreOthersMembership in national home builder trade association providing industry standards, advocacy, and professional development resources.
• BBB (Better Business Bureau)coreOthersBBB Business Review accreditation for Eldon Homes LLC in Stoughton, WI, providing consumer trust and business credibility verification.
• Wisconsin Builder Association (WisBuild)supportingOthersState-level home builder association membership representing Wisconsin's residential construction industry.
• Local Chambers of Commerce (Oregon, Sun Prairie, Stoughton, Cottage Grove, Albany, Edgerton, Mount Horeb)supportingOthersActive memberships in multiple local chambers of commerce across service area demonstrating community engagement and local business presence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PulteGroup: National homebuilder operating across multiple brands and price points. Comparable to Eldon in single-family new construction and entry-to-mid-tier price points, with deeper capital and operational scale.
• M/I Homes: National homebuilder with operations in the Midwest. Comparable to Eldon in single-family new construction and customization options, with significantly larger scale and geographic reach.
• Toll Brothers: National luxury homebuilder with a premium-finishes focus. Comparable to Eldon's Fully Custom tier and $600K+ price point, with stronger brand recognition and access to capital.
• D.R. Horton: Largest U.S. homebuilder with national footprint including Wisconsin. Comparable to Eldon in product category but operates at scale and breadth that could pressure regional pricing and lot acquisition.
• Lennar Corporation: One of the largest U.S. homebuilders with active operations across multiple states including the Midwest. Comparable to Eldon in core product (single-family new construction) but competes at vastly greater scale and with broader geographic diversification.

Direct peers

• Halstatt Homes: Family-owned home builder developing neighborhoods in southeastern Wisconsin (Milwaukee-area markets). Comparable to Eldon in family ownership structure, neighborhood development model, and price point.
• Tim O'Brien Homes: Regional home builder active in southeastern Wisconsin with a focus on energy-efficient, customizable single-family homes. Highly comparable to Eldon in product mix, customization model, and Energy Star positioning.
• Mark Winter Homes: Regional custom and semi-custom home builder serving Wisconsin markets. Comparable to Eldon in the semi-custom / fully custom product tier and customer engagement model.
• Veridian Homes: Wisconsin-based residential home builder operating in the Madison and surrounding southern Wisconsin markets. Comparable to Eldon Homes in geography, product type (single-family new construction), and target buyer segment.
• Bielinski Homes: Wisconsin-based home builder developing communities in the greater Milwaukee and southeastern Wisconsin markets. Comparable to Eldon as a regional builder of single-family homes with in-house design selection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eldon-homes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eldon Homes