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Elead CRM

Full company profile

uuid004c3cq

Namestring
Elead CRM
Legal namestring
CDK Global, LLC
Websiteurl
eleadcrm.com
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Elead CRM is a customer relationship management platform purpose-built for automotive dealerships, operated as a trademark (alongside Elead and Elead1one) of CDK Global, LLC. The product is delivered as a web-based client portal that requires Single Sign-On (SSO) authentication, with multi-factor authentication (MFA) support, and access is contract-gated to existing elead clients. Underlying technology is centered on identity and access management for the CRM layer rather than on bespoke CRM workflow engines surfaced through this portal.

The platform serves B2B clients in the automotive dealer vertical, with distribution conducted exclusively through CDK Global's direct enterprise channel; pricing is not publicly disclosed and the portal does not surface marketing or self-service transactional content. The product is presented as a single unified CRM, with brand assets (CDK_EleadHRZ_BLK_RGB logo) and supporting documentation (SSO/MFA user guide, video walkthrough) consistent with an established, mature dealer-facing tool rather than an emerging offering.

Business model mechanics are inherited from CDK Global's dealer-software contracts: Elead CRM is bundled into the broader CDK dealer technology stack rather than sold as a standalone SKU with transparent pricing. There are no funding rounds, partnership announcements, M&A signals, leadership changes, or product launches disclosed in the source data; the entity appears to be in steady-state operational mode under its parent, with headcount and revenue not separately disclosed.

Short descriptiontext

Elead CRM is a customer relationship management platform for automotive dealerships, operated as a trademark of CDK Global, LLC, providing secure Single Sign-On-authenticated web portal access to dealer clients under CDK's enterprise contracts.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
Markets served

Serves global market

Keyword5 values
automotive CRM software, dealer management systems, customer relationship management, single sign-on authentication, dealership sales platform
Industry3 codes
1Sales Force Automation (SFA) CRM
CodeHDAEAFAAPrimaryYes
2Customer Success & Account Management CRM
CodeHDAEAFADPrimaryNo
3Customer Service, Support & Contact Center CRM
CodeHDAEAFACPrimaryNo
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services51821
Product category
Automotive CRM Software
Social media profiles1 record
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Elead CRM is a web-based Customer Relationship Management platform purpose-built for automotive dealerships. It provides secure client access through a Single Sign-On (SSO) portal with multi-factor authentication, enabling dealers to manage customer relationships, sales, and service operations. The product is operated as a trademark of CDK Global, LLC.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Elead CRM is a single unified Customer Relationship Management platform designed for automotive dealerships. The product provides secure client login through Single Sign On (SSO) functionality. Elead CRM and its associated Elead1one branding are trademarks of CDK Global, LLC.

Product and service1 record
1Elead CRM
CategoryCustomer Relationship Management
Description

Web-based Customer Relationship Management platform designed for automotive dealerships, accessed via a secure Single Sign-On (SSO) portal with multi-factor authentication. The portal is restricted to licensed elead clients and is subject to their contracts with CDK Global, LLC.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Peers10 records
1DealerSocket
TypeDirect peer
Description

DealerSocket, owned by Reynolds and Reynolds, provides CRM, desking, and digital retailing tools for automotive dealerships. It competes head-to-head with Elead CRM in the dealership CRM category with a similar product mix.

2Salesforce
TypeBroad incumbent
Description

Salesforce is the leading horizontal CRM platform with Automotive Cloud and partner-built dealer solutions. It is comparable as the dominant general-purpose CRM that dealerships could adopt instead of a vertical product like Elead CRM.

3Fullpath (formerly AutoLeadStar)
TypeEmerging player
Description

Fullpath is an automotive-specific AI and customer data platform for dealerships. It overlaps with Elead CRM on customer data, marketing, and lead management but is differentiated by its AI-first positioning and CDPA capabilities.

4Cox Automotive
TypeOthers
Description

Cox Automotive is the parent of VinSolutions, Dealertrack, and other dealer technology assets, making it an ecosystem peer and direct competitor to CDK Global. Comparable as a competing automotive technology parent organization in which Elead CRM's competitor products reside.

5Podium
TypeEmerging player
Description

Podium provides messaging, reviews, and customer interaction tools widely adopted by automotive dealers. It intersects with Elead CRM in dealership customer engagement and lead response workflows.

6HubSpot
TypeBroad incumbent
Description

HubSpot is a broad CRM and marketing automation platform used by dealerships and dealer groups. It overlaps with Elead CRM's marketing automation and customer management capabilities, but without vertical automotive workflow depth.

7VinSolutions
TypeDirect peer
Description

VinSolutions is an automotive dealer CRM owned by Cox Automotive, offering lead management, desking, equity mining, and ILM. It is the closest direct competitor to Elead CRM, serving the same automotive dealership customer base with overlapping product scope.

8Reynolds and Reynolds
TypeOthers
Description

Reynolds and Reynolds is the parent of DealerSocket and a major dealership management system provider. It is comparable as a competing automotive technology parent organization whose dealer-facing products overlap with Elead CRM.

9Auto/Mate (Dealertrack DMS)
TypeDirect peer
Description

Auto/Mate is a dealership management system with CRM and service functionality, integrated within the Dealertrack/Cox Automotive stack. It overlaps with Elead CRM on dealership CRM and front-back office workflows.

10Zoho CRM
TypeBroad incumbent
Description

Zoho CRM is a broad horizontal CRM platform with automotive vertical usage among smaller dealer groups. It overlaps with Elead CRM as a general-purpose CRM alternative for dealerships, but lacks automotive-specific depth.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Elead CRM

Automotive CRM Softwareeleadcrm.com

Elead CRM is a customer relationship management platform for automotive dealerships, operated as a trademark of CDK Global, LLC, providing secure Single Sign-On-authenticated web portal access to dealer clients under CDK's enterprise contracts.

What Elead CRM does

Elead CRM is a customer relationship management platform purpose-built for automotive dealerships, operated as a trademark (alongside Elead and Elead1one) of CDK Global, LLC. The product is delivered as a web-based client portal that requires Single Sign-On (SSO) authentication, with multi-factor authentication (MFA) support, and access is contract-gated to existing elead clients. Underlying technology is centered on identity and access management for the CRM layer rather than on bespoke CRM workflow engines surfaced through this portal.

The platform serves B2B clients in the automotive dealer vertical, with distribution conducted exclusively through CDK Global's direct enterprise channel; pricing is not publicly disclosed and the portal does not surface marketing or self-service transactional content. The product is presented as a single unified CRM, with brand assets (CDK_EleadHRZ_BLK_RGB logo) and supporting documentation (SSO/MFA user guide, video walkthrough) consistent with an established, mature dealer-facing tool rather than an emerging offering.

Business model mechanics are inherited from CDK Global's dealer-software contracts: Elead CRM is bundled into the broader CDK dealer technology stack rather than sold as a standalone SKU with transparent pricing. There are no funding rounds, partnership announcements, M&A signals, leadership changes, or product launches disclosed in the source data; the entity appears to be in steady-state operational mode under its parent, with headcount and revenue not separately disclosed.

Elead CRM firmographics

Firmographics
Name
Elead CRM
Legal name
CDK Global, LLC
Website
https://eleadcrm.com
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Short description
Elead CRM is a customer relationship management platform for automotive dealerships, operated as a trademark of CDK Global, LLC, providing secure Single Sign-On-authenticated web portal access to dealer clients under CDK's enterprise contracts.
Ownership category
akta.pro rank

Elead CRM industry classification

Industry
Product category
Automotive CRM Software
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
akta.pro primary industry
Sales Force Automation (SFA) CRM (HDAEAFAA)
akta.pro secondary industries
Customer Success & Account Management CRM (HDAEAFAD), Customer Service, Support & Contact Center CRM (HDAEAFAC)

Keywords

  • Automotive CRM software
  • Dealer management systems
  • Customer relationship management
  • Single sign-on authentication
  • Dealership sales platform

Elead CRM business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Distribution channels1 record

Elead CRM product offering

Product offering

Core offering

Elead CRM is a web-based Customer Relationship Management platform purpose-built for automotive dealerships. It provides secure client access through a Single Sign-On (SSO) portal with multi-factor authentication, enabling dealers to manage customer relationships, sales, and service operations. The product is operated as a trademark of CDK Global, LLC.

Product overview

Elead CRM is a single unified Customer Relationship Management platform designed for automotive dealerships. The product provides secure client login through Single Sign On (SSO) functionality. Elead CRM and its associated Elead1one branding are trademarks of CDK Global, LLC.

Differentiator

Problem solved

Functional benefit

Products and services

  • Elead CRM Web-based Customer Relationship Management platform designed for automotive dealerships, accessed via a secure Single Sign-On (SSO) portal with multi-factor authentication. The portal is restricted to licensed elead clients and is subject to their contracts with CDK Global, LLC.

Companies that use Elead CRM

Customer profile

Segments1 record

Ideal customer profiles1 record

Elead CRM technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Elead CRM partnerships and signals

Strategic signal

Recent moves2 records

Elead CRM competitors and assessment

Company assessment

Direct peers

  • DealerSocket: DealerSocket, owned by Reynolds and Reynolds, provides CRM, desking, and digital retailing tools for automotive dealerships. It competes head-to-head with Elead CRM in the dealership CRM category with a similar product mix.
  • VinSolutions: VinSolutions is an automotive dealer CRM owned by Cox Automotive, offering lead management, desking, equity mining, and ILM. It is the closest direct competitor to Elead CRM, serving the same automotive dealership customer base with overlapping product scope.
  • Auto/Mate (Dealertrack DMS): Auto/Mate is a dealership management system with CRM and service functionality, integrated within the Dealertrack/Cox Automotive stack. It overlaps with Elead CRM on dealership CRM and front-back office workflows.

Broad incumbents

  • Salesforce: Salesforce is the leading horizontal CRM platform with Automotive Cloud and partner-built dealer solutions. It is comparable as the dominant general-purpose CRM that dealerships could adopt instead of a vertical product like Elead CRM.
  • HubSpot: HubSpot is a broad CRM and marketing automation platform used by dealerships and dealer groups. It overlaps with Elead CRM's marketing automation and customer management capabilities, but without vertical automotive workflow depth.
  • Zoho CRM: Zoho CRM is a broad horizontal CRM platform with automotive vertical usage among smaller dealer groups. It overlaps with Elead CRM as a general-purpose CRM alternative for dealerships, but lacks automotive-specific depth.

Emerging players

  • Fullpath (formerly AutoLeadStar): Fullpath is an automotive-specific AI and customer data platform for dealerships. It overlaps with Elead CRM on customer data, marketing, and lead management but is differentiated by its AI-first positioning and CDPA capabilities.
  • Podium: Podium provides messaging, reviews, and customer interaction tools widely adopted by automotive dealers. It intersects with Elead CRM in dealership customer engagement and lead response workflows.

Others

  • Cox Automotive: Cox Automotive is the parent of VinSolutions, Dealertrack, and other dealer technology assets, making it an ecosystem peer and direct competitor to CDK Global. Comparable as a competing automotive technology parent organization in which Elead CRM's competitor products reside.
  • Reynolds and Reynolds: Reynolds and Reynolds is the parent of DealerSocket and a major dealership management system provider. It is comparable as a competing automotive technology parent organization whose dealer-facing products overlap with Elead CRM.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Elead CRM social profiles

Digital presence

Elead CRM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Elead CRM leadership team

Management profile

Number of profiles

Elead CRM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Elead CRM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elead CRM

What does Elead CRM do?

Elead CRM is a web-based Customer Relationship Management platform purpose-built for automotive dealerships. It provides secure client access through a Single Sign-On (SSO) portal with multi-factor authentication, enabling dealers to manage customer relationships, sales, and service operations. The product is operated as a trademark of CDK Global, LLC.

When was Elead CRM founded?

Elead CRM was founded in -1. It employs 1 to 10 people.

Who are Elead CRM's main competitors?

Direct peers on record are DealerSocket, VinSolutions and Auto/Mate (Dealertrack DMS). Broad incumbents are Salesforce, HubSpot and Zoho CRM. Emerging players are Fullpath (formerly AutoLeadStar) and Podium. Others are Cox Automotive and Reynolds and Reynolds.

Does Elead CRM have an API?

No public API is recorded for Elead CRM.

What industry is Elead CRM in?

Elead CRM's product category is Automotive CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAD, Customer Success & Account Management CRM. Its NAICS code is 51821.

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