Electric Cat

What Electric Cat does

Electric Cat Productions Ltd is a London-based, fully remote B2B marketing and PR agency founded in 2022/2023 by Cat Kevern (Managing Director) and Eloise Newing (Co-Founder and Account Director). The firm operates with a network of approximately nine freelancers and contractors distributed across the UK and Spain, providing services including PR strategy, marketing strategy, graphic design, social media management, web development, and animation. Its addressable market is exclusively the events industry, with named clients spanning event suppliers, venues, agencies, event technology vendors, and adjacent safety and insurance providers such as Acumen Safety, Association of Independent Festivals, The Arena Group, Weezevent, and Vento Event Insurance.

Electric Cat sells time on a single transparent flat day rate with no retainers, no long-term contracts, and no minimum spend, accompanied by live online timesheets for clients. It complements its services business with two content assets: 'The Neon Lounge', an events-industry podcast hosted by the founders, and a free Electric Cat Events and Awards Calendar covering UK, European, and US trade events. The company is bootstrapped, founder-owned, female-founded and led, Living Wage accredited, and relies on event participation (IMEX Frankfurt, IMEX Vegas, Event Production Show), community leadership (NOWIE chair), and earned media rather than paid acquisition for client development. There is no proprietary technology, no AI capability, and no external institutional funding disclosed.

Name

Electric Cat

Legal name

Electric Cat Productions

Website

https://electriccat.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Electric Cat Productions is a London-based, fully remote B2B marketing and PR agency that serves exclusively the events industry. It offers day-rate services across PR, design, social, strategy, and web via a network of freelancers, alongside an industry podcast and community calendar.

Ownership category

akta.pro rank

Headquarters

HQ city

Remote

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing and PR Services: Electric Cat provides B2B marketing and PR services exclusively to the events industry. They charge a single flat day rate for all marketing services with complete transparency - providing live online timesheets that detail exactly what work was done and how long it took. No retainers, no long-term contracts, no minimum spend.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Electric Cat is a B2B marketing and PR agency that exclusively serves the events industry. It delivers a full suite of services including graphic design, marketing and PR strategy, social media management, web design (WordPress, Squarespace, Shopify), content creation, and animation. Services are sold on a single transparent flat day rate with live online timesheets, no retainers, and no long-term contracts.

Product overview

Electric Cat Productions operates as a full-service B2B marketing and PR agency specializing exclusively in the events industry. The core offering is their comprehensive marketing services including graphic design, strategy, web development, social media management, PR strategy, marketing strategy, and animation. The agency complements its service business with The Neon Lounge, an industry podcast featuring conversational interviews with events and marketing professionals. Additionally, they offer a free Electric Cat Events and Awards Calendar as a community resource for tracking industry awards and trade events. The company is proudly female founded and led, operates on a freelance model, and is fully remote.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Cat Productions Full-service B2B marketing and PR agency offering graphic design, strategy, web development, social media management, PR strategy, marketing strategy, and animation services exclusively to clients in and around the events industry.
• The Neon Lounge Podcast Events and marketing industry podcast hosted by Cat Kevern and Eloise Newing, featuring relaxed conversational interviews with industry professionals sharing insights and expertise. Available on Spotify and Apple Podcasts.
• Electric Cat Events and Awards Calendar Free centralized resource for event professionals to track award schemes and trade events across the UK, Europe, and the USA.

Quantifiable outcome

• Secure almost 100 newsletter sign-ups and 15 calls with potential clients at single trade show (Event Production Show)

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NOWIE (Network of Women in Events)coreStrategic or Co-development PartnerCat Kevern serves as chair of NOWIE, a network supporting women in the events industry. Electric Cat actively participates in NOWIE events, mentoring programs (Level Up scheme), and uses the platform for industry networking and thought leadership. The partnership is central to the company's community involvement.
• D&ADminorStrategic or Co-development PartnerCat Kevern mentors for D&AD Shift, an award-winning industry night school created in collaboration with Google and Adidas to support self-taught professionals entering the creative industries. This is a personal mentoring commitment by the Founder.
• Agency HackersminorGTM or Marketing PartnerElectric Cat participated in Agency Hackers' annual Clockwork conference, with Cat Kevern speaking on a panel about agency structure. The partnership provides speaking opportunities and industry visibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency serving enterprise clients with experiential and event marketing. Comparable end-market (events and experiential marketing for large brands) but at much greater scale and broader portfolio.
• MKG: Creative experience agency with deep events and experiential marketing practice. Comparable in delivering brand experience and event marketing for B2B clients, but with a broader portfolio and larger footprint than Electric Cat's boutique model.

Direct peers

• The Beyond: UK creative and events marketing agency serving brands and event organizers. Comparable in service mix and UK events-industry client base.
• Banks Sadler: UK event and experiential agency serving enterprise clients with event production and associated marketing. Comparable in UK events-industry focus, though more production-heavy than Electric Cat's marketing-only model.
• Gleanin: Event marketing and attendee-engagement platform serving the events industry. Comparable as a vertical specialist in events marketing (Electric Cat's founder has hosted Gleanin's CEO on The Neon Lounge podcast), though Gleanin is software-led rather than agency-led.
• Oddity Events: UK-based events agency whose director appeared on Electric Cat's Neon Lounge podcast. Comparable as a UK events-industry operator, though positioned as an event producer rather than a marketing agency.
• Live Union: UK-based creative and digital agency with deep events industry focus. Directly comparable to Electric Cat as a UK B2B marketing agency serving event clients with overlapping service lines (digital, content, creative).
• Mash Media: UK-based events industry media and marketing services company (publisher of Conference News, Exhibition News, etc.). Comparable as a UK events-industry specialist with content, media, and marketing capabilities.
• Brands2Live: UK-based B2B events marketing and PR agency serving the events industry. Closely comparable to Electric Cat in vertical specialization, target customer (event organizers and suppliers), and B2B marketing service mix.

Emerging players

• Splash: Event marketing platform providing tools for event promotion, registration, and brand experiences. Adjacent peer addressing similar buyer (events marketers) with a software rather than agency model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/show/7hlHvVAOWO6jpVJtCvGAQU
• LinkedInlinkedin.com/company/electric-cat-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Cat