Gleanin

What Gleanin does

Gleanin, operated by Level 29 Ltd, is a UK-based SaaS company founded in 2011 and headquartered in London that provides a Community Marketing Platform designed specifically for event organizers and event marketers. The platform enables promoters to convert event data — speakers, sponsors, exhibitors, sessions, and attendees — into promotional assets and distribute them through each stakeholder's personal social network via web-based share links that require no app download, supporting Facebook, LinkedIn, Instagram, Twitter/X, WhatsApp, and Slack. Core technology comprises a spreadsheet-to-banner content generation engine, stakeholder network orchestration, and analytics on share-link reach, augmented by two AI-branded features: Intelligent Crop™ (facial recognition for automatic headshot cropping) and Intelligent Text™ for automated copy. The product is delivered through three subscription tiers — Gleanin at $459/month, Gleanin Pro at $1,539/month, and a custom-priced Enterprise plan — with a 14-day free trial supporting a product-led growth motion and a 2-month discount on annual billing. The company also operates ACTIVATE, a free virtual event and podcast series with a community of 5,000+ event marketers functioning as a content-led top-of-funnel channel.

Revenue is generated almost entirely from monthly and annual SaaS subscriptions, with named enterprise customers including Informa Markets, Reed Exhibitions, Clarion Events, Emerald, Easyfairs, IMEX Group, Swapcard, Event Tech Live, Tarsus, RAI Amsterdam, and CES — all in the exhibitions and B2B events vertical. The company holds ISO 27001:2022 certification, is GDPR-compliant, and stores personal data in AWS eu-west-1 (Ireland). Despite a lean team of 1–10 employees, the platform supports cross-border enterprise deployments across the UK, Continental Europe, and North America.

Name

Gleanin

Legal name

Level 29 Ltd

Website

https://gleanin.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Gleanin is a UK-based SaaS platform that enables event organizers to convert stakeholder data into promotional content and distribute it through speaker, sponsor, exhibitor, and attendee networks across social media channels, serving enterprise exhibition brands.

Ownership category

akta.pro rank

Product category

Event Marketing Software

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro primary industry

Recommendation & Discovery Engines (content/product) (BPAMAAAG)

Keywords

• Event marketing software
• Community marketing platform
• Word-of-mouth marketing
• Social referral platform
• Event promotion software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Monthly or annual subscription-based pricing with three tiers: Gleanin, Gleanin Pro, and Enterprise. 1-month minimum contract with ability to pause subscription. Annual payment receives 2 months free discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Gleanin is a web-based Community Marketing Platform that enables event marketers and organisers to create promotional campaigns and empower speakers, sponsors, exhibitors, and attendees to share branded content across social platforms via browser-based links. The platform combines dynamic content creation, AI-powered facial recognition for image cropping, and intelligent reporting to drive event registrations and improve marketing ROI for trade shows, conferences, and hybrid events.

Product overview

Gleanin offers a unified Community Marketing Platform consisting of three pricing tiers (Gleanin, Gleanin Pro, and Gleanin Enterprise) designed to help event marketers attract more attendees through word-of-mouth marketing. The platform enables users to create promotional content and empower stakeholders to share it across social platforms via web-based links. Key AI-powered features include Intelligent Crop(tm) for automatic headshot cropping and Intelligent Text(tm) for streamlined text editing. The product portfolio includes the core Community Marketing Platform, three pricing tiers differentiated by user count and feature access (with API and SSO available on higher tiers), and the complementary ACTIVATE brand initiative which provides a free virtual marketing event and ACTIVATE Sessions podcast for community building.

Differentiator

Problem solved

Functional benefit

Brands

• ACTIVATE: ACTIVATE is Gleanin's virtual marketing event for event marketers, featuring lightning talks, practical advice sessions, and the ACTIVATE Sessions podcast series featuring interviews with industry experts.

Products and services

• Gleanin Community Marketing Platform Web-based SaaS platform that enables event marketers to build promotional campaigns from templates or custom designs, distribute web-based sharing links to event stakeholders (speakers, sponsors, exhibitors, attendees), and track which channels and influencers drive event registrations. Includes dynamic content creation from spreadsheet data, AI-powered Intelligent Crop for headshot cropping, Intelligent Text for banner copy, multichannel social sharing, and enterprise-grade analytics.

Quantifiable outcome

• Clarion Events achieved 100% increase in event attendee registration, 100% increase in social media engagement, 100% increase in referral traffic
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Cvent is a large, established event management suite covering registration, venue sourcing, marketing, and attendee engagement. It is a broad incumbent because it offers overlapping event marketing and attendee acquisition capabilities as part of a much wider portfolio, rather than specializing narrowly in community marketing.
• HubSpot: HubSpot is a leading marketing automation and CRM platform with broad content creation, social sharing, and analytics capabilities. It is a broad incumbent because event organizers may use HubSpot Marketing Hub for promotional content and email campaigns that partially substitute for Gleanin's specialized event community marketing workflows.
• Eventbrite: Eventbrite is a large-scale ticketing and event marketing platform serving millions of event organizers. It is a broad incumbent because while its core is ticketing, it has expanded into event promotion, email marketing, and discovery — overlapping with Gleanin's event marketing capabilities at the SMB end.

Emerging players

• Influitive: Influitive is an advocate and community marketing platform for B2B enterprises that drives referrals and word-of-mouth through customer communities. It is an emerging player because it competes with Gleanin on the core mechanism — empowering stakeholders to share on a company's behalf — though Influitive focuses on customer advocacy rather than event-specific communities.
• Bevy: Bevy is a community-led growth platform helping companies build and scale branded communities, including community-driven event programs. It is an emerging player because it overlaps with Gleanin's community marketing thesis for events but extends into non-event branded communities served by different buyer personas.

Direct peers

• Splash: Splash is an event marketing platform that enables organizers to create, promote, and measure branded event experiences. It is a direct peer because it competes head-to-head with Gleanin in the event marketing workflow, particularly around attendee acquisition, content promotion, and analytics for event teams.
• Swapcard: Swapcard is an event engagement and community platform for virtual, hybrid, and in-person events. It is a direct peer because it competes in event attendee engagement, networking, and content amplification — note that Swapcard is also a Gleanin customer, indicating partial partnership overlap alongside competitive product overlap.
• Hopin: Hopin is a virtual and hybrid events platform with built-in marketing, registration, and engagement tools. It is a direct peer because it increasingly bundles event community and marketing features that overlap with Gleanin's core workflow, targeting the same large enterprise event organizers.
• Bizzabo: Bizzabo is an event experience platform offering registration, marketing, and analytics for in-person, hybrid, and virtual events. It is a direct peer as it overlaps with Gleanin on event marketing automation, attendee engagement, and event-specific analytics for the same enterprise customer base.
• Hubilo: Hubilo is an event engagement and marketing platform focused on attendee acquisition, registration, and event analytics. It is a direct peer competing for the same enterprise event marketer budgets and offering overlapping promotional content and analytics capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GleanIn
• YouTubeyoutube.com/@gleanin
• LinkedInlinkedin.com/company/glean-in

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gleanin