Elements Casino Surrey

What Elements Casino Surrey does

Elements Casino Surrey is a single-property casino and entertainment destination located at 17755 60 Ave, Surrey, British Columbia, operating under Great Canadian Entertainment's portfolio of BC gaming properties alongside sister site Elements Casino Chilliwack. Founded in 2015 and employing approximately 38 people, the venue offers slot machines, live dealer table games (Blackjack, Roulette, Ultimate Texas Hold'em, Four Card Poker, Baccarat), an exclusive electronic gaming area called Action Arena, simulcast racing, bingo at the Chilliwack site, and sportsbook access. Ancillary amenities include a buffet restaurant with terrace seating, Foodies casual dining, Elements Bar, and two private event venues — Dragon Lounge (up to 220 cocktail/160 sit-down) and The Homestretch at Elements (up to 350 guests). Operating hours run 10AM-1AM Sunday through Thursday and 10AM-3AM Friday through Saturday, with all guests required to present government-issued photo ID per BCLC regulation.

Revenue is generated through five transactional streams: house-edge gaming operations (slots, table games, electronic gaming), food and beverage sales across on-site venues, live entertainment ticketing through the Yuk Yuk's comedy partnership and music performances, private event and group booking rentals (handled through a dedicated sales team and the Triple Seat booking platform), and the Encore Rewards loyalty program which provides recurring engagement with optional subscription-style recurring usage. Digital touchpoints include a Player Gaming Account enabling fund deposit/withdrawal across slots and tables, Casino Credit pre-arrival credit lines, and integration with the PlayNow online gaming platform via Encore Rewards points. Reservation infrastructure includes OpenTable for buffet bookings.

The customer base is segmented horizontally across gaming enthusiasts (primary), entertainment seekers, dining customers, and corporate/private group event organizers, all served in a direct-to-consumer walk-in model with B2B group sales layered on top. Distribution is entirely domestic British Columbia, governed by BCLC regulatory licensing under the provincial gaming framework, which functions as both the operational license and the primary barrier to entry in the market. Marketing is conducted through Great Canadian Entertainment's national platform, leveraging the Encore Rewards ecosystem, on-site promotions, email communications, the corporate website, and the Yuk Yuk's entertainment partnership.

Name

Elements Casino Surrey

Legal name

Great Canadian Entertainment

Website

https://elementscasinosurrey.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Elements Casino Surrey is a Great Canadian Entertainment casino property in Surrey, BC offering slots, live table games, electronic gaming, dining, live entertainment, and private event venues, serving adult gaming patrons and group event customers in the BC Lower Mainland market.

Ownership category

akta.pro rank

Product category

Casino & Gaming Entertainment

NAICS

Casinos (except Casino Hotels) (71321), Casinos (except Casino Hotels) (713210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino Table Games Operations (MPAEAAAN)

akta.pro secondary industry

Casino Poker Operations (Land-Based) (MPAEAEAB)

Keywords

• Casino gaming operations
• Slot machines
• Live table games
• Electronic table gaming
• Casino entertainment venues

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Gaming Operations: Revenue from slot machine play, live table games (Blackjack, Roulette, Ultimate Texas Hold'em, Four Card Poker, Baccarat), and electronic gaming terminals. House edge generates recurring revenue from player wagering activity.
2. Food and Beverage: On-site dining venues including buffet service, The Well Public House restaurant, Foodies casual dining, and Elements Bar. Revenue from food sales, beverages, and catering services for events.
3. Entertainment: Live entertainment including comedy shows, music performances, and theatrical events. Revenue generated through ticket sales and event venue rentals.
4. Group Bookings and Event Rentals: Private event hosting including Dragon Lounge (up to 220 cocktail/160 sit-down), Homestretch at Elements (up to 350 guests), and The Well Public House (up to 70 guests) for corporate events, fundraisers, birthdays, and parties.
5. Rewards Program Membership: Encore Rewards loyalty program drives repeat customer engagement and data collection. Points earned through gaming and dining encourage increased customer lifetime value.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Elements Casino Surrey operates a full-service casino floor offering slot machines, live dealer table games (Blackjack, Roulette, Ultimate Texas Hold'em, Four Card Poker, Baccarat), and the exclusive Action Arena electronic table gaming experience. The property also provides on-site dining (Buffet, Foodies restaurant, Elements Bar), live entertainment programming, simulcast racing, sportsbook services, and private event hosting in the Dragon Lounge and Homestretch venues, all under the Encore Rewards loyalty program integrated with the PlayNow online gaming platform.

Product overview

Elements Casino Surrey is a gaming and entertainment destination operated by Great Canadian Entertainment, offering a unified casino experience combining slot machines, live table games, and electronic gaming (Action Arena). The property provides ancillary services including Player Gaming Accounts for fund management, Casino Credit for credit access, and simulcast racing. Dining options include the Buffet restaurant, Foodies casual dining, and Elements Bar. Event venues include the Dragon Lounge (up to 220 guests) and The Homestretch at Elements (up to 350 guests). The company also operates sister properties including Elements Casino Chilliwack, Chances Maple Ridge (Bingo), and participates in the Encore Rewards loyalty program for British Columbia casinos.

Differentiator

Problem solved

Functional benefit

Brands

• The Dragon Lounge: Private venue at Elements Casino Surrey for hosting birthday parties, dinners, and fundraisers accommodating up to 220 guests for cocktail-style reception and 160 guests for sit-down dinner.
• The Homestretch at Elements
• Action Arena
• Encore Rewards
• Foodies
• Elements Bar
• The Well Public House

Products and services

• Elements Casino Surrey A casino destination offering slot machines, live table games, electronic gaming tables, dining, and entertainment in Surrey, British Columbia, operated by Great Canadian Entertainment.
• Slot Machines A selection of slot machines including the latest titles, with a high-limit room available for players seeking higher stakes.
• Live Table Games Traditional table games including Blackjack variants, Roulette, Ultimate Texas Hold'em, Four Card Poker, and Baccarat played with live dealers.
• Action Arena Electronic Tables Electronic gaming experience available exclusively at Elements Casino Surrey, featuring automated Roulette, Baccarat, and Ultimate Texas Hold'em with electronic betting systems.
• Bingo Traditional and electronic bingo sessions held at Elements Casino Chilliwack and Chances Maple Ridge, with multiple sessions daily and jackpot prizes.
• Dragon Lounge Private Event Venue Private event venue at Elements Casino Surrey accommodating up to 220 guests for cocktail receptions or 160 for sit-down dinners, used for birthdays, fundraisers, and corporate events.
• The Homestretch at Elements Event Space Versatile event space at Elements Casino Surrey accommodating up to 350 guests for various events including conferences, private parties, and fundraisers.
• Buffet Restaurant Restaurant at Elements Casino Surrey offering terrace-style seating with floor-to-ceiling windows and weekend all-you-can-eat buffet service.
• Foodies Restaurant Casual dining restaurant featuring a diverse menu in a relaxed atmosphere at Elements Casino Surrey.
• Elements Bar Bar operating on Friday and Saturday nights offering refreshing beverages at Elements Casino Surrey.
• Encore Rewards Loyalty Program Loyalty program for BC casinos offering points earned through gaming and dining, redeemable across British Columbia properties and the PlayNow online gaming platform.
• Simulcast Racing Live broadcast racing coverage from various tracks with scheduled race calendars and event information.
• Sportsbook Sports betting services available across Great Canadian Entertainment properties.
• Live Entertainment Programming Live entertainment including comedy shows (via Yuk Yuk's partnership), music performances, and theatrical events at Elements Casino Surrey.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core, major and minor.

• British Columbia Lottery Corporation (BCLC)coreOthersRegulatory partnership for casino operations in British Columbia. BCLC oversees and regulates all casino gaming activities ensuring compliance with provincial gaming laws. Elements Casino operates under BCLC licensing and oversight framework.
• PlayNowmajorTechnology or IntegrationOnline gaming platform integration with Encore Rewards loyalty program. Allows members to earn and redeem loyalty points across both physical casino locations and PlayNow online gaming, extending engagement beyond physical venues.
• Yuk Yuk's Comedy ClubminorGTM or Marketing PartnerEntertainment partnership providing comedy performances at Elements Casino locations with integrated ticketing through Yuk Yuk's website.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chances Maple Ridge: Adjacent Great Canadian Entertainment property in Maple Ridge, BC focused on bingo and community gaming. Shares the BCLC licensing framework, Encore Rewards pool and overall GCE operating model, making it a directly comparable small-format BC peer.
• Cascades Casino Delta: Another Great Canadian Entertainment community casino in Metro Vancouver (Delta, BC) offering slots, live tables and dining at a similar scale and positioning to Elements Casino Surrey. Same GCE operating playbook, regulatory regime and Encore Rewards integration make it the closest apples-to-apples peer.
• River Rock Casino Resort: Metro Vancouver (Richmond, BC) full-service casino with slots, live tables, multiple restaurants and an attached hotel. Same BCLC regulatory environment and overlapping clientele; differs from Surrey primarily by adding lodging capacity, making it the most directly comparable destination peer.
• Hard Rock Casino Vancouver: Coquitlam, BC community casino under BCLC oversight with slots, live tables and entertainment programming. Directly competes with Surrey for Fraser Valley / Tri-Cities gaming spend and shares roughly comparable non-lodging amenity mix.
• Elements Casino Chilliwack: Sister property under the same Elements Casinos brand operated by Great Canadian Entertainment in Chilliwack, BC. Same slots/tables/bingo/event offering and Encore Rewards footprint, serving Fraser Valley versus Surrey's Metro Vancouver catchment.

Broad incumbents

• Parq Vancouver: Large integrated downtown Vancouver casino resort with two hotel towers, multiple restaurants and conference facilities. Larger and more destination-oriented than Surrey, but competes for the same Lower Mainland entertainment and event spend.
• Pickering Casino Resort: Great Canadian Entertainment casino + 275-room hotel in the Greater Toronto Area. Same parent and rewards infrastructure as Surrey, providing a relevant benchmark for monetization, loyalty integration and entertainment programming within a larger integrated footprint.
• Casino New Brunswick: Great Canadian Entertainment's destination casino hotel in Moncton with 126 rooms, gaming, dining and the Molson Canadian Centre entertainment venue. Useful sibling benchmark for Surrey's group events, food & beverage, and entertainment revenue strategy.
• Great Canadian Casino Resort Toronto: Flagship Great Canadian Entertainment integrated casino resort in Ontario with slots, tables, hotel, theatre and dining. Same parent operator, shared Encore-style rewards and marketing platform, but a much larger integrated resort compared to Surrey's community-casino positioning.
• Caesars Entertainment: Global diversified casino and entertainment operator with integrated resort properties worldwide. While geographic overlap with Surrey is limited, Caesars is a relevant benchmark for omnichannel loyalty design, gaming-floor economics and event-driven F&B monetization applicable to any regional casino.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elements-casino-surrey

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elements Casino Surrey