Eleonora Meubelen
Eleonora Meubelen is a Dutch furniture wholesaler founded in 1994, designing and distributing wooden home furniture across dining, cabinets, seating, and living categories to independent dealers across the Netherlands through the Dutch Interior Experience Center and Klantenportaal B2B portal.
- Company typePrivate
- Founded-
- HeadquartersBarneveld, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Eleonora Meubelen does
Eleonora Meubelen, legally Eleonora B.V., is a Dutch furniture wholesaler founded in 1994 and headquartered in Barneveld, the Netherlands. The company designs and distributes a broad collection of home furniture spanning dining tables, salon and side tables, cabinets and dressoirs, TV units, bookcases, dining chairs, bar stools, sofas, and armchairs, organized around coordinated series such as Edward, Lio, Josh, and Harvey, with collections refreshed on a twice-yearly Spring/Summer and Fall/Winter cadence. Materials center on natural oak and mango wood with travertin and marble accents, and the design philosophy emphasizes simplistic, streamlined, and timeless aesthetics in earth tones.
The company operates a wholesale go-to-market model, selling through a network of independent furniture dealers across the Netherlands that are reached through the Klantenportaal B2B ordering portal. Consumer-facing demand generation occurs through the Dutch Interior Experience Center showroom in Barneveld, where customers can experience full collections before being referred to nearby dealers, complemented by content marketing on Instagram, Pinterest, the Eleonora blog, and seasonal ISSUU digital inspiration guides. Eleonora is part of the Dutch Interior multi-brand group alongside By-Boo, Sevn, Urban Cotton, Isaa, and Rivièra Maison, sharing showroom and distribution channels, and has been featured at the Maison et Objet trade show. The business is privately held with 13 disclosed employees, no disclosed revenue, and no known institutional investors or funding rounds.
Eleonora Meubelen firmographics
Firmographics- Name
- Eleonora Meubelen
- Legal name
- Eleonora B.V.
- Website
- https://eleonora.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eleonora Meubelen is a Dutch furniture wholesaler founded in 1994, designing and distributing wooden home furniture across dining, cabinets, seating, and living categories to independent dealers across the Netherlands through the Dutch Interior Experience Center and Klantenportaal B2B portal.
- Ownership category
- akta.pro rank
Eleonora Meubelen industry classification
Industry- Product category
- Home Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)
Keywords
Where Eleonora Meubelen is headquartered
LocationHeadquarters
- HQ city
- Barneveld
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Eleonora Meubelen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Furniture Wholesale: Eleonora B.V. operates as a furniture wholesaler ('huismeubelgroothandel') providing dining tables, salon and side tables, cabinets, and seating furniture to dealers and interior professionals.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Eleonora Meubelen product offering
Product offeringCore offering
Eleonora Meubelen (Eleonora B.V.) is a Dutch furniture wholesaler ('huismeubelgroothandel') that designs and supplies home furniture — dining tables, salon and side tables, cabinets and dressoirs, seating, TV units, sofas, bookcases, and bar stools/tables — to a network of furniture dealers across the Netherlands. Collections are released twice a year (Spring/Summer and Fall/Winter) in natural materials and earth tones, with coordinated design series such as Edward, Lio, Josh, and Harvey.
Product overview
Eleonora Meubelen is a Dutch furniture company offering a broad collection of home furniture across two seasonal lines (Spring/Summer and Fall/Winter). The product portfolio is organized into core categories — dining tables (eettafels), salon and side tables (salon- en bijzettafels), cabinets and dressoirs (kasten en dressoirs), seating including dining chairs and armchairs (zitmeubelen), TV units (tv-meubels), sofas and fauteuils, bookcases, and side tables/nightstands — plus several named series (Edward, Lio, Josh, Harvey, Aron, Remi, Helsinki) that span multiple product categories, providing coordinated furniture solutions. The company also operates a physical Dutch Interior Experience Center showroom in Barneveld, Netherlands.
Differentiator
Problem solved
Functional benefit
Companies that use Eleonora Meubelen
Customer profileSegments2 records
Ideal customer profiles2 records
Eleonora Meubelen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eleonora Meubelen partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Dutch InteriorcoreDutch Interior is the parent/umbrella brand for Eleonora Meubelen and several other furniture brands. Eleonora products are showcased at the Dutch Interior Experience Center, and Eleonora appears to operate as a subsidiary or brand under the Dutch Interior group.
- By-BoominorBy-Boo is a partner brand featured alongside Eleonora in the Dutch Interior Experience Center. Brands cross-promote on Pinterest boards and through collaborative content. Both brands share the same retail channel and aesthetic positioning.
- SevnminorSevn is a partner brand showcased at the Dutch Interior Experience Center. The brands share the same retail distribution channel and target similar customer demographics interested in contemporary furniture.
- Urban CottonminorUrban Cotton is a partner brand featuring wall textiles and soft furnishings, showcased at the Dutch Interior Experience Center alongside Eleonora furniture.
- IsaaminorIsaa is a partner brand listed alongside Eleonora in the Dutch Interior Experience Center network, suggesting shared retail and distribution channels.
- Rivièra MaisonminorRivièra Maison is a partner brand featured at the Dutch Interior Experience Center. Both Eleonora and Rivièra Maison are distributed through the same dealer network and experience center.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Eleonora Meubelen competitors and assessment
Company assessmentBroad incumbents
- West Elm: Williams-Sonoma-owned broad home furnishings retailer with mid-premium positioning, natural material aesthetics, and a much larger multi-country footprint overlapping with Eleonora's target demographic.
- IKEA: Global mass-market home furnishings incumbent that anchors the Dutch furniture market and competes indirectly with Eleonora at lower price tiers while shaping category expectations.
- Habitat (Sami S.A.): European design-led home furnishings retailer with dining, living, and bedroom collections, operating at a larger scale across multiple countries with overlapping mid-market positioning.
Direct peers
- KARE Design: German furniture and home accessories brand with a strong lifestyle/showroom concept and trend-driven collections, comparable to Eleonora's twice-yearly seasonal cadence and inspirational retail approach.
- Hülsta: German premium household furniture manufacturer with dining, living, and bedroom collections in solid wood, comparable to Eleonora's design-led, natural-material positioning in Western Europe.
- Rivièra Maison: Dutch premium home furniture brand with a similar rural/natural-material aesthetic, sharing the same Experience Center and dealer network as Eleonora under the Dutch Interior umbrella.
- Goossens Wonen en Slapen: Established Dutch home furniture brand offering living and dining collections in oak and natural materials, serving comparable mid-market Dutch homeowners through its own stores.
- By-Boo: Dutch lifestyle furniture and accessories brand distributed through the same Dutch Interior Experience Center and dealer channel, targeting the same contemporary interior customer.
Emerging players
- LoooX: Dutch boutique furniture and home accessories brand with a comparable design philosophy and presence on the Dutch interior showroom circuit.
- Dimehouse: Dutch online-led furniture retailer with industrial and Scandi-inspired dining and living pieces, competing for the same trend-conscious Dutch consumer at accessible price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eleonora Meubelen social profiles
Digital presenceEleonora Meubelen compliance and trust
Trust signalCompliance1 record
Eleonora Meubelen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eleonora Meubelen leadership team
Management profileNumber of profiles
Profiles1 record
Eleonora Meubelen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eleonora Meubelen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eleonora Meubelen
What does Eleonora Meubelen do?
Eleonora Meubelen (Eleonora B.V.) is a Dutch furniture wholesaler ('huismeubelgroothandel') that designs and supplies home furniture — dining tables, salon and side tables, cabinets and dressoirs, seating, TV units, sofas, bookcases, and bar stools/tables — to a network of furniture dealers across the Netherlands. Collections are released twice a year (Spring/Summer and Fall/Winter) in natural materials and earth tones, with coordinated design series such as Edward, Lio, Josh, and Harvey.
Is Eleonora Meubelen a public or private company?
Eleonora Meubelen is a private company. It is classified as unknown and is currently operating.
When was Eleonora Meubelen founded?
Eleonora Meubelen was founded in -1. It employs 11 to 50 people.
Where is Eleonora Meubelen based?
Eleonora Meubelen is headquartered in Barneveld, Netherlands, in the Europe region.
How does Eleonora Meubelen make money?
One revenue line is on record: furniture Wholesale.
Who are Eleonora Meubelen's main competitors?
Broad incumbents on record are West Elm, IKEA and Habitat (Sami S.A.). Direct peers are KARE Design, Hülsta, Rivièra Maison, Goossens Wonen en Slapen and By-Boo. Emerging players are LoooX and Dimehouse.
Does Eleonora Meubelen have an API?
No public API is recorded for Eleonora Meubelen.
What industry is Eleonora Meubelen in?
Eleonora Meubelen's product category is Home Furniture. Its primary akta.pro industry code is CRAOAFAA, Furniture (Residential & Commercial) Wholesale Distribution. Its NAICS code is 33712 and its SIC code is 5020.