Elettronauti

What Elettronauti does

Elettronauti is an Italian-language digital media platform focused on electric mobility, renewable energy, and automotive technology, founded in 2019 and based in Nave, Brescia. It operates as a personal media brand owned by founder Matteo Valenza, functioning less as a corporate entity and more as a registered individual trademark publisher. The platform distributes news articles, reviews, and educational content via its primary website (elettronauti.it) and an extensive social media footprint including a YouTube channel with 185,000 subscribers, a Facebook page with 35,000 fans, an Instagram presence of 15,000 followers, and a TikTok channel with 11,000 followers, supplemented by Telegram, LinkedIn, X, and Twitch. Its flagship recurring editorial product is 'La sfida dei 1.000 km', a standardized 1,000 km highway range and charging test using FreeTo-X HPC infrastructure, with additional sub-brands comprising Elettronauti Originals (editorial content), Elettronauti Experiences (user-driven long-term reviews), and Elettronauti Academy (educational ElettroWiki entries).

The company monetizes through three revenue streams: third-party advertising and sponsored content on the platform (with Plenitude, Hankook, and insurance providers mentioned as advertisers), paid consulting services for electric mobility infrastructure under 'Consulenza Mobilità Elettrica', and community donations. It also maintains an affiliate relationship with charging network Be Charge and has built a utility product, 'Mappa Colonnine Fast', an interactive map of fast-charging stations across Italy. The operating model is community-led, with content production and audience engagement tightly bound to the founder's personal brand and an editorial team of approximately 11 people. Elettronauti serves Italian-speaking EV owners, prospective buyers, and general readers interested in electric mobility, with B2B exposure to charging operators, energy providers, and fleet electrification clients, all delivered exclusively through digital channels and concentrated in the Italian domestic market.

Name

Elettronauti

Legal name

Matteo Valenza (Individual/Sole Proprietor)

Website

https://elettronauti.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Elettronauti is an Italian-language digital media platform and personal brand publishing news, reviews, and standardized EV range test videos ('La sfida dei 1.000 km') for Italian-speaking electric mobility enthusiasts, monetizing via advertising, consulting, and donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Nave, Brescia

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: The website displays third-party advertisements through sponsored content slots and banner placements. Advertisers mentioned include Plenitude (energy provider), Hankook (tires), and insurance providers targeting the EV enthusiast demographic.
2. Consulting Services: Elettronauti offers consulting services for electric mobility infrastructure, helping businesses and individuals understand EV adoption, charging solutions, and fleet electrification strategies.
3. Donations: The platform accepts donations from its community of supporters who want to support independent electric mobility journalism in Italy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Elettronauti is an Italian-language digital media platform that publishes news, reviews, and educational content about electric vehicles, charging infrastructure, and renewable energy. It operates a YouTube channel with 185,000 subscribers producing EV range tests such as the "Sfida dei 1.000 km" series, maintains an interactive map of Italian fast-charging stations, and offers paid electric mobility consulting services for individuals and organizations.

Product overview

Elettronauti is a comprehensive Italian-language news and media platform focused on electric mobility, renewable energy, and automotive technology. The platform operates as a content publisher with multiple sections: a news aggregation covering EVs, charging infrastructure, and energy topics; the Academy with educational ElettroWiki resources; the 'La sfida dei 1.000 km' video series testing EV range on standardized Italian highway circuits; a charging station map utility; Originals editorial content; Experiences user community content; and a YouTube video channel. The company also offers consulting services for electric mobility adoption.

Differentiator

Problem solved

Functional benefit

Brands

• Elettronauti Originals: Original editorial content and analysis produced by the Elettronauti team
• Elettronauti Experiences
• Elettronauti Academy
• La sfida dei 1.000 km

Products and services

• Consulenza Mobilità Elettrica
• La sfida dei 1.000 km
• Mappa Colonnine Fast

Quantifiable outcome

• Ioniq 6 completed 1,000 km challenge in approximately 10 hours consuming 240 kWh at a cost of approximately 88 euros using BeCharge subscription
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• FreeTo-XcoreStrategic or Co-development PartnerFreeTo-X is a strategic partner providing high-power charging (HPC) infrastructure along Italian highways. Their charging stations are used as the standard stops in the 'Sfida dei 1.000 km' (1,000 km challenge) series, where Elettronauti tests electric vehicles under real highway conditions. The partnership enables practical, reproducible range testing using consistent charging infrastructure across multiple EV models tested.
• Be ChargeminorGTM or Marketing PartnerBe Charge is featured as a recommended charging provider through affiliate marketing. Elettronauti promotes Be Charge's charging network to its audience and includes affiliate links in articles and video descriptions. The partnership provides revenue through referral arrangements while offering readers discounted charging rates.
• PlenitudeminorGTM or Marketing PartnerPlenitude (Enel X Way) is featured as a sponsor for the Plenitude On The Road summer campaign. The partnership involves advertising placements on the Elettronauti platform promoting Plenitude's energy and charging services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fully Charged: Fully Charged is a video-led clean-energy and EV media brand known for explainers, vehicle tests, and events. It is comparable to Elettronauti's YouTube-led testing, educational content, and community model.
• Electrek: Electrek is a digital news and video publication focused on EVs, batteries, charging, and clean energy. It directly compares with Elettronauti's Italian-language electric-mobility coverage, community audience, and advertising-led media model.
• Green Car Reports: Green Car Reports is an EV-focused automotive news and review publication serving buyers with vehicle, charging, and ownership information. It directly overlaps with Elettronauti's practical reviews, educational content, and advertising audience.
• CleanTechnica: CleanTechnica is an online clean-technology publication covering EVs, renewable energy, and sustainable transport. Its specialist editorial focus and community-driven traffic make it directly comparable to Elettronauti's niche mobility media platform.
• OmniAuto.it: OmniAuto.it is an Italian automotive news and review publisher with online editorial content. It is a direct peer in domestic-language editorial coverage, audience targeting, and digital media monetization.
• InsideEVs: InsideEVs publishes EV news, reviews, range and charging analysis, and video content for an enthusiast audience. It is a direct content and monetization peer to Elettronauti's news, review, test, and affiliate platform.
• Motorbox: Motorbox is an Italian automotive media site covering vehicle news, tests, and industry developments. It is a direct peer that overlaps with Elettronauti's Italian-language editorial reach and commercial audience.

Broad incumbents

• Car and Driver: Car and Driver is a large automotive editorial brand offering reviews, buying advice, comparisons, and EV coverage. It is a broad incumbent with overlapping content, consumer education, and advertising inventory.
• Motor1: Motor1 is a broad automotive media publisher with news, reviews, comparisons, and video coverage across global editions, including EVs. It is a broad incumbent comparable in audience, editorial format, and advertiser inventory.
• Quattroruote: Quattroruote is an established Italian automotive publication and website covering cars, tests, mobility, and industry news. It is a broad incumbent comparable in Italian readership, automotive content, and advertising inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/matteovalenza_
• YouTubeyoutube.com/@elettronauti
• Facebookfacebook.com/matteo.valenza.yt
• LinkedInlinkedin.com/company/elettronauti
• Instagraminstagram.com/elettronauti
• TikToktiktok.com/matteovalenza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elettronauti