ELEVATE Hub

What ELEVATE Hub does

ELEVATE Hub is a UK-based, founder-led membership community platform serving HR professionals, headquartered in Worthing and established in 2023 by Claire Cathcart. The company operates a three-tier subscription model — EVOLVE (£15/month or £150/year) for community and live workshops, PRO (£35/month or £350/year) extending to 20 quarterly 1:1 mentor slots with the founder and a 50+ masterclass library, and INDIES (£25/month or £250/year) tailored for HR consultants and solopreneurs — plus two premium cohort courses (a £497 one-day Accelerator and the £1,497 8-week Strategic HR S.H.I.F.T Programme). The platform is built on a community-led growth motion using self-serve website sign-ups, a dedicated community portal at community.elevatehub.co.uk with invitation codes, and a content marketing engine comprising The HR Podcast, a magazine, a blog, and the State of HR Report.

The product surface extends beyond memberships into Magic Lessons AI, a generative AI tool co-developed with Dr. Ben Levy that produces lesson plans and HR training sessions for £295/year (£195 for members), and live event programming including the ELEVATE Event (Wellbeing Edition and 2027 edition). The company is privately held, has no external institutional funding, operates exclusively in the UK market, and reports a customer base of "hundreds of HR professionals" across HR managers, advisors, and directors. Founder Claire Cathcart's personal brand, anchored by 20 years of corporate HR experience (TUI, EDF Energy, Impellam Group) and 2025–2026 industry recognition, is the central asset around which the community, mentorship slots, and product catalogue are organised.

Name

ELEVATE Hub

Website

https://elevatehub.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ELEVATE Hub is a UK-based, founder-led membership community platform that provides HR professionals with tiered subscriptions, live workshops, mentorship, and the Magic Lessons AI tool for creating training content.

Ownership category

akta.pro rank

Product category

HR Professional Development & Training

NAICS

Human Resources Consulting Services (541612), Professional and Management Development Training (611430)

SIC

Services-Membership Organizations (8600), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Attendee Mobile Apps & Engagement Platforms (THAHAFAE)

Keywords

• HR professional community
• Membership platform
• HR training courses
• Career development
• AI lesson planning

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Membership Subscriptions - EVOLVE: Community-focused individual membership providing access to chat rooms, expert support, live sessions, workshops, and policy/template resources. Offered as monthly (£15) or annual subscription (£150).
2. Membership Subscriptions - PRO: Development-focused corporate membership including all EVOLVE features plus monthly book club, performance power hour sessions, 20 quarterly 1:1 sessions with Claire Cathcart, access to recorded masterclasses, and exclusive WhatsApp group. Annual subscription at £350.
3. Membership Subscriptions - INDIES: Dedicated membership for HR consultants and solopreneurs offering exclusive chat room, monthly live sessions, event discounts, and discounted AI platform access. Monthly (£25) or annual (£250).
4. Magic Lessons AI Platform License: Annual license for AI-powered lesson plan creation tool. Full year access at £295 for non-members, £195 for members (approximately £4/week).
5. Strategic 1-day Accelerator Course: One-day intensive virtual course for HR professionals transitioning to strategic roles. Includes 1-month free membership access and 40+ masterclasses. Priced at £497 per participant.
6. Strategic HR S.H.I.FT Programme: 8-week live cohort programme with 8 modules covering strategic HR leadership. Includes quarterly 1:1s through Pro membership and annual Pro membership access. Priced at £1497.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ELEVATE Hub is a community-led membership platform for HR professionals, offering tiered memberships (EVOLVE, PRO, INDIES) that deliver chat rooms, live expert workshops, mentoring, templates, employment law guidance, and career clinics. The ecosystem extends to Magic Lessons AI, an AI-powered lesson-plan and HR training session creation tool, plus structured training programmes (an 8-week Strategic HR S.H.I.F.T cohort and a 1-day Strategic Accelerator) and content channels such as The HR Podcast and a magazine.

Product overview

ELEVATE Hub is a community membership platform with three tiers (EVOLVE, PRO, and INDIES) offering HR professionals chat rooms, live workshops, templates, expert mentoring, and career development resources. The ecosystem includes Magic Lessons AI (an AI-powered course creation tool developed with Dr. Ben Levy), structured programmes like The Strategic HR S.H.I.F.T (8-week cohort) and Strategic 1-day Accelerator, plus events and publications including The HR Podcast, Magazine, and State of HR Report.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Lessons AI: AI-powered tool for creating lesson plans and HR training sessions, developed in partnership with Dr. Ben Levy
• The Strategic HR S.H.I.FT
• Strategic HR Accelerator

Products and services

• ELEVATE Hub EVOLVE Community-focused membership tier for HR professionals providing chat rooms, live workshops, policies and templates, mentoring scheme, expert access, first-level employment law, career and recruitment clinics, discounted engagement and survey platforms, and event ticket discounts.
• ELEVATE Hub PRO Development-focused membership tier including all EVOLVE features plus 20 quarterly 1:1 sessions with Claire Cathcart, an exclusive WhatsApp group, access to 50+ masterclass recordings, monthly book club, and performance power hour sessions.
• ELEVATE Hub INDIES Dedicated membership tier for HR consultants and solopreneurs featuring an exclusive indie chat room, monthly live sessions, event discounts, access to experts, and discounted access to the Magic AI Lessons Platform.
• Magic Lessons AI AI-powered lesson plan and HR training session creation tool that generates structured course content in minutes, with unlimited courses per year. Developed in partnership with Dr. Ben Levy, who provides user support. Sold to HR professionals, trainers, and consultants.
• The Strategic HR S.H.I.F.T Programme 8-week live cohort programme with 8 modules covering strategic HR leadership, stakeholder relationships, leadership, and commercial acumen. Includes weekly 90-minute sessions with Claire Cathcart, quarterly 1:1s via ELEVATE Hub Pro membership, and annual Pro membership access. Priced at £1,497.
• Strategic 1-day Accelerator One-day virtual course (10am-4pm) helping HR professionals transition to strategic HR roles, covering strategic HR partnership, stakeholder relationships, people strategy development, and HR data interpretation. Includes a 30/60/90-day success plan and 1-month free access to ELEVATE Hub Membership with 40+ masterclasses. Priced at £497.

Quantifiable outcome

• Members are securing new jobs, huge pay increases, promotions and developing confidence to thrive in their careers
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Dr. Ben LevycoreStrategic or Co-development PartnerDr. Ben Levy co-developed the Magic Lessons AI platform with ELEVATE Hub founder Claire Cathcart. The partnership leverages Ben's expertise in understanding and getting the best out of people. He provides ongoing support for users who struggle with the AI tool, and together they offer this technology to HR professionals for creating training sessions and lesson plans.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Culture Amp: Culture Amp is an employee experience platform combining engagement surveys, performance, and development with HR practitioner content. It is a broader incumbent whose people-development and HR community resources overlap with ELEVATE Hub's professional development focus.
• HiBob: HiBob is an HRIS and people operations platform for modern HR teams, increasingly adding learning and development features. It is a broader incumbent that competes for HR tech and development budgets alongside community-based offerings like ELEVATE Hub.
• Lattice: Lattice is an HR software platform covering performance, engagement, and career development, with content and community for HR leaders. It is a broader incumbent relative to ELEVATE Hub, overlapping on HR professional development resources and engagement tooling, but extending into broader SaaS HR functionality.
• CIPD: CIPD is the chartered professional body for HR and people development in the UK and Ireland, offering membership, qualifications, and learning resources. It is a broader incumbent competitor to ELEVATE Hub given its UK dominance and the fact that one ELEVATE customer explicitly benchmarks against CIPD qualifications.

Direct peers

• Engage for Success: Engage for Success is a UK-based movement and community focused on employee engagement and HR best practice. It overlaps with ELEVATE Hub as a UK HR practitioner community combining events, resources, and a network of HR professionals.
• HR.com: HR.com is an established online community and resource hub for HR professionals offering webinars, articles, and member programs. It is comparable to ELEVATE Hub as both target HR practitioners with subscription-based access to community, content, and professional development resources.
• HRD Connect: HRD Connect is a UK-based HR community platform running events, awards, and content for senior HR leaders. It competes with ELEVATE Hub for the same UK HR director and HR business partner audience through events, masterclasses, and networking programs.
• DisruptHR: DisruptHR is an HR community event series and content platform aimed at HR professionals and people leaders. It overlaps with ELEVATE Hub on community-led events, HR content, and a member base of practitioners seeking development outside traditional training.
• People Managing People: People Managing People is a media and community platform publishing content, podcasts, and events for HR leaders and people managers. It directly mirrors ELEVATE Hub's combination of a magazine, podcast, and member-driven community for HR professionals.
• The HR Gazette: The HR Gazette is an HR news, opinion, and community publication covering the UK and global HR profession. It is comparable to ELEVATE Hub as both operate content-led community platforms targeting HR practitioners with editorial, podcasts, and member engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elevate-hr-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELEVATE Hub