Atlungstad Golf

What Atlungstad Golf does

Atlungstad Golf AS is a privately-held Norwegian golf club operating an 18-hole championship course in Ottestad, Innlandet county, designed by Dave Thomas Ltd and in continuous play since 2007. The asset also includes a 6-hole short course, a driving range, clubhouse with proshop and café, and the 2019-acquired Disponenten event venue. The company runs a secondary location at Espern offering year-round indoor simulator access, and operates a structured golf travel program to destinations including the Dominican Republic, Turkey, Morocco, and South Africa.

The business model is built on a recurring membership base of 1,600+ members paying 7,800-10,300 NOK annually plus optional share purchase (8,000 NOK), augmented by green fees (600-800 NOK), professional instruction including Balance Golf screening (1,495 NOK) and TrackMan-based custom fitting, corporate events, equipment rental and retail, and shareholder-funded golf travel packages. Membership intake was paused in January 2026 due to demand exceeding capacity. The customer base is segmented across individuals, corporate event clients, juniors/elite players, seniors, ladies, and beginners through the Veien til Golf onboarding program.

Go-to-market is sales-led and event-driven: the club relies on direct sales at the facility, Golfbox online booking, corporate event sales through a dedicated contact (Hilde Pram Sveum), and the First Class Golf (FCG) network partnership with five other Norwegian premier clubs for shareholder cross-access. The club is owned by its shareholders with no external institutional investors, governed by a board chaired by Knut Hage (Atlungstad Golf AS) and Lars Hoel (Atlungstad Golfklubb), with Pål-Jan Stokke serving as Managing Director.

Name

Atlungstad Golf

Legal name

Atlungstad Golf AS

Website

https://atlungstadgolf.no

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Golf Club & Recreational Sports Services

NAICS

Golf Courses and Country Clubs (713910), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course operations
• Golf club membership
• Golf instruction services
• Corporate golf events
• Golf travel packages

Headquarters

HQ city

Ottestad

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Golf Membership Fees: Annual playing rights fees with multiple tiers: free play with share (7,800/8,300 NOK), free play without share (9,800/10,300 NOK), beginner, new member, and neighbor membership options. Junior and student discounts available. Family packages with additional junior discounts.
2. Green Fee Revenue: Per-round fees for visitors: 600 NOK weekdays, 800 NOK weekends for 18 holes; 400 NOK for 9 holes. Discounts for neighbors clubs and NSG members.
3. Golf Instruction and Lessons: Private lessons (790 NOK/50 min), follow-up lessons (440 NOK/25 min), custom fitting (790 NOK), group lessons (1,500 NOK for 3-5 people), Balance Golf screening (1,495 NOK/75 min), play lessons (1,500 NOK/9 holes). Lesson packages with discounts available.
4. Beginner Course (Veien til Golf): Introductory golf course packages: Adults 5,500 NOK, Junior 2 (13-19 years) 4,500 NOK, Junior 1 (12 and younger) 3,500 NOK. Includes course, free play and club membership.
5. Shareholder Benefits: Golf shares sold for 8,000 NOK enabling free play membership at reduced rate (7,800 NOK vs 9,800 NOK). Shareholders receive priority booking, free play at partner clubs (FCG network) on Fridays and weekends after 3 PM.
6. Equipment Rental and Sales: Golf club rental (250 NOK/18 holes), golf cart rental (400 NOK/18 holes, 250 NOK/9 holes), club storage lockers (600 NOK/year), club repair services through workshop.
7. Golf Travel Packages: Organized golf trips including Turkey Belek (23,995-52,995 NOK), Morocco (24,495 NOK), Dominican Republic (48,300-59,800 NOK). Includes flights, accommodation, green fees, and pro instruction.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Atlungstad Golf operates an 18-hole championship golf course (designed by Dave Thomas Ltd) plus a 6-hole short game course, driving range, and indoor simulator center. The club sells memberships and green fees for course access, professional golf instruction and custom club fitting, an on-site proshop and café, equipment rental and repair, corporate event packages, golf travel packages, and event/accommodation venue rentals at the historic Disponenten building.

Product overview

Atlungstad Golf operates as a golf club with a diversified product portfolio centered around its 18-hole championship golf course (designed by Dave Thomas Ltd) and supporting services. The core offering includes course access with membership and green fee options, complemented by professional instruction (Headpro Gabriella Andrèn Gundersrud and Pro Daniel Forbes), custom club fitting using TrackMan technology, and the Balance Golf individualized swing development program. Additional revenue streams include a proshop, café, equipment repair workshop, embroidery services, and demo days. The club operates the Espern Golf Simulator Center for year-round indoor play and offers corporate event packages including the 'Golfbuilding' activity format and venue rental at the historic Disponenten building. Membership tiers range from full free play with shares to beginner, neighbor, student, and family packages. The club also organizes extensive tournament programs (Atlungstad Tour, Torsdagsduellen, junior/elite programs) and operates a golf travel business to destinations including Dominican Republic, Turkey, Morocco, and South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course Championship 18-hole course designed by Dave Thomas Ltd (architect of The Belfry and San Roque), set in rolling landscape toward Lake Mjøsa. Available to members and visiting green fee players.
• 6-Hole Short Game Course Free-to-play short game practice area where players use their own balls and clubs. Built with gambling funds and volunteer labor.
• Driving Range Full-service practice facility with grass tees in summer, 20 covered mats, 10 covered positions, ball machine (closes 22:30), and ball card system with deposit.
• Golf Club Membership Annual membership tiers including free play with shares (7,800-8,300 NOK), free play without shares (9,800-10,300 NOK), beginner, neighbor, junior, student, and family memberships. Shareholders receive priority booking and FCG network access.
• Green Fee Play Day visitor golf access at 600 NOK (weekdays) or 800 NOK (weekends) for 18 holes, with 9-hole options and two-round same-day packages. Discounts for neighbor clubs and NSG members.
• Espern Golf Simulator Center Year-round indoor golf simulator facility offering tournament play, virtual courses, pro lessons, and practice. Bookable through GolfBox.
• Professional Golf Instruction Private, group, and playing lessons provided by Headpro Gabriella Andrèn Gundersrud and Assistant Pro Daniel Forbes. Private lessons 790 NOK/50 min, group lessons 1,500 NOK for 3-5 people.
• Custom Club Fitting Professional equipment fitting service using TrackMan radar technology to measure ball flight data and optimize length, lie, grip size, shaft, and clubhead selection. Priced at 790 NOK/50 min.
• Veien til Golf (Path to Golf) Beginner Course Beginner golf course divided into e-learning and practical training over two days, including 18 holes played with a mentor. Adult 5,500 NOK, Junior tiers 3,500-4,500 NOK. Price includes AGK membership and free play for the season.
• Proshop Full golf equipment retail shop offering clubs, balls, apparel, and accessories. Considered one of the best proshops in eastern Norway.
• Golf Café On-site café serving waffles, coffee, sandwiches, hot dogs, hamburgers, and light meals. Catering available for larger tournaments and events.
• Golf Equipment Workshop and Repair Club repair service including grip replacement, shaft changes, and club modifications. Priority service for equipment purchased at the proshop.
• Embroidery Services Custom embroidery service for golf apparel including shirts, jackets, caps, and pants. Logo embroidery 100 kr, name embroidery 100 kr.
• Demo Days Annual equipment demo events where golfers can test new clubs from Titleist, TaylorMade, Callaway, Wilson, Ping, and Cobra brands.
• Corporate Golf Events Customized corporate event packages including Golfbuilding team activities (from 350 NOK/person), firm tournaments (from 800 NOK/person), and complete packages (900 NOK/person) with Atlungstad Brenneri distillery visit, for 8-80+ participants.
• Golf Travel Packages Organized golf trips including Dominican Republic (14-18 nights, 48,300-59,800 NOK), Turkey Belek (1-2 weeks, 23,995-52,995 NOK), Morocco Agadir (24,495 NOK), and South Africa (2026), with flights, accommodation, and golf included.
• Event Venue (Disponenten) Historic 1895 Swiss-style building available for rent as conference, course, or banquet venue accommodating up to 60 guests with views of Lake Mjøsa and the golf course.
• Overnight Accommodation Accommodation in Disponenten with 5 double rooms, private bathrooms, shared lounge and kitchen facilities. Includes golf + accommodation packages from 1,250 NOK per person.
• Equipment Rental Golf equipment rental including clubs (250 NOK/18 holes), golf carts (400 NOK/18 holes, 250 NOK/9 holes), manual trolleys (70 NOK), and electric trolleys (120 NOK). Club storage lockers 600 NOK/year.
• Junior and Elite Golf Programs Structured youth development including Knøtter (5-8 years), Juniors (9-12), Recruits (13-19), Elite/AGK Team (14-20), and annual Summer Camp in week 27.
• Ladies Golf Program Active women's golf group with Tuesday training (17:30), social events, tournaments, and winter simulator play. 100 kr per session with Headpro Gabriella.
• Senior Golf Program Senior golf activities including Tuesday training with Pro Daniel, Thursday tournaments (Stableford/Scramble), NSG tournaments, and regional Taiga Tour participation.
• Torsdagsduellen Senior Tournament Series Weekly 9/18 hole singles tournaments for seniors every Thursday at 09:00, with Order of Merit competition and season-ending prizes.
• Atlungstad Tour Weekly Wednesday tournaments with both gross and net scoring, Order of Merit in both categories, serving as qualification for NM tournaments.

Quantifiable outcome

• Over 1600 members - one of largest golf clubs in Innlandet
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• First Class Golf (FCG) NetworkcoreStrategic or Co-development Partner · 1 February 2025Collaboration between 5 golf facilities (Tyrifjorden, Losby, Kongsvinger, Hakadal, Atlungstad) plus Miklagard Golf. Shareholders with free play at Atlungstad get free play on partner courses on Fridays (all day) and weekends after 3 PM. Pre-booking maximum 2 days in advance. Membership priced at 1,000 NOK added to Golfbox.
• Miklagard GolfminorChannel Partner/ Reseller/ Distributor · 1 February 2025Special agreement where Atlungstad shareholders can play Miklagard Golf for 300 NOK (pre-booking max 2 days). Reduced rate exclusive to FCG members.
• Balance GolfcoreTechnology or Integration · 1 February 2025Individual golf swing development methodology using body screening to adapt grip, stance, ball placement and aim to individual physical characteristics. Provides Atlungstad with unique personalized training approach.
• Sulland (Sponsor)minorGTM or Marketing PartnerAutomotive dealer sponsor visible on sponsorship page. Sponsors mentioned include Sulland Open tournament naming rights.
• Sparebank1 Østlandet (Sponsor)minorGTM or Marketing PartnerRegional bank sponsor listed on sponsorship page with logo placement.
• Kraftriket (Sponsor)minorGTM or Marketing PartnerSponsor listed on sponsorship page with logo display.
• Coca-Cola (Sponsor)minorGTM or Marketing PartnerBeverage sponsor listed on sponsorship page.
• TrackMancoreTechnology or IntegrationRadar technology used for golf analysis during lessons and custom fitting. Measures ball flight and provides precise club data for swing improvement.
• Atlungstad BrennericoreStrategic or Co-development PartnerHistoric distillery located near golf course. Brenneri pipe serves as landmark visible from multiple holes. Integrated into corporate event packages (Atlungstad i pose og sekk) including distillery visits. Course architect Paul Thomas noted the distillery pipe as visible landmark from greens.
• Romeda CateringminorChannel Partner/ Reseller/ DistributorCatering partner for event venue (Disponenten) providing food services. Atlungstad adds 10% for ordering and organization.
• Caddie GolfreiserminorChannel Partner/ Reseller/ DistributorExternal golf travel operator handling Dominican Republic trip bookings. Atlungstad references their booking page.
• Iberostar Waves Punta CanaminorChannel Partner/ Reseller/ DistributorResort hotel in Dominican Republic for golf travel packages. 8 restaurants, 6 bars, all-inclusive service. Includes Iberostar Bavaro Golf Club access.
• Sirene Belek HotelminorChannel Partner/ Reseller/ DistributorAll-inclusive resort hotel in Belek, Turkey for golf travel packages. Access to Antalya Golf courses (Sultan and Pasha courses).
• Antalya Golf (Sultan and Pasha)minorChannel Partner/ Reseller/ DistributorGolf courses in Belek, Turkey included in travel packages. 6 rounds total (3 Sultan, 3 Pasha) per week.
• Hyatt Taghazout Place HotelminorChannel Partner/ Reseller/ DistributorLuxury hotel in Taghazout, Morocco for golf travel packages. Cliff-top location with pool, directly adjacent to golf clubhouse. Included in 7-night Morocco packages.
• Golf du SoleilminorChannel Partner/ Reseller/ DistributorGolf resort in Morocco hosting European Tour events. Atlungstad trips include rounds at Golf du Soleil Tikida and Championship courses.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bærum Golfklubb: One of Norway's largest and oldest golf clubs near Oslo. Comparable member/green-fee business with a stronger urban catchment; relevant as a broader incumbent benchmark for premium Norwegian golf club economics and scale.
• Oslo Golfklubb: Historic premium Norwegian golf club with a strong member-based model. Comparable in championship course, instruction, and corporate-event offerings but with a more elite urban catchment.

Direct peers

• Losby Golfklubb: Premium Norwegian 18-hole golf club located near Oslo and a direct First Class Golf (FCG) network partner of Atlungstad. Comparable in offering (championship course, member/green-fee structure, corporate events) and target demographic of affluent Norwegian golfers.
• Miklagard Golf: Norwegian premium golf facility with a special discounted access arrangement for Atlungstad shareholders (300 NOK/round). Comparable offering — championship course, instruction, simulator, and corporate events — competing for similar corporate and member segments.
• Kongsvinger Golfklubb: Innlandet-region Norwegian golf club and FCG partner of Atlungstad. Comparable scale and member/green-fee business model targeting regional Norwegian golfers with similar corporate and tournament programs.
• Tyrifjorden Golfklubb: Norwegian championship-level golf club and FCG network partner of Atlungstad. Direct peer in member-based golf, reciprocal free-play arrangement, and similar full-service facilities (course, proshop, simulator, instruction).
• Hakadal Golfklubb: Norwegian golf club and FCG network partner of Atlungstad with reciprocal shareholder access. Direct peer in member-based golf and tournament programs, competing for the same southeastern Norwegian golf market.

Regional players

• Middelfart Golf Club: Larger Danish golf club with member-based and corporate-event offerings comparable to Atlungstad. Useful Nordic peer for benchmarking Scandinavian member-golf economics, though operating in a different country.
• Drøbak Golfklubb: Regional Norwegian golf club serving the Oslofjord area with member, green-fee, and corporate event offerings. Comparable in scale and facility mix; relevant regional competitor for visitors and corporate event customers.

Others

• TrackMan: Technology partner that supplies the radar-based launch monitor used by Atlungstad for custom fitting and instruction. Relevant as an enabling ecosystem player rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/atlungstadgolf
• LinkedInlinkedin.com/company/atlungstad-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlungstad Golf