Elite Fitness Club

What Elite Fitness Club does

Elite Fitness Club is a privately held, dual-location fitness operator headquartered in Camden, Arkansas, with a second site in Russellville. Founded in 2018, the company serves individual consumers in south Arkansas seeking gym access, strength training, and supporting nutrition services, and offers dedicated student and senior pricing tiers. The core product is 24-hour gym access on a month-to-month subscription with no cancellation fee, supplemented by amenities including unlimited tanning and an outdoor basketball court at the Camden location.

The company's product surface extends beyond traditional fitness access into nutrition via the Elite Nutrition sub-brand, which operates an on-site smoothie bar and a meal prep service with workplace delivery. Operations are supported by GymMaster membership management software, accessed through an online sign-up portal that enables self-serve enrollment, day pass purchases for guests, and digital liability waivers. The company also offers a franchise and consulting program — including equipment outfitting, turnkey consulting, and Elite-branded franchise opportunities — led by team member Nick May.

Revenue is generated through three streams: recurring monthly gym memberships, transactional smoothie bar and meal prep sales (including workplace delivery), and professional services fees from franchise and consulting engagements. Pricing is not publicly disclosed; the company markets no-contract flexibility, a January sign-up fee waiver, and discount tiers for high school/college students and adults 62+. The business is independently owned, with 11-50 employees and no disclosed institutional funding.

Name

Elite Fitness Club

Legal name

Elite Fitness Club

Website

https://elitefitnessclubs.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Fitness Club operates two 24-hour, no-contract gyms in Camden and Russellville, Arkansas, serving individual consumers with monthly memberships, tanning, basketball access, and an on-site Elite Nutrition smoothie bar and meal prep service, plus a franchise and consulting program.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Fitness center services
• Gym memberships
• Health club access
• Meal prep services
• Gym franchise consulting

Headquarters

HQ city

Camden, Arkansas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Memberships: Monthly billed memberships with no contract, no cancellation fee. Day passes available for guests.
2. Smoothie Bar Sales: On-site smoothie bar with workplace delivery service for smoothies and meal prep.
3. Meal Prep Service: Elite Nutrition meal prep service for members and workplace delivery.
4. Franchise and Consulting Services: Gym ownership consulting, equipment outfitting, turnkey consulting, and franchise opportunities under the Elite brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Elite Fitness Club sells no-contract monthly gym memberships providing 24-hour access to two Arkansas fitness facilities (Camden and Russellville), including unlimited tanning and an outdoor basketball court. It bundles an on-site Elite Nutrition smoothie bar and meal prep service (with workplace delivery) into the member experience. A franchise and consulting program additionally sells gym ownership opportunities, equipment outfitting, and turnkey consulting to entrepreneurs.

Product overview

Elite Fitness Club is a dual-location fitness center chain operating in Camden and Russellville, Arkansas. The core offering is gym membership with 24-hour access, no-contract billing, unlimited tanning, and outdoor basketball. Two integrated nutrition sub-brands expand the fitness offering: Elite Nutrition Meal Prep Service and the Elite Nutrition Smoothie Bar, both providing health-focused food and beverage options. The company also offers business services including a franchise program, gym equipment outfitting, and turnkey consulting for aspiring gym owners.

Differentiator

Problem solved

Functional benefit

Brands

• Elite Nutrition: Meal prep service and smoothie bar operated by the fitness club, accessible via elitenutrition.net

Products and services

• Elite Fitness Club Gym Memberships Monthly no-contract gym memberships providing 24-hour access to fitness facilities in Camden and Russellville, Arkansas, with unlimited tanning and an outdoor basketball court. Open to individual consumers aged 16 and older (with parent/guardian for minors), with discounted rates for students and seniors.
• Elite Nutrition Meal Prep Service Professional meal preparation service providing nutritious prepared meals to Elite Fitness Club members, with delivery available to workplaces. Complements the gym experience with structured nutrition support.
• Elite Nutrition Smoothie Bar On-site smoothie bar at Elite Fitness Club offering health-focused beverages. Available to gym members on-site and delivered to workplaces upon request.
• Elite Fitness Club Franchise Program Franchise opportunity allowing entrepreneurs to own and operate their own Elite Fitness Club gym under the Elite brand.
• Gym Equipment Outfitting Consulting Consulting service assisting aspiring gym owners with equipment selection and outfitting for new fitness facilities.
• Turnkey Gym Consulting Comprehensive consulting service guiding entrepreneurs through the complete process of starting and operating a gym, from concept to launch.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gold's Gym: Gold's Gym is an established fitness franchise with a global footprint competing for the same general fitness consumer. While larger and more premium, it offers comparable membership-based gym access.
• LA Fitness: LA Fitness is a large multi-state gym operator offering broad amenity sets at mid-tier memberships, representing a competing incumbent for general fitness consumers in nearby larger markets.
• Planet Fitness: Planet Fitness is the largest franchise fitness operator in the US, offering low-cost memberships with no long-term contracts in small markets. Its scale and $10/month pricing pressure local independent gyms and competing chains.
• Crunch Fitness: Crunch operates franchise and corporate fitness clubs with month-to-month memberships and broad amenity offerings. Its no-commitment pricing model competes for the same value-conscious consumer.

Direct peers

• Fitness 19: Fitness 19 operates value-priced 24/7 gyms in smaller US markets. Its member profile, pricing tier, and access model align directly with Elite Fitness Club's positioning.
• Workout Anytime: Workout Anytime is a 24/7 franchise gym chain focused on small-town America. Its member base and unit economics are highly comparable to Elite Fitness Club's two Arkansas locations.
• Anytime Fitness: Anytime Fitness operates 24/7 franchise-model gyms serving small and mid-sized markets with similar no-frills access. It is the closest direct competitor given the shared 24-hour access, franchise expansion model, and focus on underserved communities.
• Snap Fitness: Snap Fitness runs small-format 24/7 franchise gyms targeting similar small-town demographics. Its franchise model and round-the-clock access closely parallel Elite Fitness Club's positioning.

Emerging players

• Orangetheory Fitness: Orangetheory is a franchise-based group fitness concept offering structured coaching. It represents an alternative fitness offering Elite members could switch to, particularly for the wellness coaching segment.

Others

• GymMaster: GymMaster is the membership management software provider inferred from Elite's portal URL. It is a relevant ecosystem/technology peer for benchmarking back-office operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elitefitnessclubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Fitness Club