Elliott Donnelly Group
EDGE PPE is a Midwest USA manufacturers' representative agency that sells personal protective equipment from 17+ partner manufacturers to fire service dealers, fire departments, and industrial, construction, municipal, and utility customers across the region on a commission basis.
- Company typePrivate
- Founded1989
- HeadquartersElburn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Elliott Donnelly Group does
Elliott Donnelly Group Inc., doing business as Edge PPE, is a privately-held manufacturers' representative agency founded in 1989 in Elburn, Illinois. The company sells personal protective equipment (PPE) on behalf of approximately 17 partner manufacturers, covering the Midwest USA territory through field sales representatives who travel to maintain relationships with dealer partners in the fire service and direct customers in construction, industrial, municipal, and utility markets. Originally founded by Wally Elliott as Elliott Sales in 1989, the agency merged with Bob Donnelly's Summit Sales in 2000 to form The Elliott Donnelly Group, and rebranded as Edge PPE in 2016.
The company operates on an affiliate/commission-based revenue model, earning commissions on the sale of partner manufacturers' products within its territory. Its product portfolio is organized into two categories: Fire Products (turnout gear, fire boots, rescue equipment, wildland gear, suppression tools, thermal imaging, and EMS supplies from manufacturers such as Edwards & Cromwell, Innotex, ATI/Kuriyama, Lightning X, STC, Teledyne, Tempest Leader, Covert Armor, Aqua Eye, and BIOEX) and Safety Products (signage, gripwear, absorbents, flashlights, gloves, and other industrial PPE from manufacturers such as Carsonite, Encon, Steel-Flex, Wondergrip, WYK Sorbents, Koehler Bright Star, and Southern Glove). EDGE PPE has no proprietary technology platform; its value derives from regional sales coverage, manufacturer relationships, and 50+ years of combined team experience in the PPE industry.
The business is management-owned following the retirement of founders Wally Elliott and Bob Donnelly, with current leadership held by Brian Reidl (who joined in 1996) and Katie Stover (Wally Elliott's daughter), supported by a small team of approximately five total employees including Amanda Woodruff, Jeff Smith, Mark Menke, and Les Kraska. There are no disclosed funding rounds, no external investment, and no public revenue figures; operations are relationship-driven and geographically constrained to the Midwest USA region.
Elliott Donnelly Group firmographics
Firmographics- Name
- Elliott Donnelly Group
- Legal name
- The Elliott Donnelly Group Inc.
- Website
- https://elliottdonnellygroup.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EDGE PPE is a Midwest USA manufacturers' representative agency that sells personal protective equipment from 17+ partner manufacturers to fire service dealers, fire departments, and industrial, construction, municipal, and utility customers across the region on a commission basis.
- Ownership category
- akta.pro rank
Elliott Donnelly Group industry classification
Industry- Product category
- Industrial Safety Equipment Distribution
- akta.pro primary industry
- Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)
Keywords
Where Elliott Donnelly Group is headquartered
LocationHeadquarters
- HQ city
- Elburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elliott Donnelly Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Manufacturer Representative Commission: EDGE PPE operates as a manufacturers' representative agency, earning commissions on sales of personal protective equipment from partner manufacturers. The company represents multiple manufacturers of fire and safety products, selling to dealers and end customers in their territory.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Elliott Donnelly Group product offering
Product offeringCore offering
Elliott Donnelly Group, operating as Edge PPE, is an independent manufacturers' representative agency that sells personal protective equipment (PPE) on behalf of partner manufacturers across the Midwest USA. The agency represents two portfolios — Fire Products (turnout gear, fire boots, rescue equipment, wildland gear, suppression tools, thermal imaging, EMS supplies) and Safety Products (signage, gloves, absorbents, flashlights, gripwear for construction, industrial, municipal, and utility markets) — selling through dealer partners and direct relationships with fire departments and end customers.
Product overview
EDGE PPE (formerly The Elliott Donnelly Group) is a manufacturer's sales agency, not a product vendor. It does not offer a unified software platform or product suite. Rather, it represents a portfolio of third-party personal protective equipment (PPE) brands — organized into two categories: Fire Products (fire service/first responder gear from Edwards & Cromwell, Innotex, ATI, Lightning X, STC, Teledyne, Tempest Leader, Covert Armor, Aqua Eye, and BIOEX) and Safety Products (construction/industrial PPE from Carsonite, Encon Safety, Steel-Flex, Wondergrip, WYK Sorbents, Koehler Bright Star, Teledyne, and Southern Glove). EDGE serves the Fire, Safety, Construction, Industrial, Municipal, and Utility markets across the Midwest USA, acting as the independent representative for these manufacturers since 1989.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Products Representation Sales representation in the Midwest USA for fire service and first responder manufacturers including Edwards and Cromwell, Innotex, ATI (Kuriyama Fire Products), Lightning X, STC (Footwear), Teledyne, Tempest Leader, Covert Armor, Aqua Eye, and BIOEX. Products covered include turnout gear, fire boots, rescue equipment, wildland gear, suppression tools, thermal imaging, and EMS supplies, sold to dealer partners and fire departments.
- Safety Products Representation Sales representation in the Midwest USA for safety products manufacturers including Carsonite, Edwards and Cromwell, Encon Safety, Steel-Flex, Wondergrip, WYK Sorbents, Koehler Bright Star (KBS Innovations), Teledyne, and Southern Glove (TWUSA). Products include signage, gripwear, absorbents, flashlights, gloves, and other PPE sold into construction, industrial, municipal, and utility markets.
Companies that use Elliott Donnelly Group
Customer profileSegments4 records
Ideal customer profiles3 records
Elliott Donnelly Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elliott Donnelly Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- Edwards and CromwellcoreManufacturer of fire products represented by EDGE PPE. Edwards and Cromwell was one of the original partners that Wally Elliott worked with and continues to be represented in the portfolio.
- InnotexcoreInnotex Protection - fire protection products manufacturer represented in the EDGE PPE portfolio.
- ATI (Kuriyama Fire Products)coreFire products manufacturer represented by EDGE PPE through the Kuriyama fire products division.
- Lightning XcoreFire equipment manufacturer represented in the EDGE PPE product portfolio.
- STC (Footwear)coreSafety footwear manufacturer represented by EDGE PPE.
- TeledynecoreTeledyne - fire products and safety equipment manufacturer with products represented in both fire and safety categories by EDGE PPE.
- Tempest LeadercoreLeader North America fire products manufacturer represented by EDGE PPE.
- Covert ArmorcoreArmor products manufacturer represented by EDGE PPE for first responder market.
- Aqua EyecoreSpecialized water/fire safety product manufacturer represented in the portfolio.
- BIOEXcoreFire safety product manufacturer represented by EDGE PPE.
- CarsonitecoreSafety products manufacturer represented by EDGE PPE.
- EnconcoreSafety equipment manufacturer represented by EDGE PPE.
- Steel-FlexcoreSafety products manufacturer represented by EDGE PPE.
- WondergripcoreSafety gloves manufacturer represented by EDGE PPE.
- WYK SorbentscoreSafety absorbents manufacturer represented by EDGE PPE.
- Koehler Bright Star (KBS Innovations)coreSafety lighting products manufacturer represented by EDGE PPE.
- Southern Glove (TWUSA)coreSafety gloves and hand protection manufacturer represented by EDGE PPE.
Scale indicators3 records
Recent moves7 records
Expansion highlights3 records
Elliott Donnelly Group competitors and assessment
Company assessmentBroad incumbents
- Honeywell Safety: Major diversified PPE manufacturer (gloves, eye/head protection, respiratory). Represents the type of large incumbent whose brand EDGE might represent or compete against in industrial safety accounts.
- Ansell: Global manufacturer of hand and body protection (gloves, sleeves). Comparable to EDGE's represented glove brands (Wondergrip, Southern Glove) at the customer level for industrial safety spend.
- Bullard: Established manufacturer of fire service and industrial PPE (helmets, thermal imaging, respiratory protection). One of the types of manufacturers EDGE represents; relevant as a competing brand at the customer level in the same fire-service PPE category.
- MSA Safety: Global manufacturer of safety products including fire service gear, fall protection, and respiratory protection. Comparable to EDGE's represented manufacturers and competes at the customer level for fire service and industrial PPE budgets.
- Municipal Emergency Services (MES): Large national distributor of fire, EMS, and law-enforcement equipment. Comparable to EDGE in serving the fire service PPE market through a sales-channel model, but at much larger scale and with direct distribution rather than rep-agency commissions.
- 3M Safety: Diversified safety products manufacturer (respiratory, hearing, eye protection). Competes with several of EDGE's represented brands at the end-customer level for industrial PPE spend.
Emerging players
- Lakeland Industries: Manufacturer of industrial protective clothing and PPE. Comparable in product category to several of EDGE's represented manufacturers, particularly for industrial and flame-resistant applications.
- National Safety Apparel: U.S.-based manufacturer of heat- and flame-resistant PPE workwear. Comparable niche manufacturer whose products overlap with EDGE's industrial and safety portfolio categories.
Regional players
- Danko Emergency Equipment: Independent sales representative agency serving the fire and emergency services market. Closely comparable to EDGE as an independent manufacturers' rep agency covering defined U.S. territory for PPE and fire-service manufacturers.
- Witmer Public Safety Group: Distributor and sales organization specializing in fire, law enforcement, and EMS equipment across the U.S. Comparable to EDGE as a sales-channel intermediary between PPE manufacturers and public-safety buyers, though Witmer operates more as a direct distributor than a rep agency.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Elliott Donnelly Group social profiles
Digital presenceElliott Donnelly Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elliott Donnelly Group leadership team
Management profileNumber of profiles
Profiles6 records
Elliott Donnelly Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elliott Donnelly Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elliott Donnelly Group
What does Elliott Donnelly Group do?
Elliott Donnelly Group, operating as Edge PPE, is an independent manufacturers' representative agency that sells personal protective equipment (PPE) on behalf of partner manufacturers across the Midwest USA. The agency represents two portfolios — Fire Products (turnout gear, fire boots, rescue equipment, wildland gear, suppression tools, thermal imaging, EMS supplies) and Safety Products (signage, gloves, absorbents, flashlights, gripwear for construction, industrial, municipal, and utility markets) — selling through dealer partners and direct relationships with fire departments and end customers.
Is Elliott Donnelly Group a public or private company?
Elliott Donnelly Group is a private company. It is classified as management employee owned and is currently operating.
When was Elliott Donnelly Group founded?
Elliott Donnelly Group was founded in 1989. It employs 1 to 10 people.
Where is Elliott Donnelly Group based?
Elliott Donnelly Group is headquartered in Elburn, United States, in the North America region.
How does Elliott Donnelly Group make money?
One revenue line is on record: manufacturer Representative Commission.
Who are Elliott Donnelly Group's main competitors?
Broad incumbents on record are Honeywell Safety, Ansell, Bullard, MSA Safety, Municipal Emergency Services (MES) and 3M Safety. Emerging players are Lakeland Industries and National Safety Apparel. Regional players are Danko Emergency Equipment and Witmer Public Safety Group.
Does Elliott Donnelly Group have an API?
No public API is recorded for Elliott Donnelly Group.
What industry is Elliott Donnelly Group in?
Elliott Donnelly Group's product category is Industrial Safety Equipment Distribution. Its primary akta.pro industry code is HLAHANAF, Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields).