ELS Lift

Name

ELS Lift

Legal name

ELS Lift Makina Sanayi Ticaret A.Ş.

Website

https://elslift.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Aerial Work Platforms

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

Keywords

• Aerial work platforms
• Scissor lifts
• Vertical mast lifts
• Articulated boom lifts
• Personnel elevating platforms

Headquarters

HQ city

BURSA, TR

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aerial Work Platform Sales: Sale of new aerial work platforms including scissor lifts, vertical mast lifts, and articulated boom lifts
2. Refurbished Equipment Sales: Sale of refurbished second-hand machinery through the Refurbishment Center, offering 30% cost savings compared to new machines with 1-year manufacturer warranty
3. Spare Parts and After-Sales Service: Original spare parts and technical service support, including 24/7 service availability

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ELS Lift manufactures and sells aerial work platforms (personnel elevating platforms/manlifts) including scissor lifts, vertical mast lifts, and articulated boom lifts with electric/battery-powered drive systems. The company produces approximately 1,000 platforms annually across working heights from 4.5m to 16m, exporting 65% of production to 25+ countries. The product range covers low-level access scissor lifts (Junior Series), standard scissor lifts (EL6-EL16), eSeries electric scissor lifts, vertical mast lifts (VM6, VM10-J), and articulated boom lifts (AE15).

Product overview

ELS Lift is Turkey's only major domestic aerial work platform manufacturer operating globally. The company produces a comprehensive portfolio of personnel elevating platforms across five main product categories: (1) Junior Series low-level access scissor lifts (EL 4.5 Junior, EL 5.5 Junior, EL 5.5 Junior SP, JR 6.5 SP) offering working heights from 4.5m to 6.5m for narrow indoor spaces; (2) Standard Scissor Lifts (EL6-S through EL16) ranging from 6m to 16m working heights for construction and industrial applications; (3) eSeries electric scissor lifts (EL8-Se through EL16-e) featuring maintenance-free AC motors for environmentally conscious operations; (4) Vertical Mast Lifts (VM6, VM10-J) with compact designs for narrow spaces and zero tail swing; and (5) AE15 Articulated Boom Lift with 15m reach for versatile access around obstacles. The product portfolio spans working heights from 4.5m to 16m. Beyond new equipment, ELS Lift offers support services including spare parts, technical training, warranty programs, and a Refurbishment Center for machine renewal. All products carry CE certification and comply with ISO 9001 and TS EN280 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• EL 4.5 Junior Low-Level Access Scissor Lift Light-type low-level access scissor lift with 4.5m working height, 365kg weight, designed for narrow indoor spaces and fits in standard elevators. For construction, maintenance, and facility operations.
• EL 5.5 Junior Low-Level Access Scissor Lift Light-type low-level access scissor lift with 5.5m working height and 440kg weight, easy to push and carry for indoor applications.
• EL 5.5 Junior SP Low-Level Access Scissor Lift Lightest self-propelled machine in low-level access series with 660kg weight, compact design that drives through standard doorway and elevators, with self-lock gate and proportional joystick.
• JR 6.5 SP Low-Level Access Scissor Lift Low-level access scissor lift with 6.54m working height, 970kg weight, designed for 2 personnel indoor and 1 personnel outdoor use.
• EL6-S Scissor Lift Scissor lift with 6m working height, 1500kg weight, 250kg lifting capacity for indoor and outdoor applications.
• EL8-S Scissor Lift Scissor lift with 7.6m working height, 1560kg weight, compact design for versatile applications.
• EL8-T Scissor Lift Scissor lift with 8m working height, 1760kg weight, 350kg load capacity for heavy-duty applications.
• EL10-T Narrow Scissor Lift Scissor lift with narrow chassis (0.80m width), 2000kg weight, 240kg lifting capacity for tight spaces.
• EL10 Scissor Lift Scissor lift with 10m working height, 2530kg weight, 450kg load capacity, suitable for construction and renovation.
• EL12 Scissor Lift Scissor lift with 12m working height, 2880kg weight for industrial and construction applications.
• EL14 Scissor Lift Scissor lift with 13.95m working height, 3370kg weight, 300kg load capacity with 220V power outlet on platform.
• EL16 Scissor Lift Scissor lift with highest working height in standard series, 3800kg weight, heavy-duty applications.
• EL8-Se Electric Drive Scissor Lift eSeries electric drive scissor lift with 7.6m working height, maintenance-free AC motor, compact design for narrow spaces.
• EL10-Te Electric Scissor Lift eSeries narrow scissor lift with 0.80m chassis width, electric drive, 240kg lifting capacity.
• EL10-e Electric Scissor Lift eSeries electric scissor lift with 10m working height, 450kg load capacity, 3 personnel indoor capacity.
• EL12-e Electric Scissor Lift eSeries electric scissor lift with 12m working height, advanced battery system.
• EL14-e Electric Scissor Lift eSeries electric scissor lift with 13.95m working height, 3470kg weight, 300kg lifting capacity.
• EL16-e Electric Scissor Lift eSeries electric scissor lift with 15.75m maximum working height, 4000kg weight, 350kg lifting capacity.
• VM6 Vertical Mast Lift Vertical mast lift with 6m working height, 0.74m machine width for narrow spaces, automatic saloon door design, zero emission battery system.
• VM10-J Vertical Mast Lift Vertical mast lift with 9.8m working height, 0.99m width, zero tail swing, 200kg capacity, AC maintenance-free motors.
• AE15 Articulated Boom Lift Articulated boom lift with 15m working height, 8.65m horizontal reach, 355° swing, AC maintenance-free motor system, suitable for indoor/outdoor use.
• Refurbishment Center (Refurbished Equipment) Machine renewal service that restores used machines to like-new condition with 1-year warranty, providing 30% cost savings versus new machine purchase. Offers certified pre-owned aerial work platforms through dedicated refurbishment operations.
• Spare Parts Original spare parts that extend machine life, tested and approved by ELS Lift R&D team for use on ELS Lift machines.
• Technical Service and Operator Training 24/7 technical support and operator training services provided by expert ELS Lift training team.

Quantifiable outcome

• 30% cost savings with refurbished equipment compared to new machines
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• RothlehnercoreChannel Partner/ Reseller/ Distributor · 24 March 2023Poland-based dealer partnership; Poland-based Rothlehner becomes new ELS Lift business partner for aerial work platforms.
• SNM LiftcoreChannel Partner/ Reseller/ Distributor · 17 August 2021New France dealer appointed to expand European market coverage.
• Coron AccesscoreChannel Partner/ Reseller/ Distributor · 25 June 2021Distributorship agreement signed for Netherlands market, expanding ELS Lift's European distribution network.
• MSafecoreChannel Partner/ Reseller/ Distributor · 23 June 2020India distributor with non-exclusive partnership for sales into Bangladesh, Nepal, and Sri Lanka. Initial order of 40 scissor lifts for New Delhi and Mumbai locations.
• Alfa Access ServicecoreChannel Partner/ Reseller/ Distributor · 13 March 2020UK distributor partnership with Alfa Access Service covering England for technical service and machine sales. Training completed in Q4 2019.
• Kunze GroupcoreChannel Partner/ Reseller/ Distributor · 14 April 2019Germany distributor. 5-year partnership celebrated at Bauma 2019. Kunze Group puts 10 different EL platform series models on the German market.
• EMHandlingmajorChannel Partner/ Reseller/ DistributorUK distributor awarded 'Vision Award' at Bauma 2019.
• Small LiftmajorChannel Partner/ Reseller/ DistributorSpain distributor awarded 'Dynamic Award' at Bauma 2019.
• MST Construction EquipmentsminorStrategic or Co-development PartnerCooperation for ETH 935 Telehandler product - diesel engine telehandler with 9.35m working height and 3,500kg lifting capacity.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Manitou Group: French OEM of aerial work platforms (including Niftylift and Manitou-branded MEWPs) handling, telehandlers, and rough-terrain equipment. Comparable in offering scissor, mast, and articulated boom lifts to European rental and construction customers.
• Niftylift: UK-based manufacturer of aerial work platforms including HeightRider and HR boom lifts, plus scissor and mast lifts. Direct product overlap with ELS Lift's AE15, scissor, and mast portfolios, primarily serving European rental fleets.
• Haulotte: French manufacturer of aerial work platforms (scissor, mast, boom lifts) sold through a global dealer network. Closest direct competitor to ELS Lift in product mix and go-to-market model, with overlapping focus on European rental-fleet customers.
• Snorkel (Aero and Ahern): US/UK aerial work platform manufacturer offering electric and engine-drive scissor, mast, telescopic, and articulating boom lifts. Comparable product range, dealer-led distribution model, and rental-customer focus.

Emerging players

• Sinoboom: Chinese manufacturer scaling globally with a comprehensive MEWP line (scissors, booms, masts) at aggressive price points. Competes with ELS Lift in the European mid-tier price segment as Chinese OEMs close the quality/compliance gap.
• AlmaCrawler: Italian manufacturer of tracked aerial platforms and spider booms for confined-access applications. Niche overlap with ELS Lift on narrow-space and indoor/outdoor electric machines; comparable mid-sized European challenger profile.
• Dingli (Zhejiang Dingli Machinery): China's largest aerial work platform manufacturer by volume with growing EMEA presence. Direct product overlap in scissor and boom lifts, competing on price-performance and emerging as a credible alternative in European dealer channels.

Regional players

• Aichi Corporation: Japanese manufacturer of vehicle-mounted and self-propelled aerial work platforms. Comparable MEWP product category but primarily serves Asia-Pacific and Japan, with limited overlap in ELS Lift's core European/Turkish markets.

Broad incumbents

• Genie (Terex): Terex-owned global MEWP manufacturer with industry-leading boom-lift and scissor-lift portfolios. Competes broadly with ELS Lift across all MEWP categories and is a key incumbent that ELS Lift's European dealer network must dislodge.
• JLG Industries (Oshkosh): Global #1 MEWP manufacturer (part of Oshkosh Corp) with the broadest product line including large telescopic booms, rough-terrain scissors, and towable lifts. Sets the competitive benchmark on quality, range, and dealer service against which ELS Lift positions itself as a value alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elslift

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELS Lift