EMA - Electronic Manufacturers’ Agents, Inc

What EMA - Electronic Manufacturers’ Agents, Inc does

EMA - Electronic Manufacturers' Agents, Inc. is a privately held, independent manufacturers' representative firm founded in 1974 by David S. Butler and headquartered in Raleigh, NC. The company acts as an outsourced field sales channel for roughly 20+ electronics principals, selling computing systems (embedded, mil-rugged, industrial, medical SBCs and displays), electronic components (power supplies, SFP transceivers, audio, batteries, sensors, memory), and custom fabrication services (rigid/rigid-flex PCBs, metal fabrication, EMS) to customers across the southeastern, mid-Atlantic, and Florida regions of the United States.

The firm monetizes exclusively through manufacturer commissions earned on customer purchases routed through its account managers, with no proprietary products or technology assets of its own. Its revenue mechanics depend on maintaining authorized regional rep status with each principal and on the field relationships of nine tech-savvy "Serial Entrepreneurs" who each carry decades of vertical experience in defense, aerospace, medical, industrial, and communications end markets. The go-to-market is direct, with each account manager covering a defined territory (Southeast, Florida, Mid-Atlantic, Upper Mid-Atlantic), supported by three inside sales professionals and two finance/admin staff for a total of 14 employees.

Customer segments are diversified across Communications, Computer/Computing, Government/Military, Industrial, and Medical verticals, with named use cases spanning hearing aids (Knowles balanced armature), vehicle manufacturing inspection (Diamond Systems/Nvidia Jetson), defense heat exchangers (C/A Design), and rugged medical computing. Pricing is quote-based and not publicly disclosed, contracts are multi-year, and the business shows no external investors, M&A activity, or funding history. Strategic activity in recent years has consisted of incremental line-card additions (Allegheny, Touchstone3D, C/A Design, Active Sales Associates, Wakefield-Thermal, Knowles) rather than material structural changes.

Name

EMA - Electronic Manufacturers’ Agents, Inc

Legal name

Electronic Manufacturers' Agents, Inc

Website

https://emasalesinc.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

EMA is a privately held independent manufacturers' representative firm founded in 1974 that sells computing systems, electronic components, and custom fabrication services on behalf of 20+ electronics principals to defense, aerospace, medical, and industrial customers across the U.S. east coast via a 14-person field sales team.

Ownership category

akta.pro rank

Product category

Electronics Manufacturing Representation

NAICS

Computer and Electronic Product Manufacturing (334), Electrical Equipment Manufacturing (33531)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670)

akta.pro primary industry

Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)

akta.pro secondary industries

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK), Cable Modems & eMTA (DOCSIS) (HDAFAIAC)

Keywords

• Electronics manufacturing representation
• Industrial sales agency
• Electronic components distribution
• PCB manufacturing services
• Embedded computing systems

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Manufacturer Representative Commissions: EMA operates as a manufacturers' representative, earning commissions by representing multiple principals (manufacturers) to end customers. The company sells computing systems, electronic components, and manufacturing services across the Southeast, Florida, Mid-Atlantic, and Upper Mid-Atlantic regions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EMA is an independent manufacturers' representative firm that sells computing systems, electronic components, and manufacturing services on behalf of approximately 20+ principal manufacturers across the eastern United States. The firm organizes its offering into three categories — Custom Fabrication Services (Rigid/Rigid-Flex PCBs, metal fabrication, EMS), Computing Systems (embedded, mil-rugged, industrial, medical platforms, SBCs, VPX), and Electronic Components (power supplies, transceivers, batteries, audio, memory, sensors) — and earns commissions by connecting those principals with OEM customers in defense, industrial, medical, communications, and computer markets.

Product overview

EMA is an Independent Manufacturers' Representative company selling Computing Systems, Electronic Components, and Manufacturing Services. The company operates as a portfolio of represented manufacturers rather than a single unified product. Their offering is organized into three main categories: Custom Fabrication Services (Rigid/Rigid-Flex PCB manufacturing, metal fabrication, EMS), Computing Systems (embedded, mil-rugged, industrial, medical computing platforms with displays, SBCs, VPX), and Electronic Components (power supplies, transceivers, sensors, batteries, audio solutions, memory). EMA represents approximately 20+ principal manufacturers including Diamond Systems (SBCs and computing boards), Stetron (audio components), Active Sales Associates and AdvancedPCB (PCB manufacturing), Wakefield-Thermal (thermal solutions), Allegheny (injection molding), C/A Design (heat exchangers for defense), AG Neovo (displays), and others. Their longevity and balanced product offering across manufacturing services, systems, and components provides unique market insight into Military, Aerospace, Medical, Industrial and consumer markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Fabrication Services Manufacturing services offered through represented principals including Rigid and Rigid/Flex PCB fabrication, additive and subtractive metal fabrication, and electronics manufacturing services (EMS). Targeted at OEMs in defense, aerospace, industrial, medical, and communications markets.
• Computing Systems Systems-level computing platforms offered through represented principals including embedded, mil-rugged, industrial, and medical computers based on off-the-shelf and custom Displays, COM Express, PCIe, PC-104plus, VPX, and portable form factors. Targeted at OEM engineers in military, aerospace, industrial, and medical applications.
• Electronic Components Discrete and component-level offerings sold through represented principals including AC/DC and DC/DC switching power supplies, SFP transceivers, capacitive and proximity touch sensors, battery cells and packs, human-machine interfaces, analog and mixed-signal IC data bus solutions, LED and LED packaging, audio components (MEMS mics, balanced armatures, speakers, boom mics), memory solutions, and embedded flash. Targeted at OEM design engineers across electronics end markets.
• Diamond Systems Single Board Computers and Rugged Systems Highly integrated Single Board Computers (SBCs), analog and digital I/O, wired and wireless communications, multiprotocol serial ports, Ethernet switches, GPS, SSDs, power supply functions, and complete rugged system-level products. Sold to OEM customers in Southeast and Florida regions.
• Stetron Audio Components Quality audio components including microphones (ECMs), dynamic receivers, balanced armature receivers, and loudspeakers, with audio engineering support. Sold to OEM customers in Southeast and Florida regions.
• AdvancedPCB (APCT) Printed Circuit Boards High-reliability Rigid, Flex, and Rigid/Flex printed circuit boards manufactured in Santa Clara CA, Southern CA, and Wallingford CT. Over $95 million in sales, 180,000 sq. ft. of manufacturing space, 480+ employees. Authorized in SE, Mid, and Upper Mid-Atlantic regions.
• Active Sales Associates Printed Circuit Boards USA-owned Taiwan printed circuit board manufacturing specializing in low to high volume, high mix production of Rigid PCBs. AS9100, ISO13485, IATF 16949, and ISO 9001:2015 certified. Authorized in all EMA regions.
• Wakefield-Thermal Thermal Solutions Thermal solutions for Power Conversion, Information Technology, Renewable Energy, Telecomm, Transportation, Aerospace/Defense, LED Lighting, Factory Automation, Consumer, and Medical industries. Authorized in Southeast and Mid-Atlantic regions.
• Allegheny Performance Plastics Injection Molding High-end injection molder, manufacturer and global supplier of technically advanced functional parts and assemblies used in gears, transmissions, and pumps made from high-temperature, high-performance specialty polymers. Serves aerospace, automotive, defense, energy, and industrial industries.
• C/A Design Heat Exchangers and Defense Components Quality brazed compact heat exchangers, cold plates, CNC machined components, electronic enclosures, and engineering services for the defense industry. Authorized in Southeast Region.
• AG Neovo Display Solutions Display-centric solutions designed for police stations, museums, science labs, hotels, classrooms, airports, and hospitals.
• Core Systems Rugged Computing Designs and manufactures best-in-class industrial and military computing systems based on customer specifications, including rugged computing and displays.
• DAWN Embedded Packaging Solutions Premier privately held manufacturer of embedded packaging solutions including VPX power supplies, backplanes, accessories, enclosures, card cages, and rush monitors based on VITA and PICMG architectures.
• Emerging Power Batteries and Chargers ISO 9001:2015 and AS9100:2016 certified, ITAR registered manufacturer of OEM and replacement batteries and charger products. Cell agnostic with chemistries from Panasonic, Samsung, Moli Energy, LG, Enersys, Energizer, and Rayovac. Authorized in SE, Mid, and Upper Mid-Atlantic regions.
• Florida Metal Services Custom Fabrication Custom Production Sheet Metal Fabrication, Short-Run Metal Stamping, CNC Machining, Tooling, Prototyping, Laser Cutting, Wire EDM, Metal Finishing, and assembly. Serving commercial, military, defense, aerospace, medical, industrial, automotive, and electronics industries since 1975.
• GOT Interface Human Machine Innovation Innovative design and agile manufacturing for emerging interface technologies and Human Machine Innovation to market without prohibitive capital investments. Authorized in all EMA regions.
• Holt Integrated Circuits Avionics Data Bus Analog and mixed-signal IC data bus solutions for more than 400 customers in the avionics industry. Applications include flight control, navigation, engine management, communications, safety systems, and in-flight entertainment. Authorized in Southeast Region.
• NAI Embedded Computing and I/O Leading independent supplier of embedded computing, Input/Output, Communications, Measurements, Simulation, Power, and Systems Products for Industrial and Military Applications.
• Central Components Manufacturing Connectors Offshore connectors, custom connectors, cable assemblies, and power supplies with 25 years of experience serving 15 industries and shipping over 10 million connectors annually.
• ATOP SFP Optical Transceivers Leading manufacturer of SFP optical transceivers for data communication, SDH FTTX, data center, and cloud computing applications.
• NETLIST GEN4 NVMe SSD NETLIST GEN4 NVMe SSD that doubles performance versus Gen3, built for the toughest computational and read/write intensive enterprise application workloads.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• KnowlescoreChannel Partner/ Reseller/ Distributor · 17 February 2022Knowles RAQ balanced armature receiver developed for high volume hearing health and TWS products. Well-positioned to serve the expanding OTC hearing devices market following FDA ruling for over-the-counter hearing aids.
• Wakefield-ThermalcoreChannel Partner/ Reseller/ Distributor · 1 February 2022Wakefield-Thermal provides thermal solutions across multiple industries including Power Conversion, Information Technology, Renewable Energy, Telecomm, Transportation, Aerospace/Defense, LED Lighting, Factory Automation, Consumer, and Medical. Authorized in Southeast and Mid-Atlantic Regions.
• Active Sales Associates Inc.coreChannel Partner/ Reseller/ Distributor · 17 December 2021USA owned Taiwan printed circuit board manufacturer specializing in low to high volume, high mix production of Rigid PCBs. AS9100, ISO13485, TS16949 & ISO900:2015 certified. Authorized in all regions.
• Florida MetalsminorChannel Partner/ Reseller/ Distributor · 23 March 2021Florida Metal manufacturing capabilities include custom Production Sheet Metal Fabrication, Short-Run Metal Stamping, CNC Machining, Tooling, Prototyping, Laser Cutting, Wire EDM, Metal Finishing and assembly to customer specifications. Authorized in Southeast and Mid-Atlantic Regions.
• AG NeovocoreChannel Partner/ Reseller/ DistributorWorld-leading provider of display-centric solutions found in police stations, museums, science labs, hotels, classrooms, airports and hospitals. Displays designed with customer and use scenario in mind.
• APCT (AdvancedPCB)coreChannel Partner/ Reseller/ DistributorLeading manufacturer of high reliability Rigid, Flex, Rigid/Flex printed circuit boards in Santa Clara, 2 in Southern CA and 1 in Wallingford, CT. Over $95 Million in sales; 180,000 sq. ft. of manufacturing space, 480+ employees. One of largest privately held manufacturer in North America. Authorized in SE, Mid & Upper Mid-Atlantic.
• AlleghenycoreChannel Partner/ Reseller/ DistributorHigh end injection molder, manufacturer and global supplier of technically advanced functional parts and assemblies used in gears, transmissions and pumps made from high-temperature, high-performance specialty polymers. Serves aerospace, automotive, defense, energy, industrial industries.
• Central Components ManufacturingminorChannel Partner/ Reseller/ DistributorOffshore connectors, custom connectors, cable assemblies, power supplies. 25 years of experience serving 15 industries shipping over 10M connectors annually.
• Core SystemscoreChannel Partner/ Reseller/ DistributorDesigns and manufactures best-in-class industrial and military computing systems based on customer specifications. The go-to name in rugged computing and displays.
• Diamond SystemscoreChannel Partner/ Reseller/ DistributorProducts include highly integrated Single Board Computers (SBCs), analog and digital I/O, Wired & wireless communications, multiprotocol Serial Ports, Ethernet Switches, GPS, SSDs, Power Supply functions & complete Rugged System level products. Authorized in Southeast & Florida Regions. For over 30 years delivering embedded computing boards and systems.
• DAWNcoreChannel Partner/ Reseller/ DistributorPremier privately held manufacturer of embedded packaging solutions. Industry leader in design & manufacturing of products based on VITA and PICMG architectures. VPX Power Supplies, Backplanes, Accessories, Enclosures, Card Cages and Rush Monitors.
• Emerging PowercoreChannel Partner/ Reseller/ DistributorISO 9001:2015 / AS9100:2016 certified, ITAR registered and FM Certified manufacturer of OEM, replacement batteries and charger products. Cell agnostic with battery cell chemistries from Panasonic, Samsung, Moli Energy, LG, Enersys, Energizer and Rayovac. Authorized in SE, Mid & Upper Mid-Atlantic.
• Florida Metal ServicescoreChannel Partner/ Reseller/ DistributorManufacturing capabilities include custom Production Sheet Metal Fabrication, Short-Run Metal Stamping, CNC Machining, Tooling, Prototyping, Laser Cutting, Wire EDM, Metal Finishing and assembly. Serving commercial, military & defense, aerospace, medical, industrial, automotive and electronics industries since 1975.
• GOT InterfacecoreChannel Partner/ Reseller/ DistributorProvides customers access to innovative design and agile manufacturing for emerging interface technologies. Human Machine Innovation to market without prohibitive capital investments. Authorized in all regions.
• Holt Integrated CircuitscoreChannel Partner/ Reseller/ DistributorProvides analog and mixed signal IC data bus solutions to more than 400 customers in the avionics industry. Applications include flight control, navigation, engine management, communications, safety systems and in-flight entertainment systems. Authorized in Southeast Region.
• NAIcoreChannel Partner/ Reseller/ DistributorLeading independent supplier of embedded computing, Input/Output, Communications, Measurements, Simulation, Power and Systems Products for Industrial and Military Applications.
• StetroncoreChannel Partner/ Reseller/ DistributorSupplies quality Audio components, Audio Engineering support, superior customer service & competitive prices. Expertise in optimizing engineered components including microphones (ECMs), dynamic receivers & loudspeakers. Authorized in Southeast & Florida Regions.
• Wakefield-ThermalcoreChannel Partner/ Reseller/ DistributorProvides thermal solutions across multiple industries including Power Conversion, Information Technology, Renewable Energy, Telecomm, Transportation, Aerospace/Defense, LED Lighting, Factory Automation, Consumer, and Medical.
• Touchstone3DminorChannel Partner/ Reseller/ DistributorPartner for rapid prototyping and End to End product design & development with in-house plastic metal printing, vacuum forming, resin casting, laser cutting and CNC. Provides valuable DFM feedback. Authorized in all regions.
• C/A DesignminorChannel Partner/ Reseller/ DistributorProvides quality brazed compact heat exchangers, cold plates, CNC machined components, electronic enclosures, and engineering services to the Defense Industry. Innovator and leader in the Brazing industry. Authorized in Southeast Region.
• NETLISTcoreChannel Partner/ Reseller/ DistributorNETLIST GEN4 NVMe SSD doubles performance vs Gen3, built to tackle toughest computational & read/write intensive enterprise application workloads.
• ATOPcoreChannel Partner/ Reseller/ DistributorLeading manufacturer of SFP Optical Transceivers solutions covering data communication, SDH FTTX, Data center and cloud computing applications. Known for growing reputation for products and services worldwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Avnet: Global electronic component distributor and embedded solutions provider serving industrial, defense, and medical markets; much larger but competes for the same design-in mindshare at OEMs that EMA serves.
• Arrow Electronics: Global technology distributor offering components, embedded solutions, and computing platforms; Karla Butler's prior 12-year tenure at Arrow signals the talent crossover between EMA and Arrow-style distribution.
• WPG Holdings: Asia-Pacific-headquartered semiconductor and electronic component distributor with global reach; a much larger competitor in the same authorized-distribution channel that EMA operates in.
• Digi-Key Electronics: Massive authorized electronic component distributor offering millions of SKUs online; while primarily catalog/digital, it competes for the same component-design-ins that EMA's reps pursue.
• Mouser Electronics: Global authorized distributor of semiconductors and electronic components with strong engineering-customer focus; overlaps with EMA in component sourcing for OEM design activity.
• TTI Inc: One of the largest authorized distributors of electronic components (passives, connectors, electromechanical, sensors) globally; broader footprint and product breadth than EMA but shares the B2B rep/distribution model for industrial OEMs.

Direct peers

• Heilind Electronics: Independent authorized distributor of electronic components with strong North American rep-style field sales; comparable business model focused on interconnect, electromechanical, and sensor components sold to OEM engineers.
• Marsh Electronics: Independent regional electronic components representative/distributor serving the Midwest U.S. with field sales engineers; closely analogous regional rep model to EMA.
• Sager Electronics: North American distributor of electronic components and power, thermal, and battery products with strong rep-style technical sales; comparable offering mix to EMA's component and systems lines.
• Simcona Electronics: Independent electronics representative/distributor focused on industrial, medical, and military customers; comparable size and regional field-sales-rep model to EMA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emasalesinc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMA - Electronic Manufacturers’ Agents, Inc