Emoti group

What Emoti group does

Emoti Group, operating through the Lithuanian legal entity UAB "Disrupta" (company code 304101081, headquartered at P. Vileišio st. 18, Vilnius), is a privately-held holding company that aggregates and distributes experience gifts and getaway packages across Nordic and Baltic markets. The group operates three interlocking business lines: (1) getaway deals — spa, leisure, and medical getaway packages sold under Noriunoriunoriu (Lithuania), Gribuatpusties (Latvia), and Tahanpuhata (Estonia); (2) experience-gift platforms — multi-country websites including Tinggly (global), Elamyslahjat (Finland), Kingitus.ee (Estonia), Davanu Serviss (Latvia), Laisvalaikio Dovanos (Lithuania), and WyjatkowyPrezent (Poland), sold online, offline, and through own physical stores; and (3) owned experience operators — SuperDrive (driving, Lithuania), WalkInTheSky (aerial, Poland), ShittyDinner, HauntedDinner, and DineInTheDark (dining experiences, Lithuania), and Slidinejimo Akademija (winter sports, Lithuania).

The company's core technology and platform architecture are not publicly disclosed; no APIs, SDKs, or third-party integrations are documented. The business model combines transaction-fee revenue from aggregating and selling third-party experience gifts, transaction-fee revenue from curating getaway packages, and direct revenue from operating owned experience venues. Pricing is not publicly disclosed. Go-to-market is direct-to-consumer across individual gift buyers and experience consumers, with a secondary corporate gifting motion; channels span owned e-commerce sites in each market, own physical retail stores, and partner platforms including Tinggly and other regional resellers. Headcount is reported as 28 employees, though the group website displays unpopulated metric counters (0 experiences gifted, 0 team members, 1 market) that appear to reflect placeholder content rather than actual scale. No revenue, funding rounds, or ownership structure are disclosed.

Name

Emoti group

Legal name

UAB "Disrupta"

Website

https://emotigroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Emoti Group is a Vilnius-headquartered holding group (UAB "Disrupta") that aggregates and sells experience gifts and getaway packages across Finland, Estonia, Latvia, Lithuania, and Poland, and operates owned experience venues including driving, aerial, and dining brands.

Ownership category

akta.pro rank

Product category

Experiential Gifting Services

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Tour Operators (561520)

SIC

Retail-Catalog & Mail-Order Houses (5961), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

akta.pro secondary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Experience gifts
• Experiential gifting
• Spa getaway deals
• Leisure experience packages
• Experience marketplace

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Experience Gift Sales: The company generates revenue by selling experience gift packages through their online platforms, physical stores, and partner retail locations. They aggregate and sell experience gifts across multiple markets.
2. Spa and Getaway Deals: Revenue from creating and selling packages for spa, leisure, and medical getaways.
3. Experience Operations: The company operates subsidiaries that run actual experiences (such as SuperDrive, WalkInTheSky, ShittyDinner, etc.), generating revenue from direct experience delivery.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Emoti Group is a collective of companies that enable and encourage experience gifting. The group aggregates the best experience gifts for purchase online, in shops, and in its own retail stores; creates spa, leisure, and medical getaway packages; and operates subsidiaries that run physical experience venues such as driving experiences, aerial/sky walks, themed dinners, and skiing/snowboarding activities. Its portfolio of brands operates across Finland, Estonia, Latvia, Lithuania, and Poland.

Product overview

Emoti Group is a holding company operating a portfolio of experience-focused brands across Northern and Eastern Europe. The group comprises three business segments: (1) Getaway Deals companies offering spa, leisure, and medical getaway packages (Noriunoriunoriu in Lithuania, Gribuatpusties in Latvia, Tahanpuhata in Estonia); (2) Experience Gifts platforms enabling users to purchase experiential gifts online, in shops, and in own stores (Tinggly, Elamyslahjat in Finland, Kingitus.ee in Estonia, Davanu Serviss in Latvia, Laisvalaikio Dovanos in Lithuania, WyjatkowyPrezent in Poland); and (3) Experience Operators running physical experience venues (SuperDrive driving experiences, WalkInTheSky aerial attractions, ShittyDinner, HauntedDinner, DineInTheDark dining experiences, and Slidinejimas sliding activities in Lithuania). The group connects these diverse brands under a unified mission to transform the culture of gifting from objects to experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Tinggly Curated marketplace of experience gifts allowing users to gift memorable experiences rather than physical objects, distributed globally.
• Elamyslahjat (Finland) Finnish experience gift company offering experiential gifting solutions to consumers in Finland.
• Kingitus.ee (Estonia) Estonian experience gift platform providing experiential gifting services to consumers in Estonia.
• Davanu Serviss (Latvia) Latvian experience gift company offering experiential gifting through online channels and physical stores.
• Laisvalaikio Dovanos (Lithuania) Lithuanian experience gift company enabling experience gifting through online, in-store, and own-retail channels.
• WyjatkowyPrezent (Poland) Polish experiential gifting platform offering unique experience gift solutions to consumers in Poland.
• Noriunoriunoriu (Lithuania) Lithuanian company offering spa, leisure, and medical getaway packages to consumers.
• Gribuatpusties (Latvia) Latvian getaway deals company offering spa and leisure packages.
• Tahanpuhata (Estonia) Estonian getaway deals company offering spa and leisure packages.
• SuperDrive (Lithuania) Lithuanian venue operating supercar and driving experiences for consumers.
• WalkInTheSky (Poland) Polish company operating aerial/sky-based experience attractions.
• ShittyDinner (Lithuania) Lithuanian company operating unique themed dining experience events.
• Slidinejimo Akademija (Lithuania) Lithuanian company operating skiing and snowboarding academy activities.
• HauntedDinner (Lithuania) Lithuanian company operating haunted/halloween themed dinner experience events.
• DineInTheDark (Lithuania) Lithuanian company operating dining-in-the-dark experience restaurants.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TingglyminorChannel Partner/ Reseller/ DistributorTinggly is listed as a partner company under the 'Experience gifts' section of Emoti Group's portfolio. Tinggly appears to be a platform that distributes experience gift options alongside Emoti Group's other regional brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloud 9 Living: Cloud 9 Living is a US-based experience gift provider offering curated experiences across multiple categories. Comparable to Emoti's experience gift marketplace model and serves a similar use case (gifting experiences over objects).
• Experience Days: Experience Days is a UK experience gift retailer offering vouchers for thousands of experiences across categories. Comparable to Emoti's country-specific experience gift platforms.
• SpaSeekers: SpaSeekers is a UK-based spa experience and gift voucher specialist. Comparable to Emoti's getaway deals segment (Noriunoriunoriu, Gribuatpusties, Tahanpuhata) focused on spa and leisure packages.
• Golden Moments: Golden Moments is a UK-based experience gift retailer offering experiences across multiple categories. Comparable to Emoti's experience gift segment and uses a similar gift voucher / curated experience model.
• Red Letter Days: Red Letter Days is a UK experience gift retailer offering curatorial experience packages across categories like driving, dining, and adventure. Directly comparable to Emoti's experience gift offerings and overlapping with SuperDrive-style experiential products.

Broad incumbents

• Virgin Experience Days: Virgin Experience Days is a major UK experience gift retailer leveraging the Virgin brand to sell curated experiences. Comparable to Emoti's experience gift platforms, with a higher brand equity advantage.
• Wonderbox: Wonderbox is a leading European experience gift box company operating across France, Italy, Spain, and other markets. It is comparable to Emoti Group's experience gift marketplace segment and represents a relevant European benchmark.
• Buyagift: Buyagift is a UK-based experience gift retailer offering gift boxes, vouchers, and individual experiences across hundreds of categories. It is directly comparable to Emoti's country-specific experience gift platforms (e.g., Laisvalaikio Dovanos).
• Smartbox Group: Smartbox Group is the largest experience gift box operator in Europe, offering multi-category experience gift boxes across many countries. It is the most directly comparable scaled player in the experience-gifting category Emoti competes in.

Emerging players

• BookingHood: BookingHood is a European experience booking marketplace that aggregates tours and activities. Comparable to Emoti's aggregation/distribution layer for experiences across multiple markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/emotigroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emoti group