EMOTIONS CITY

What EMOTIONS CITY does

Emotions City is a Texas-incorporated, founder-led emotional intelligence academy that delivers corporate training, executive coaching, certification, retreats, and educational programs targeting blue-chip companies, high-net-worth executives, professional certification seekers, and children/teenagers. Founded by Oyinkansola Alabi (The Emotions Doctor), the company operates as Africa's first EQ Academy with claimed delivery across 40+ countries spanning three continents and a client outcome footprint of 150,000+ lives transformed and 400+ certified specialists across 18 countries.

The core product portfolio is anchored in an EQ training methodology that combines Six Seconds Network psychometric assessments, virtual and in-person classrooms, reflective learning, interactive exercises, storytelling, and ROI tracking, branded with a 98% training impact rating. Delivery formats range from $7,540 virtual half-day sessions to $50,000+ on-site engagements and include $150-$450 one-on-one executive sessions, multi-session coaching packages ($2,149 and $4,149), a $5,000 Soul Stripping Spa intensive, and a self-serve Emotional Intelligence Certified Specialist Course. The company also sells ebooks ($3-$7) and a $25 physical product (Faith & Feelings Cards) through the Mainstack e-commerce platform.

The business model blends enterprise field sales (corporate training booked via Calendly), inside sales (private consultations and multi-session coaching), self-serve certification enrollment (USD via Stripe, NGN via Mainstack), and community-led growth via EQ House of Africa (2,000+ diaspora members). Distribution relies on Calendly for scheduling, Stripe and Mainstack for payments in dual currencies (USD/NGN), and WhatsApp Business as the primary inquiry channel. GTM emphasizes the founder's personal brand, content marketing via an award-winning documentary and original music, social media, and the annual Emotional Intelligence Week Africa event. The company is privately held with no disclosed institutional funding, no parent entity, and a small (~10 person) named faculty, making it a boutique practitioner-anchored services business rather than a scaled software platform.

Name

EMOTIONS CITY

Legal name

Emotions City

Website

https://emotionscity.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Emotions City is a Texas-based founder-led emotional intelligence academy delivering corporate training, executive coaching, certification programs, and retreats to blue-chip companies, HNW executives, and youth across 40+ countries.

Ownership category

akta.pro rank

Product category

Professional Training & Coaching Services

NAICS

Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYEDAMAIAC

Social-Emotional Learning (SEL) & Emotional Regulation Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

SECONDARYEDAFACAM

Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAJAKAE

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling)

Education/K–12 / Primary & Secondary Education/K–12 Special Education Services

SECONDARYBPACAMAI

Emotional Intelligence, Motivation & Culture-Fit Assessments

Business & Public Services/HR, Staffing & Recruitment Services/Talent Assessment, Testing & Psychometrics

Keywords

• Emotional intelligence training
• Executive coaching services
• Corporate training programs
• EQ certification courses
• Team bonding retreats

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training Programs: Organizational training programs including virtual half-day ($7,540), virtual full-day ($14,950), and in-person training worldwide starting at $50,000. Revenue generated through direct booking via Calendly with enterprise clients.
2. Executive Coaching Sessions: One-on-one personal sessions with The Emotions Doctor including six-session packages ($2,149), twelve-session packages ($4,149), and intensive Soul Stripping Spa consulting ($5,000). Private exclusive calls range from $150-$450 per session.
3. EQ Certification Programs: Emotional Intelligence Certified Specialist Course with enrollment available in both USD and NGN currencies. Revenue from training certification fees.
4. Digital Products and Resources: Sale of digital products including ebooks (Soul Stripping Speaker $3, How to Honor People $5, High-Ticket Authority $7) and physical products (Faith & Feelings Cards $25) through Mainstack platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Emotions City is a global emotional intelligence academy that delivers training, certification, executive coaching, and team bonding retreats. The company combines virtual classrooms, psychometric assessments, interactive exercises, and ROI tracking to transform emotional intelligence in individuals and organizations across 40+ countries. It has certified 400+ EQ specialists across 18 countries and trained 150,000+ lives across 3 continents.

Product overview

Emotions City is a global emotional intelligence academy offering a comprehensive suite of training, coaching, and certification services. The core portfolio centers on Emotional Intelligence training and certification programs, executive coaching with founder Oyinkansola Alabi (The Emotions Doctor), corporate training sessions, and team bonding retreats. The main products include the Emotional Intelligence Certified Specialist Course (with 400+ specialists certified across 18 countries), Bootcamp programs for Children and Teenagers, and various coaching packages ranging from single sessions to 6 or 12-session packages. The company also offers digital products including e-books (Soul Stripping Speaker, How to Honor People with the Gift of Distance, High-Ticket Authority) and the Faith & Feelings Cards physical product. Additional offerings include private exclusive calls for high-net-worth individuals, Soul Stripping Spa Consulting, and supplementary resources such as an award-winning documentary on Emotional Intelligence and Africa's first Emotional Intelligence Week event. The service delivery model combines virtual classrooms, personalized sessions, psychometric tests, and interactive learning methodologies across 40 countries spanning three continents.

Differentiator

Problem solved

Functional benefit

Brands

• EQ House of Africa: A community hub founded by Oyinkansola Alabi uniting over 2,000 Africans in the diaspora.

Products and services

• Corporate Training Organizational emotional intelligence training programs designed to transform company emotional culture and drive performance at every level. Available as Virtual Half Day ($7,540), Virtual Full Day ($14,950), and In-Person Training Worldwide starting at $50,000, booked via Calendly with enterprise field sales.
• Executive Coaching One-on-one sessions with The Emotions Doctor (Oyinkansola Alabi) for high-net-worth executives and blue-chip companies seeking breakthrough leadership and deep transformational work, delivered through private sessions and multi-session packages.
• Emotional Intelligence Certified Specialist Course Comprehensive certification program that equips participants with knowledge and skills to understand, apply, and teach emotional intelligence principles in professional and personal settings. Over 400+ specialists certified across 18 countries. Available in both USD and NGN currencies.
• Emotional Intelligence Bootcamp for Children Program designed to help children ages 5-12 develop emotional awareness, empathy, and self-regulation skills through interactive activities and age-appropriate exercises.
• Emotional Intelligence Bootcamp for Teenagers Tailored bootcamp for adolescents ages 13-18 providing essential emotional intelligence tools to handle peer pressure, build healthy relationships, and develop resilience for academic and personal success.
• Team Bonding Retreats Transformational experiences designed to spark communication, collaboration, and trust within teams, combining emotional intelligence training with team-building activities for corporate teams.
• Soul Stripping Spa Consulting Intensive 3-hour deep-dive session for breakthrough experiences and profound personal transformation, priced at $5,000.
• Soul Stripping Speaker (e-book) Digital guide on techniques for elevating speaking engagements into meaningful experiences, transitioning from being a speaker to being an encounter. Sold at $3 through Mainstack in NGN.
• How to Honor People with the Gift of Distance (e-book) Digital guide on the art of walking away without losing tenderness, offering peace that could save years of pain. Sold at $5 through Mainstack in NGN.
• High-Ticket Authority (e-book) 28-page digital guide outlining a framework for building a high-ticket executive brand and turning intelligence into income. Sold at $7 through Mainstack in NGN.
• Faith & Feelings Cards Physical Bible verse card box containing 85 beautifully designed cards that pair specific emotions with Scripture wisdom. Sold at $25 through Mainstack.

Quantifiable outcome

• 98% training impact and satisfaction rating
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Six Seconds NetworkcoreStrategic or Co-development Partner · 1 January 2022Official Six Seconds Network practitioner and assessor partnership. Founder Oyinkansola Alabi is a certified Six Seconds Network practitioner and assessor, enabling delivery of internationally recognized emotional intelligence assessments and programs using the Six Seconds methodology.
• Yale Center for Emotional IntelligenceflagshipStrategic or Co-development PartnerHistoric partnership as the first African to attend the Yale Center for Emotional Intelligence. This prestigious affiliation establishes Emotions City as Africa's foremost EQ academy with direct connections to one of the world's leading emotional intelligence research institutions.
• EQ House of AfricacoreStrategic or Co-development PartnerFounder-founded diaspora hub connecting over 2,000 Africans in the community. EQ House of Africa serves as the community ecosystem and movement-building arm of Emotions City's mission to transform emotional intelligence across the continent.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TalentSmartEQ (TalentSmart): EQ training and assessment pioneer (founded by Travis Bradberry) selling corporate emotional intelligence programs, certifications, and coaching - operates in the same buyer category with a similar training-plus-assessment offering.
• Six Seconds: Global emotional intelligence network providing assessment tools, certification, and corporate training - directly comparable to Emotions City's methodology, practitioner network, and enterprise delivery model, and explicitly named as a strategic partner.
• CoachHub: Global digital coaching platform delivering executive and team coaching to enterprise clients across geographies - directly competing for corporate coaching and leadership development budgets with a similar international delivery footprint.
• BetterUp: Enterprise coaching and mental health platform serving the same Fortune 1000 L&D and HR buyers, with executive coaching packages and curated content for leadership development - comparable sales motion to Emotions City's corporate tier.

Emerging players

• MindValley: Online personal development platform selling mission-driven self-improvement courses to global consumers, including emotional intelligence and transformation content - comparable in DTC course funnel, founder-brand marketing, and global reach.

Broad incumbents

• Korn Ferry: Global organizational consulting firm offering leadership development, assessment, and executive coaching at the enterprise tier - competes for the same high-net-worth executive and blue-chip corporate training engagements.
• Dale Carnegie Training: Iconic global training franchise delivering leadership, communication, and interpersonal skills programs through certified trainers - same training-plus-certified-deliverer model and geographic franchise footprint as Emotions City.
• FranklinCovey: Global enterprise training company with established leadership, productivity, and SEL-adjacent programs sold to large organizations - comparable in targeting enterprise L&D budgets with high-ticket multi-day engagements and certification.
• Hogan Assessments: Leading personality and leadership assessment provider serving the same enterprise L&D buyer, often paired with executive coaching - comparable on the measurement-based leadership development positioning.
• Multi-Health Systems (MHS): Established publisher of psychometric and EQ assessments (EQ-i 2.0) used in corporate training and coaching - overlaps with Emotions City's psychometric assessment methodology on the assessment-rail side of the offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-emotions-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMOTIONS CITY