EMOVE

What EMOVE does

EMOVE (legal entity EMOVE PERU S.A.C.) is a privately held Peruvian micromobility retailer founded in 2017, headquartered at Av. Javier Prado Oeste Nro. 1694 (San Isidro, Lima) and operating a combined retail showroom and technical workshop at Av. Mariscal La Mar 733 (Miraflores, Lima). The company sells electric scooters from OKAI (ES53 Zippy Ultra, ES40 Neon Ultra, EA20 Ceetle Glide) and Segway Ninebot (E3 Pro, F3 Pro, Max G3), electric bicycles from OKAI (EB60 Lyte Cycle, EBF10 FlexMov, EBF20 FlexNano) and its own Emove brand (Emove Urban, Emove Kit eléctrico), and a catalog of accessories including CST tubeless tires, chargers, locks, and security chains. Underlying technology is third-party (vehicles are sourced from OKAI and Segway Ninebot) with limited proprietary differentiation; EMOVE's value-add is integration, curation, and service rather than vehicle engineering.

EMOVE operates a multi-channel go-to-market: a WooCommerce-style e-commerce storefront at emove.pe (the primary sales channel), WhatsApp Business-assisted sales with payment links, a Miraflores walk-in store, and a dedicated 'Ventas Corporativas' B2B channel. Revenue derives from one-time vehicle and accessory sales, a specialized technical workshop (1-day mechanical / 3-day electrical turnaround), a 'Segunda Vida' certified pre-owned vehicle program, and scooter rentals. Pricing is in Peruvian Sol with unit pricing from S/35 to S/4,299, promotional discounts, and installment financing through Cuotéalo (ViaBCP) up to 12 months and Powerpay (interest-free 3/6/12 cuotas). Free nationwide shipping is offered (48 hours in Lima, 96 hours in provinces).

The company serves primarily individual urban commuters seeking sustainable transportation and a secondary corporate/fleet segment through its B2B sales channel. Distribution is omnichannel and domestic (Peru only). Customer evidence consists of Google-verified retail reviews rather than named enterprise contracts. EMOVE is privately held, no parent or institutional investor ownership was disclosed, and no external funding rounds were identified.

Name

EMOVE

Legal name

EMOVE PERU S.A.C.

Website

https://emove.pe

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

EMOVE PERU S.A.C. is a Peruvian micromobility retailer founded in 2017 that sells OKAI and Segway Ninebot electric scooters and e-bikes, plus accessories, through an e-commerce store, Miraflores showroom, WhatsApp, and a B2B channel, supported by an in-house workshop, pre-owned 'Segunda Vida' program, and scooter rentals.

Ownership category

akta.pro rank

Product category

Electric Micromobility Vehicles

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531), Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

E-Scooters (Stand-Up) (CRACASAB)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL)

Keywords

• Electric scooters
• Electric bicycles
• Micromobility vehicles
• Vehicle repair services
• Mobility accessories

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Retail sales of electric scooters and electric bicycles through e-commerce and physical store. Products include own-brand EMOVE vehicles as well as branded products from OKAI, Segway Ninebot, and other manufacturers.
2. Accessories and Parts Sales: Sale of compatible accessories including tires/tubes (CST brand), chargers, locks, and other replacement parts for electric scooters and bikes.
3. Technical Services and Repairs: Specialized repair and maintenance workshop services for electric micromobility vehicles including mechanical and electrical repairs.
4. Second-Life Vehicles: Purchase and sale of pre-owned/refurbished electric vehicles through 'Segunda Vida' program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

EMOVE retails electric scooters (OKAI, Segway Ninebot) and electric bicycles (OKAI, Emove-branded) to individual and corporate customers in Peru through its e-commerce platform, physical Miraflores store, and WhatsApp sales channel. The company complements vehicle sales with a specialized in-house repair workshop, a certified pre-owned vehicle program ("Segunda Vida"), compatible replacement parts and accessories (tires, chargers, locks), and a scooter rental service. Operations include national delivery with free shipping and installment-financing options through Cuotéalo and Powerpay.

Product overview

EMOVE is a Peruvian micromobility company offering a diverse portfolio of electric vehicles and related services. Their product lineup includes electric scooters from brands OKAI and Segway Ninebot (ranging from S/ 1,399 to S/ 2,349), electric bicycles from OKAI and their own Emove brand (S/ 2,399 to S/ 4,299), and a comprehensive range of accessories including replacement tires (CST tubeless tires S/ 220), chargers (S/ 145-250), and security locks (S/ 35-120). Beyond retail, they provide technical workshop/repair services, pre-owned vehicle sales under the 'Segunda Vida' program, and scooter rentals, creating a full lifecycle micromobility ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Scooters

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rad Power Bikes: Large North American direct-to-consumer e-bike retailer. Comparable in business model (DTC + service) and product category (electric bicycles for urban commuters), though operating at far larger scale.
• OKAI: Manufacturer of the electric scooters (ES40, ES53, EA20) and e-bikes (EB60, EBF10/20) that constitute the bulk of EMOVE's catalog. Same product category with potential direct-to-consumer ambitions.
• Segway-Ninebot: Global manufacturer of e-scooters and e-bikes whose products EMOVE resells. Directly comparable as a brand and category competitor that could itself retail direct in Peru, bypassing EMOVE.
• Aventon: US-based e-bike brand and retailer focused on commuter and urban models. Directly comparable on product category, target customer (urban commuters), and DTC-led retail model.
• Pure Electric: UK specialist retailer of electric scooters and e-bikes with physical stores and online sales. Closest structural analog to EMOVE in retail format and micromobility-only focus.
• InMotion: Global manufacturer of electric scooters, unicycles, and e-bikes. Direct product-line competitor with similar urban-mobility positioning and potential direct-to-consumer reach.

Broad incumbents

• Xiaomi: Global consumer electronics giant whose Xiaomi Electric Scooter 4/4 Lite/4 Ultra models are explicitly referenced in EMOVE's tire compatibility listings. Xiaomi sells directly in Peru and competes for the same urban-commuter segment.
• Decathlon: Global sporting-goods retailer selling e-bikes and e-scooters across Latin America including Peru. Competitor on assortment and price, though broader portfolio dilutes micromobility focus.

Emerging players

• Bird: Micromobility rental operator with growing presence in Latin America. Indirect competitor to retail ownership models, particularly relevant to EMOVE's own scooter-rental line.
• Lime: Global micromobility operator offering shared e-scooter and e-bike services. Different business model (rental vs. retail) but competes for the same urban-mobility demand and could shift consumer behavior away from ownership.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/emove.peru
• LinkedInlinkedin.com/company/emove-peru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMOVE