Eniro Polska

What Eniro Polska does

Eniro Group AB is a Nordic digital marketing and directory services company publicly listed on Nasdaq Stockholm under the ticker ENRO. The company operates through two business segments: Marketing Partner, which accounted for 64% of 2022 revenue and delivers digital marketing services to local small and medium-sized businesses across Sweden, Denmark, and Norway via a combination of proprietary local search engine platforms and an external partner/reseller network; and Voice, which provides customer service, answering services, and directory inquiry (nummerupplysning) services to larger Nordic enterprises.

The group's product portfolio consists of four regional local search and digital marketing brands — Eniro (Sweden), Krak (Denmark), Gule Sider (Norway), and Robin — each functioning as a localized search engine and business directory. The underlying technology comprises proprietary local search platforms ("lokala sökmotorer") that the company operates alongside its partner network, rather than a single unified platform. No APIs, SDKs, mobile applications, or third-party integrations were disclosed in the available data.

Eniro Group generates revenue primarily through subscription/recurring contracts across both segments. The go-to-market is bifurcated: Marketing Partner reaches SMBs through a channel-partner-led model combined with owned local search properties, while Voice sells directly to enterprise customers. The firm employs approximately 96 people and reported a market capitalization of 398 MSEK as of 2026-07-15. Specific revenue figures, growth rates, ownership composition, and recent strategic transactions are not present in the available source material.

Name

Eniro Polska

Legal name

ENIRO GROUP AB

Website

https://eniro.pl

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

Eniro Group AB is a Nordic digital marketing and directory services firm that operates local search platforms (Eniro, Krak, Gule Sider, Robin) and a Voice/customer service segment, serving SMBs and larger Nordic enterprises across Sweden, Denmark, and Norway via subscription contracts and partner channels.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAKAM

Marketing Automation Operations for Demand Gen (Email/CRM Workflows)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• Local search engine
• Digital marketing services
• Business directory listings
• Customer service solutions
• Directory inquiry services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Partner: Offers comprehensive digital marketing services to local small and medium-sized businesses using both external partnerships and proprietary local search engines. Represents 64% of 2022 revenue.
2. Voice: Provides customer service and answering services for larger Nordic companies, as well as directory inquiry (nummerupplysning) services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Eniro Polska, operating as part of Eniro Group AB, fundamentally sells digital marketing services through its Marketing Partner segment — primarily subscription-based local search visibility and business directory listings for SMBs — and Voice/directory inquiry customer-service solutions for larger Nordic enterprises. The company monetizes owned-and-operated local search brands (Eniro.se in Sweden, Krak in Denmark, Gule Sider in Norway) and the Robin offering, distributing them through direct sales and partnership channels.

Product overview

Eniro Group operates as a multi-brand digital marketing platform consisting of two business segments: Marketing Partner (64% of 2022 revenue) and Voice. The Marketing Partner segment includes the Eniro.se, Krak, Gule Sider, and Robin brands, which function as local search engines offering comprehensive digital marketing services to small and medium-sized businesses across Nordic countries (Sweden, Denmark, Norway). The Voice segment provides customer service, response services, and directory assistance for larger Nordic companies.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• External Partnership Network (Marketing Partner)coreChannel Partner/ Reseller/ DistributorMarketing Partner business area (64% of 2022 revenue) leverages external partnerships alongside proprietary local search engines to deliver comprehensive digital marketing services to local SMBs across Nordic markets.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Yelp: Global local search and reviews platform with significant SMB advertising revenue. Comparable as a local search/directory business monetizing SMB marketing budgets via paid placements, though at much larger scale and with a different geographic mix.
• HubSpot: Global SMB-focused marketing, sales, and CRM software platform. Not a direct competitor in Nordic local search, but competes for the same SMB marketing budget pool and represents the broader SaaS benchmark Eniro's Marketing Partner offering is measured against.

Direct peers

• Yell (Yell.com): UK-based directory and digital marketing services provider serving local SMBs with listings, paid search, and web solutions. Closely comparable business model to Eniro's Marketing Partner segment, with a similar transition story from print directory to digital marketing services for SMBs.
• DexKnows / Thryv: US SMB software and marketing services platform (Thryv) that evolved from Dex Media's directory business. Highly comparable in legacy directory heritage, SMB-focused digital marketing services, and recurring subscription model.
• Hibu: US-based provider of digital marketing services (websites, search, social, listings) to local SMBs. Closely comparable in customer segment (local SMBs), service mix (managed digital marketing), and recurring revenue model.
• PagesJaunes (Solocal): French directory and digital marketing services group serving SMBs and enterprises. Operates the same legacy directory-to-digital-marketing pivot as Eniro, with comparable brand-led, multi-product go-to-market across a single European national market.
• Eniro Norge (Gule Sider internal context): Included as a peer reference for the Norwegian local search competitive set (e.g., 1881.no, Mitt Anbud, Proff.no) where alternative local search and SMB lead-generation platforms compete for the same Norwegian SMB wallet.

Others

• Vend (now Lightspeed Retail): SMB-focused commerce and marketing software provider. Adjacent rather than directly competing, but comparable in selling subscription software to small and medium Nordic/European retail and services businesses.

Emerging players

• Trustpilot: Nordic-origin (Denmark) consumer review platform that monetizes SMB subscriptions for profile management, insights, and trust-marketing tools. Comparable as a Nordic SMB subscription platform with brand recognition and a recurring revenue model targeting the same local business buyers.

Regional players

• Vitec Software Group: Nordic vertical software provider (publicly listed in Stockholm) selling subscription software to SMBs and niche industries. Comparable as a Nordic-listed, SMB subscription-software business, though Vitec is vertical-software focused rather than marketing services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/eniro-polska-sp--zo-o-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eniro Polska